{"id":63941,"date":"2022-08-17T14:31:06","date_gmt":"2022-08-17T12:31:06","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/?p=63941"},"modified":"2022-08-18T15:58:47","modified_gmt":"2022-08-18T13:58:47","slug":"gamification","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xlcrk7-d67a300130b69a62900e34d3eb595791 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 33.59375%;'><li  class='avia-slideshow-slide av-l6xlcrk7-d67a300130b69a62900e34d3eb595791__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img class=\"wp-image-63942 avia-img-lazy-loading-not-63942\"  src='https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification-1280x430.png' width='1280' height='430' title='' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858\">\n.avia-section.av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63941'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde\">\n#top .av-special-heading.av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xld7o2-fdc403ff02732b568c96fbf2fd47cdde av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Gamification <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518\">\n.avia-section.av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63941'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26ivhl1-76b9004abef7e80a539ede359a644221\">\n#top .hr.av-26ivhl1-76b9004abef7e80a539ede359a644221{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-26ivhl1-76b9004abef7e80a539ede359a644221 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-26ivhl1-76b9004abef7e80a539ede359a644221 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c\">\n#top .av_textblock_section.av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201eGamification (als Teil der Kundenbindung) besteht zu 75% aus Psychologie und zu 25% aus Technologie.\u201c \u2013 Gabe Zichermann<\/p>\n<p>Gamification zielt darauf ab, das Verhalten von Nutzern auf spielerische Art und Weise zu manipulieren.<\/p>\n<p>Daf\u00fcr werden Elemente eingebaut, die bei Erfolg Pr\u00e4mien oder Punkte abwerfen.<\/p>\n<p>Die Methodik funktioniert, weil Trigger wie zum Beispiel Wettbewerb aber auch Anerkennung oder Unterhaltung des Menschen ausgel\u00f6st werden. Dadurch entsteht auch eine erh\u00f6hte Interaktion der Kunden mit dem jeweiligen Unternehmen. Durch das Einbinden intelligenter Gamification-Module kann es bei dem Nutzer sogar zu einem erh\u00f6hten Dopaminaussto\u00df kommen: Es werden Gl\u00fccksgef\u00fchle ausgel\u00f6st, welche automatisch mit dem Unternehmen in Verbindung gebracht werden.<\/p>\n<p>Letztendlich ist dies ein besonders effizienter Weg den Kunden zu emotionalisieren und somit an sich langfristig zu binden.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hyx7qd-ac8576551ae242fa1ac98ff813634429\">\n.avia-section.av-1hyx7qd-ac8576551ae242fa1ac98ff813634429{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1hyx7qd-ac8576551ae242fa1ac98ff813634429 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63941'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1826a1x-42d1078747c372724c068b2f0a9b61e5\">\n#top .av_textblock_section.av-1826a1x-42d1078747c372724c068b2f0a9b61e5 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1826a1x-42d1078747c372724c068b2f0a9b61e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/3\/\">Zur\u00fcck zur \u00dcbersicht<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31izhh-32409c9ada827a36d172a41e0a233645\">\n.avia-section.av-31izhh-32409c9ada827a36d172a41e0a233645{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-31izhh-32409c9ada827a36d172a41e0a233645 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63941'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eGamification (als Teil der Kundenbindung) besteht zu 75% aus Psychologie und zu 25% aus Technologie.\u201c \u2013 Gabe Zichermann<br \/>\nGamification zielt darauf ab, das Verhalten von Nutzern auf spielerische Art und Weise zu manipulieren.<\/p>\n","protected":false},"author":3,"featured_media":63942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamification - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/gamification\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"\u201eGamification (als Teil der Kundenbindung) besteht zu 75% aus Psychologie und zu 25% aus Technologie.\u201c \u2013 Gabe Zichermann Gamification zielt darauf ab, das Verhalten von Nutzern auf spielerische Art und Weise zu manipulieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/loyalty\/gamification\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodata Loyalty Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-17T12:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T13:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Gamification\",\"datePublished\":\"2022-08-17T12:31:06+00:00\",\"dateModified\":\"2022-08-18T13:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/\"},\"wordCount\":1524,\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\"},\"articleSection\":[\"Kundenbindung\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/\",\"name\":\"Gamification - Prodata Loyalty Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#website\"},\"datePublished\":\"2022-08-17T12:31:06+00:00\",\"dateModified\":\"2022-08-18T13:58:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.prodata.de\/loyalty\/gamification\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/gamification\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.prodata.de\/loyalty\/startseite\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#website\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/\",\"name\":\"Prodata Loyalty Solutions\",\"description\":\"Fullservice Agentur f\u00fcr Loyalty\",\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.prodata.de\/loyalty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\",\"name\":\"Prodata Loyalty Solutions\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"contentUrl\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"width\":2480,\"height\":1181,\"caption\":\"Prodata Loyalty Solutions\"},\"image\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prodatagmbh\",\"https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamification - Prodata Loyalty Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/loyalty\/gamification\/","og_locale":"de_DE","og_type":"article","og_title":"Gamification - Prodata Loyalty Solutions","og_description":"\u201eGamification (als Teil der Kundenbindung) besteht zu 75% aus Psychologie und zu 25% aus Technologie.\u201c \u2013 Gabe Zichermann Gamification zielt darauf ab, das Verhalten von Nutzern auf spielerische Art und Weise zu manipulieren.","og_url":"https:\/\/www.prodata.de\/loyalty\/gamification\/","og_site_name":"Prodata Loyalty Solutions","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2022-08-17T12:31:06+00:00","article_modified_time":"2022-08-18T13:58:47+00:00","og_image":[{"width":1280,"height":1280,"url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/"},"author":{"name":"","@id":""},"headline":"Gamification","datePublished":"2022-08-17T12:31:06+00:00","dateModified":"2022-08-18T13:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/"},"wordCount":1524,"publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/#organization"},"articleSection":["Kundenbindung"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/","url":"https:\/\/www.prodata.de\/loyalty\/gamification\/","name":"Gamification - Prodata Loyalty Solutions","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/#website"},"datePublished":"2022-08-17T12:31:06+00:00","dateModified":"2022-08-18T13:58:47+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/loyalty\/gamification\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/loyalty\/gamification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/loyalty\/startseite\/"},{"@type":"ListItem","position":2,"name":"Gamification"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/loyalty\/#website","url":"https:\/\/www.prodata.de\/loyalty\/","name":"Prodata Loyalty Solutions","description":"Fullservice Agentur f\u00fcr Loyalty","publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/loyalty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/loyalty\/#organization","name":"Prodata Loyalty Solutions","url":"https:\/\/www.prodata.de\/loyalty\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","contentUrl":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","width":2480,"height":1181,"caption":"Prodata Loyalty Solutions"},"image":{"@id":"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce"]},{"@type":"Person","@id":"","url":"https:\/\/www.prodata.de\/loyalty\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts\/63941"}],"collection":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/comments?post=63941"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts\/63941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/media\/63942"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/media?parent=63941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/categories?post=63941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/tags?post=63941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}