{"id":63899,"date":"2022-08-13T13:55:38","date_gmt":"2022-08-13T11:55:38","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/?p=63899"},"modified":"2022-08-18T16:46:34","modified_gmt":"2022-08-18T14:46:34","slug":"der-kunde-ist-koenig","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/der-kunde-ist-koenig\/","title":{"rendered":"Der Kunde ist K\u00f6nig"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xk409a-20f7caed7d6802ee05b4c7e10523e668 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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\/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk3hud-1ac259aacaec65f64902b864835d2c2a\">\n.avia-section.av-l6xk3hud-1ac259aacaec65f64902b864835d2c2a{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l6xk3hud-1ac259aacaec65f64902b864835d2c2a main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501\">\n#top .av-special-heading.av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xk3bvb-6018f0e9af20ec6e3eed958e780e6501 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Der Kunde ist K\u00f6nig<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk3nu0-7be9d499b63d37603d2097859795fa26\">\n.avia-section.av-l6xk3nu0-7be9d499b63d37603d2097859795fa26{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xk3nu0-7be9d499b63d37603d2097859795fa26 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d\">\n#top .hr.av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18\">\n#top .av_textblock_section.av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201eDer Kunde ist K\u00f6nig.\u201c \u2013 Henry Selfridge \u2013 Ist das wirklich zielf\u00fchrend?<\/p>\n<p>Der Kunde steht an erster Stelle \u2013 Customer Centricity &#8211; All seine W\u00fcnsche sollen w\u00e4hrend seines pers\u00f6nlichen Customer Journeys maximal erf\u00fcllt werden. Dem Kunden wird also der bestm\u00f6gliche Service geboten und Ihnen wird dadurch der vermeintliche Unternehmenserfolg versprochen.<\/p>\n<p>Doch stimmt das so? Ist Ihr Unternehmenserfolg wirklich nur vom Verbraucher abh\u00e4ngig? Und was ist denn nun wirklich an Selfridges Mantra dran?<\/p>\n<p>Grunds\u00e4tzlich ist der Slogan nicht unbedingt zielf\u00fchrend. Sie sollten zwar darauf achten, dass die Anspr\u00fcche an das Produkt sowie die Customer Journey ernst genommen werden. Jedoch ist es ein schmaler Grat zwischen den Bed\u00fcrfnissen des Kunden und den eigenen Prinzipien.<\/p>\n<p>Vielleicht sind es ja gerade die eigenen Akzente und Werte die den Kunden begeistern und Sie unterscheidbar machen von allen anderen.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9\">\n.avia-section.av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8\">\n#top .av_textblock_section.av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/3\/\">Zur\u00fcck zur \u00dcbersicht<\/a><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76\">\n.avia-section.av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63899'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>\u201eDer Kunde ist K\u00f6nig.\u201c \u2013 Henry Selfridge \u2013 Ist das wirklich zielf\u00fchrend?<br \/>\nDer Kunde steht an erster Stelle \u2013 Customer Centricity &#8211; All seine W\u00fcnsche sollen w\u00e4hrend seines pers\u00f6nlichen Customer Journeys maximal erf\u00fcllt werden. Dem Kunden wird also der bestm\u00f6gliche Service geboten und Ihnen wird dadurch der vermeintliche Unternehmenserfolg versprochen.<\/p>\n","protected":false},"author":3,"featured_media":64693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Der Kunde ist K\u00f6nig - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/der-kunde-ist-koenig\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Kunde ist K\u00f6nig - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"\u201eDer Kunde ist K\u00f6nig.\u201c \u2013 Henry Selfridge \u2013 Ist das wirklich zielf\u00fchrend? 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