{"id":68586,"date":"2016-06-10T14:46:12","date_gmt":"2016-06-10T12:46:12","guid":{"rendered":"https:\/\/www.prodata.de\/system\/customer-retention-strategy\/"},"modified":"2023-01-28T10:55:49","modified_gmt":"2023-01-28T09:55:49","slug":"customer-retention-strategy","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/system\/en\/kundenbindung-loyalty\/customer-retention-strategy\/","title":{"rendered":"Customer retention strategy"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-32aztdk-51a54a00695dde341dea89561460ecbc avia-slideshow-featured av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-32aztdk-51a54a00695dde341dea89561460ecbc__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-32aztdk-51a54a00695dde341dea89561460ecbc__0 caption_fullwidth caption_left caption_left_framed caption_framed'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Safely to the destination.<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Methodically validated consulting concepts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-62173 avia-img-lazy-loading-not-62173\"  src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2020\/02\/man-standing-infront-of-white-board-1181345-scaled-1-1500x430.jpg\" width=\"1500\" height=\"430\" title='man-standing-infront-of-white-board-1181345' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:400px; min-width:1396px; ' \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68586'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0\">\n#top .av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0{\npadding-bottom:10px;\ncolor:#00488f;\nfont-size:33px;\n}\nbody .av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .av-special-heading-tag{\nfont-size:33px;\n}\n.av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .special-heading-inner-border{\nborder-color:#00488f;\n}\n.av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-l1n37c-3d1c524cff9ef91dbac0e8a557495ff0 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Customer retention strategy<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Identify and define paths<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-skt06rc-00ab6440575f6ab0690b8b3c4b1277e0\">\n.avia-section.av-skt06rc-00ab6440575f6ab0690b8b3c4b1277e0{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-skt06rc-00ab6440575f6ab0690b8b3c4b1277e0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_heading  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68586'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ro9lu1k-1c5f4bf96e38f5f743306524d1bb6892\">\n.flex_column.av-ro9lu1k-1c5f4bf96e38f5f743306524d1bb6892{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ro9lu1k-1c5f4bf96e38f5f743306524d1bb6892 av_one_full  avia-builder-el-3  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzsn88-d2226190f699b82e8f9805f968e0e325\">\n#top .av-special-heading.av-kzsn88-d2226190f699b82e8f9805f968e0e325{\npadding-bottom:0;\n}\nbody .av-special-heading.av-kzsn88-d2226190f699b82e8f9805f968e0e325 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kzsn88-d2226190f699b82e8f9805f968e0e325 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kzsn88-d2226190f699b82e8f9805f968e0e325 av-special-heading-h3 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Always the first step &#8211; The strategy<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-qrntqwo-8c14a017e908bdd977b3b60de312ed65 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The customer loyalty strategy is the basis for every successful customer loyalty program and defines, above all, what you want to achieve and what you have to do to achieve it &#8211; or rather, what benefits you have to offer your customers. Intelligent strategies and programs tailored to them are actually able to manipulate the customer in the desired direction. On the customer side, an extension of the purchase arguments is the goal-oriented principle behind a customer loyalty strategy.<\/p>\n<p>Strategy development is the elementary first step towards a successful customer loyalty program. You should not go through this step alone but should consult with an expert who will not do it &#8220;just once&#8221;. Remember &#8211; over 60% of customer loyalty programs are unsuccessful.<\/p>\n<p>Strategy development precedes the conceptualization of the customer loyalty program and guides or provides the vision and framework for all subsequent steps.<\/p>\n<p>Customer loyalty programs are now an indispensable medium in the marketing world. Almost every company already has its own program &#8211; very often grown over years and not questioned for a long time. Is your program paying off on the goals you&#8217;ve set? Is it as successful as it should \/ ought to be? Call us and we&#8217;ll ask the right questions &#8211; but also provide the answers.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qmg1mpk-a571795a214d729453f51bd8d5a7dad8\">\n.avia-section.av-qmg1mpk-a571795a214d729453f51bd8d5a7dad8{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='section01'  class='avia-section av-qmg1mpk-a571795a214d729453f51bd8d5a7dad8 alternate_color avia-section-default avia-shadow  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68586'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9\">\n#top .av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9{\npadding-bottom:0;\nfont-size:33px;\n}\nbody .av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 .av-special-heading-tag{\nfont-size:33px;\n}\n.av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-q1hepg8-be1788d459b1bc3ffab1bcaab3e5f3e9 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-7  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  > Your objectives for customer retention<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pl2z4u0-b0c94d44a39aac6a86ba9901857804bf\">\n#top .hr.av-pl2z4u0-b0c94d44a39aac6a86ba9901857804bf{\nmargin-top:48px;\nmargin-bottom:35px;\n}\n.hr.av-pl2z4u0-b0c94d44a39aac6a86ba9901857804bf .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-pl2z4u0-b0c94d44a39aac6a86ba9901857804bf hr-custom  avia-builder-el-8  el_after_av_heading  el_before_av_one_half  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p2obojc-22e1850560325e336e2f8a67db65f370\">\n.flex_column.av-p2obojc-22e1850560325e336e2f8a67db65f370{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-p2obojc-22e1850560325e336e2f8a67db65f370 av_one_half  avia-builder-el-9  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-or4gehk-25efd3b970ce34d9f99653f4326f0326\">\n#top .avia-icon-list-container.av-or4gehk-25efd3b970ce34d9f99653f4326f0326 .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-or4gehk-25efd3b970ce34d9f99653f4326f0326  avia-builder-el-10  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-right av-iconlist-big av-or4gehk-25efd3b970ce34d9f99653f4326f0326 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-o1ad194-2e791d3f0658198cd284a23bdd90926b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >more turnover<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-nrmq14o-465a608c4cba6e93335800cef364b77e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >higher purchase frequency<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-n3dff08-d84e980d081a92c41e093199ac539748 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue826' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >better targeting<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mnfuet4-f8bc8516a75b3ccd288643c47987d2c2 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >customer-oriented, strategic identity on the market<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4ms9o8-4ce5ad25e688f54b3d515d690b97a5ea\">\n.flex_column.av-m4ms9o8-4ce5ad25e688f54b3d515d690b97a5ea{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m4ms9o8-4ce5ad25e688f54b3d515d690b97a5ea av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxk312w-f2b9090d45351b962acd075a58ab2665\">\n#top .avia-icon-list-container.av-lxk312w-f2b9090d45351b962acd075a58ab2665 .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-lxk312w-f2b9090d45351b962acd075a58ab2665  avia-builder-el-12  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-lxk312w-f2b9090d45351b962acd075a58ab2665 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-l6k2quw-cce413c5fae03373b92ebef5935617e0 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue890' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >long-term perception of your product<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kqegdzs-fac1c02a7cf54eefb91cc8e358bef681 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue840' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Retain customers<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kg5uxdk-19755d715c95226f3b85bf24496d797c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >sustainable strategies to improve your customer retention<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-jsxlh2w-eae0a7e9474b07d70f26e3b5962510d5 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Turn anonymous customers into known customers<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jjtfcfs-d669ed76ee08aa6692c283e44c759b89\">\n.avia-section.av-jjtfcfs-d669ed76ee08aa6692c283e44c759b89{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='section02'  class='avia-section av-jjtfcfs-d669ed76ee08aa6692c283e44c759b89 main_color avia-section-default avia-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68586'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071\">\n#top .av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071{\npadding-bottom:0;\nfont-size:33px;\n}\nbody .av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 .av-special-heading-tag{\nfont-size:33px;\n}\n.av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-j5o55ko-c835fa4ab8f41ae399f6fb5091963071 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-14  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >PRODATA has the solution for your customer retention strategy!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ink37ug-2cd190a058718a456837a85d8768af52\">\n#top .hr.av-ink37ug-2cd190a058718a456837a85d8768af52{\nmargin-top:48px;\nmargin-bottom:35px;\n}\n.hr.av-ink37ug-2cd190a058718a456837a85d8768af52 .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-ink37ug-2cd190a058718a456837a85d8768af52 hr-custom  avia-builder-el-15  el_after_av_heading  el_before_av_one_half  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i0ymo0o-a95c15aa09535bf6e855d1fcaef42148\">\n.flex_column.av-i0ymo0o-a95c15aa09535bf6e855d1fcaef42148{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-i0ymo0o-a95c15aa09535bf6e855d1fcaef42148 av_one_half  avia-builder-el-16  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hnfuntk-7d2f59657e2babc1517cb5ced4978a4c\">\n#top .av-special-heading.av-hnfuntk-7d2f59657e2babc1517cb5ced4978a4c{\npadding-bottom:0;\n}\nbody .av-special-heading.av-hnfuntk-7d2f59657e2babc1517cb5ced4978a4c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-hnfuntk-7d2f59657e2babc1517cb5ced4978a4c .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-hnfuntk-7d2f59657e2babc1517cb5ced4978a4c av-special-heading-h4 blockquote modern-quote  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Customer analysis and knowledge about the customer is central <\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-h4rsk60-1303755bee598d54a2e5ca3e2715fa9a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>There is no one strategy but there is the strategy that fits you and takes into account your goals and budgets as well as your customer specifics.<\/p>\n<p>Within the framework of strategy development, a joint process is to be gone through and, using proven methods and with a great deal of sensitivity, the paths to be followed are mapped out. With an experienced consultant at your side, who brings the necessary know-how about downstream processes and requirements (technical feasibility, legal framework, cost-benefit expectations, etc.) to the strategy development, you will be able to make a <strong>finished decision for<\/strong> the management very efficiently.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gnigl94-bb7520eff21722ee9bd7a82c9c4946bd\">\n.flex_column.av-gnigl94-bb7520eff21722ee9bd7a82c9c4946bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gnigl94-bb7520eff21722ee9bd7a82c9c4946bd av_one_half  avia-builder-el-19  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gbkd1ug-89f64f2a3490aa9c419fc96365b646d8\">\n#top .av-special-heading.av-gbkd1ug-89f64f2a3490aa9c419fc96365b646d8{\npadding-bottom:0;\n}\nbody .av-special-heading.av-gbkd1ug-89f64f2a3490aa9c419fc96365b646d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-gbkd1ug-89f64f2a3490aa9c419fc96365b646d8 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-gbkd1ug-89f64f2a3490aa9c419fc96365b646d8 av-special-heading-h4 blockquote modern-quote  avia-builder-el-20  el_before_av_iconlist  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >The strategy as a decision template &#8211; fit:<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ftatxco-a522572ee06c6274bd3cd0caeabc30b9\">\n#top .avia-icon-list-container.av-ftatxco-a522572ee06c6274bd3cd0caeabc30b9 .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-ftatxco-a522572ee06c6274bd3cd0caeabc30b9  avia-builder-el-21  el_after_av_heading  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-ftatxco-a522572ee06c6274bd3cd0caeabc30b9 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-f81272w-35de28fea06eea402b258e4ce5badce4 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Budget<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-f1cgxiw-a0adb1d538ae55b87264a76a330d3ef3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Benefit<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-eg21mhk-c8a78e923e67cd93e29dbfbdc031c3a9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Time<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e3w7g7s-1b26ffd6bf26f54aaeaba9e3d626fabb\">\n.flex_column.av-e3w7g7s-1b26ffd6bf26f54aaeaba9e3d626fabb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-e3w7g7s-1b26ffd6bf26f54aaeaba9e3d626fabb av_one_full  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='avia-button-wrap av-dih4yns-2c023f7761f75674a357cf3f4647d14e-wrap avia-button-center  avia-builder-el-23  avia-builder-el-no-sibling '><a href='https:\/\/www.prodata.de\/consulting\/kundenclub-und-bonussysteme\/'  class='avia-button av-dih4yns-2c023f7761f75674a357cf3f4647d14e avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >You can find more on the subject of customer loyalty here<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='section06'  class='avia-section av-1p8zut4-11dc2e64ac14147857f8907e4c0b05b9 main_color avia-section-default avia-shadow  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68586'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nchvc-562c88c83545faf242686d590bf461a0\">\n#top .av-special-heading.av-2nchvc-562c88c83545faf242686d590bf461a0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2nchvc-562c88c83545faf242686d590bf461a0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2nchvc-562c88c83545faf242686d590bf461a0 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-2nchvc-562c88c83545faf242686d590bf461a0 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-25  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >For referral marketing, trust the experience of 31 years and over 1000 successful projects.<\/h2><div class='av-subheading av-subheading_below'><p>You can look forward to innovative ideas and their first-class implementation in all aspects of reward systems and reward programs. You are in the best of company with PRODATA. Get off to a successful start with us!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bh627s-704ab348ebf9c40662e795c8a9c0710c\">\n#top .hr.av-1bh627s-704ab348ebf9c40662e795c8a9c0710c{\nmargin-top:48px;\nmargin-bottom:48px;\n}\n.hr.av-1bh627s-704ab348ebf9c40662e795c8a9c0710c .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-1bh627s-704ab348ebf9c40662e795c8a9c0710c hr-custom  avia-builder-el-26  el_after_av_heading  el_before_av_partner  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-logo-element-container av-9e1yar4-1e1567582a4f9993834a0d409d47c188 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-27  el_after_av_hr  el_before_av_promobox  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading  no-logo-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' 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class='slide-entry av-8bnshw0-b197225950f6da8a4c2f2d147d515574 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Bisnode-300x119-1.png\" class=\"wp-image-61913 avia-img-lazy-loading-not-61913 attachment-no scaling size-no scaling\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Bisnode-300x119-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Bisnode-300x119-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Bisnode-300x119-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-80z6h3k-d9aeee7d2612860202f933b7bdeeb8ea flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin.png\" class=\"wp-image-61971 avia-img-lazy-loading-not-61971 attachment-no scaling size-no scaling\" alt=\"Michelin\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-7k5379s-2e3fd80c9643cc2a32c8e1fe7057c4c8 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1.png\" class=\"wp-image-61891 avia-img-lazy-loading-not-61891 attachment-no scaling size-no scaling\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><\/div><div class=\"slide-entry-wrap\"><div  class='slide-entry av-76ppd80-9d7ad5719b3562228a719489d25f3454 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1.png\" class=\"wp-image-61933 avia-img-lazy-loading-not-61933 attachment-no scaling size-no scaling\" alt=\"Barmer\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-6ote2cw-b057a67a749582c47a11f137daa36921 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1.png\" class=\"wp-image-61892 avia-img-lazy-loading-not-61892 attachment-no scaling size-no scaling\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-63vrkts-76751fc43af35ef2f2de16a25e802e99 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-7 slide-parity-odd  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1.png\" class=\"wp-image-61898 avia-img-lazy-loading-not-61898 attachment-no scaling size-no scaling\" alt=\"Targo Bank\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-5oukjxs-1a8497770cf31ed74ba75a60cb5d7c53 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even post-entry-last '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia.png\" class=\"wp-image-61764 avia-img-lazy-loading-not-61764 attachment-no scaling size-no scaling\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><\/div><\/div><\/div>\n<div  class='av_promobox av-o2h4l4-75db0657482ec5cfa169299b614100f4 avia-button-yes  avia-builder-el-28  el_after_av_partner  avia-builder-el-last '><div class='avia-promocontent'><p>We can proudly 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Autoclose: 1 -->\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer retention strategy - Identify and define paths<\/title>\n<meta name=\"description\" content=\"Concepts, methods and systems for successful customer retention strategies. 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