Entries by eberle

Net Promoter Score

The Net Promoter Score, or NPS, is a metric that shows companies how loyal their customers are. This score was developed by Fred Reichheld. It is used worldwide, across all industries and by numerous companies.


Incentive is best translated as incentive or incentive.
In “business German”, incentive stands for measures or benefits that are intended to increase the motivation of employees.

Customer Experience

Customer experience is the sum of all experiences and feelings that a customer has with a company or brand. It encompasses all steps during the customer journey, i.e. from the first to the last point of contact.

Benefits of customer loyalty programs for your success – B2B and B2C

Customer retention is becoming increasingly important, as companies need to ensure that they can retain and grow their customer base. To differentiate themselves from the competition, more and more companies are implementing customer loyalty programs. These promise to retain customers, encourage them to buy, and reinforce loyalty to their own company.

Customer Lifecycle

The so-called “customer life cycle” can be divided into about 5 phases: From prospective customer to new and existing and active customer, growth customer to former customer. An intelligent customer loyalty system finds suitable answers and support in all phases.