{"id":63923,"date":"2022-08-04T12:00:33","date_gmt":"2022-08-04T10:00:33","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/?p=63923"},"modified":"2022-08-18T16:51:37","modified_gmt":"2022-08-18T14:51:37","slug":"ueber-60-aller-kundenbindungsprogramme-funktionieren-nicht","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/ueber-60-aller-kundenbindungsprogramme-funktionieren-nicht\/","title":{"rendered":"\u00dcber 60% aller Kundenbindungsprogramme funktionieren nicht!"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xl2ksh-8f9c3bcd56044e2e17f75c15d97151d2 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  image_no_stretch avia-slideshow-1' 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.av-special-heading.av-l6xl1owc-3b8e2a51b19cea99608920fc24844a2e{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xl1owc-3b8e2a51b19cea99608920fc24844a2e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xl1owc-3b8e2a51b19cea99608920fc24844a2e .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xl1owc-3b8e2a51b19cea99608920fc24844a2e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xl1owc-3b8e2a51b19cea99608920fc24844a2e av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00dcber 60% aller Kundenbindungsprogramme funktionieren nicht!<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl438z-162515aa44f9c18f04002a7f80246f06\">\n.avia-section.av-l6xl438z-162515aa44f9c18f04002a7f80246f06{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xl438z-162515aa44f9c18f04002a7f80246f06 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63923'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5\">\n#top .hr.av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0\">\n#top .av_textblock_section.av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Das Problem mag daran liegen, dass es zwar unterschiedliche Programme wie Sand am Meer gibt, die meisten aber prinzipielle Konzeptionsfehler aufweisen.<\/p>\n<p>Ein gutes und erfolgreiches Programm muss leicht verst\u00e4ndlich und kommunizierbar sein. Der Vorteil muss erreichbar und so zugkr\u00e4ftig aus der Sicht des Kunden sein, sodass er bereit ist daf\u00fcr sein Verhalten zu \u00e4ndern.<\/p>\n<p>Erfolgreiche Programme m\u00fcssen zus\u00e4tzlich \u00fcberraschen, begeistern und den Kunden mitrei\u00dfen. Nur so entsteht eine emotionale Loyalisierung. Dazu reichen Punktesammeln und ein Pr\u00e4mienshop schon lange nicht mehr aus!<\/p>\n<p>Gerade im B2B-Bereich fordern Kunden immer mehr: Sie wollen miteinbezogen, geh\u00f6rt und in ihrem t\u00e4glichen Gesch\u00e4ft unterst\u00fctzt werden. All das k\u00f6nnen moderne Loyalty L\u00f6sungen leisten.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db\">\n.avia-section.av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63923'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1coa7tf-12799735305f58f7717c4966eb7b9e0e\">\n#top .av_textblock_section.av-1coa7tf-12799735305f58f7717c4966eb7b9e0e .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1coa7tf-12799735305f58f7717c4966eb7b9e0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/5\/\">Zur\u00fcck zur \u00dcbersicht<\/a><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k54lv-ed18f664504af55e46f44fdf493dd2a7\">\n.avia-section.av-2k54lv-ed18f664504af55e46f44fdf493dd2a7{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-2k54lv-ed18f664504af55e46f44fdf493dd2a7 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63923'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>Das Problem mag daran liegen, dass es zwar unterschiedliche Programme wie Sand am Meer gibt, die meisten aber prinzipielle Konzeptionsfehler aufweisen.<br \/>\nEin gutes und erfolgreiches Programm muss leicht verst\u00e4ndlich und kommunizierbar sein. <\/p>\n","protected":false},"author":3,"featured_media":63924,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00dcber 60% aller Kundenbindungsprogramme funktionieren nicht! - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/ueber-60-aller-kundenbindungsprogramme-funktionieren-nicht\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcber 60% aller Kundenbindungsprogramme funktionieren nicht! - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"Das Problem mag daran liegen, dass es zwar unterschiedliche Programme wie Sand am Meer gibt, die meisten aber prinzipielle Konzeptionsfehler aufweisen. 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