{"id":63752,"date":"2019-09-12T09:37:31","date_gmt":"2019-09-12T07:37:31","guid":{"rendered":"https:\/\/multi.prodata.de\/system\/customer-persona\/"},"modified":"2022-07-18T14:21:47","modified_gmt":"2022-07-18T12:21:47","slug":"customer-persona","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/system\/en\/customer-persona\/","title":{"rendered":"Customer Persona"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fchb27-deea4f32a0fa19ac89af434cce32d8c5\">\n.avia-section.av-k0fchb27-deea4f32a0fa19ac89af434cce32d8c5{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.prodata.de\/system\/wp-content\/uploads\/sites\/5\/2019\/09\/Customer_Persona_Proloyalty.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k0fchb27-deea4f32a0fa19ac89af434cce32d8c5 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63752'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63752'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34iaug3-51ba8b51c8bc80fc686505bf5fde21aa\">\n.flex_column.av-34iaug3-51ba8b51c8bc80fc686505bf5fde21aa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-34iaug3-51ba8b51c8bc80fc686505bf5fde21aa av_one_full  avia-builder-el-1  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fc4oli-4c00628ca66fe5e32d667fd4d4c87681\">\n#top .av-special-heading.av-k0fc4oli-4c00628ca66fe5e32d667fd4d4c87681{\npadding-bottom:0;\n}\nbody .av-special-heading.av-k0fc4oli-4c00628ca66fe5e32d667fd4d4c87681 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k0fc4oli-4c00628ca66fe5e32d667fd4d4c87681 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k0fc4oli-4c00628ca66fe5e32d667fd4d4c87681 av-special-heading-h2 blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling  av-linked-heading'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Customer Persona &#8211; Give your customers a face<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9brf8j-26ce5458644f56f58b0ee6160fb1ff1e\">\n.flex_column.av-9brf8j-26ce5458644f56f58b0ee6160fb1ff1e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9brf8j-26ce5458644f56f58b0ee6160fb1ff1e av_one_half  avia-builder-el-3  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k0fc9a9w-f415bcbb0d2dcdaeba9e7d9d982e24c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">You have probably already defined your target group, but do you really know who your customers are?<\/p>\n<p style=\"text-align: left;\">Identifying the target audience may be important, but it is often not enough because it is very one-dimensional.<\/p>\n<p style=\"text-align: left;\">To reach and delight your customers, you need to know exactly who they are. For this purpose, it is advisable to create a customer or buyer persona.<\/p>\n<h3 style=\"text-align: left;\">What is a Customer Persona?<\/h3>\n<p style=\"text-align: left;\">A customer persona is a fictitious person who represents the target group or customer base. This person is created on the basis of customer surveys and market research analyses. From this data, one creates the archetype of the customer, which gives him a face and includes all his problems, wishes and needs. Customer personas combine all the preconceptions and information available about customers.<br \/>\nA customer persona is a tool in marketing to better understand your own customers and thus offer them exactly what they are looking for.<\/p>\n<p style=\"text-align: left;\">A customer is anyone who has ever bought a product or used a service. The target group stands for everyone who could potentially become a customer.<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<h3 style=\"text-align: left;\">Why do you need a customer persona?<\/h3>\n<p style=\"text-align: left;\">To attract new customers, it makes sense to be aware of the needs and desires of your target group. However, since it is unlikely that you will know each of your customers personally, you need to get a picture of this target group. Customer personas serve this purpose; they have desires and exhibit behaviors like real customers. They are created from digital data and represent the target group, give it a name, a face, an origin.<\/p>\n<p style=\"text-align: left;\">The benefit of customer personas lies above all in the fact that activities in the company, but also above all in marketing, are aligned with the customer and the focus is on customer satisfaction. In this way, you not only attract new customers, but also retain them in the long term.<br \/>\nIn addition, customer personas help employees keep their eyes on the common goal, the customer.<\/p>\n<p style=\"text-align: left;\"><strong>If you know your customers, you know what they want and can deliver exactly that!<\/strong><\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<h3 style=\"text-align: left;\">Added value compared to simple target group definition<\/h3>\n<p style=\"text-align: left;\">If you want to target your customers, it is not enough to pack them into a uniform mass, with sparse key data. With a persona, you zoom in very close to your target group until you find the ideal representative of your need group. By taking a closer look at your fictitious customer, you will recognize the circumstances in which he finds himself, what challenges he faces, but also what wishes and needs he has. It follows that you do not limit your customer to socio-demographic or psychographic characteristics, but give him a face by creating the profile and accompany him on his way.<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<h3 style=\"text-align: left;\">How do you develop a customer persona?<\/h3>\n<p style=\"text-align: left;\">Before you create the profile of your persona, you must first filter out the necessary data. For this, you can take a look at your contact database to crystallize initial trends. If you use forms on your website, you can also use the form fields for important persona data and, for example, include a field for personal suggestions or requests. Other ways to gather data include in-person\/telephone interviews and surveys with your customers, as well as incorporating feedback from your sales force.<\/p>\n<p style=\"text-align: left;\"><strong>Asking the right questions to the right people<\/strong><\/p>\n<p style=\"text-align: left;\">First of all, you should take enough time and also avoid using templates. Because it&#8217;s important that you only ask your persona questions that are relevant to your business. You need information about how and why a customer makes their buying decision. These clues can help you do that:<\/p>\n<ul style=\"text-align: left;\">\n<li>What factors influence the decision-making process?<\/li>\n<li>What added value does the customer experience from the purchase\/service?<\/li>\n<li>What points speak against the purchase of a particular product\/use of a service?<\/li>\n<li>Which people influence the potential customer in his decision?<\/li>\n<li>What criteria are used to evaluate the products\/services?<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Let us advise you free of charge on the topic of Customer Persona with all the possibilities, measures and actions. <\/strong><\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbhk2r-87a815440e5c3233dbe2295eecea817b\">\n@keyframes av_boxShadowEffect_av-mbhk2r-87a815440e5c3233dbe2295eecea817b-column {\n0%   { box-shadow:  0 0 0 0 ; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 ; opacity: 1; }\n}\n.flex_column.av-mbhk2r-87a815440e5c3233dbe2295eecea817b{\nborder-width:1px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:10px 10px 10px 10px;\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='flex_column av-mbhk2r-87a815440e5c3233dbe2295eecea817b av_one_half  avia-builder-el-5  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jz4fnn-f739853c8f59eb95d372d91b08e42c3a\">\n.flex_column.av-jz4fnn-f739853c8f59eb95d372d91b08e42c3a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jz4fnn-f739853c8f59eb95d372d91b08e42c3a av_one_full  avia-builder-el-7  el_after_av_one_half  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k0glzzrz-e0901d91eef28ddcdcf45d33b4c30586 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\"><strong>Call us at + 49 721 98171 &#8211; 333 or send us an e-mail to <a href=\"mailto:vertrieb@prodata.de\">vertrieb@prodata.de<\/a>.<\/strong><\/h4>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0gi8129-bdc14435e55e17c2bb78b21d81791b92\">\n.avia-section.av-k0gi8129-bdc14435e55e17c2bb78b21d81791b92{\nbackground-color:#004894;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-k0gi8129-bdc14435e55e17c2bb78b21d81791b92 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_one_full  el_before_av_one_half  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63752'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada\">\n#top .av-special-heading.av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k0gir71o-897f9f53b8bb0503a2ed674053c6cada av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-10  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >PRODATA offers you the solution!<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63752'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4aesdf-ba9af18e1ebda2bd524962b80a690a42\">\n.flex_column.av-4aesdf-ba9af18e1ebda2bd524962b80a690a42{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4aesdf-ba9af18e1ebda2bd524962b80a690a42 av_one_half  avia-builder-el-11  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k0gj49mj-a40fbe58bf3f30803e3629888eb10ef4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With PRODATA&#8217;s support, you can develop your customer persona and delight your customers with content tailored to them. This not only optimizes your marketing campaigns, but automatically increases the quality of your leads.<\/p>\n<p>Not only will you attract new customers in no time, you&#8217;ll also retain them for the long term. Your customers feel understood and supported by you. This creates trust and you can differentiate yourself from your competitors, because only you can know what your customers really want!<\/p>\n<p>With PRODATA you have a strong partner who will support you with many years of experience.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jri343-77f48c323667670a9da00b3ee8ac08aa\">\n.flex_column.av-jri343-77f48c323667670a9da00b3ee8ac08aa{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-jri343-77f48c323667670a9da00b3ee8ac08aa av_one_half  avia-builder-el-13  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><div  class='avia-icon-list-container av-k0fced74-6d6770638d9f94db69108bcfefb1955e  avia-builder-el-14  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-k0fced74-6d6770638d9f94db69108bcfefb1955e avia-iconlist-animate'>\n<li><div class='iconlist_icon av-23w0usj-edfb0e1fe9e8648f4d66a1c266ef173c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Specialists to help you create your customer persona<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1she6v7-0ffda7b768c5e2af7c7eec1230b115a4 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Precise advice tailored to your individual needs<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-11lunoj-3ebacaf9414a1374068d5764f4c8de14 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue82b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Optimal performance with low cost<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2705 Customer Persona - Buyer Persona Do you really know your customers?<\/title>\n<meta name=\"description\" content=\"\u2705 If you want to address your customers directly, you need to know exactly who they are. 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