{"id":63938,"date":"2022-08-16T12:00:08","date_gmt":"2022-08-16T10:00:08","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/fan-principle-in-the-context-of-loyalization\/"},"modified":"2022-08-18T15:59:21","modified_gmt":"2022-08-18T13:59:21","slug":"fan-principle-in-the-context-of-loyalization","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/","title":{"rendered":"Fan principle in the context of loyalization"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xl64ms-9dca0398da9471478b9ca62a9779598f avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 33.59375%;'><li  class='avia-slideshow-slide av-l6xl64ms-9dca0398da9471478b9ca62a9779598f__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-63934 avia-img-lazy-loading-not-63934\"  src=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Fan-Prinzip-1280x430.jpg\" width=\"1280\" height=\"430\" title='Fan Prinzip' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w2hmkc-e4d77d2499c0772bb46f72f273217746\">\n.avia-section.av-2w2hmkc-e4d77d2499c0772bb46f72f273217746{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2w2hmkc-e4d77d2499c0772bb46f72f273217746 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63938'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07\">\n#top .av-special-heading.av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xl6zct-8615eccac8d7501a4dea8687a950eb07 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Fan principle in the context of loyalization  <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-2fhg54s-4d95c46b69a6f4ad5cb83401360b439f main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63938'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wz3svw-7380d799c3e239f61b6d1e020bf1a1b1\">\n#top .hr.av-1wz3svw-7380d799c3e239f61b6d1e020bf1a1b1{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-1wz3svw-7380d799c3e239f61b6d1e020bf1a1b1 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-1wz3svw-7380d799c3e239f61b6d1e020bf1a1b1 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl7fol-3257dacb040537d543e0f9c556534b25\">\n#top .av_textblock_section.av-l6xl7fol-3257dacb040537d543e0f9c556534b25 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xl7fol-3257dacb040537d543e0f9c556534b25 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The so-called &#8220;fan principle&#8221; is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.<\/p>\n<p>The highest level you can reach towards your customer is the fan level. This one is an enthusiastic, highly emotional customer. Once this reaches fan status, your customer is guaranteed to have a higher referral rate and will no longer rationalize the product.<\/p>\n<p>In contrast to the fans are the prisoners. They are bound to a company because they have no other choice. Mercenaries, on the other hand, are purchasable customers. Finally, there are sympathizers who are only partially enthusiastic.<\/p>\n<p>With a psychologically sophisticated loyalty system, you encourage, reward and inspire your customers. Thus, they increase one step up in the FAN principle.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mf2tgc-c605bbd3c0fac0f4cb1609f2ec46bfca\">\n.avia-section.av-1mf2tgc-c605bbd3c0fac0f4cb1609f2ec46bfca{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1mf2tgc-c605bbd3c0fac0f4cb1609f2ec46bfca main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63938'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kkuu4-6ec138a0d6ed1788f7e59d57d6d8a622\">\n#top .av_textblock_section.av-3kkuu4-6ec138a0d6ed1788f7e59d57d6d8a622 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-3kkuu4-6ec138a0d6ed1788f7e59d57d6d8a622 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/3\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j75ccc-6dda25b13500295b3e9663a14cf4be96\">\n.avia-section.av-j75ccc-6dda25b13500295b3e9663a14cf4be96{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-j75ccc-6dda25b13500295b3e9663a14cf4be96 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63938'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The so-called &#8220;fan principle&#8221; is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.  <\/p>\n","protected":false},"author":3,"featured_media":63934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fan principle in the context of loyalization - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fan principle in the context of loyalization - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"The so-called &quot;fan principle&quot; is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Prodata Loyalty Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T10:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T13:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Fan-Prinzip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Fan principle in the context of loyalization\",\"datePublished\":\"2022-08-16T10:00:08+00:00\",\"dateModified\":\"2022-08-18T13:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\"},\"wordCount\":1472,\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\"},\"articleSection\":[\"Customer loyalty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\",\"name\":\"Fan principle in the context of loyalization - Prodata Loyalty Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#website\"},\"datePublished\":\"2022-08-16T10:00:08+00:00\",\"dateModified\":\"2022-08-18T13:59:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.prodata.de\/loyalty\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fan principle in the context of loyalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#website\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/\",\"name\":\"Prodata Loyalty Solutions\",\"description\":\"Fullservice Agentur f\u00fcr Loyalty\",\"publisher\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.prodata.de\/loyalty\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#organization\",\"name\":\"Prodata Loyalty Solutions\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"contentUrl\":\"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png\",\"width\":2480,\"height\":1181,\"caption\":\"Prodata Loyalty Solutions\"},\"image\":{\"@id\":\"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prodatagmbh\",\"https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.prodata.de\/loyalty\/en\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fan principle in the context of loyalization - Prodata Loyalty Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/","og_locale":"en_US","og_type":"article","og_title":"Fan principle in the context of loyalization - Prodata Loyalty Solutions","og_description":"The so-called \"fan principle\" is based on sympathizing with the customer. It includes the following five actors: prisoners, opponents but also mercenaries, sympathizers and fans.","og_url":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/","og_site_name":"Prodata Loyalty Solutions","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2022-08-16T10:00:08+00:00","article_modified_time":"2022-08-18T13:59:21+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/08\/Fan-Prinzip.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/"},"author":{"name":"","@id":""},"headline":"Fan principle in the context of loyalization","datePublished":"2022-08-16T10:00:08+00:00","dateModified":"2022-08-18T13:59:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/"},"wordCount":1472,"publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization"},"articleSection":["Customer loyalty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/","url":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/","name":"Fan principle in the context of loyalization - Prodata Loyalty Solutions","isPartOf":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#website"},"datePublished":"2022-08-16T10:00:08+00:00","dateModified":"2022-08-18T13:59:21+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/loyalty\/en\/fan-principle-in-the-context-of-loyalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/loyalty\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Fan principle in the context of loyalization"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#website","url":"https:\/\/www.prodata.de\/loyalty\/en\/","name":"Prodata Loyalty Solutions","description":"Fullservice Agentur f\u00fcr Loyalty","publisher":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/loyalty\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#organization","name":"Prodata Loyalty Solutions","url":"https:\/\/www.prodata.de\/loyalty\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","contentUrl":"https:\/\/www.prodata.de\/loyalty\/wp-content\/uploads\/sites\/2\/2022\/06\/Logo_PRODATA_4C.png","width":2480,"height":1181,"caption":"Prodata Loyalty Solutions"},"image":{"@id":"https:\/\/www.prodata.de\/loyalty\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.xing.com\/pages\/prodatait-beratungs-undsystemhausfurmarketingvertriebunde-commerce"]},{"@type":"Person","@id":"","url":"https:\/\/www.prodata.de\/loyalty\/en\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts\/63938"}],"collection":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/comments?post=63938"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/posts\/63938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/media\/63934"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/media?parent=63938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/categories?post=63938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/loyalty\/en\/wp-json\/wp\/v2\/tags?post=63938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}