{"id":63905,"date":"2022-08-13T13:55:38","date_gmt":"2022-08-13T11:55:38","guid":{"rendered":"https:\/\/multi.prodata.de\/loyalty\/the-customer-is-king\/"},"modified":"2022-08-18T16:46:44","modified_gmt":"2022-08-18T14:46:44","slug":"the-customer-is-king","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/loyalty\/en\/the-customer-is-king\/","title":{"rendered":"The customer is king"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-l6xk409a-20f7caed7d6802ee05b4c7e10523e668 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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.av-special-heading.av-l6xk3bvb-d9b0c48e19e173f09bbd87809dcbd098{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-l6xk3bvb-d9b0c48e19e173f09bbd87809dcbd098 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l6xk3bvb-d9b0c48e19e173f09bbd87809dcbd098 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-l6xk3bvb-d9b0c48e19e173f09bbd87809dcbd098 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l6xk3bvb-d9b0c48e19e173f09bbd87809dcbd098 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The customer is king<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk3nu0-7be9d499b63d37603d2097859795fa26\">\n.avia-section.av-l6xk3nu0-7be9d499b63d37603d2097859795fa26{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l6xk3nu0-7be9d499b63d37603d2097859795fa26 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d\">\n#top .hr.av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-200eziz-b44bacc6fae616c7a5e8bc3f4f61464d hr-custom  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18\">\n#top .av_textblock_section.av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-l6xk2rlf-2f002b682e6ec6e2b1c1bb0ce2c6fd18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>&#8220;The customer is king.&#8221; &#8211; Henry Selfridge &#8211; Is that really purposeful?<\/p>\n<p>The customer comes first &#8211; Customer Centricity &#8211; All his wishes should be fulfilled to the maximum during his personal customer journey. The customer is thus offered the best possible service, and you are thereby promised the supposed success of the company.<\/p>\n<p>But is this true? Does your business success really depend only on the consumer? So what&#8217;s really up with Selfridges mantra?<\/p>\n<p>Basically, the slogan is not necessarily purposeful. While you should make sure that the claims about the product as well as the customer journey are taken seriously. However, it is a fine line between the needs of the customer and one&#8217;s own principles.<\/p>\n<p>Perhaps it is your own accents and values that excite the customer and make you stand out from all the others.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9\">\n.avia-section.av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-1u1wi9n-5b5d42d91a6e4aa4680f871838dd6ef9 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63905'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8\">\n#top .av_textblock_section.av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8 .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-181ip97-373c0b338cd5b196421ebc4c8d42ffb8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.prodata.de\/loyalty\/blog\/page\/3\/\">Back to the overview<\/a><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76\">\n.avia-section.av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-ouvviz-de675d19d54cc6bd5329c40e42a2ca76 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-63905'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The customer is king.&#8221; &#8211; Henry Selfridge &#8211; Is that really purposeful?<br \/>\nThe customer comes first &#8211; Customer Centricity &#8211; All his wishes should be fulfilled to the maximum during his personal customer journey. The customer is thus offered the best possible service, and you are thereby promised the supposed success of the company.<\/p>\n","protected":false},"author":3,"featured_media":64694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-63905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The customer is king - Prodata Loyalty Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/loyalty\/en\/the-customer-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer is king - Prodata Loyalty Solutions\" \/>\n<meta property=\"og:description\" content=\"&quot;The customer is king.&quot; - Henry Selfridge - Is that really purposeful? 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