{"id":68563,"date":"2016-06-10T14:46:33","date_gmt":"2016-06-10T12:46:33","guid":{"rendered":"https:\/\/www.prodata.de\/system\/customer-loyalty-tools\/"},"modified":"2023-01-28T10:48:59","modified_gmt":"2023-01-28T09:48:59","slug":"customer-loyalty-tools","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/system\/en\/kundenbindung-loyalty\/customer-loyalty-tools\/","title":{"rendered":"Customer loyalty tools"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-u4xadsp-4d499b78f0bba4a98a538fa1416d2825 avia-slideshow-featured av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-u4xadsp-4d499b78f0bba4a98a538fa1416d2825__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-u4xadsp-4d499b78f0bba4a98a538fa1416d2825__0 caption_fullwidth caption_left caption_left_framed caption_framed'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Retain customers.<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Using customer loyalty instruments successfully<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-62091 avia-img-lazy-loading-not-62091\"  src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2020\/01\/chart-close-up-data-desk-590022-scaled-1-1500x430.jpg\" width=\"1500\" height=\"430\" title='chart-close-up-data-desk-590022' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:400px; min-width:1396px; ' \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uxzauih-36055263e95b6a3e9426bee05b0eb95a\">\n.flex_column.av-uxzauih-36055263e95b6a3e9426bee05b0eb95a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-uxzauih-36055263e95b6a3e9426bee05b0eb95a av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-urop9o9-958d8728b88c0663a965bf9158f824c4\">\n#top .av-special-heading.av-urop9o9-958d8728b88c0663a965bf9158f824c4{\npadding-bottom:0;\ncolor:#00488f;\n}\nbody .av-special-heading.av-urop9o9-958d8728b88c0663a965bf9158f824c4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-urop9o9-958d8728b88c0663a965bf9158f824c4 .special-heading-inner-border{\nborder-color:#00488f;\n}\n.av-special-heading.av-urop9o9-958d8728b88c0663a965bf9158f824c4 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-urop9o9-958d8728b88c0663a965bf9158f824c4 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Customer loyalty tools<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Means of positive manipulation of customers<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s4q8pll-d0f98d9cb1ec710d0500aafa03609f8a\">\n.avia-section.av-s4q8pll-d0f98d9cb1ec710d0500aafa03609f8a{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-s4q8pll-d0f98d9cb1ec710d0500aafa03609f8a main_color avia-section-default avia-no-shadow  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r7uvjmh-d12b4aebfbdd7357b42d592953a7bfcc\">\n.flex_column.av-r7uvjmh-d12b4aebfbdd7357b42d592953a7bfcc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-r7uvjmh-d12b4aebfbdd7357b42d592953a7bfcc av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-r3abc0p-63549de9f138142560c1884384413aaf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In markets that are becoming increasingly crowded and competitive, it is becoming more difficult to stand out on price or product specification alone. For a successful strategy, it is becoming increasingly important to use measures and the targeted tools to positively influence customers. We call these customer loyalty tools.<\/p>\n<p><strong>Customer loyalty programs are the be-all and end-all in marketing and sales these days.<\/strong><\/p>\n<p>The goal of every company is to positively influence its own product demand in the target market. To this end, various customer loyalty instruments serve as a strategic approach to successful customer retention. In addition, customer satisfaction plays a very important role.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qmvxwk9-09db6af4cea7c002281ca04d41440182\">\n.avia-section.av-qmvxwk9-09db6af4cea7c002281ca04d41440182{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='section01'  class='avia-section av-qmvxwk9-09db6af4cea7c002281ca04d41440182 alternate_color avia-section-default avia-shadow  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ptfvlyx-96238c757cd46408279b87727f6f7780\">\n#top .av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780{\npadding-bottom:10px;\nfont-size:33px;\n}\nbody .av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780 .av-special-heading-tag{\nfont-size:33px;\n}\n.av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780 .av-subheading{\nfont-size:18px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ptfvlyx-96238c757cd46408279b87727f6f7780 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ptfvlyx-96238c757cd46408279b87727f6f7780 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-7  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  > Your objective through the use of customer loyalty tools<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfp03y1-fc38c516c95389a584e5e7cac1b577b4\">\n#top .hr.av-pfp03y1-fc38c516c95389a584e5e7cac1b577b4{\nmargin-top:48px;\nmargin-bottom:48px;\n}\n.hr.av-pfp03y1-fc38c516c95389a584e5e7cac1b577b4 .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-pfp03y1-fc38c516c95389a584e5e7cac1b577b4 hr-custom  avia-builder-el-8  el_after_av_heading  el_before_av_one_half  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oyra3bt-0ace745cacea9d1251ac2d60e3debdc8\">\n.flex_column.av-oyra3bt-0ace745cacea9d1251ac2d60e3debdc8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-oyra3bt-0ace745cacea9d1251ac2d60e3debdc8 av_one_half  avia-builder-el-9  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2g48o6x-82b14efba4f8a4ffc4fddb8b7ff2d4d3\">\n#top .avia-icon-list-container.av-2g48o6x-82b14efba4f8a4ffc4fddb8b7ff2d4d3 .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-2g48o6x-82b14efba4f8a4ffc4fddb8b7ff2d4d3  avia-builder-el-10  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-right av-iconlist-big av-2g48o6x-82b14efba4f8a4ffc4fddb8b7ff2d4d3 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-o7egzll-5122f7269eb57d79624caf324136a9eb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Meet or exceed customer expectations<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-njyera1-c2ae3fb29744393fe6939da0d0636f6a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue841' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Stand out from the competition<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2cc4zax-4d4ad88f12901400556b5b3b1d255aeb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increase customer satisfaction, avoid cancellations<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-29sxdfd-64d20b954244eb9675883aa6a94836f3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8c1' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Active, long-term customer loyalty<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mcvipkp-cffd52bd8599a586556851bca40fec7c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >emotional attachment to the product<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lugt449-7498b82e84173bb8513789d5386e9d6b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Non-cash prizes<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-251r909-011f174ff45c312c48e078dc427618dc\">\n.flex_column.av-251r909-011f174ff45c312c48e078dc427618dc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-251r909-011f174ff45c312c48e078dc427618dc av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0c3h2x-e30980dd20816d390ae42c3c795def8a\">\n#top .avia-icon-list-container.av-l0c3h2x-e30980dd20816d390ae42c3c795def8a .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-l0c3h2x-e30980dd20816d390ae42c3c795def8a  avia-builder-el-12  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-l0c3h2x-e30980dd20816d390ae42c3c795def8a avia-iconlist-animate'>\n<li><div class='iconlist_icon av-kkkvt21-b12349257d9fb51ae26f65ba124f0571 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue894' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Optimal linking of customer loyalty instruments<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-k3hdvvd-8b74fa338dd738f8f432915fe7794f4e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increase in purchase turnover<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-jga95mh-0758eb67024d02b64f06911896dde0f4 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue890' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Extension of the customer life cycle<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-iyd5zo9-cd8cf6e7a33493abb4129f459e1c95a0 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue859' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increasing the frequency of purchases or the shopping cart<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-irq6lg9-6858cbcd6a6680803492a139e539f6c0 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8bc' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Travel<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-i7f05fd-b9904e4a4ddc4c14b3e6f757b2b490cd avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8cf' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Vouchers<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k60muoap-326ac9157c2e8d48883b2a2ac5e09846\">\n.avia-section.av-k60muoap-326ac9157c2e8d48883b2a2ac5e09846{\nbackground-color:#004894;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k60muoap-326ac9157c2e8d48883b2a2ac5e09846 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k60mvea5-ab294e73798fbb227ee9345403d3d466\">\n#top .av_textblock_section.av-k60mvea5-ab294e73798fbb227ee9345403d3d466 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k60mvea5-ab294e73798fbb227ee9345403d3d466 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h4 style=\"text-align: center;\">Let us advise you without obligation and<strong>call us at + 49 721 98171 &#8211; 333 or send us an e-mail to <a href=\"mailto:vertrieb@prodata.de\">vertrieb@prodata.de<\/a><\/strong>.<\/h4>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hq2xl4p-6000e78d6baa2f43ab2d35677a3df36c\">\n.avia-section.av-hq2xl4p-6000e78d6baa2f43ab2d35677a3df36c{\nbackground-color:#ededed;\nbackground-image:unset;\n}\n<\/style>\n<div id='section02'  class='avia-section av-hq2xl4p-6000e78d6baa2f43ab2d35677a3df36c main_color avia-section-default avia-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h3q3tkp-395ffa85a73457c118debdb72095fd9e\">\n#top .av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e{\npadding-bottom:0;\nfont-size:33px;\n}\nbody .av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e .av-special-heading-tag{\nfont-size:33px;\n}\n.av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-h3q3tkp-395ffa85a73457c118debdb72095fd9e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-h3q3tkp-395ffa85a73457c118debdb72095fd9e av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-16  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >PRODATA has the solution<\/h3><div class='av-subheading av-subheading_below'><p>extensive systems and solutions in the field of customer loyalty tools<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gqm3d6h-dd19901a46710a06fdd9dd93d9b01adc\">\n#top .hr.av-gqm3d6h-dd19901a46710a06fdd9dd93d9b01adc{\nmargin-top:48px;\nmargin-bottom:35px;\n}\n.hr.av-gqm3d6h-dd19901a46710a06fdd9dd93d9b01adc .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-gqm3d6h-dd19901a46710a06fdd9dd93d9b01adc hr-custom  avia-builder-el-17  el_after_av_heading  el_before_av_one_half  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gasz40p-0dec53846411bef4bfba6a2bb0bc1156\">\n.flex_column.av-gasz40p-0dec53846411bef4bfba6a2bb0bc1156{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gasz40p-0dec53846411bef4bfba6a2bb0bc1156 av_one_half  avia-builder-el-18  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-g24itqx-a03673e82848eca42aef5fc7ca660629 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Developing a successful, customized customer loyalty program requires extensive customer analysis. Here, it is important to find out the interests and needs of your customers in order to put together the optimal customer loyalty tools. This creates a personal, emotional bond between your customers and your products. Customer satisfaction is growing and by means of a CRM system you manage to target each customer during the consultation.<\/p>\n<p>The four most important tools are the &#8220;4Ps&#8221;: product, price, place and promotion. Is my product being marketed at the right price, in the right place, with the right advertising media? Thanks to the customer analysis performed in advance, you will find answers to these questions. Promotional tools for your trade can include different measures such as bonus programs. There are no limits to the design.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fg1p55l-410c8f1153ebe16fdedf801533387d44\">\n.flex_column.av-fg1p55l-410c8f1153ebe16fdedf801533387d44{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fg1p55l-410c8f1153ebe16fdedf801533387d44 av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eypt0c9-64d98bc4857f5889e63b89af7f149433\">\n#top .avia-icon-list-container.av-eypt0c9-64d98bc4857f5889e63b89af7f149433 .iconlist_icon{\nbackground-color:#d5dee5;\n}\n<\/style>\n<div  class='avia-icon-list-container av-eypt0c9-64d98bc4857f5889e63b89af7f149433  avia-builder-el-21  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-eypt0c9-64d98bc4857f5889e63b89af7f149433 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-ee1rlnd-3cefeb936925c944b5f77286f966ea00 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Our customer loyalty tools<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Reward Shop<\/p>\n<p>Bonus programs<\/p>\n<p>Gift cards<\/p>\n<p>Travel<\/p>\n<p>Discount systems<\/p>\n<p>Customer clubs<\/p>\n<p>Discount and advantage systems<\/p>\n<p>VIP Clubs<\/p>\n<p>Advantage and promotion actions<\/p>\n<p>Raffle service<\/p>\n<p>On and offline customer loyalty systems<\/p>\n<p>Check in \/ Check out systems<\/p>\n<p>Bonus, loyalty and collection campaigns<\/p>\n<p>Customer club and loyalty cards<\/p>\n<p>Mailing service<\/p>\n<p>CRM systems for personalized, dynamic customer targeting<\/p>\n<p>uvm.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54exyx-e5dd57c386789ffa13df57c5cc8b770f\">\n.flex_column.av-54exyx-e5dd57c386789ffa13df57c5cc8b770f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-54exyx-e5dd57c386789ffa13df57c5cc8b770f av_one_full  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='avia-button-wrap av-dff6789-7d48ea0b1b040278fd4c928bedd7de81-wrap avia-button-center  avia-builder-el-23  avia-builder-el-no-sibling '><a href='https:\/\/www.prodata.de\/consulting\/kundenclub-und-bonussysteme\/'  class='avia-button av-dff6789-7d48ea0b1b040278fd4c928bedd7de81 avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >More on the topic of customer loyalty instruments<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='section06'  class='avia-section av-d85zc55-f2fdc03114947b68766ef0c6f79030fb main_color avia-section-default avia-shadow  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k587e4rc-fa2401879ccd9b58292b52e2944110e1\">\n#top .av-special-heading.av-k587e4rc-fa2401879ccd9b58292b52e2944110e1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k587e4rc-fa2401879ccd9b58292b52e2944110e1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k587e4rc-fa2401879ccd9b58292b52e2944110e1 .av-subheading{\nfont-size:18px;\n}\n<\/style>\n<div  class='av-special-heading av-k587e4rc-fa2401879ccd9b58292b52e2944110e1 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-25  el_before_av_hr  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Trust in the experience of 31 years and over 1000 successful projects.<\/h2><div class='av-subheading av-subheading_below'><p>Look forward to innovative ideas and their first-class implementation. Whether CRM systems or customer retention &#8211; you are in best company with PRODATA. Develop your marketing further and start successfully with us!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bzphvqx-6e333db6731ab7ee255242ce7eae04aa\">\n#top .hr.av-bzphvqx-6e333db6731ab7ee255242ce7eae04aa{\nmargin-top:48px;\nmargin-bottom:48px;\n}\n.hr.av-bzphvqx-6e333db6731ab7ee255242ce7eae04aa .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-bzphvqx-6e333db6731ab7ee255242ce7eae04aa hr-custom  avia-builder-el-26  el_after_av_heading  el_before_av_partner  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-logo-element-container av-bsqltfd-4846ffcb79469e740bd9370b89e954db av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-27  el_after_av_hr  el_before_av_promobox  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading  no-logo-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a 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real-thumbnail post-entry slide-entry-overview slide-loop-3 slide-parity-odd  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin.png\" class=\"wp-image-61971 avia-img-lazy-loading-not-61971 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"Michelin\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Michelin-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-zgt2pl-c96b051b064a5343b0248ca9bc39d4dd flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1.png\" class=\"wp-image-61891 avia-img-lazy-loading-not-61891 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Pimkie-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><\/div><div class=\"slide-entry-wrap\"><div  class='slide-entry av-99dgly1-e3c9091865d70f94b78fdcaddb5d9dba flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1.png\" class=\"wp-image-61933 avia-img-lazy-loading-not-61933 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"Barmer\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Barmer-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-9064vsp-3a3104f675f6f0287b39dc6cd29bca75 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-6 slide-parity-even  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1.png\" class=\"wp-image-61892 avia-img-lazy-loading-not-61892 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/JobScout-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-8nyzjzt-3274f0e6d8dc50d8c1924f7fa2ccd01a flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-7 slide-parity-odd  '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1.png\" class=\"wp-image-61898 avia-img-lazy-loading-not-61898 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"Targo Bank\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/05\/Targo-Bank-1-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><div  class='slide-entry av-7vgstq1-d61fa500f3ca7c6e36f2aa38a4240d70 flex_column no_margin av_one_fourth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even post-entry-last '><img width=\"128\" height=\"128\" src=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia.png\" class=\"wp-image-61764 avia-img-lazy-loading-not-61764 attachment-shop_thumbnail size-shop_thumbnail\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia.png 128w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia-80x80.png 80w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/Fiducia-36x36.png 36w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><\/div><\/div><\/div><\/div>\n<div  class='av_promobox av-7p6wyt5-689c4654b5e4b93071774467149571fe avia-button-yes  avia-builder-el-28  el_after_av_partner  avia-builder-el-last '><div class='avia-promocontent'><p>We can proudly look back on a large number of successful projects.<\/p>\n<\/div><div  class='avia-button-wrap av-7p6wyt5-e19e96dd2960d743d7b82c3813755744-wrap avia-button-right '><a href='https:\/\/www.prodata.de\/system\/en\/referenzen-2\/'  class='avia-button av-7p6wyt5-e19e96dd2960d743d7b82c3813755744 avia-icon_select-no avia-size-large avia-position-right avia-color-theme-color'  ><span class='avia_iconbox_title' >More references<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78p7id5-dafc383f854d05a3d399473006eea9fc\">\n.avia-section.av-78p7id5-dafc383f854d05a3d399473006eea9fc .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2015\/11\/desk_blurry.jpg);\nbackground-position:50% 100%;\nbackground-attachment:scroll;\n}\n.avia-section.av-78p7id5-dafc383f854d05a3d399473006eea9fc .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-78p7id5-dafc383f854d05a3d399473006eea9fc main_color avia-section-large avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_two_fifth  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6im4hw9-81d8e4273df6b36085de32b911cf9262\">\n#top .av-special-heading.av-6im4hw9-81d8e4273df6b36085de32b911cf9262{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6im4hw9-81d8e4273df6b36085de32b911cf9262 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6im4hw9-81d8e4273df6b36085de32b911cf9262 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6im4hw9-81d8e4273df6b36085de32b911cf9262 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-30  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Your direct contact<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6elqvp5-01e820b09046058482b7421896db8128\">\n#top .hr.av-6elqvp5-01e820b09046058482b7421896db8128{\nmargin-top:48px;\nmargin-bottom:48px;\n}\n.hr.av-6elqvp5-01e820b09046058482b7421896db8128 .hr-inner{\nwidth:85px;\nborder-color:#00488f;\n}\n<\/style>\n<div  class='hr av-6elqvp5-01e820b09046058482b7421896db8128 hr-custom  avia-builder-el-31  el_after_av_heading  el_before_av_one_third  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-5pbje2h-f14302a7b8c97e0f90939db3bb427c7d sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5pbje2h-f14302a7b8c97e0f90939db3bb427c7d\">\n.flex_column.av-5pbje2h-f14302a7b8c97e0f90939db3bb427c7d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5pbje2h-f14302a7b8c97e0f90939db3bb427c7d av_one_third  avia-builder-el-32  el_after_av_hr  el_before_av_one_third  contact-box first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><article  class='iconbox iconbox_top av-5659fax-7645365f5e3066cfceedae5d40c72a45  avia-builder-el-33  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><a href='https:\/\/www.prodata.de\/system\/en\/kontakt-2-3\/' title='E-mail'  class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/www.prodata.de\/system\/en\/kontakt-2-3\/' title='E-mail' >E-mail<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Send us an e-mail:<\/p>\n<p><a href=\"mailto:vertrieb@prodata.de\">vertrieb@prodata.de<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qe1ra1-0e61437f9e95f456f0ff3104b6ff3d5d\">\n.flex_column.av-4qe1ra1-0e61437f9e95f456f0ff3104b6ff3d5d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4qe1ra1-0e61437f9e95f456f0ff3104b6ff3d5d av_one_third  avia-builder-el-34  el_after_av_one_third  el_before_av_one_third  contact-box flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><article  class='iconbox iconbox_top av-4hxijcp-a28e6aee3d2e2ab4489562563eebd995  avia-builder-el-35  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><a href='tel:+4972198171111' title='Phone'  class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue8ac' data-av_iconfont='entypo-fontello'><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='tel:+4972198171111' title='Phone' >Phone<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>Call us now:<\/p>\n<p><a href=\"tel:+4972198171111\">(+49) 721 98 171 111<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dsqxx5-27ffa10799e53897a3a308efe2542f76\">\n.flex_column.av-dsqxx5-27ffa10799e53897a3a308efe2542f76{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dsqxx5-27ffa10799e53897a3a308efe2542f76 av_one_third  avia-builder-el-36  el_after_av_one_third  avia-builder-el-last  contact-box flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><article  class='iconbox iconbox_top av-3axwdh5-14f3bac15eb8901a69f2f02b2623295a  avia-builder-el-37  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\"><a href='https:\/\/www.prodata.de\/system\/en\/kontakt-2-3\/' title='Address'  class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue842' data-av_iconfont='entypo-fontello'><\/a><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/www.prodata.de\/system\/en\/kontakt-2-3\/' title='Address' >Address<\/a><\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><p>PRODATA GmbH<br \/>\nKriegsstra\u00dfe 236<br \/>\n76135 Karlsruhe<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-68563'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36mzdvd-5a77e5399009f22553732ffeff450d67\">\n.flex_column.av-36mzdvd-5a77e5399009f22553732ffeff450d67{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-36mzdvd-5a77e5399009f22553732ffeff450d67 av_two_fifth  avia-builder-el-38  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><div  class='avia-content-slider-element-container av-2ocutrt-d5e75223cd4c8877c507b31099c9e5b7 avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-39  avia-builder-el-no-sibling  av-slideshow-ui av-control-hidden av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-26ucs55-4930c8e2739d6a27d8eb7a81a36e95be flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >Customer loyalty management made easy<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img decoding=\"async\" class=\"alignnone wp-image-44525 size-medium\" src=\"https:\/\/www.prodata.de\/wp-content\/uploads\/2016\/01\/Fotolia_104992875_M-300x200.jpg\" alt=\"Incentive, customer loyalty management made easy\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-300x200.jpg 300w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-1030x686.jpg 1030w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-768x512.jpg 768w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-1536x1024.jpg 1536w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-1500x1000.jpg 1500w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M-705x470.jpg 705w, https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2016\/01\/Fotolia_104992875_M.jpg 1688w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-1iibkmx-c777d0cf68e08ff8d7e123fae3b94f23 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-2 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" >Customer loyalty management for more impulses<\/h3><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img decoding=\"async\" class=\"alignnone wp-image-46177\" src=\"https:\/\/www.prodata.de\/wp-content\/uploads\/2016\/02\/business_solutions.jpg\" alt=\"Customer loyalty management for more impulses\" width=\"356\" height=\"237\"><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b5doft-d0ac6debafa3856936e29e38c44b0e03\">\n.flex_column.av-1b5doft-d0ac6debafa3856936e29e38c44b0e03{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1b5doft-d0ac6debafa3856936e29e38c44b0e03 av_three_fifth  avia-builder-el-40  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-nqe109-a2f8cce040b2247544709c8260320b5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Navigation : <a href=\"https:\/\/www.prodata.de\">PRODATA &gt; <\/a> <a href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/\">Customer loyalty glossary<\/a> &gt; Page<\/p>\n<p>All glossary topics in overview: <span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/bonusprogramm\/\">Bonus program<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/empfehlungsmarketing\/\">Referral marketing<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/gamification\/\">Gamification<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/gift-cards\/\">Gift Cards<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/ideenmanagement\/\">Ideas Management<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/incentive\/\">Incentive<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kartenhersteller\/\">Card manufacturer<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kunde-wirbt-kunde\/\">Customer recruits customer<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindung\/\">Customer loyalty<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundengewinnung\/\">Customer acquisition<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindungsinstrumente\/\">Customer loyalty tools<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindungsmanagement\/\">Customer loyalty management<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindungsmassnahmen\/\">Customer loyalty measures<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindungsprogramme\/\">Customer loyalty programs<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/kundenbindungsstrategie\/\">Customer retention strategy<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/loyalty-services\/\">Loyalty Services<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/loyalty-solutions\/\">Loyalty Solutions<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/mitarbeitermotivation2\/\">Employee motivation<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/mitgliederportal\/\">Member portal<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/praemien\/\">Premiums<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/praemienprogramme\/\">Reward programs<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/praemienshop\/\">Reward Shop<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/verkaufsfoerderung\/\">Sales promotion<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/verkaufswettbewerb\/\">Sales competition<\/a> <\/span><span class=\"avia_iconbox_title\"><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/vertriebssteuerung\/\">Sales management<\/a> <\/span><a class=\"avia-button avia-icon_select-no avia-color-theme-color avia-size-small avia-position-center \" href=\"https:\/\/www.prodata.de\/kundenbindung-glossar\/vertriebswettbewerb\/\"><span class=\"avia_iconbox_title\">Distribution competition<\/span><\/a><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer loyalty tools - successful customer retention<\/title>\n<meta name=\"description\" content=\"Concepts, systems and processes for successful customer loyalty instruments. 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