{"id":63755,"date":"2022-08-18T12:00:00","date_gmt":"2022-08-18T10:00:00","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/?p=63755"},"modified":"2022-08-18T15:24:08","modified_gmt":"2022-08-18T13:24:08","slug":"kundenlebenszyklus","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/","title":{"rendered":"Kundenlebenszyklus"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xfa6kj-2c03ebd02840f641f41168896fc24873 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 33.59375%;'><li  class='avia-slideshow-slide av-l6xfa6kj-2c03ebd02840f641f41168896fc24873__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img class=\"wp-image-63758 avia-img-lazy-loading-not-63758\"  src='https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Kundenlebenszyklus-1280x430.jpg' width='1280' height='430' title='' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xfaryf-fb3b65452fdb11ced610505464719979\">\n.avia-section.av-l6xfaryf-fb3b65452fdb11ced610505464719979{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l6xfaryf-fb3b65452fdb11ced610505464719979 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63755'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b\">\n#top .av-special-heading.av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xfam15-d6094808696f75c49eea5925b9a0cb3b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Kundenlebenszyklus<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xfbe9l-407c0c739b18ce053983fd55698c22ab\">\n.avia-section.av-l6xfbe9l-407c0c739b18ce053983fd55698c22ab{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xfbe9l-407c0c739b18ce053983fd55698c22ab main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63755'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ihnzij-ae485236a4e3ad10b3b7122d41f1df88\">\n#top .hr.av-ihnzij-ae485236a4e3ad10b3b7122d41f1df88{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-ihnzij-ae485236a4e3ad10b3b7122d41f1df88 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-ihnzij-ae485236a4e3ad10b3b7122d41f1df88 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xfhxb0-258ccffcc3fb5f05305c2aaec12e3e6e\">\n#top .av_textblock_section.av-l6xfhxb0-258ccffcc3fb5f05305c2aaec12e3e6e .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xfhxb0-258ccffcc3fb5f05305c2aaec12e3e6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der sogenannte \u201eKundenlebenszyklus\u201c l\u00e4sst sich in etwa 5 Phasen einteilen: Von Interessent \u00fcber Neu- und Bestands- und aktiver Kunde, Wachstumskunde bis hin zum ehemaligen Kunden. Ein intelligentes Kundenbindungssystem findet passende Antworten und Unterst\u00fctzungen in allen Phasen.<\/p>\n<p>Eine wichtige Phase ist die allererste: Ihr Kunde lernt Sie und Ihr Leistungsspektrum kennen. Unmittelbar nach seinem Erstkauf wird dem Kunden durch eine Einkaufsbest\u00e4tigung positiv bekr\u00e4ftigt, dass er mit seinem Kauf die richtige Entscheidung getroffen h\u00e4tte. Dies hat zur Folge, dass der Kunden zu Wiederholungsk\u00e4ufen tendiert und so langfristig an Ihr Unternehmen gebunden wird. Der Bestandskunde wird letztlich auf eine emotionale, statt auf eine rationale Ebene gebracht.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n8hmln-325cc1b4af8ad9505eb658b7b09422d5\">\n.avia-section.av-1n8hmln-325cc1b4af8ad9505eb658b7b09422d5{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1n8hmln-325cc1b4af8ad9505eb658b7b09422d5 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63755'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cyn5m3-225d2f967912c9b035250623ec807dd3\">\n#top .av_textblock_section.av-1cyn5m3-225d2f967912c9b035250623ec807dd3 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1cyn5m3-225d2f967912c9b035250623ec807dd3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/2\/\">Zur\u00fcck zur \u00dcbersicht<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vu930r-402c4f5fc92e3e4d7d640b213e45e85b\">\n.avia-section.av-vu930r-402c4f5fc92e3e4d7d640b213e45e85b{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-vu930r-402c4f5fc92e3e4d7d640b213e45e85b main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63755'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der sogenannte \u201eKundenlebenszyklus\u201c l\u00e4sst sich in etwa 5 Phasen einteilen: Von Interessent \u00fcber Neu- und Bestands- und aktiver Kunde, Wachstumskunde bis hin zum ehemaligen Kunden. Ein intelligentes Kundenbindungssystem findet passende Antworten und Unterst\u00fctzungen in allen Phasen.<\/p>\n","protected":false},"author":3,"featured_media":63758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kundenlebenszyklus - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenlebenszyklus - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"Der sogenannte \u201eKundenlebenszyklus\u201c l\u00e4sst sich in etwa 5 Phasen einteilen: Von Interessent \u00fcber Neu- und Bestands- und aktiver Kunde, Wachstumskunde bis hin zum ehemaligen Kunden. Ein intelligentes Kundenbindungssystem findet passende Antworten und Unterst\u00fctzungen in allen Phasen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodata Loyalty Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T13:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Kundenlebenszyklus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Kundenlebenszyklus\",\"datePublished\":\"2022-08-18T10:00:00+00:00\",\"dateModified\":\"2022-08-18T13:24:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\"},\"wordCount\":1518,\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\"},\"articleSection\":[\"Kundenbindung\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\",\"name\":\"Kundenlebenszyklus - Prodata Loyalty Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#website\"},\"datePublished\":\"2022-08-18T10:00:00+00:00\",\"dateModified\":\"2022-08-18T13:24:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.prodata.de\/loyalty\/startseite\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kundenlebenszyklus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#website\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/\",\"name\":\"Prodata Loyalty Solutions\",\"description\":\"Fullservice Agentur f\u00fcr Loyalty\",\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.prodata.de\/loyalty\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#organization\",\"name\":\"Prodata Loyalty Solutions\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"contentUrl\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"width\":2480,\"height\":1181,\"caption\":\"Prodata Loyalty Solutions\"},\"image\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prodatagmbh\",\"https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kundenlebenszyklus - Prodata Loyalty Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/","og_locale":"de_DE","og_type":"article","og_title":"Kundenlebenszyklus - Prodata Loyalty Solutions","og_description":"Der sogenannte \u201eKundenlebenszyklus\u201c l\u00e4sst sich in etwa 5 Phasen einteilen: Von Interessent \u00fcber Neu- und Bestands- und aktiver Kunde, Wachstumskunde bis hin zum ehemaligen Kunden. Ein intelligentes Kundenbindungssystem findet passende Antworten und Unterst\u00fctzungen in allen Phasen.","og_url":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/","og_site_name":"Prodata Loyalty Solutions","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2022-08-18T10:00:00+00:00","article_modified_time":"2022-08-18T13:24:08+00:00","og_image":[{"width":1280,"height":792,"url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Kundenlebenszyklus.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/"},"author":{"name":"","@id":""},"headline":"Kundenlebenszyklus","datePublished":"2022-08-18T10:00:00+00:00","dateModified":"2022-08-18T13:24:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/"},"wordCount":1518,"publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/#organization"},"articleSection":["Kundenbindung"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/","url":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/","name":"Kundenlebenszyklus - Prodata Loyalty Solutions","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/#website"},"datePublished":"2022-08-18T10:00:00+00:00","dateModified":"2022-08-18T13:24:08+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/loyalty\/kundenlebenszyklus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/loyalty\/startseite\/"},{"@type":"ListItem","position":2,"name":"Kundenlebenszyklus"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/loyalty\/#website","url":"https:\/\/www.prodata.de\/loyalty\/","name":"Prodata Loyalty Solutions","description":"Fullservice Agentur f\u00fcr Loyalty","publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/loyalty\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/loyalty\/#organization","name":"Prodata Loyalty Solutions","url":"https:\/\/www.prodata.de\/loyalty\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","contentUrl":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","width":2480,"height":1181,"caption":"Prodata Loyalty Solutions"},"image":{"@id":"https:\/\/www.prodata.de\/loyalty\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce"]},{"@type":"Person","@id":"","url":"https:\/\/www.prodata.de\/loyalty\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts\/63755"}],"collection":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/comments?post=63755"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/posts\/63755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/media\/63758"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/media?parent=63755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/categories?post=63755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/wp-json\/wp\/v2\/tags?post=63755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}