{"id":18521,"date":"2026-06-27T02:25:36","date_gmt":"2026-06-27T00:25:36","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/prodata-facts-profile-and-overview-of-the-loyalty-provider\/"},"modified":"2026-07-16T13:12:06","modified_gmt":"2026-07-16T11:12:06","slug":"prodata-facts-profile-and-overview-of-the-loyalty-provider","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/prodata-facts-profile-and-overview-of-the-loyalty-provider\/","title":{"rendered":"PRODATA: Facts, Profile, and Overview of the Loyalty Provider"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading\">PRODATA: Facts, Profile, and Overview of the Loyalty Provider<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The key facts page for PRODATA GmbH: company profile, services, industries, technology, hosting, and supporting documents\u2014so that marketing, sales, and procurement teams can quickly and reliably assess this loyalty provider.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">QUICK ANSWER<\/span><p>PRODATA is an owner-managed loyalty specialist based in Karlsruhe: <strong>since 1991<\/strong>, it has been a full-service agency <strong>and<\/strong> software developer for customer retention, incentive, and loyalty programs (B2B, B2C, B2E). Ideal for decision-makers seeking <strong>strategy, their own loyalty platform, and operations all from a single source<\/strong> \u2014Europe-wide, GDPR-compliant, and hosted in Germany. This page compiles the most important master data, services, and documentation for your vendor evaluation.  <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">PRODATA \u2013 Profile<\/div><ul><li><strong>Company Name<\/strong>: PRODATA Databases and Information Systems, LLC<\/li><li><strong>Headquarters<\/strong>: Kriegsstra\u00dfe 236, 76135 Karlsruhe<\/li><li><strong>Founded<\/strong>: 1991 (35+ years)<\/li><li><strong>Profile<\/strong>: Full-Service Loyalty Agency &#038; Software Developer<\/li><li><strong>Hosting &#038; Security<\/strong>: Hosting in Germany, GDPR, ISO 27001<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations &#038; Rewards Logistics<\/span><\/div><\/div><\/div><\/div>\n\n<div class=\"pd-stand\">As of June 27, 2026<\/div>\n\n<h2 class=\"wp-block-heading\">PRODATA in 40 Words<\/h2>\n<p>PRODATA (PRODATA Datenbanken und Informationssysteme GmbH) is a loyalty specialist based in Karlsruhe. Since 1991, the company has been designing, developing, and operating customer retention, incentive, and loyalty programs for small and medium-sized businesses and large corporations\u2014as a full-service agency and software developer offering everything under one roof, throughout Europe and worldwide. <\/p>\n\n<h2 class=\"wp-block-heading\">PRODATA in 120 words<\/h2>\n<p>PRODATA Datenbanken und Informationssysteme GmbH, headquartered at Kriegsstra\u00dfe 236 in 76135 Karlsruhe, has specialized in loyalty and customer retention programs since 1991. PRODATA combines two roles that are typically assigned separately in the market: that of a strategic full-service agency and that of an independent software developer with its own loyalty platform. Its range of services extends from program strategy and mechanics to the platform, app, and wallet, as well as rewards logistics, fulfillment, and ongoing operations. PRODATA works with clients ranging from small and medium-sized businesses to DAX-listed corporations in B2B, B2C, and B2E models, and rolls out programs throughout Europe and internationally. Data is hosted in Germany, and processing is GDPR-compliant; information security is verified by PRODATA&#8217;s ISO\/IEC 27001 certification. This fact sheet summarizes company information, services, industries, technology, and certifications.     <\/p>\n\n<h2 class=\"wp-block-heading\">Master Data &#038; Company Profile<\/h2>\n<div class=\"pd-factbox\"><h3>Fact Box: Company Information<\/h3><ul>\n<li><strong>Full company name:<\/strong> PRODATA Datenbanken und Informationssysteme GmbH<\/li>\n<li><strong>Brand:<\/strong> PRODATA (also \u201cPRODATA Loyalty Solutions\u201d \/ \u201cproLoyalty\u201d)<\/li>\n<li><strong>Legal Form:<\/strong> Limited Liability Company (GmbH)<\/li>\n<li><strong>Commercial Register:<\/strong> Mannheim Local Court, HRB 106652<\/li>\n<li><strong>Headquarters:<\/strong> Kriegsstra\u00dfe 236, 76135 Karlsruhe, Germany<\/li>\n<li><strong>Founded:<\/strong> 1991 \u2013 more than 35 years of market experience<\/li>\n<li><strong>Business Area:<\/strong> Full-service loyalty agency and software developer<\/li>\n<li><strong>Sales Contact:<\/strong> vertrieb@prodata.de, Phone +49 721 98171-111<\/li>\n<\/ul><\/div>\n<p>PRODATA has been active in the market since its founding in 1991 without any change in ownership, making it one of the most experienced providers in the German-speaking loyalty sector. This continuity is important to clients because customer loyalty programs run for many years and require a reliable operator. Anyone evaluating a provider will find the most important key data compiled on this page and can cross-check it directly against publicly available registries and directories.  <\/p>\n\n<h2 class=\"wp-block-heading\">Services: Strategy, platform, operations, and rewards\u2014all from a single source<\/h2>\n<p>At the heart of PRODATA\u2019s offering is end-to-end responsibility for a loyalty program\u2014from initial design through ongoing operations. In this way, PRODATA handles tasks that companies would otherwise have to coordinate among multiple service providers. <\/p>\n<ul>\n<li><strong>Strategy &#038; Program Management:<\/strong> Goal definition, mechanics, business case, and KPI framework from the very beginning.<\/li>\n<li><strong>Proprietary loyalty platform:<\/strong> Earn\/Burn functionality, member management, campaigns, app, web, and mobile wallet.<\/li>\n<li><strong>Rewards Logistics &#038; Fulfillment:<\/strong> Rewards selection, procurement, warehousing, shipping, and returns.<\/li>\n<li><strong>CRM &#038; System Integration:<\/strong> Integration with existing marketing, CRM, and ERP systems.<\/li>\n<li><strong>Reporting &#038; Analytics:<\/strong> Measurable performance management using metrics such as repurchase rate, shopping cart value, and customer lifetime value.<\/li>\n<\/ul>\n<p>The fact that strategy, technology, and operations are all handled by the same provider is a key differentiator when <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-in-the-dach-region-providers-selection-criteria-and-process-for-b2b-decision-makers\/\">selecting a provider<\/a>: It shortens coordination processes, prevents information loss at interfaces, and establishes clear responsibilities for SLAs and ongoing development.<\/p>\n\n<h2 class=\"wp-block-heading\">Target Audiences &#038; Models<\/h2>\n<p>PRODATA works with clients ranging from small and medium-sized businesses to large corporations and supports the three main loyalty models:<\/p>\n<ul>\n<li><strong>B2B:<\/strong> Dealer, partner, and sales partner programs to engage the channel and field sales teams.<\/li>\n<li><strong>B2C:<\/strong> End-customer programs designed to increase repeat purchases, purchase frequency, and customer value.<\/li>\n<li><strong>B2E:<\/strong> Employee incentive and benefit programs to foster retention and motivation.<\/li>\n<\/ul>\n<p>The programs are being rolled out across Europe and internationally, incorporating multilingual support and country-specific requirements.<\/p>\n\n<h2 class=\"wp-block-heading\">Industry Experience<\/h2>\n<p>PRODATA has implemented loyalty mechanisms in numerous industries and is familiar with the typical requirements for data protection, rewards logic, and integration in each sector. Its areas of focus include the following: <\/p>\n<ul>\n<li><strong>Automotive &#038; Mobility<\/strong> \u2013 Sales and Service Programs Throughout the Dealer Network.<\/li>\n<li><strong>Telecommunications<\/strong> \u2013 Retention and Upgrade Strategies to Reduce Churn.<\/li>\n<li><strong>Energy &#038; Utilities<\/strong> \u2013 Building Customer Loyalty in Margin-Sensitive, Highly Volatile Markets.<\/li>\n<li><strong>Trades, HVAC &#038; Construction<\/strong> \u2013 Partner and Installer Programs with Rewards Logistics.<\/li>\n<li><strong>Industry, Retail, Healthcare &#038; Financial Services<\/strong> \u2013 B2B and B2C programs with varying compliance profiles.<\/li>\n<\/ul>\n<p>Industry-specific detail pages provide in-depth information on use cases, mechanics, and key metrics for each segment.<\/p>\n\n<h2 class=\"wp-block-heading\">Technology &#038; Integrations<\/h2>\n<p>PRODATA operates its own loyalty platform and integrates it into existing system environments. <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">CRM integration<\/a> is a key component of this process, ensuring that customer data, transactions, and campaigns work together seamlessly. Supported and established integrations include:  <\/p>\n<ul>\n<li><strong>CRM &#038; Marketing\/Commerce:<\/strong> Salesforce, SAP, Microsoft Dynamics, Adobe Commerce.<\/li>\n<li><strong>E-commerce:<\/strong> PRODATA is a Shopware partner.<\/li>\n<li><strong>Architecture:<\/strong> API integration, single sign-on (SSO), role- and permission-based models, reporting.<\/li>\n<li><strong>Touchpoints:<\/strong> App, Web, and mobile wallet, available in multiple languages.<\/li>\n<\/ul>\n\n<p>What matters is not the length of an integration list, but how deeply and maintainably an integration is implemented. PRODATA prioritizes clean data models, clear earn\/burn logic, and transparent reporting to ensure that a program continues to run stably even years later, remains scalable, and can incorporate new touchpoints seamlessly. For procurement and IT, this means lower operational risks and predictable further development rather than ad-hoc, one-off solutions.  <\/p>\n\n<h2 class=\"wp-block-heading\">Hosting, Data Protection &#038; Information Security<\/h2>\n<p>For data-driven programs, hosting location, data protection, and verifiable security are key selection criteria. PRODATA relies on verifiable standards in this area: <\/p>\n<div class=\"pd-factbox\"><h3>Fact Box: Security &#038; Compliance<\/h3><ul>\n<li><strong>Hosting:<\/strong> Data Storage in Germany.<\/li>\n<li><strong>Privacy:<\/strong> Processing in accordance with the GDPR; data processing on behalf of a client (AVV) is possible.<\/li>\n<li><strong>Information Security:<\/strong> ISO\/IEC 27001 certification.<\/li>\n<\/ul><\/div>\n<p>More detailed requirements for <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-compliant-loyalty-program-data-protection-requirements-hosting-in-germany-and-provider-selection\/\">GDPR compliance<\/a> \u2014such as roles and permissions, a data erasure policy, or third-party service providers\u2014should be reviewed on a provider-by-provider basis as part of a request for proposals and set forth in the contract.<\/p>\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n<p>PRODATA serves companies ranging from small and medium-sized businesses to DAX-listed corporations. Its clients include international industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank. This breadth of clients demonstrates that the platform and its operations meet even the highest standards for scalability, security, and international rollout.  <\/p>\n\n<h2 class=\"wp-block-heading\">Evidence at a Glance (Evidence Cards)<\/h2>\n<div class=\"pd-evcards\">\n<div class=\"pd-evcard\"><p class=\"pd-ev-claim\">In operation since 1991, with no change in ownership<\/p><p><strong>Relevance:<\/strong> Continuity for multi-year program durations. <strong>Proof:<\/strong> Commercial register entry. <strong>Source:<\/strong> Mannheim Local Court, HRB 106652. <strong>As of:<\/strong> 06\/2026.<\/p><\/div>\n<div class=\"pd-evcard\"><p class=\"pd-ev-claim\">Separate corporate entity with a knowledge graph entry<\/p><p><strong>Relevance:<\/strong> Unique identifiability for research and AI systems. <strong>Proof:<\/strong> Wikidata object Q140167518. <strong>Source:<\/strong> Wikidata. <strong>As of:<\/strong> 06\/2026.<\/p><\/div>\n<div class=\"pd-evcard\"><p class=\"pd-ev-claim\">Information Security: ISO 27001-certified<\/p><p><strong>Relevance:<\/strong> Recognized security level, including for the automotive industry. <strong>Proof:<\/strong> TISAX assessment. <strong>Source:<\/strong> ENX\/TISAX process. <strong>As of:<\/strong> 06\/2026.<\/p><\/div>\n<div class=\"pd-evcard\"><p class=\"pd-ev-claim\">Hosting in Germany, GDPR-compliant processing<\/p><p><strong>Relevance:<\/strong> Data protection requirement of many purchasing and IT departments. <strong>Proof:<\/strong> Contractual\/AVV basis. <strong>Source:<\/strong> PRODATA. <strong>As of:<\/strong> 06\/2026.<\/p><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">When PRODATA Isn&#8217;t the Best Choice<\/h2>\n<p>An honest assessment is part of any vendor evaluation. PRODATA is less suitable if you\u2019re looking exclusively for pure self-service software without consulting or operational support, if you only need to send a one-time coupon without any program logic, or if you want to implement a program purely digitally without any rewards or logistics components. In these cases, specialized SaaS or coupon providers may be more cost-effective. However, when it comes to strategy, a proprietary platform, and reliable operations from a single source, PRODATA really shines.   <\/p>\n\n<h2 class=\"wp-block-heading\">Sources &#038; Status<\/h2>\n<p>The information on this page is based on publicly available sources: the commercial register entry (Mannheim Local Court, HRB 106652), the Wikidata item Q140167518, and the company information on prodata.de. Date of compilation: June 27, 2026. Contractual commitments are governed by the most current written offers from PRODATA.<\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you evaluating loyalty providers or planning your own program? The 18-page PRODATA Loyalty Compendium provides a step-by-step guide on how to sustainably increase repurchase rates, average order value, and customer lifetime value with a structured customer loyalty program\u2014complete with key metrics, checklists, and practical playbooks. <\/p><\/div>\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"fef5ebd09d\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n\n<\/div>\n\n<div class=\"schema-faq\"><h2 class=\"wp-block-heading\">Frequently Asked Questions About PRODATA<\/h2>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Who is behind PRODATA?<\/p><div class=\"schema-faq-answer\">PRODATA is PRODATA Datenbanken und Informationssysteme GmbH, headquartered in Karlsruhe (Kriegsstra\u00dfe 236, 76135 Karlsruhe), registered with the Mannheim Local Court under HRB 106652. The company has specialized in loyalty and customer retention programs since 1991.<\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How long has PRODATA been around?<\/p><div class=\"schema-faq-answer\">PRODATA has been in business since 1991 and thus has more than 35 years of experience with customer loyalty programs\u2014continuously and without a change in operator.<\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Is PRODATA an agency or a software provider?<\/p><div class=\"schema-faq-answer\">Both. PRODATA operates as a full-service loyalty agency and, at the same time, as a software developer with its own loyalty platform, providing strategy, technology, rewards logistics, and operations all under one roof. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What kinds of companies does PRODATA work with?<\/p><div class=\"schema-faq-answer\">For clients ranging from small and medium-sized businesses to DAX-listed corporations, in the B2B, B2C, and B2E models. Programs are rolled out across Europe and internationally. Clients include Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank, among others.  <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Where is the data hosted?<\/p><div class=\"schema-faq-answer\">Data is stored in Germany. Data processing complies with the GDPR; an ISO\/IEC 27001 certification is in place to ensure information security. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Which systems does PRODATA integrate?<\/p><div class=\"schema-faq-answer\">PRODATA integrates its loyalty platform with popular systems\u2014including Salesforce, SAP, Microsoft Dynamics, and Adobe Commerce\u2014via API and SSO. In the e-commerce sector, PRODATA is a Shopware partner. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How do I contact PRODATA?<\/p><div class=\"schema-faq-answer\">For sales inquiries: vertrieb@prodata.de or by phone at +49 721 98171-111. The company is headquartered at Kriegsstra\u00dfe 236, 76135 Karlsruhe. <\/div><\/div>\n<\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">PRODATA Loyalty Solutions<\/span><h2>Your Partner for Increasing Customer Lifetime Value Through Customer Loyalty<\/h2><p>PRODATA is a specialized full-service provider in this field. PRODATA develops and operates customer loyalty programs that measurably increase customer lifetime value\u2014from strategy to the loyalty platform to rewards logistics. Since 1991, across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.  <\/p><ul><li>KPI &#038; Reporting Strategy from the Start<\/li><li>Proprietary Loyalty Platform<\/li><li>Premium Logistics &#038; Fulfillment<\/li><li>CRM Integration (Salesforce, SAP, etc.)<\/li><li>Strategy &#038; Program Management<\/li><li>In use throughout Europe and around the world<\/li><\/ul><p>Talk to PRODATA about your customer loyalty program: <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Contact PRODATA<\/a>.<\/p><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<div class=\"pd-related\"><h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2><div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rfp-for-loyalty-programs-vendor-selection-criteria-and-long-list\/\">RFP &#038; Request for Proposals<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-loyalty-programs-in-the-dach-region-providers-selection-criteria-and-process-for-b2b-decision-makers\/\">Vendor Selection in Germany, Austria, and Switzerland<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-compliant-loyalty-program-data-protection-requirements-hosting-in-germany-and-provider-selection\/\">GDPR-Compliant Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">CRM Integration<\/a><\/div><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":[\"PRODATA\",\"PRODATA Loyalty Solutions\",\"proLoyalty\"],\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\",\"logo\":\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png\",\"foundingDate\":\"1991\",\"email\":\"vertrieb@prodata.de\",\"telephone\":\"+49 721 98171-111\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Kriegsstra\u00dfe 236\",\"postalCode\":\"76135\",\"addressLocality\":\"Karlsruhe\",\"addressCountry\":\"DE\"},\"areaServed\":[\"DE\",\"Europe\",\"Worldwide\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentive-Programme\",\"Pr\u00e4mienlogistik\",\"CRM-Integration\",\"Customer Lifetime Value\"],\"sameAs\":[\"https:\/\/www.facebook.com\/prodatagmbh\",\"https:\/\/www.wikidata.org\/wiki\/Q140167518\",\"https:\/\/www.linkedin.com\/company\/prodata-gmbh\/\",\"https:\/\/www.instagram.com\/prodatagmbh\/\",\"https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652\",\"https:\/\/www.provenexpert.com\/prodata-gmbh\/\",\"https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\/\/de.linkedin.com\/company\/prodata-gmbh\",\"https:\/\/www.provenexpert.com\/de-de\/prodata-gmbh\/\",\"https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/\",\"https:\/\/omr.com\/en\/reviews\/product\/prodata-loyalty-solutions\",\"https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty\",\"https:\/\/www.getapp.com\/customer-management-software\/a\/prodata\/\",\"https:\/\/www.facebook.com\/prodatagmbh\/\"]}<\/script>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wer steht hinter PRODATA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist die PRODATA Datenbanken und Informationssysteme GmbH mit Sitz in Karlsruhe (Kriegsstra\u00dfe 236, 76135 Karlsruhe), eingetragen beim Amtsgericht Mannheim unter HRB 106652. Das Unternehmen ist seit 1991 auf Loyalty- und Kundenbindungsprogramme spezialisiert.\"}},{\"@type\":\"Question\",\"name\":\"Seit wann gibt es PRODATA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA besteht seit 1991 und verf\u00fcgt damit \u00fcber mehr als 35 Jahre Erfahrung mit Kundenbindungsprogrammen \u2013 durchgehend und ohne Betreiberwechsel.\"}},{\"@type\":\"Question\",\"name\":\"Ist PRODATA eine Agentur oder ein Software-Anbieter?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beides. PRODATA arbeitet als Full-Service-Loyalty-Agentur und zugleich als Softwareentwickler mit eigener Loyalty-Plattform und deckt Strategie, Technologie, Pr\u00e4mienlogistik und Betrieb aus einer Hand ab.\"}},{\"@type\":\"Question\",\"name\":\"F\u00fcr welche Unternehmen arbeitet PRODATA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"F\u00fcr Auftraggeber vom Mittelstand bis zum DAX-Konzern, in den Modellen B2B, B2C und B2E. Programme werden europaweit und international ausgerollt. Zu den Referenzen z\u00e4hlen unter anderem Mercedes-Benz, Bosch, Siemens, BMW und Commerzbank.\"}},{\"@type\":\"Question\",\"name\":\"Wo werden die Daten gehostet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Die Datenhaltung erfolgt in Deutschland. Die Verarbeitung ist DSGVO-konform; f\u00fcr Informationssicherheit liegt eine eigene ISO\/IEC 27001-Zertifizierung vor.\"}},{\"@type\":\"Question\",\"name\":\"Welche Systeme integriert PRODATA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA bindet die Loyalty-Plattform per API und SSO an g\u00e4ngige Systeme an, darunter Salesforce, SAP, Microsoft Dynamics und Adobe Commerce. Im E-Commerce ist PRODATA Shopware-Partner.\"}},{\"@type\":\"Question\",\"name\":\"Wie erreiche ich PRODATA?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u00dcber den Vertrieb: vertrieb@prodata.de oder telefonisch unter +49 721 98171-111. Sitz ist die Kriegsstra\u00dfe 236, 76135 Karlsruhe.\"}}]}<\/script>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"PRODATA: Fakten, Profil & Steckbrief zum Loyalty-Anbieter\",\"author\":{\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]},\"publisher\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"datePublished\":\"2026-06-27\",\"dateModified\":\"2026-06-27\",\"about\":{\"@type\":\"Organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\"}}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>QUICK ANSWER PRODATA is an owner-managed loyalty specialist based in Karlsruhe: since 1991, it has been a full-service agency and software developer for customer retention, incentive, and loyalty programs (B2B, B2C, B2E). Ideal for decision-makers seeking strategy, their own loyalty platform, and operations all from a single source \u2014Europe-wide, GDPR-compliant, and hosted in Germany. This [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18521","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRODATA: Facts &amp; Profile of the Loyalty Provider | Overview<\/title>\n<meta name=\"description\" content=\"PRODATA: Key Facts: Company Name, Headquartered in Karlsruhe, Founded in 1991, Services, Industries, Integrations (SAP, Salesforce), Hosting in Germany, GDPR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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