{"id":63929,"date":"2022-08-04T12:00:33","date_gmt":"2022-08-04T10:00:33","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/over-60-of-all-customer-loyalty-programs-do-not-work\/"},"modified":"2022-08-18T16:51:46","modified_gmt":"2022-08-18T14:51:46","slug":"over-60-of-all-customer-loyalty-programs-do-not-work","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/over-60-of-all-customer-loyalty-programs-do-not-work\/","title":{"rendered":"Over 60% of all customer loyalty programs do not work!"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xl2ksh-8f9c3bcd56044e2e17f75c15d97151d2 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  image_no_stretch 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title='60% Kundenbindungsprogramme' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lz4s2b-f6bba6ff8c919476362f13d72cec639b\">\n.avia-section.av-2lz4s2b-f6bba6ff8c919476362f13d72cec639b{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2lz4s2b-f6bba6ff8c919476362f13d72cec639b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731\">\n#top .av-special-heading.av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xl1owc-2cbe7b2d15b4de1af5fc7d435a2cf731 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Over 60% of all customer loyalty programs do not work!<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl438z-162515aa44f9c18f04002a7f80246f06\">\n.avia-section.av-l6xl438z-162515aa44f9c18f04002a7f80246f06{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xl438z-162515aa44f9c18f04002a7f80246f06 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5\">\n#top .hr.av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5 .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-2568dg3-a3f65c08fac45afcf7f86d71a76ffcd5 hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0\">\n#top .av_textblock_section.av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xl30i5-f91508f71a51381f81f90b9be7f041b0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The problem may be due to the fact that, although different programs are a dime a dozen, most of them have fundamental conceptual flaws.<\/p>\n<p>A good and successful program must be easy to understand and communicate. The advantage must be achievable and so attractive from the customer&#8217;s point of view that he is willing to change his behavior for it.<\/p>\n<p>Successful programs must additionally surprise, inspire and engage the customer. This is the only way to create emotional loyalty. Collecting points and a rewards store have long since ceased to be enough!<\/p>\n<p>Especially in the B2B sector, customers are demanding more and more: they want to be included, heard and supported in their daily business. Modern loyalty solutions can do all this.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db\">\n.avia-section.av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1l2huhf-436035f05a87a4e07d1d8dafe36eb1db main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63929'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1coa7tf-12799735305f58f7717c4966eb7b9e0e\">\n#top .av_textblock_section.av-1coa7tf-12799735305f58f7717c4966eb7b9e0e .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-1coa7tf-12799735305f58f7717c4966eb7b9e0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/5\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k54lv-ed18f664504af55e46f44fdf493dd2a7\">\n.avia-section.av-2k54lv-ed18f664504af55e46f44fdf493dd2a7{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-2k54lv-ed18f664504af55e46f44fdf493dd2a7 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63929'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>The problem may be due to the fact that, although different programs are a dime a dozen, most of them have fundamental conceptual flaws.<br \/>\nA good and successful program must be easy to understand and communicate.  <\/p>\n","protected":false},"author":3,"featured_media":63925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Over 60% of all customer loyalty programs do not work! - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/over-60-of-all-customer-loyalty-programs-do-not-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over 60% of all customer loyalty programs do not work! - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"The problem may be due to the fact that, although different programs are a dime a dozen, most of them have fundamental conceptual flaws.  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