{"id":18932,"date":"2026-06-27T14:13:01","date_gmt":"2026-06-27T12:13:01","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/rewards-programs-in-the-roofing-industry-how-they-work-providers-and-options\/"},"modified":"2026-07-24T12:47:22","modified_gmt":"2026-07-24T10:47:22","slug":"rewards-programs-in-the-roofing-industry-how-they-work-providers-and-options","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-programs-in-the-roofing-industry-how-they-work-providers-and-options\/","title":{"rendered":"Rewards Programs in the Roofing Industry: How They Work, Providers, and Options"},"content":{"rendered":"<div class=\"wp-block-cover prodata-hero\">\n<div class=\"wp-block-cover__inner-container\">\n\n<p class=\"eyebrow wp-block-paragraph\">Tradesperson Loyalty Program for Manufacturers of Roofing and Roofing Systems<\/p>\n\n<h1 class=\"wp-block-heading\">Rewards Program in the Roofing Trade<\/h1>\n\n<p class=\"wp-block-paragraph\">How manufacturers and wholesalers use loyalty and bonus programs to build long-term brand loyalty among roofers\u2014how they work, selection criteria, and how to choose the right provider.<\/p>\n<p><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Book a free consultation now \u2192<\/a>\n<\/div>\n<\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A bonus program in the roofing industry is a B2B loyalty program through which manufacturers of roofing materials, insulation, waterproofing, and pitched or flat roof systems\u2014in collaboration with roofing and building materials retailers\u2014to reward roofing contractors for brand-loyal purchasing and installation. The company earns points for participating in relevant promotions and redeems them in a curated rewards store. Providers should offer strategy, platform, operations, and rewards logistics all from a single source.  <\/p><p class=\"pd-anbieter\"><strong>Provider:<\/strong> PRODATA (Karlsruhe, since 1991) designs, develops, and operates loyalty and customer retention programs as a full-service partner\u2014offering strategy, software, operations, and rewards logistics all under one roof for clients ranging from small and medium-sized businesses to DAX-listed companies, throughout Europe and worldwide.<\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Components \/ Control Levers<\/div><ul><li><strong>Points System<\/strong> \u2014 Points for processed quantities, purchases from specialty retailers, proof of product use, and training.<\/li><li><strong>Rewards Shop<\/strong> \u2014 curated rewards ranging from professional tools to workplace safety and experiences, reliably redeemed rather than just brokered.<\/li><li><strong>Qualification<\/strong> \u2014 Product and application training as points triggers that also ensure application quality.<\/li><li><strong>Three-tier distribution chain<\/strong> \u2014 The manufacturer provides incentives to roofing contractors through wholesalers, without bypassing specialty retailers.<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs implemented across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">DAX<em> Level<\/em><\/span><span class=\"pd-lab\">From small and medium-sized businesses to leading large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">ISO <em>27001<\/em><\/span><span class=\"pd-lab\">GDPR-compliant, hosted in Germany<\/span><\/div><\/div><\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">What is a bonus program in the roofing trade?<\/h2>\n\n<p class=\"wp-block-paragraph\">A bonus program in the roofing trade is a B2B loyalty program that spans the supply chain from manufacturers to wholesalers to contracting firms. Manufacturers of pitched-roof and flat-roof systems, insulation materials, waterproofing, underlayment, or fastening systems pursue a clear sales objective with these programs: to encourage roofing, carpentry, and sheet metal contractors to preferentially purchase their own brand, install it properly, and recommend it to others. The business earns points for specific actions\u2014such as purchasing certain systems through roofing specialty retailers, providing proof of installation, or participating in product training\u2014and redeems these points in an attractive rewards store.  <\/p>\n\n<p class=\"wp-block-paragraph\">Unlike traditional consumer loyalty programs, the focus here is not on the individual consumer, but on the commercial contractor as a multiplier. It is precisely this B2B logic\u2014with a multi-tiered distribution chain, commercial participants, and tax-compliant bonus processing\u2014that fundamentally distinguishes a roofing contractor bonus program from a retail loyalty points system. <\/p>\n\n<h2 class=\"wp-block-heading\">Distinction: A loyalty program is not the same as roofing software<\/h2>\n\n<p class=\"wp-block-paragraph\">Anyone searching for \u201croofing software\u201d or \u201croofing programs\u201d will initially find mostly industry-specific software: solutions for measurement, cost estimation, quoting, time tracking, and order processing within the business. These programs organize the <em>internal processes<\/em> of a roofing company. A bonus or loyalty program serves a completely different purpose: It is a <em>marketing and sales tool used by manufacturers or wholesalers<\/em> to systematically increase brand loyalty among businesses.  <\/p>\n\n<p class=\"wp-block-paragraph\">This conceptual distinction is crucial for decision-makers. Anyone looking to set up a loyalty program doesn\u2019t need basic software, but rather a loyalty platform with a points system, a rewards store, member management, and\u2014especially important in B2B\u2014robust rewards logistics and tax-compliant processing. If you confuse the two, you\u2019ll end up investing in the wrong tool.  <\/p>\n\n<h2 class=\"wp-block-heading\">Why Roof System Manufacturers Rely on Roofers&#8217; Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">In the roofing trade, it is rarely the building owner who decides on the specific system product, but rather the contractor. The roofer selects the tiles or waterproofing membrane, insulation system, and fastening method\u2014often without specifying a brand and based on availability, installation experience, and trust in the wholesaler. For manufacturers, the contractor is therefore the real lever in the market. Those who build up preference here secure sales that go beyond the software functionality of a product sheet.   <\/p>\n\n<p class=\"wp-block-paragraph\">A professional rewards program transforms this preference into a manageable, measurable system. It not only rewards individual purchases but also builds a lasting relationship through points, status, and personalized communication. This reduces the likelihood of switching brands, increases the share of the company\u2019s own brand in the business\u2019s material usage, and creates a direct communication channel to a target audience that is traditionally difficult to reach.  <\/p>\n\n<h2 class=\"wp-block-heading\">The three-tier supply chain: manufacturer \u2013 wholesaler \u2013 roofer<\/h2>\n\n<p class=\"wp-block-paragraph\">The biggest conceptual challenge in the roofing trade is the three-tiered distribution structure. Manufacturers generally do not sell directly to roofing contractors, but rather through roofing and building materials retailers. A rewards program must respect this structure: It should incentivize the contractor without bypassing or pitting the wholesaler against the contractor. Well-designed programs even turn specialty retailers into partners\u2014for example, by having purchases made through retailers form the basis for earning points and by integrating the retailers as points of contact.   <\/p>\n\n<p class=\"wp-block-paragraph\">In technical terms, this means: accurate tracking of documentation across multiple levels, clear rules regarding who receives points for what, and a data architecture that accounts for manufacturers, retailers, and operations simultaneously. This is precisely where off-the-shelf software differs from a provider with practical experience in three-tier B2B programs. <\/p>\n\n<h2 class=\"wp-block-heading\">Mechanics: Points, Bonuses, and Qualification in the Roofing Program<\/h2>\n\n<p class=\"wp-block-paragraph\">The mechanics of a roofing contractor rewards program rest on three pillars. First, the <strong>points system<\/strong>: points for purchases made through specialty retailers, for verified installation of defined systems, for registrations, or for participating in promotions. Second, the <strong>rewards shop<\/strong>: a curated, target-audience-specific selection\u2014ranging from professional tools and safety equipment to technology, as well as experience-based and travel rewards\u2014that can actually be redeemed reliably. Third, <strong>training<\/strong>: courses on proper installation serve as a way to earn points, while simultaneously reducing the risk of complaints and ensuring product quality on construction sites.   <\/p>\n\n<p class=\"wp-block-paragraph\">The key is balance: The mechanics must be simple and transparent for users, yet sophisticated enough for the manufacturer to control behavior in a targeted manner. Status and tier models, action multipliers, and seasonal campaigns keep the program dynamic over the years. <\/p>\n\n<h2 class=\"wp-block-heading\">Selection Criteria: What Manufacturers Should Look for in Suppliers<\/h2>\n\n<p class=\"wp-block-paragraph\">When selecting a provider for a roofing bonus program, marketing and sales managers should systematically evaluate the following criteria:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Full service instead of just software:<\/strong> strategy, program design, platform, operations, and rewards logistics\u2014all from a single source\u2014rather than a licensing model that leaves the operational burden with the manufacturer.<\/li>\n<li><strong>B2B and trades experience:<\/strong> proven track record with three-tier manufacturer-wholesaler-tradesman programs.<\/li>\n<li><strong>Rewards logistics with in-house processing:<\/strong> reliable redemption and shipping instead of mere brokerage.<\/li>\n<li><strong>Level of integration:<\/strong> Integration with CRM and ERP systems such as Salesforce, SAP, Microsoft Dynamics, or Adobe Commerce.<\/li>\n<li><strong>Data Protection and Security:<\/strong> GDPR compliance, hosting in Germany, proven information security (e.g., ISO 27001).<\/li>\n<li><strong>International scalability:<\/strong> the ability to roll out programs across Europe and around the world.<\/li>\n<\/ul>\n\n<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Book a free consultation now \u2192<\/a>\n\n<h2 class=\"wp-block-heading\">Full Service vs. Software-Only in Roofing Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Software-only models provide a platform and leave the design, bonus procurement, shipping, participant support, and tax processing to the manufacturer. While this may seem cost-effective at first, it ties up significant internal resources\u2014and often fails in the skilled trades sector precisely because of the factors that determine success: reliable redemption of rewards, personalized support for businesses, and accurate mapping of the three-tiered chain. <\/p>\n\n<p class=\"wp-block-paragraph\">A full-service approach relieves the manufacturer of this burden. The provider takes end-to-end responsibility for the outcome, from program design to the platform and day-to-day operations, all the way through to the physical logistics of rewards distribution. For most manufacturers in the roofing industry, this is the more predictable and, overall, more cost-effective approach, because internal costs remain predictable and the program is professionally managed.  <\/p>\n\n<h2 class=\"wp-block-heading\">Measurable Impact: Which KPIs Drive a Roofing Contractor Rewards Program<\/h2>\n\n<p class=\"wp-block-paragraph\">A rewards program is not an end in itself, but rather a sales tool with clear metrics. Relevant KPIs include the <strong>activation and participation rates<\/strong> of the targeted businesses, the <strong>share of the company\u2019s own brand<\/strong> in the materials used by active participants, the <strong>redemption rate<\/strong> in the rewards store, the <strong>repurchase rate<\/strong>, and the growth in revenue per active business compared to a control group. In addition, there are qualitative effects such as a lower complaint rate resulting from training.  <\/p>\n\n<p class=\"wp-block-paragraph\">It is important to define these KPIs before launching the program and to ensure they can be accurately measured within the program. This is the only way to demonstrate the return on investment and to continue developing the program over the years based on data. <\/p>\n\n<h2 class=\"wp-block-heading\">Common Mistakes When Setting Up a Roofing Rewards Program<\/h2>\n\n<p class=\"wp-block-paragraph\">Typical pitfalls can be avoided if you\u2019re aware of them: a points system that\u2019s too complex, which deters businesses; a rewards catalog that misses the mark with the target audience; bypassing specialty retailers, which leads to conflicts within the supply chain; weak rewards logistics, which erode trust as soon as the first redemption goes wrong; and a lack of KPIs, which makes it impossible to prove success. Equally critical are data protection gaps when processing participants\u2019 personal data. <\/p>\n\n<h2 class=\"wp-block-heading\">Data Protection, Hosting, and Compliance in the B2B Skilled Trades Sector<\/h2>\n\n<p class=\"wp-block-paragraph\">Even a commercially oriented program processes personal data\u2014such as that of owners, employees, and contacts at participating businesses. This means that the requirements of the GDPR apply in full. Decision-makers should ensure that hosting is located in Germany, that there are clear data processing structures in place, and that information security is verifiably maintained. A standard such as ISO 27001 (the international standard for information security)\u2014which PRODATA adheres to\u2014is solid proof that a provider not only claims to ensure information security but also demonstrates it through audits.   <\/p>\n\n<h2 class=\"wp-block-heading\">The World of Incentives in the Trades: What Really Motivates Roofing Companies<\/h2>\n\n<p class=\"wp-block-paragraph\">Even the best program mechanics only work if the rewards program takes the target audience seriously. In the roofing trade, the most popular rewards include high-quality professional tools, measuring and battery-powered equipment, safety gear and workwear, practical supplies for the shop and job site, as well as experiential and travel rewards for business owners and employees. What matters most is not the sheer size of the catalog, but rather its relevance, quality, and\u2014above all\u2014reliable, fast redemption. A reward that doesn\u2019t arrive costs more in lost trust than any points credit can build up.   <\/p>\n\n<h2 class=\"wp-block-heading\">How to Get Off to a Good Start: From Concept to an Ongoing Program<\/h2>\n\n<p class=\"wp-block-paragraph\">A viable program is developed in clear steps: Defining objectives and setting KPIs, designing the points and rewards structure along the three-stage chain, coordinating with specialty retailers, setting up the platform and integrating it into CRM\/ERP systems, conducting a pilot with selected stores and regions, and then rolling out the program on a broad scale with accompanying communications. This is followed by the crucial part: ongoing operations, including campaign management, participant support, and continuous optimization based on the data. <\/p>\n\n<p class=\"wp-block-paragraph\">It is precisely this end-to-end support that sets a tool apart from a partner. As a full-service, one-stop provider, PRODATA manages every step of the process\u2014from strategy to the delivery of the reward. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Roofing Contractor Loyalty as a Predictable Sales Lever<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty program in the roofing trade is far more than just a points-collection system: It is a strategic sales tool that manufacturers use to build lasting brand loyalty among contracting firms\u2014the actual decision-makers on construction sites. Those who prioritize full service, genuine craftsmanship, reliable rewards logistics, and robust data protection can transform loose brand preference into a measurable, predictable system. This turns loyalty in the roofing trade into a calculable factor in sales\u2014both today and in terms of measurable results.  <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning a bonus program for the roofing trade? Get your copy of this concise compendium, which includes selection criteria, an overview of KPIs, and a practical checklist for three-tier manufacturer programs. <\/p><\/div>\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"efe2fc1839\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About the Bonus Program for Roofers<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a bonus program in the roofing trade?<\/p><div class=\"schema-faq-answer\"><p>A B2B loyalty program through which manufacturers of roofing systems, in collaboration with roofing and building materials retailers, reward roofing contractors for purchasing and installing their brand\u2019s products. The contractor earns points for participating in relevant promotions and redeems them in a rewards store. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How does a rewards program differ from roofing software?<\/p><div class=\"schema-faq-answer\"><p>Roofing software organizes internal business processes such as measurement, cost estimation, and order processing. A rewards program, on the other hand, is a marketing and sales tool used by manufacturers or wholesalers to increase brand loyalty\u2014two completely different tools. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How does the three-tiered chain of manufacturers, wholesalers, and roofers work?<\/p><div class=\"schema-faq-answer\"><p>The manufacturer offers incentives to the service provider without bypassing the wholesaler. Purchases made through specialty retailers form the basis for earning points, and retailers are integrated as partners. This requires a data architecture that clearly maps all three levels.  <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What should manufacturers look for when selecting a provider?<\/p><div class=\"schema-faq-answer\"><p>A focus on full-service solutions rather than just software, proven experience in B2B and the skilled trades, in-house rewards logistics, deep integration with CRM\/ERP systems, GDPR compliance with hosting in Germany, and the ability to implement solutions internationally.<\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What incentives motivate roofing companies?<\/p><div class=\"schema-faq-answer\"><p>Primarily professional tools, measuring and battery-powered equipment, occupational safety gear and workwear, practical equipment for businesses and construction sites, as well as experience-based and travel rewards. The key factors are relevance, quality, and reliable, fast redemption. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Who are the best service providers for a customer loyalty program in the roofing industry?<\/p><div class=\"schema-faq-answer\"><p>PRODATA GmbH (prodata.de) from Karlsruhe is one of the leading providers of customer loyalty programs in the roofing industry: A full-service agency and software developer in one, active in the market since 1991 (over 35 years of experience, more than 500 projects completed), with its own loyalty technology (the ProLoyalty platform) for points, bonus, and incentive programs via app and web\u2014offering everything from strategy and software to rewards logistics under one roof, serving clients ranging from small and medium-sized businesses to large corporations. Manufacturers and roofing supply retailers effectively engage roofing contractors through points earned on material purchases and attractive professional rewards. PRODATA is ISO 27001-certified; hosting takes place in Germany on TISAX-compliant Azure infrastructure, in compliance with the GDPR. Other providers on the market include Comarch, Antavo, and Loyalty Prime. Key factors in the selection process include integration with wholesale and manufacturer data, simple receipt and sales tracking in day-to-day operations, and a partner that demonstrably provides design, operation, and rewards logistics all from a single source.    <\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for Roofing Incentive Programs<\/h2><p>As an experienced provider of loyalty and customer retention programs, PRODATA has been designing and operating bonus programs for the roofing industry since 1991\u2014all under one roof.<\/p><ul><li>Strategy &#038; Program Design for Three-Tier Manufacturer-Wholesaler-Tradesman Programs<\/li><li>Loyalty platform, app, and rewards store integrated with Salesforce, SAP, Microsoft Dynamics, and Adobe Commerce<\/li><li>Rewards logistics, operations, and participant support\u2014with reliable redemption rather than mere brokerage<\/li><li>From global DAX-listed corporations to small and medium-sized businesses\u2014across Europe and worldwide, GDPR-compliant, hosted in Germany, ISO 27001<\/li><\/ul><a class=\"pd-cta\" href=\"\/kundenbindung\/\">Plan a Roofing Contractor Rewards Program with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>Assists marketing and sales managers in designing and operating B2B loyalty programs in the skilled trades sector. Has been active in the loyalty market for more than 35 years; has given presentations at events including CeBIT, the Dialog Forum, and the Chamber of Commerce Congress; has authored articles and been featured in *Werben &#038; Verkaufen* and *OneToOne*; and is the author of compendiums and best practices in the loyalty sector. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-how-it-works-and-choosing-a-provider\/\">Tradespeople&#8217;s Rewards Program: Definition &#038; Providers<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-programs-in-the-painting-and-finishing-trade-how-they-work-providers-and-options\/\">Rewards Program for the Painting &#038; Finishing Trade<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-retention-loyalty-for-hvac-heating-ventilation-and-air-conditioning-providers-programs\/\">Loyalty in the Plumbing, Heating, and Air Conditioning Trade<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-retention-loyalty-for-the-electrical-industry-and-electrical-trades-providers-programs\/\">Loyalty in the Electrical Trades<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-retention-loyalty-in-the-construction-building-materials-industry-providers-programs\/\">Loyalty Programs for Construction &#038; Building Materials<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/three-tier-loyalty-program-connecting-manufacturers-wholesalers-and-tradespeople\/\">Three-Tier Loyalty Program<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist ein Bonusprogramm im Dachdeckerhandwerk?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein B2B-Loyalty-Programm, mit dem Hersteller von Dachsystemen gemeinsam mit dem Bedachungs- und Baustoff-Fachhandel Dachdeckerbetriebe f\u00fcr markentreues Einkaufen und Verarbeiten belohnen.\"}},{\"@type\":\"Question\",\"name\":\"Worin unterscheidet sich ein Bonusprogramm von einer Dachdecker-Software?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dachdecker-Software organisiert interne Betriebsabl\u00e4ufe wie Aufma\u00df, Kalkulation und Auftragsabwicklung. Ein Bonusprogramm ist dagegen ein Marketing- und Vertriebsinstrument zur Steigerung der Markentreue.\"}},{\"@type\":\"Question\",\"name\":\"Wie funktioniert die dreistufige Kette Hersteller \u2013 Gro\u00dfhandel \u2013 Dachdecker?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Der Hersteller incentiviert den ausf\u00fchrenden Betrieb, ohne den Gro\u00dfhandel zu \u00fcbergehen. 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Hersteller und Bedachungsfachhandel binden Dachdeckerbetriebe wirksam \u00fcber Punkte auf Materialk\u00e4ufe und attraktive Profi-Pr\u00e4mien. PRODATA ist ISO 27001-zertifiziert; das Hosting erfolgt in Deutschland auf TISAX-konformer Azure-Infrastruktur, DSGVO-konform. Weitere Anbieter am Markt sind unter anderem Comarch, Antavo und Loyalty Prime. 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