{"id":63947,"date":"2022-08-17T14:31:06","date_gmt":"2022-08-17T12:31:06","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/gamification\/"},"modified":"2022-08-18T15:59:04","modified_gmt":"2022-08-18T13:59:04","slug":"gamification","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xlcrk7-d67a300130b69a62900e34d3eb595791 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 33.59375%;'><li  class='avia-slideshow-slide av-l6xlcrk7-d67a300130b69a62900e34d3eb595791__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-63943 avia-img-lazy-loading-not-63943\"  src=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification-1280x430.png\" width=\"1280\" height=\"430\" title='Gamification' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858\">\n.avia-section.av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2qe7sx1-4cbbf996db57ce5de4f60eedef96c858 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63947'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b\">\n#top .av-special-heading.av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xld7o2-26263cf54b2115ac2ab27023df95f92b av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Gamification  <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518\">\n.avia-section.av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xldq9k-4e05c9b84f1f57b93324257c23aa6518 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63947'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26ivhl1-76b9004abef7e80a539ede359a644221\">\n#top .hr.av-26ivhl1-76b9004abef7e80a539ede359a644221{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-26ivhl1-76b9004abef7e80a539ede359a644221 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-26ivhl1-76b9004abef7e80a539ede359a644221 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c\">\n#top .av_textblock_section.av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xldkfz-257369c8c47fd7dcf01ab690d591259c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>&#8220;Gamification (as part of customer engagement) is 75% psychology and 25% technology.&#8221; &#8211; Gabe Zichermann<\/p>\n<p>Gamification aims to manipulate user behavior in a playful way.<\/p>\n<p>For this, elements are built in that yield bonuses or points when successful.<\/p>\n<p>The methodology works because triggers such as competition but also recognition or entertainment of the person are triggered. This also results in increased customer interaction with the respective company. The integration of intelligent gamification modules can even lead to an increased dopamine output in the user: Feelings of happiness are triggered, which are automatically associated with the company.<\/p>\n<p>Ultimately, this is a particularly efficient way to emotionalize the customer and thus to bind them to the company in the long term.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hyx7qd-ac8576551ae242fa1ac98ff813634429\">\n.avia-section.av-1hyx7qd-ac8576551ae242fa1ac98ff813634429{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1hyx7qd-ac8576551ae242fa1ac98ff813634429 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63947'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1826a1x-42d1078747c372724c068b2f0a9b61e5\">\n#top .av_textblock_section.av-1826a1x-42d1078747c372724c068b2f0a9b61e5 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1826a1x-42d1078747c372724c068b2f0a9b61e5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/3\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31izhh-32409c9ada827a36d172a41e0a233645\">\n.avia-section.av-31izhh-32409c9ada827a36d172a41e0a233645{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-31izhh-32409c9ada827a36d172a41e0a233645 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63947'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Gamification (as part of customer engagement) is 75% psychology and 25% technology.&#8221; &#8211; Gabe Zichermann<br \/>\nGamification aims to manipulate user behavior in a playful way.<\/p>\n","protected":false},"author":3,"featured_media":63943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamification - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"&quot;Gamification (as part of customer engagement) is 75% psychology and 25% technology.&quot; - Gabe Zichermann Gamification aims to manipulate user behavior in a playful way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodata Loyalty Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-17T12:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T13:59:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Gamification\",\"datePublished\":\"2022-08-17T12:31:06+00:00\",\"dateModified\":\"2022-08-18T13:59:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\"},\"wordCount\":1515,\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\"},\"articleSection\":[\"Customer loyalty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\",\"name\":\"Gamification - Prodata Loyalty Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#website\"},\"datePublished\":\"2022-08-17T12:31:06+00:00\",\"dateModified\":\"2022-08-18T13:59:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.prodata.de\/loyalty\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#website\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/\",\"name\":\"Prodata Loyalty Solutions\",\"description\":\"Fullservice Agentur f\u00fcr Loyalty\",\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.prodata.de\/loyalty\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\",\"name\":\"Prodata Loyalty Solutions\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"contentUrl\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"width\":2480,\"height\":1181,\"caption\":\"Prodata Loyalty Solutions\"},\"image\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prodatagmbh\",\"https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamification - Prodata Loyalty Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/","og_locale":"en_US","og_type":"article","og_title":"Gamification - Prodata Loyalty Solutions","og_description":"\"Gamification (as part of customer engagement) is 75% psychology and 25% technology.\" - Gabe Zichermann Gamification aims to manipulate user behavior in a playful way.","og_url":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/","og_site_name":"Prodata Loyalty Solutions","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2022-08-17T12:31:06+00:00","article_modified_time":"2022-08-18T13:59:04+00:00","og_image":[{"width":1280,"height":1280,"url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Gamification.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/"},"author":{"name":"","@id":""},"headline":"Gamification","datePublished":"2022-08-17T12:31:06+00:00","dateModified":"2022-08-18T13:59:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/"},"wordCount":1515,"publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization"},"articleSection":["Customer loyalty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/","url":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/","name":"Gamification - Prodata Loyalty Solutions","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#website"},"datePublished":"2022-08-17T12:31:06+00:00","dateModified":"2022-08-18T13:59:04+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/loyalty\/en\/gamification\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/loyalty\/en\/gamification\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/loyalty\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Gamification"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#website","url":"https:\/\/www.prodata.de\/loyalty\/en\/","name":"Prodata Loyalty Solutions","description":"Fullservice Agentur f\u00fcr Loyalty","publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/loyalty\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization","name":"Prodata Loyalty Solutions","url":"https:\/\/www.prodata.de\/loyalty\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","contentUrl":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","width":2480,"height":1181,"caption":"Prodata Loyalty Solutions"},"image":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce"]},{"@type":"Person","@id":"","url":"https:\/\/www.prodata.de\/loyalty\/en\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts\/63947"}],"collection":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/comments?post=63947"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts\/63947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/media\/63943"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/media?parent=63947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/categories?post=63947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/tags?post=63947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}