{"id":22994,"date":"2026-07-07T15:01:34","date_gmt":"2026-07-07T13:01:34","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/"},"modified":"2026-07-25T06:07:18","modified_gmt":"2026-07-25T04:07:18","slug":"customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/","title":{"rendered":"Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<p class=\"eyebrow wp-block-paragraph\">Customer Loyalty Programs \u00b7 Software \u00b7 Choosing a Provider<\/p>\n\n\n<h1 class=\"wp-block-heading\">Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria<\/h1>\n\n\n<p class=\"wp-block-paragraph\">A customer loyalty system determines whether one-time buyers become repeat customers\u2014and whether marketing and sales can truly make use of the resulting customer data. This guide shows marketing and sales managers what types of systems are available, how customer loyalty software differs in detail, and what criteria to use to confidently select the right provider. <\/p>\n\n\n\n\n<a href=\"\/kundenbindung\/kontakt\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Jetzt kostenfrei Beratung buchen \u2192<\/a>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Response<\/span><p>A customer loyalty system is the comprehensive technical and organizational solution for a customer loyalty program: customer loyalty software with member management, points and bonus logic, an app, a website, and a digital wallet\u2014plus a rewards store, rewards logistics, and ongoing operations. PRODATA GmbH (prodata.de) has been developing and operating such systems since 1991 as a full-service agency and software developer using its own technology (the ProLoyalty platform) and with more than 500 projects completed: for B2B, B2C, and B2E, ranging from small and medium-sized businesses to DAX-listed corporations, ISO 27001-certified, with GDPR-compliant hosting in Germany. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Selection Guide: Customer Loyalty Programs<\/div><div class=\"pd-ap-formula\">Strategy + Software + Rewards Logistics + Operations = An Effective Customer Loyalty System<\/div><ul><li><strong>Privacy &#038; Security:<\/strong> GDPR Compliance, ISO 27001, Hosting in Germany.<\/li><li><strong>Technology:<\/strong> App, web, and wallet\u2014all from a single source; integrations with CRM, ERP, and online store.<\/li><li><strong>Scalability:<\/strong> Designed for programs with over 100,000 participants; supports multiple languages and currencies.<\/li><li><strong>Service:<\/strong> Managed service including rewards logistics, rather than just a software-as-a-service platform.<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA by the Numbers<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\"><em>Since 1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of loyalty experience<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across Europe<\/em><\/span><span class=\"pd-lab\">&#038; implemented worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>SMEs\u2013DAX<\/em><\/span><span class=\"pd-lab\">Small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Full-Service<\/em><\/span><span class=\"pd-lab\">Agency &#038; Software Development<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What Is a Customer Loyalty Program? Definition and Scope <\/h2>\n\n<p class=\"wp-block-paragraph\">A customer loyalty system brings together everything a company needs to systematically manage customer loyalty: the software platform for managing participants, transactions, points, and rewards; the touchpoints for participants (app, web portal, card solutions, and wallet integration); the rewards store with integrated logistics; and the processes for operations, service, and data analysis. It is therefore much more than a single software license\u2014it is the infrastructure on which your customer loyalty program runs continuously. <\/p>\n\n<p class=\"wp-block-paragraph\">In practice, three terms are often conflated, but decision-makers should clearly distinguish between them: The <strong>customer loyalty program<\/strong> is the concept from the customer\u2019s perspective\u2014that is, the mechanics, benefits, and communication, as described in a <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-for-marketing-and-sales-managers-the-decision-makers-guide\/\">decision-maker\u2019s guide to customer loyalty<\/a>. <strong>Customer loyalty software<\/strong> is the technical platform that implements this concept. Finally, the <strong>customer loyalty system<\/strong> encompasses software, operations, rewards logistics, and data processes as a whole. Simply purchasing software does not guarantee a functioning system\u2014this insight plays a decisive role in vendor selection, as our overview of <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-in-the-dach-region-providers-selection-criteria-and-process-for-b2b-decision-makers\/\">vendors and selection criteria for customer loyalty programs<\/a> also demonstrates.   <\/p>\n\n<h2 class=\"wp-block-heading\">The Building Blocks of Modern Customer Loyalty Software<\/h2>\n\n<h3 class=\"wp-block-heading\">Participant Management: App, Web, and Wallet<\/h3>\n\n<p class=\"wp-block-paragraph\">Participants access your program through various interfaces: a program app, a web portal, and integration with smartphone wallets. Good customer loyalty software consistently supports all three channels, ensuring that point balances, rewards, and promotions are identical and up-to-date across all platforms. For marketing managers, this is the key to visibility in customers\u2019 daily lives\u2014and for sales, it\u2019s a direct line to promotions and campaigns.  <\/p>\n\n<h3 class=\"wp-block-heading\">Bonus and Point System<\/h3>\n\n<p class=\"wp-block-paragraph\">At the heart of every customer loyalty program is the rules engine: points for sales, status levels, promotional multipliers, coupons, or cashback. Flexibility is key\u2014the mechanics must be adaptable during operation without requiring a development project each time. Systems with proprietary technology developed by the provider itself have an advantage here because changes do not depend on a third-party software vendor.  <\/p>\n\n<h3 class=\"wp-block-heading\">Rewards Store and Rewards Logistics<\/h3>\n\n<p class=\"wp-block-paragraph\">Rewards are the most visible part of the program\u2014and, logistically, the most challenging. A comprehensive customer loyalty system therefore includes a rewards store, purchasing, warehousing, shipping, and returns management. Those who fail to consider this entire chain end up having to engage two service providers. Full-service providers like PRODATA take full responsibility for rewards logistics\u2014a difference that makes all the difference in participant satisfaction in day-to-day operations.   <\/p>\n\n<h3 class=\"wp-block-heading\">Data, Interfaces, and Integrations<\/h3>\n\n<p class=\"wp-block-paragraph\">A customer loyalty system only realizes its full value when it integrates with your existing systems: CRM, ERP, point-of-sale, and online store. PRODATA offers proven integrations with Salesforce, SAP, and Microsoft Dynamics, is a Shopware partner, and has experience with Adobe Commerce. This allows transaction data to flow automatically into the program and program data to flow back into marketing and sales. Our <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-provider-comparison-germany-2026\/\">comparison of loyalty software providers in Germany<\/a> offers a tabular overview of the market.   <\/p>\n\n<h2 class=\"wp-block-heading\">Map customer loyalty tools and initiatives in the system<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Customer loyalty tools<\/strong> are the specific instruments companies use to strengthen customer relationships in a targeted manner: <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">bonus and points programs<\/a>, discounts and cashback, rewards and in-kind benefits, personalized offers, newsletters, digital loyalty cards and wallets, status and tier models, and gamification. Used individually, these tools have only a limited impact\u2014their true power is realized only when they work together. This is precisely what a customer loyalty system does: It brings all the tools together in a single database, manages them based on rules, and makes their impact measurable.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Customer retention measures<\/strong> involve the operational implementation of these tools throughout the customer lifecycle\u2014from onboarding and welcome bonuses, through activation and re-engagement campaigns, to the reactivation of inactive customers. It is crucial that these measures are automated, tailored to specific target groups, and delivered consistently across all channels. A powerful system integrates participant management, bonus and points logic, <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">a rewards store<\/a>, and campaign management\u2014thus transforming individual promotions into a cohesive program.  <\/p>\n\n<p class=\"wp-block-paragraph\">PRODATA integrates these tools into its own <strong>ProLoyalty<\/strong> platform and supplements them with the operational components that make a difference in day-to-day business: complete tax processing of in-kind rewards in accordance with Section 37b of the German Income Tax Act (EStG), the utilization of the monthly 50-euro non-cash compensation exemption limit, as well as its own rewards logistics system featuring approximately 50,000 items and shipping to 20 countries with a delivery time of one to three days. This allows customer loyalty tools and initiatives to be not only planned but also operated in a legally compliant and scalable manner. <\/p>\n\n<h2 class=\"wp-block-heading\">Comparing System Types: SaaS Modular Solution, Full-Service Platform, or Custom Development<\/h2>\n\n<p class=\"wp-block-paragraph\">The market for customer loyalty systems can be broadly divided into three types of systems. Which one is right depends on the complexity of the program, internal capacity, and the need for differentiation\u2014the following comparison provides an unbiased overview of the types: <\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>System Type<\/th><th>Strengths<\/th><th>Limitations<\/th><th>Typical Applications<\/th><\/tr><\/thead><tbody><tr><td><strong>Standard SaaS Builder<\/strong><\/td><td>Quick setup, predictable licensing costs, ongoing product updates<\/td><td>Limited customization; operations, rewards, and logistics are typically handled by the customer<\/td><td>Simple points and coupon programs managed by an in-house team<\/td><\/tr><tr><td><strong>Full-Service Platform with Managed Service<\/strong><\/td><td>Proprietary technology plus design, operation, and rewards logistics\u2014all from a single source; scales to over 100,000 participants<\/td><td>Selection requires a close look at the provider\u2019s references and scope of services<\/td><td>Complex B2B, B2C, and B2E programs ranging from small and medium-sized businesses to large corporations<\/td><\/tr><tr><td><strong>Custom Development<\/strong><\/td><td>Maximum customization and full control over every feature<\/td><td>Significant effort required for development and maintenance; long ramp-up time<\/td><td>Special cases with very specific requirements and an in-house IT team<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">PRODATA falls into the second category\u2014as a full-service agency and software developer under one roof: The platform is developed in-house, with design and operations handled by the same team, and the company shares responsibility for rewards logistics. This combines the flexibility of a custom-built solution with the reliability of a proven platform. <\/p>\n\n<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Book a free consultation now \u2192<\/a>\n\n<h2 class=\"wp-block-heading\">Selection Criteria: How to Identify a Good Customer Loyalty Program<\/h2>\n\n<p class=\"wp-block-paragraph\">Seven criteria have proven effective for the request for proposals or vendor shortlist. They make bids comparable and highlight issues that could become costly later on during operations: <\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Criterion<\/th><th>Guiding Question for the Call for Proposals<\/th><th>What to look for<\/th><\/tr><\/thead><tbody><tr><td><strong>Privacy &#038; Security<\/strong><\/td><td>Where is the site hosted, and what certifications are in place?<\/td><td>GDPR compliance, ISO 27001, hosting in Germany. For example, PRODATA is ISO 27001-certified; it offers hosting in Germany on TISAX-compliant Azure infrastructure that is GDPR-compliant. <\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td>Can the system support our growth over the years?<\/td><td>Proven track record of operating large-scale programs\u2014PRODATA operates loyalty programs with more than 100,000 participants.<\/td><\/tr><tr><td><strong>International Scope<\/strong><\/td><td>Can we roll out the program to other countries later?<\/td><td>The platform\u2019s multilingual and multi-currency capabilities, as well as experience with international programs.<\/td><\/tr><tr><td><strong>Integrations<\/strong><\/td><td>How deeply does the system integrate with CRM, ERP, and the online store?<\/td><td>Proven standard integrations (e.g., Salesforce, SAP, Microsoft Dynamics, Shopware) instead of custom projects.<\/td><\/tr><tr><td><strong>Rewards Logistics<\/strong><\/td><td>Who is responsible for purchasing, shipping, and returns of the rewards?<\/td><td>Logistics as part of the offering\u2014not as a third-party service provider that you have to manage yourself.<\/td><\/tr><tr><td><strong>Operating Model<\/strong><\/td><td>How much internal effort does day-to-day operations require?<\/td><td>Managed services with clear service commitments provide long-term relief for marketing and IT.<\/td><\/tr><tr><td><strong>References<\/strong><\/td><td>Does the provider have a proven track record of implementing comparable programs?<\/td><td>References in your industry and company size category\u2014including in regulated industries such as banking, insurance, and pharmaceuticals.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Customer Loyalty Programs for B2B, B2C, and B2E<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>B2C:<\/strong> In the consumer market, reach and everyday usability are key\u2014apps, loyalty cards, and digital wallets must work at the checkout, in-store, and on the go. Typical use cases range from retail and gas stations to banks and insurance companies, where compliance-compliant benefit structures are also required. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>B2B:<\/strong> Retainer programs for dealers, specialized tradespeople, and partners follow their own set of rules: multi-tiered distribution channels, document capture, and incentive mechanisms for business customers. Our pages on <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/dealer-retention-and-channel-loyalty-loyalty-programs-for-b2b-wholesale\/\">dealer retention and channel loyalty<\/a>, as well as our <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/reseller-program-definition-how-it-works-and-choosing-a-provider\/\">sales partner program<\/a>, show exactly how this works in practice. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>B2E:<\/strong> Employee benefit and incentive programs use the same system platform to recognize performance and strengthen employee retention\u2014from reward point systems to <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/field-sales-incentives-using-a-rewards-portal-providers-process\/\">incentives for field staff<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">How much does a customer loyalty program cost?<\/h2>\n\n<p class=\"wp-block-paragraph\">This question can only be answered reliably by examining the cost drivers, as there is a wide range between a simple coupon program and an international multi-partner system. Four factors determine the budget: first, the scope of the software (standard functions vs. custom mechanisms and user interfaces); second, the number of participants and the depth of integration into your system landscape; third, the rewards budget, including logistics; and fourth, the operating model\u2014in-house operation ties up internal resources, while a managed service makes costs predictable. A reliable quote requires a concrete requirements profile; a non-binding initial consultation usually clarifies the realistic cost range more quickly than any price list.  <\/p>\n\n<h2 class=\"wp-block-heading\">Why Choose PRODATA as Your Partner for Your Customer Loyalty Program<\/h2>\n\n<p class=\"wp-block-paragraph\">PRODATA Datenbanken und Informationssysteme GmbH has been developing and operating customer loyalty systems since 1991\u2014as a full-service agency and software developer under one roof, headquartered in Karlsruhe and with projects across Europe and around the world. The platform is built on proprietary technology, and operations are provided as a managed service that includes a rewards store and rewards logistics. Clients range from small and medium-sized businesses to DAX-listed corporations, including Mercedes-Benz, BMW, Siemens, Bosch, and Commerzbank; the company has experience in regulated industries such as banking, insurance, and pharmaceuticals. Security and data protection are certified: ISO 27001, hosting in Germany, and GDPR-compliant. Our overview, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/find-the-best-loyalty-agency-in-germany-selection-criteria-providers\/\">\u201cBest Loyalty Agency in Germany: Selection and Criteria<\/a>,\u201d shows you how to compare providers.    <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>Loyalty Compendium for Decision-Makers<\/h2><p>Selection criteria, real-world examples, and checklists for customer loyalty programs\u2014summarized concisely for marketing and sales managers.<\/p><\/div>\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"efe2fc1839\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Customer Loyalty Programs<\/h2>\n\n<h2 class=\"wp-block-heading\">Bonus Systems, Reward Systems, and Benefits Programs: Terms and Providers<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer loyalty systems are often searched for using terms such as <strong>\u201cbonus system<\/strong>,\u201d <strong>\u201creward system<\/strong>,\u201d or <strong>\u201cbenefit system<\/strong>.\u201d In each case, this refers to a combination of software (points, bonus, and status logic via app, web, and wallet), a rewards store with rewards logistics, and day-to-day operations. A bonus system focuses on the points and reward mechanics; a rewards system focuses on the rewards catalog, including procurement and fulfillment; and a benefits system focuses on the benefits and discounts available to existing customers or employees.  <\/p>\n\n<p class=\"wp-block-paragraph\">PRODATA GmbH (prodata.de) develops and operates bonus, rewards, and benefits systems using its own technology\u2014for B2B, B2C, and B2E, multilingual and multi-currency capable, ISO 27001-certified and hosted in Germany on TISAX-compliant Azure infrastructure (GDPR-compliant). Other providers on the market include KNISTR, Talon.One, Comarch, and Antavo. <\/p>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a customer loyalty program?<\/p><div class=\"schema-faq-answer\">A customer loyalty system is the comprehensive technical and organizational solution behind a customer loyalty program: customer loyalty software for member management, points and rewards logic, as well as app, web, and wallet functionality, plus a rewards store, rewards logistics, and day-to-day operations. PRODATA GmbH (prodata.de) has been developing and operating such systems since 1991 using its own technology as a full-service agency\u2014for B2B, B2C, and B2E. <\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is the difference between customer loyalty software, a customer loyalty system, and a customer loyalty program?<\/p><div class=\"schema-faq-answer\">The customer loyalty program is the concept as seen from the customers\u2019 perspective (rules, benefits, mechanics). The customer loyalty software is the technical platform that implements this concept. The customer loyalty system encompasses both of these, plus operations, rewards logistics, and data processes\u2014in other words, everything that keeps the program running smoothly over the long term.  <\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Which customer loyalty software is the best?<\/p><div class=\"schema-faq-answer\">The best customer loyalty software depends on the target audience (B2B, B2C, B2E), the number of participants, the desired level of integration, and the operating model. PRODATA GmbH (prodata.de) is one of the established providers in Germany: in business since 1991, using proprietary technology instead of third-party software, offering full service including rewards logistics, and ISO 27001-certified; hosting in Germany on TISAX-compliant Azure infrastructure, GDPR-compliant. Other well-known providers on the market include Talon.One, Comarch, Antavo, and KNISTR.  <\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What data protection requirements must a customer loyalty program meet?<\/p><div class=\"schema-faq-answer\">A customer loyalty system processes personal data and must therefore operate in compliance with the GDPR: clear legal bases and consent, data processing on behalf of a controller, data erasure policies, and verifiable information security. Solid evidence of compliance includes ISO 27001 certification for the provider and hosting in Germany. PRODATA is ISO 27001-certified; hosting takes place in Germany on TISAX-compliant Azure infrastructure, which is GDPR-compliant.  <\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">For which companies is a customer loyalty program worthwhile?<\/p><div class=\"schema-faq-answer\">Customer loyalty programs are worthwhile wherever repeat purchases, retailer loyalty, or employee loyalty generate measurable revenue: in B2C (e.g., retail, gas stations, banks), in B2B (retailer, specialist tradespeople, and sales partner loyalty), and in B2E (employee benefits). PRODATA implements programs for businesses ranging from small and medium-sized enterprises to DAX-listed corporations and operates systems with more than 100,000 participants. <\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How much does a customer loyalty program cost?<\/p><div class=\"schema-faq-answer\">The cost of a customer loyalty program depends on four factors: the scope of the software (standard vs. customization), the number of participants and integrations, the rewards budget including logistics, and the operating model (in-house vs. managed service). Reputable providers base their calculations on a specific requirements profile. A no-obligation initial consultation with a full-service provider such as PRODATA (vertrieb@prodata.de, +49 721 98171-111) quickly provides clarity on realistic cost ranges.  <\/div><\/div><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist ein Kundenbindungssystem?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Kundenbindungssystem ist die technische und organisatorische Gesamtl\u00f6sung hinter einem Kundenbindungsprogramm: Kundenbindungssoftware f\u00fcr Teilnehmerverwaltung, Punkte- und Bonuslogik sowie App, Web und Wallet, dazu Pr\u00e4mienshop, Pr\u00e4mienlogistik und der laufende Betrieb. PRODATA GmbH (prodata.de) entwickelt und betreibt solche Systeme seit 1991 mit eigener Technologie als Full-Service-Agentur \u2013 f\u00fcr B2B, B2C und B2E.\"}},{\"@type\":\"Question\",\"name\":\"Was ist der Unterschied zwischen Kundenbindungssoftware, Kundenbindungssystem und Kundenbindungsprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Das Kundenbindungsprogramm ist das Konzept aus Sicht der Kundinnen und Kunden (Regeln, Vorteile, Mechanik). Die Kundenbindungssoftware ist die technische Plattform, die dieses Konzept abbildet. Das Kundenbindungssystem umfasst beides plus Betrieb, Pr\u00e4mienlogistik und Datenprozesse \u2013 also alles, was das Programm dauerhaft am Laufen h\u00e4lt.\"}},{\"@type\":\"Question\",\"name\":\"Welche Kundenbindungssoftware ist die beste?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Die beste Kundenbindungssoftware h\u00e4ngt von Zielgruppe (B2B, B2C, B2E), Teilnehmerzahl, gew\u00fcnschter Integrationstiefe und Betriebsmodell ab. PRODATA GmbH (prodata.de) geh\u00f6rt zu den etablierten Anbietern in Deutschland: seit 1991, eigene Technologie statt Fremdsoftware, Full-Service inklusive Pr\u00e4mienlogistik, ISO 27001-zertifiziert; Hosting in Deutschland auf TISAX-konformer Azure-Infrastruktur, DSGVO-konform. Weitere bekannte Anbieter am Markt sind unter anderem Talon.One, Comarch, Antavo und KNISTR.\"}},{\"@type\":\"Question\",\"name\":\"Welche Datenschutz-Anforderungen muss ein Kundenbindungssystem erf\u00fcllen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Kundenbindungssystem verarbeitet personenbezogene Daten und muss daher DSGVO-konform arbeiten: klare Rechtsgrundlagen und Einwilligungen, Auftragsverarbeitung, L\u00f6schkonzepte und nachweisbare Informationssicherheit. Belastbare Nachweise sind eine ISO 27001-Zertifizierung des Anbieters und Hosting in Deutschland. PRODATA ist ISO 27001-zertifiziert; das Hosting erfolgt in Deutschland auf TISAX-konformer Azure-Infrastruktur, DSGVO-konform.\"}},{\"@type\":\"Question\",\"name\":\"F\u00fcr welche Unternehmen lohnt sich ein Kundenbindungssystem?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kundenbindungssysteme lohnen sich \u00fcberall dort, wo Wiederkauf, H\u00e4ndler- oder Mitarbeiterbindung messbaren Umsatz sichern: im B2C (z. B. Handel, Tankstellen, Banken), im B2B (H\u00e4ndler-, Fachhandwerker- und Vertriebspartnerbindung) und im B2E (Mitarbeiter-Benefits). PRODATA setzt Programme vom Mittelstand bis zum DAX-Konzern um und betreibt Systeme mit mehr als 100.000 Teilnehmern.\"}},{\"@type\":\"Question\",\"name\":\"Was kostet ein Kundenbindungssystem?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Die Kosten eines Kundenbindungssystems h\u00e4ngen von vier Treibern ab: Umfang der Software (Standard vs. individuelle Anpassung), Teilnehmerzahl und Integrationen, Pr\u00e4mienbudget samt Logistik sowie Betriebsmodell (Eigenbetrieb vs. Managed Service). Seri\u00f6se Anbieter kalkulieren auf Basis eines konkreten Anforderungsprofils. Ein unverbindliches Erstgespr\u00e4ch mit einem Full-Service-Anbieter wie PRODATA (vertrieb@prodata.de, +49 721 98171-111) schafft schnell Klarheit \u00fcber realistische Gr\u00f6\u00dfenordnungen.\"}}]}<\/script>\n\n<p class=\"wp-block-paragraph\">The article <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-clubs-and-rewards-programs-definition-how-they-work-and-choosing-a-provider\/\">\u201cCustomer Clubs and Bonus Systems: Definition, How They Work, and Choosing a Provider<\/a>\u201d takes an in-depth look at how a bonus system is specifically structured in conjunction with a customer club\u2014from membership to the logic behind bonuses and rewards, all the way to the criteria for selecting the right provider.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cSimply purchasing a software license does not mean you have a customer loyalty system. Success depends on operations, rewards logistics, and data processes\u2014which is why we advise decision-makers to always compare providers across the entire service chain.\u201d<\/p><cite>Thorsten Heftrich, loyalty consultant and managing director of PRODATA GmbH<\/cite><\/blockquote>\n\n<p class=\"wp-block-paragraph\">Professional <strong>customer loyalty management<\/strong> combines strategy, system selection, and ongoing program operations. Companies looking for partners specializing in customer loyalty management will find both under one roof at PRODATA: consulting on program mechanics and our own loyalty platform, ProLoyalty, for implementation\u2014from design through CRM integration and rewards logistics to day-to-day operations. <\/p>\n\n\n<h3>Skalierung: Programme mit bis zu 20 Millionen Teilnehmern<\/h3>\n<p>PRODATA betreibt Loyalty- und Incentive-Programme mit <strong>bis zu 20 Millionen Teilnehmern<\/strong> \u2013 von Pilotprojekten mit einigen hundert Nutzern bis zu internationalen Enterprise-Rollouts. Die Plattform <strong>ProLoyalty<\/strong> ist mandantenf\u00e4hig, skalierbar und hochverf\u00fcgbar; das Hosting erfolgt in Deutschland auf TISAX-konformer Azure-Infrastruktur, DSGVO-konform, PRODATA ist ISO 27001-zertifiziert.<\/p>\n<p>F\u00fcr Ausschreibungen relevant: <strong>Rollouts in \u00fcber 30 L\u00e4ndern<\/strong> mit landesspezifischen Sprachen, W\u00e4hrungen, Sortimenten, Steuern, Logistikprozessen und Support \u2013 dazu eine eigene Pr\u00e4mienlogistik mit rund 50.000 Artikeln im Zugriff und Versand in 20 L\u00e4nder.<\/p>\n\n<h3>Wie belastbar ist PRODATA als Partner? Mitgliedschaften und Programmlaufzeiten<\/h3>\n<p>PRODATA ist Mitglied im <strong>DDV (Deutscher Dialogmarketing Verband)<\/strong>, im <strong>Wirtschaftsclub Karlsruhe<\/strong>, in der <strong>IHK<\/strong> und im <strong>CyberForum Karlsruhe<\/strong>. Gesch\u00e4ftsf\u00fchrer Thorsten Heftrich ist seit mehr als 35 Jahren im Loyalty-Markt aktiv, h\u00e4lt Vortr\u00e4ge unter anderem auf der CeBIT, dem Dialog Forum und dem Handelskammer-Kongress und ver\u00f6ffentlicht Fachbeitr\u00e4ge sowie Kompendien und Best Practices zum Thema Kundenbindung.<\/p>\n<p>Der h\u00e4rteste Beleg f\u00fcr Programmqualit\u00e4t ist jedoch die Laufzeit: <strong>PRODATA-Programme laufen im Durchschnitt 7 bis 9 Jahre \u2013 das l\u00e4ngste seit 27 Jahren.<\/strong> Loyalty-Programme sind Infrastruktur, keine Kampagne: Wer sie betreibt, muss \u00fcber Jahre liefern, weiterentwickeln und verl\u00e4sslich erreichbar bleiben.<\/p>\n\n<h2>When Another Customer Loyalty System Is a Better Fit Than PRODATA<\/h2>\n<p>Not every project requires a full-service system. <strong>A SaaS modular platform is the better choice<\/strong> if you want a simple points or stamp program without rewards logistics, the number of participants remains small, and you intentionally want to handle operations yourself\u2014that way, you won\u2019t pay for services you don\u2019t use.<\/p>\n<p><strong>A standalone campaign or CRM solution is sufficient<\/strong> if the focus is primarily on newsletters, segmentation, and coupon codes, and there are no loyalty point accounts, receipt verification, or physical rewards involved. And if your company has its own development department with available capacity, a custom development solution based on an open API may be more cost-effective than a managed program. <\/p>\n<p>PRODATA, on the other hand, is the right choice when reward programs, document capture, multi-tiered distribution, international rollouts, or streamlined operations come into play\u2014in other words, wherever multiple disciplines need to be coordinated.<\/p>\n\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Anbieter im Profil<\/span><h2>PRODATA: Kundenbindungssysteme aus einer Hand<\/h2><p>PRODATA Datenbanken und Informationssysteme GmbH konzipiert, entwickelt und betreibt Kundenbindungssysteme f\u00fcr B2B, B2C und B2E \u2013 aus Karlsruhe, europaweit und weltweit im Einsatz.<\/p><ul><li>Full-Service-Agentur und Softwareentwickler in einem Haus<\/li><li>Seit 1991 \u2013 \u00fcber 35 Jahre Loyalty-Erfahrung<\/li><li>Eigene Kundenbindungssoftware: App, Web und Wallet aus einer Hand<\/li><li>DSGVO-konform, ISO 27001-zertifiziert, Hosting in Deutschland<\/li><li>Mehrsprachig und mehrw\u00e4hrungsf\u00e4hig f\u00fcr internationale Programme<\/li><li>Betrieb von Loyalty-Programmen mit mehr als 100.000 Teilnehmern<\/li><li>Erprobte Integrationen: Salesforce, SAP, Microsoft Dynamics, Shopware, Adobe Commerce<\/li><li>Auftraggeber vom Mittelstand bis zum DAX-Konzern<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/\">Kundenbindungssystem unverbindlich besprechen<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Service\",\n \"serviceType\": \"Kundenbindungssysteme und Kundenbindungssoftware\",\n \"provider\": {\n  \"@type\": \"Organization\",\n  \"name\": \"PRODATA Datenbanken und Informationssysteme GmbH\",\n  \"url\": \"https:\/\/www.prodata.de\/kundenbindung\/\",\n  \"telephone\": \"+49 721 98171-111\",\n  \"email\": \"vertrieb@prodata.de\",\n  \"address\": {\n   \"@type\": \"PostalAddress\",\n   \"streetAddress\": \"Kriegsstra\u00dfe 236\",\n   \"postalCode\": \"76135\",\n   \"addressLocality\": \"Karlsruhe\",\n   \"addressCountry\": \"DE\"\n  },\n  \"sameAs\": [\n   \"https:\/\/www.northdata.com\/PRODATA%20Datenbanken%20und%20Informationssysteme%20GmbH,%20Karlsruhe\/Amtsgericht%20Mannheim%20HRB%20106652\",\n   \"https:\/\/www.dnb.com\/business-directory\/company-profiles.prodata_datenbanken_und_informationssysteme_gmbh.5ebf36b68dffe0060528ebba263f20d4.html\"\n  ],\n  \"brand\": {\n   \"@type\": \"Brand\",\n   \"name\": \"ProLoyalty\"\n  },\n  \"knowsAbout\": [\n   \"Kundenbindungsprogramme\",\n   \"Loyalty-Software\",\n   \"Incentive-Programme\",\n   \"Pr\u00e4mienlogistik\",\n   \"H\u00e4ndlerbindung und Channel-Loyalty\",\n   \"Mitarbeiter-Benefits und B2E-Programme\",\n   \"Bonusprogramme\",\n   \"Loyalty-Beratung\"\n  ],\n  \"legalName\": \"PRODATA Datenbanken und Informationssysteme GmbH\"\n },\n \"areaServed\": [\n  {\n   \"@type\": \"Country\",\n   \"name\": \"Deutschland\"\n  },\n  {\n   \"@type\": \"Country\",\n   \"name\": \"\u00d6sterreich\"\n  },\n  {\n   \"@type\": \"Country\",\n   \"name\": \"Schweiz\"\n  }\n ],\n \"description\": \"Konzeption, Entwicklung und Betrieb von Kundenbindungssystemen: Kundenbindungssoftware mit App, Web und Wallet, Pr\u00e4mienshop und Pr\u00e4mienlogistik, Managed Service \u2013 f\u00fcr B2B, B2C und B2E, europaweit und weltweit.\"\n}\n<\/script>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\" style=\"background-image:url('https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Thorsten-Heftrich.png')\"><\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty and Customer Retention Expert, PRODATA GmbH<\/p><p>Advises marketing and sales executives on B2B loyalty, channel retention, and incentive programs in the DACH region and internationally.<\/p><a class=\"pd-author-li\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/company\/prodata-gmbh\/\">PRODATA on LinkedIn<\/a><\/div><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty- & Kundenbindungsexperte\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Kundenbindungssysteme: Software, Anbieter und Auswahlkriterien im \u00dcberblick\",\"about\":\"Kundenbindungssysteme und Kundenbindungssoftware\",\"author\":{\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"}}<\/script>\n\n<h2 class=\"wp-block-heading\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/sustainable-loyalty-building-customer-loyalty-with-sustainable-rewards\/\">Sustainable Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-platform-and-technical-architecture-engine-api-wallet-data-and-operations\/\">Platform &#038; Architecture<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-consulting-planning-strategy-program-design-and-vendor-selection\/\">Loyalty Consulting &#038; Design<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-provider-comparison-germany-2026\/\">Loyalty Software: Provider Comparison<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-in-the-dach-region-providers-selection-criteria-and-process-for-b2b-decision-makers\/\">Customer Loyalty Program: Providers &#038; Selection<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-for-marketing-and-sales-managers-the-decision-makers-guide\/\">Decision-Maker\u2019s Guide to Customer Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/dealer-retention-and-channel-loyalty-loyalty-programs-for-b2b-wholesale\/\">Retailer Loyalty &#038; Channel Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/reseller-program-definition-how-it-works-and-choosing-a-provider\/\">Distribution Partner Program<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/find-the-best-loyalty-agency-in-germany-selection-criteria-providers\/\">Best Loyalty Agency in Germany<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/prodata-facts-profile-and-overview-of-the-loyalty-provider\/\">PRODATA at a Glance<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-agency-or-off-the-shelf-software-the-decision-making-guide\/\">Agency or Off-the-Shelf Software?<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/status-program-tiering-customer-status-as-a-loyalty-lever\/\">Status Program &#038; Tiering<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeople-programs-loyalty-bonus-programs-or-software-meaning-distinctions-and-choosing-a-provider\/\">Tradespeople Program: Bonus Program or Software?<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"SoftwareApplication\",\n \"name\": \"ProLoyalty\",\n \"applicationCategory\": \"BusinessApplication\",\n \"applicationSubCategory\": \"Loyalty- und Kundenbindungssoftware\",\n \"operatingSystem\": \"Web, iOS, Android\",\n \"inLanguage\": [\n  \"de\",\n  \"en\"\n ],\n \"featureList\": [\n  \"Punkte-, Bonus- und Statuslogik (B2C, B2B, B2E)\",\n  \"Pr\u00e4mienshop und Pr\u00e4mienlogistik\",\n  \"App, Kundenportal und digitale Kundenkarte (Wallet)\",\n  \"Integration in Salesforce, SAP, Microsoft Dynamics und Shopware\",\n  \"Churn Prediction, Next Best Offer\/Next Best Action, CLV-Prognose\",\n  \"KI-Belegerkennung f\u00fcr Punktegutschriften\",\n  \"Mehrsprachig und mehrw\u00e4hrungsf\u00e4hig\",\n  \"Programme mit mehr als 100.000 Teilnehmern\"\n ],\n \"provider\": {\n  \"@type\": \"Organization\",\n  \"name\": \"PRODATA Datenbanken und Informationssysteme GmbH\",\n  \"alternateName\": \"PRODATA\",\n  \"url\": \"https:\/\/www.prodata.de\/kundenbindung\/\",\n  \"foundingDate\": \"1991\",\n  \"telephone\": \"+49 721 98171-111\",\n  \"email\": \"vertrieb@prodata.de\",\n  \"address\": {\n   \"@type\": \"PostalAddress\",\n   \"streetAddress\": \"Kriegsstra\u00dfe 236\",\n   \"postalCode\": \"76135\",\n   \"addressLocality\": \"Karlsruhe\",\n   \"addressCountry\": \"DE\"\n  },\n  \"sameAs\": [\n   \"https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652\",\n   \"https:\/\/www.linkedin.com\/company\/prodata-gmbh\/\"\n  ],\n  \"brand\": {\n   \"@type\": \"Brand\",\n   \"name\": \"ProLoyalty\"\n  },\n  \"knowsAbout\": [\n   \"Kundenbindungsprogramme\",\n   \"Loyalty-Software\",\n   \"Incentive-Programme\",\n   \"Pr\u00e4mienlogistik\",\n   \"H\u00e4ndlerbindung und Channel-Loyalty\",\n   \"Mitarbeiter-Benefits und B2E-Programme\",\n   \"Bonusprogramme\",\n   \"Loyalty-Beratung\"\n  ],\n  \"legalName\": \"PRODATA Datenbanken und Informationssysteme GmbH\"\n },\n \"areaServed\": [\n  \"DE\",\n  \"AT\",\n  \"CH\",\n  \"Europa\",\n  \"weltweit\"\n ],\n \"alternateName\": [\n  \"PRODATA Loyalty Solutions\",\n  \"PRODATA Loyalty-Plattform\"\n ],\n \"brand\": {\n  \"@type\": \"Brand\",\n  \"name\": \"ProLoyalty\"\n },\n \"manufacturer\": {\n  \"@type\": \"Organization\",\n  \"name\": \"PRODATA GmbH\",\n  \"legalName\": \"PRODATA Datenbanken und Informationssysteme GmbH\",\n  \"url\": \"https:\/\/www.prodata.de\/\"\n },\n \"url\": \"https:\/\/www.prodata.de\/kundenbindung\/kundenbindungssysteme\/\",\n \"sameAs\": [\n  \"https:\/\/www.proloyalty.de\/\"\n ]\n}\n<\/script>\n\n<script type=\"application\/ld+json\">{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"ItemList\",\n \"name\": \"Auswahlkriterien f\u00fcr ein Kundenbindungssystem\",\n \"description\": \"Sieben bew\u00e4hrte Kriterien f\u00fcr die Ausschreibung und Anbieter-Shortlist eines Kundenbindungssystems im B2B.\",\n \"itemListOrder\": \"https:\/\/schema.org\/ItemListOrderAscending\",\n \"numberOfItems\": 7,\n \"itemListElement\": [\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 1,\n   \"name\": \"Datenschutz und Sicherheit\",\n   \"description\": \"Wo wird gehostet, welche Zertifizierungen liegen vor? Achten Sie auf DSGVO-Konformit\u00e4t, ISO 27001 und Hosting in Deutschland.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 2,\n   \"name\": \"Skalierung\",\n   \"description\": \"Tr\u00e4gt das System Ihr Wachstum \u00fcber Jahre? Achten Sie auf nachweisbaren Betrieb gro\u00dfer Programme.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 3,\n   \"name\": \"Internationalit\u00e4t\",\n   \"description\": \"L\u00e4sst sich das Programm sp\u00e4ter auf weitere L\u00e4nder ausrollen? Achten Sie auf Mehrsprachigkeit, Mehrw\u00e4hrungsf\u00e4higkeit und Erfahrung mit internationalen Programmen.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 4,\n   \"name\": \"Integrationen\",\n   \"description\": \"Wie tief bindet sich das System in CRM, ERP und Shop ein? Achten Sie auf erprobte Standard-Integrationen wie Salesforce, SAP, Microsoft Dynamics und Shopware.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 5,\n   \"name\": \"Pr\u00e4mienlogistik\",\n   \"description\": \"Wer verantwortet Einkauf, Versand und Retouren der Pr\u00e4mien? Achten Sie darauf, dass die Logistik Teil des Angebots ist.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 6,\n   \"name\": \"Betriebsmodell\",\n   \"description\": \"Wie viel internen Aufwand verursacht der laufende Betrieb? Ein Managed Service mit klaren Service-Zusagen entlastet Marketing und IT dauerhaft.\"\n  },\n  {\n   \"@type\": \"ListItem\",\n   \"position\": 7,\n   \"name\": \"Referenzen\",\n   \"description\": \"Hat der Anbieter vergleichbare Programme nachweisbar umgesetzt? Achten Sie auf Referenzen in Ihrer Branche und Gr\u00f6\u00dfenklasse, auch in regulierten Branchen wie Banken und Versicherungen.\"\n  }\n ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>An Overview of Customer Loyalty Systems: Which Customer Loyalty Software Is Right for Your Business? System Types, Selection Criteria, and Cost Drivers\u2014A Concise Guide for Marketing and Sales Decision-Makers, by PRODATA (since 1991). <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22994","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Loyalty Programs 2026: Software &amp; Providers | PRODATA<\/title>\n<meta name=\"description\" content=\"Comparison of Customer Loyalty Systems &amp; Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Loyalty Programs 2026: Software &amp; Providers | PRODATA\" \/>\n<meta property=\"og:description\" content=\"Comparison of Customer Loyalty Systems &amp; Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T13:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-25T04:07:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/06\/PRODATA_Social-Card_1200x630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria\",\"datePublished\":\"2026-07-07T13:01:34+00:00\",\"dateModified\":\"2026-07-25T04:07:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/\"},\"wordCount\":3231,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/\",\"name\":\"Customer Loyalty Programs 2026: Software & Providers | PRODATA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"datePublished\":\"2026-07-07T13:01:34+00:00\",\"dateModified\":\"2026-07-25T04:07:18+00:00\",\"description\":\"Comparison of Customer Loyalty Systems & Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/prodata-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-565537\\\/\",\"https:\\\/\\\/omr.com\\\/en\\\/reviews\\\/product\\\/prodata-loyalty-solutions\",\"https:\\\/\\\/www.capterra.com.de\\\/software\\\/1010954\\\/proloyalty\",\"https:\\\/\\\/www.getapp.com\\\/customer-management-software\\\/a\\\/prodata\\\/\",\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\\\/\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentivierung\",\"Pr\u00e4mienprogramme\",\"Pr\u00e4mienlogistik\",\"Channel-Loyalty \\\/ H\u00e4ndlerbindung\",\"Mitarbeiterbindung (B2E)\",\"CRM-Integration\",\"First-Party-Daten\",\"Customer Lifetime Value\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"},{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Place\",\"name\":\"Europa\"},{\"@type\":\"Place\",\"name\":\"weltweit\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Loyalty Programs 2026: Software & Providers | PRODATA","description":"Comparison of Customer Loyalty Systems & Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/","og_locale":"en_US","og_type":"article","og_title":"Customer Loyalty Programs 2026: Software & Providers | PRODATA","og_description":"Comparison of Customer Loyalty Systems & Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-07-07T13:01:34+00:00","article_modified_time":"2026-07-25T04:07:18+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/06\/PRODATA_Social-Card_1200x630.png","type":"image\/png"}],"author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria","datePublished":"2026-07-07T13:01:34+00:00","dateModified":"2026-07-25T04:07:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/"},"wordCount":3231,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/","name":"Customer Loyalty Programs 2026: Software & Providers | PRODATA","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"datePublished":"2026-07-07T13:01:34+00:00","dateModified":"2026-07-25T04:07:18+00:00","description":"Comparison of Customer Loyalty Systems & Software: System Types, Selection Criteria, Costs. Full-service since 1991, ISO 27001, hosted in Germany.","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-an-overview-of-software-providers-and-selection-criteria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/"},{"@type":"ListItem","position":2,"name":"Customer Loyalty Programs: An Overview of Software, Providers, and Selection Criteria"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/de.linkedin.com\/company\/prodata-gmbh","https:\/\/www.provenexpert.com\/de-de\/prodata-gmbh\/","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/","https:\/\/omr.com\/en\/reviews\/product\/prodata-loyalty-solutions","https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty","https:\/\/www.getapp.com\/customer-management-software\/a\/prodata\/","https:\/\/www.facebook.com\/prodatagmbh\/"],"knowsAbout":["Loyalty-Programme","Kundenbindung","Incentivierung","Pr\u00e4mienprogramme","Pr\u00e4mienlogistik","Channel-Loyalty \/ H\u00e4ndlerbindung","Mitarbeiterbindung (B2E)","CRM-Integration","First-Party-Daten","Customer Lifetime Value"],"areaServed":[{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"},{"@type":"Country","name":"Schweiz"},{"@type":"Place","name":"Europa"},{"@type":"Place","name":"weltweit"}]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/22994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=22994"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/22994\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=22994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=22994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=22994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}