{"id":22865,"date":"2026-07-20T00:45:44","date_gmt":"2026-07-19T22:45:44","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/loyalty-platform-and-technical-architecture-engine-api-wallet-data-and-operations\/"},"modified":"2026-07-24T12:47:09","modified_gmt":"2026-07-24T10:47:09","slug":"loyalty-platform-and-technical-architecture-engine-api-wallet-data-and-operations","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-platform-and-technical-architecture-engine-api-wallet-data-and-operations\/","title":{"rendered":"Loyalty Platform and Technical Architecture: Engine, API, Wallet, Data, and Operations"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-80 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<p class=\"eyebrow wp-block-paragraph\">Technical Overview<\/p>\n\n\n<h1 class=\"wp-block-heading\">Loyalty Platform and Technical Architecture: Engine, API, Wallet, Data, and Operations<\/h1>\n\n\n<p class=\"wp-block-paragraph\">What a customer loyalty system consists of from a technical standpoint, how its components interact, and what IT and procurement should consider when making architectural decisions\u2014including an integration matrix and links to the detailed pages.<\/p>\n\n\n<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Book a free consultation now \u2192<\/a>\n\n\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Response<\/span><p>A loyalty platform consists of six layers: the <strong>rules and points engine<\/strong>, the <strong>interfaces<\/strong> to CRM, ERP, the online store, and the point-of-sale system, the <strong>channels<\/strong> (app, web, wallet), the <strong>data layer<\/strong>, <strong>reporting<\/strong>, and <strong>operations<\/strong> \u2014including hosting and security. The architectural decision is not based on features, but rather on the depth of integration and the operating model\u2014it determines the effort and costs over the years. <\/p><p class=\"pd-anbieter\"><strong>Provider:<\/strong> PRODATA (Karlsruhe, since 1991) designs, develops, and operates loyalty and customer retention programs as a full-service partner\u2014offering strategy, software, operations, and rewards logistics all under one roof for clients ranging from small and medium-sized businesses to DAX-listed companies, throughout Europe and worldwide.<\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Architecture Compass: The Six Layers<\/div><div class=\"pd-ap-formula\">Engine \u2192 Interfaces \u2192 Channels \u2192 Data \u2192 Reporting \u2192 Operations<\/div><ul><li><strong>Engine:<\/strong> Earn-and-Burn Logic, Status, Campaigns<\/li><li><strong>Interfaces:<\/strong> CRM, ERP, online store, point-of-sale, open API<\/li><li><strong>Channels:<\/strong> App, Web Portal, Mobile Wallet<\/li><li><strong>Data &#038; Reporting:<\/strong> First-Party Data, KPIs, BI Integration<\/li><li><strong>Operations:<\/strong> Hosting, Security, SLA<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA by the Numbers<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\"><em>Since 1991<\/em><\/span><span class=\"pd-lab\">In-house loyalty technology<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>20 million<\/em><\/span><span class=\"pd-lab\">Scalable number of participants<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>ISO 27001<\/em><\/span><span class=\"pd-lab\">Certified, hosting in Germany<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>30+ countries<\/em><\/span><span class=\"pd-lab\">International rollouts<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">The Rules and Scoring Engine: The Heart of the System<\/h2>\n\n<p class=\"wp-block-paragraph\">The engine determines which behaviors are rewarded and how. It processes transactions, receipts, or events into points, status levels, or cashback, applying rules that are designed to be modified during operation\u2014such as promotional periods, multipliers, product groups, and target audiences. The key question is whether such rules are <strong>configurable<\/strong> or whether they require development effort each time.  <\/p>\n\n<p class=\"wp-block-paragraph\">Other practical considerations include point expiration, cancellations, and adjustment entries: A program without a well-defined cancellation logic creates more work for support than the mechanism actually delivers in benefits. For more details, see <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-loyalty-framework-definition-structure-and-architecture\/\">: Loyalty Framework: Structure and Architecture<\/a>, and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/statusprogramm-tiering-kundenstatus-loyalty\/\">Status Programs and Tiering<\/a>. <\/p>\n\n<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Book a free consultation now \u2192<\/a>\n\n<h2 class=\"wp-block-heading\">Interfaces: CRM, ERP, online store, and point-of-sale system<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty system is always an add-on system\u2014it relies on data from systems that are already in operation. The key question isn\u2019t <em>whether<\/em> integration is possible, but whether there are <strong>proven standard connections<\/strong> or whether every interface becomes a standalone project. Bidirectionality is what distinguishes a data silo from a controlled program.  <\/p>\n\n<p class=\"wp-block-paragraph\">Details by system: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">CRM and ERP integration (Salesforce, SAP, etc.)<\/a>, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/e-commerce-integration-loyalty-for-woocommerce-shopify-and-shopware\/\">e-commerce integration for WooCommerce, Shopify, and Shopware<\/a>, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/api-first-loyalty-technical-integration-guide\/\">API-first: integration guide<\/a>, and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/headless-loyalty-api-only-architecture-for-maximum-flexibility\/\">Headless Loyalty: API-only architecture<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Channels: App, Web Portal, and Mobile Wallet<\/h2>\n\n<p class=\"wp-block-paragraph\">Participants can access the program in three ways: through an app with a points account, a web portal for rewards and account balances, and the digital card in Apple Wallet or Google Wallet. Wallet is the channel with the lowest barrier to entry\u2014no installation required, but it supports push notifications. The best combination depends on usage frequency and the target audience. For more information: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/mobile-wallets-digital-loyalty-cards-in-loyalty-programs-apple-wallet-google-wallet-and-more\/\">Mobile Wallet and Digital Loyalty Card<\/a>.   <\/p>\n\n<h2 class=\"wp-block-heading\">Data Layer: First-Party Data Instead of Data Silos<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty program is the most effective legitimate way to obtain first-party data\u2014provided that consent is properly obtained and the data remains under your control, not solely that of the service provider. Therefore, check early on who owns the data, what the export process looks like, and what happens if you switch providers. For more information: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/zero-party-data-in-loyalty-programs-using-voluntarily-shared-customer-data-in-compliance-with-data-protection-regulations\/\">Using zero-party data in compliance with data protection regulations<\/a> and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-compliant-loyalty-program-data-protection-requirements-hosting-in-germany-and-provider-selection\/\">GDPR-compliant loyalty programs<\/a>.  <\/p>\n\n<h2 class=\"wp-block-heading\">Reporting, Analytics, and Automated Document Capture<\/h2>\n\n<p class=\"wp-block-paragraph\">Without reliable reporting, it is impossible to manage a program or verify whether it is effective. Key metrics such as participation rate, activation, redemption, and repurchase rate are useful\u2014integrated with the company\u2019s own BI or data warehouse system. In B2B, document processing is also a key consideration: invoices and receipts must be assigned to participants and sales.  <\/p>\n\n<p class=\"wp-block-paragraph\">In-Depth: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/data-analytics-in-loyalty-programs\/\">Data Analytics in Loyalty Programs<\/a>, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/measuring-loyalty-success-the-most-important-kpis-for-b2b-programs\/\">Measuring Loyalty Success: Key KPIs<\/a>, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/predictive-analytics-in-loyalty-programs-predicting-customer-behavior-and-increasing-loyalty\/\">Predictive Analytics<\/a>, and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/invoice-processing-in-b2b-rewards-programs-automated-ai-powered-conversion-of-invoices-into-reward-points\/\">AI-Powered Invoice Capture<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Integration Matrix: Which Systems Are Connected<\/h2>\n\n<p class=\"wp-block-paragraph\">The following overview shows which system classes are typically connected and for what purposes:<\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>System Class<\/th><th>Examples<\/th><th>The Purpose of the Connection<\/th><\/tr><\/thead><tbody><tr><td>CRM<\/td><td>Salesforce, Microsoft Dynamics, HubSpot<\/td><td>Master Data, Segments, Campaign Management<\/td><\/tr><tr><td>ERP<\/td><td>SAP<\/td><td>Sales, Product and Customer Databases, Credit Memos<\/td><\/tr><tr><td>E-commerce<\/td><td>Shopware, Adobe Commerce, Shopify, WooCommerce<\/td><td>Orders, Points Credit, Redemption at Checkout<\/td><\/tr><tr><td>Trade\/Retail<\/td><td>Oracle Retail, POS Systems<\/td><td>Receipt Entry, Offline Points, Card Identification<\/td><\/tr><tr><td>Wallet<\/td><td>Apple Wallet, Google Wallet<\/td><td>digital map, push notifications<\/td><\/tr><tr><td>BI \/ Data Warehouse<\/td><td>Existing DWH\/BI landscape<\/td><td>Reporting, Cohorts, Impact Assessment<\/td><\/tr><tr><td>Custom<\/td><td>open REST API<\/td><td>In-House Developments and Custom Solutions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Hosting, Security, and Operating Model<\/h2>\n\n<p class=\"wp-block-paragraph\">The final layer is most often underestimated: Who actually runs the program on a day-to-day basis? A <strong>managed service<\/strong> with clear service commitments provides long-term relief for marketing and IT, while a pure licensing model generates internal overhead that is rarely factored into the budget. From a security perspective, the key considerations are the hosting location, certification, and data deletion policies.  <\/p>\n\n<p class=\"wp-block-paragraph\">At PRODATA, hosting takes place in Germany on TISAX-compliant Azure infrastructure; the company is ISO 27001-certified, and its programs are GDPR-compliant, scalable to up to 20 million participants, and support multiple languages and currencies. Further reading: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/loyalty-managed-service-programm-betrieb\/\">Loyalty programs as a managed service<\/a>, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/in-house-development-vs-standard-software-for-loyalty\/\">in-house development, or off-the-shelf software?<\/a> <\/p>\n\n<h2 class=\"wp-block-heading\">How to Make Architecture Decisions in a Structured Way<\/h2>\n\n<p class=\"wp-block-paragraph\">Don\u2019t start with the software; start with three questions: Which systems absolutely must be integrated? How much of the operations do we want to handle ourselves? And how significantly will the program rules change over the next three years? The answers to these questions will almost inevitably determine whether a SaaS modular solution, a full-service platform, or a custom development is the right fit.   <\/p>\n\n<p class=\"wp-block-paragraph\">For selecting providers based on these criteria: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindungssysteme\/\">Customer loyalty systems: software, providers, and selection criteria<\/a>; <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-provider-comparison-germany-2026\/\">loyalty software provider comparison<\/a>; and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rfp-for-loyalty-programs-vendor-selection-criteria-and-long-list\/\">RFPs and requests for proposals<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Replacing an Existing System: What Matters from a Technical Perspective<\/h2>\n\n<p class=\"wp-block-paragraph\">During a migration, the architecture is secondary\u2014the data is what matters most. Point balances, status levels, consents, and historical transactions must be transferred completely and in a traceable manner; otherwise, participants will lose their balances and trust in the program. Therefore, before making a selection, clarify the format in which the legacy provider exports data, whether historical records are included, and how long parallel operation is possible.  <\/p>\n\n<p class=\"wp-block-paragraph\">A three-step approach has proven effective: a full test import with balance reconciliation, followed by a cut-off date import with the legacy system frozen, and finally, posting of transactions from the interim period. For more details: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/switching-loyalty-programs-how-can-you-migrate-without-losing-data-or-customers\/\">Switching Loyalty Systems: Migration Without Data or Customer Loss<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">The Economic Significance of Architecture<\/h2>\n\n<p class=\"wp-block-paragraph\">Technology is rarely the biggest cost driver\u2014that\u2019s usually the premiums side of the business. However, the architectural decision affects all other areas: A system with a configurable rules engine saves on development effort over the years; proven standard integrations reduce project costs for every integration; and a managed service offloads operational expenses that would otherwise be incurred internally and are rarely budgeted for. <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, don&#8217;t compare license prices; instead, compare total costs over three to five years\u2014including internal expenses. For more information: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/how-much-does-a-loyalty-program-cost-and-how-long-does-it-take-to-implement\/\">&#8220;How Much Does a Loyalty System Cost?<\/a> &#8221; and &#8221; <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/calculate-the-roi-of-a-loyalty-program\/\">Calculating the ROI of a Loyalty Program<\/a>.&#8221; <\/p>\n\n<h2 class=\"wp-block-heading\">Five Common Mistakes in Architectural Decisions<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>First:<\/strong> Check the feature list before defining the goals\u2014you\u2019re making comparisons before it\u2019s even clear what behavior the program is supposed to change. <strong>Second:<\/strong> Treat integrations as an afterthought; they determine data quality and, therefore, every subsequent analysis. <strong>Third:<\/strong> failing to clarify data ownership in the contract\u2014this will become costly at the latest when switching providers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Fourth:<\/strong> Underestimating operating costs. A pilot program can be managed with existing resources, but an ongoing program\u2014with support, campaigns, and incentive-related issues\u2014cannot. <strong>Fifth:<\/strong> Incorporating legal and tax considerations too late\u2014consent requirements, transparency obligations, and the treatment of in-kind rewards belong in the concept phase, not during the acceptance process. For more details: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/steuerleitfaden-incentives-sachpraemien-37b-estg\/\">Tax Guide to Incentives and In-Kind Rewards<\/a>.  <\/p>\n\n<h2 class=\"wp-block-heading\">Security, Data Protection, and Record-Keeping Requirements in Detail<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer loyalty programs process a significant amount of personal data\u2014contact information, purchase history, and, in some cases, location and device data. For IT and procurement, there are four points to review: the <strong>hosting location<\/strong>, the provider\u2019s <strong>certification<\/strong>, the <strong>access control and data deletion policy<\/strong>, and whether a data processing agreement with clear subcontracting arrangements is in place. <\/p>\n\n<p class=\"wp-block-paragraph\">It is important to clearly distinguish between two aspects that are often conflated in the market: the <strong>provider\u2019s certification<\/strong> and the <strong>infrastructure\u2019s compliance<\/strong> are not the same thing. PRODATA is certified to ISO 27001; hosting takes place in Germany on TISAX-compliant Azure infrastructure, and the programs are GDPR-compliant. For regulated industries such as banking, insurance, and pharmaceuticals, there are additional requirements regarding logging and approval processes.  <\/p>\n\n<p class=\"wp-block-paragraph\">Accessibility will become more relevant starting in 2025: Requirements under the BFSG or WCAG 2.1 AA can be implemented upon request and should be included early in the requirements specification because they affect user interfaces and communication channels. Further reading: <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-compliant-loyalty-program-data-protection-requirements-hosting-in-germany-and-provider-selection\/\">GDPR-compliant loyalty programs<\/a> and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/consent-management-in-loyalty-programs\/\">consent management in loyalty programs<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\">How the ProLoyalty platform maps out the six layers<\/h2>\n\n<p class=\"wp-block-paragraph\">ProLoyalty is the loyalty platform developed by PRODATA. It encompasses the rules and points engine, the app, web, and wallet channels, as well as the rewards store and reporting; integrations with CRM, ERP, and e-commerce systems are available as proven standard connections, supplemented by an open REST API for custom system environments. Operation is available as a managed service upon request.  <\/p>\n\n<p class=\"wp-block-paragraph\">The practical difference from a pure licensing solution lies less in the technology than in responsibility: design, platform, rewards logistics from our own warehouse, and day-to-day operations all come from a single source, rather than being coordinated across multiple service providers. Whether this model is right for you depends on how much internal management effort you\u2019re willing to take on\u2014you can weigh the pros and cons under <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/full-service-vs-software-only-loyalty\/\">\u201cFull Service vs. Software-Only<\/a>.\u201d <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning the technical implementation of a customer loyalty program? This 18-page compendium provides step-by-step guidance\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"efe2fc1839\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n\n<\/div>\n\n\n<h2>When a Different Architecture Is the Right Choice<\/h2>\n<p>The full-service architecture described here isn&#8217;t the right choice in every case. <strong>A pure headless\/API setup<\/strong> makes sense if you have your own development team that wants to build the user interfaces itself and only needs an engine along with an API.<\/p>\n<p><strong>A standard SaaS platform<\/strong> is sufficient if the program remains simple, does not require bonus logistics or document processing, and the rules rarely change. Conversely, things become more complex as soon as multi-tiered distribution, physical incentives, international rollouts, or regulatory requirements come into play\u2014in such cases, an integrated architecture with end-to-end operations proves more beneficial. <\/p>\n\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Anbieter im Profil<\/span><h2>PRODATA und die Plattform ProLoyalty<\/h2><p>Die PRODATA GmbH (prodata.de) aus Karlsruhe entwickelt seit 1991 eigene Loyalty-Technologie und betreibt Programme f\u00fcr B2B, B2C und B2E \u2014 europaweit und weltweit.<\/p><ul><li>Eigene Plattform ProLoyalty: Regel-Engine, App, Web-Portal und Wallet<\/li><li>Erprobte Integrationen: Salesforce, SAP, Microsoft Dynamics, Shopware, Adobe Commerce, Oracle Retail, HubSpot, Shopify<\/li><li>Offene REST-API f\u00fcr individuelle Systemlandschaften<\/li><li>Pr\u00e4mienshop und Pr\u00e4mienlogistik aus eigenem Lager: rund 50.000 Artikel, Versand in 20 L\u00e4nder<\/li><li>Skalierbar bis zu 20 Mio. Teilnehmer, mehrsprachig und mehrw\u00e4hrungsf\u00e4hig<\/li><li>ISO 27001-zertifiziert; Hosting in Deutschland auf TISAX-konformer Azure-Infrastruktur, DSGVO-konform<\/li><li>Mehr als 500 umgesetzte Projekte, Rollouts in \u00fcber 30 L\u00e4ndern<\/li><\/ul><p>Weitere Anbieter am Markt sind unter anderem Comarch, Antavo, Convercus und Salesforce Loyalty Management.<\/p><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kontakt\/\">Jetzt kostenfrei Beratung buchen \u2192<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing, sales, and IT managers in making architectural and vendor decisions for loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014from small and medium-sized businesses to DAX-listed corporations. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindungssysteme\/\">Customer Loyalty Systems<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">CRM &#038; ERP Integration<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/e-commerce-integration-loyalty-for-woocommerce-shopify-and-shopware\/\">E-commerce Integration<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/mobile-wallets-digital-loyalty-cards-in-loyalty-programs-apple-wallet-google-wallet-and-more\/\">Mobile Wallet<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/headless-loyalty-api-only-architecture-for-maximum-flexibility\/\">Headless &#038; API<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/data-analytics-in-loyalty-programs\/\">Data Analytics<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/loyalty-managed-service-programm-betrieb\/\">Managed Services<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/in-house-development-vs-standard-software-for-loyalty\/\">Custom Development vs. Off-the-Shelf Solutions<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"SoftwareApplication\",\n \"name\": \"ProLoyalty\",\n \"alternateName\": [\n  \"PRODATA Loyalty Solutions\",\n  \"PRODATA Loyalty-Plattform\"\n ],\n \"applicationCategory\": \"BusinessApplication\",\n \"operatingSystem\": \"Web, iOS, Android\",\n \"inLanguage\": 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