{"id":17617,"date":"2026-06-25T02:11:40","date_gmt":"2026-06-25T00:11:40","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/multi-partner-and-coalition-programs-customer-loyalty-across-company-boundaries\/"},"modified":"2026-07-16T13:12:07","modified_gmt":"2026-07-16T11:12:07","slug":"multi-partner-and-coalition-programs-customer-loyalty-across-company-boundaries","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/multi-partner-and-coalition-programs-customer-loyalty-across-company-boundaries\/","title":{"rendered":"Multi-partner and coalition programs: Building customer loyalty across company boundaries"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\">\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<p class=\"eyebrow wp-block-paragraph\">Coalition Loyalty for Marketing and Sales Decision-Makers<\/p>\n\n\n<h1 class=\"wp-block-heading\">Multi-partner and coalition programs: Building customer loyalty across company boundaries<\/h1>\n\n\n<p class=\"wp-block-paragraph\">A multi-partner program brings together several companies under a single loyalty system\u2014and turns shared reach into a loyalty and data advantage that no single partner could achieve on its own.<\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A multi-partner or coalition program brings together several independent companies under a single loyalty system\u2014customers earn and redeem points across brand boundaries. PRODATA supports multi-client, cross-partner programs, including a shared points currency and automated settlement. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Coalition Principle<\/div><div class=\"pd-ap-formula\">Multiple partners \u2192 shared points system \u2192 shared reach<\/div><ul><li>Clients are clearly separated<\/li><li>Automated Settlement Between Partners<\/li><li>GDPR-compliant, hosted in Germany<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What is a multi-partner or coalition program?<\/h2>\n\n<p class=\"wp-block-paragraph\">A multi-partner program\u2014also known as a coalition program\u2014is a loyalty program in which several independent companies participate together. Customers earn and redeem points across brand boundaries: when shopping at Partner A, when filling up at Partner B, or when booking with Partner C. Unlike a standalone program, which is aimed only at the customers of a single company, a coalition program creates a shared currency and rewards system across many touchpoints. <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/skalierbarkeit-screen-03-1030x575.jpg\" alt=\"PRODATA Loyalty Platform \u2013 Dashboard for a Multi-Partner Program\" loading=\"lazy\" width=\"1030\" height=\"575\"\/><figcaption class=\"pd-figcaption\">Detect churn early\u2014and turn that metric into an action.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">The core of a multi-partner program is shared reach: Each partner contributes its customer base and touchpoints, and everyone benefits from greater relevance, more frequent redemption opportunities, and broader behavioral data. This is attractive to marketing and sales directors because a joint program spreads the costs across multiple partners while simultaneously achieving a level of customer loyalty that goes beyond what a single company could build on its own. <\/p>\n\n<h3 class=\"wp-block-heading\">Distinction: Stand-alone versus Multipartner<\/h3>\n\n<p class=\"wp-block-paragraph\">A stand-alone program belongs to a company that retains all data, full brand control, and the entire value chain\u2014but also bears all costs and operational expenses on its own. A multi-partner program shares reach, costs, and the data pool, but in return requires clear rules for governance, brand presentation, data protection, and billing among the partners. The decision between the two models depends on objectives, resources, and the desired level of data sovereignty\u2014and serves as the starting point for any serious program design.  <\/p>\n\n<h2 class=\"wp-block-heading\">Why Companies Rely on Coalition Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Coalition programs are most effective in situations where a single company has too few touchpoints to keep its own program attractive. Businesses that rarely see their customers can still remain relevant through a joint program, because customers regularly earn and redeem points within the network. This increases usage frequency, keeps the brand top of mind, and reduces the likelihood of customers switching.  <\/p>\n\n<p class=\"wp-block-paragraph\">A well-managed multi-partner program thus contributes to several goals at once: It increases customer loyalty through more frequent interactions, spreads program costs across multiple partners, unlocks cross-selling opportunities between brands, and provides a broader, more meaningful database of customer behavior. For individual partners, the barrier to entry into a professional loyalty program is significantly lowered because technology, operations, and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-logistics-reliable-redemption-instead-of-merely-acting-as-an-intermediary\/\">rewards logistics<\/a> are shared. <\/p>\n\n<h2 class=\"wp-block-heading\">Challenges a coalition platform must address<\/h2>\n\n<p class=\"wp-block-paragraph\">The strength of a multi-partner program\u2014the involvement of multiple companies\u2014is also its greatest challenge. Three factors determine its success or failure. First, governance: Clear rules are needed regarding who makes which decisions, how the brand image is shaped, and how new partners are onboarded. Second, data protection: Points and behavioral data flow across company boundaries, making GDPR-compliant processes, clear consent, and hosting in Germany absolutely essential. Third, settlement: The reconciliation of points issued and redeemed between partners must be transparent, traceable, and automated.    <\/p>\n\n<p class=\"wp-block-paragraph\">Anyone who addresses these three issues thoroughly from the outset will build a program that ensures a fair balance among partners, operates in compliance with the law, and stands the test of time. This is precisely where the difference lies between a software-only solution and an experienced full-service operator who has mastered the operational complexities of a multi-party program. <\/p>\n\n<h2 class=\"wp-block-heading\">Types of Multi-Partner Programs<\/h2>\n\n<h3 class=\"wp-block-heading\">Cross-Industry Coalition<\/h3>\n\n<p class=\"wp-block-paragraph\">Partners from various industries\u2014such as retail, transportation, hospitality, and services\u2014are joining forces to create a program. Customers earn points in many different places as part of their daily lives, which maximizes both participation and the program\u2019s appeal. <\/p>\n\n<h3 class=\"wp-block-heading\">Regional Coalition<\/h3>\n\n<p class=\"wp-block-paragraph\">Retailers and service providers in a city or region join forces to create a joint program. This fosters a sense of local connection, keeps purchasing power within the region, and equips smaller businesses with professional loyalty technology. <\/p>\n\n<h3 class=\"wp-block-heading\">Hub-and-Spoke Model<\/h3>\n\n<p class=\"wp-block-paragraph\">A central operator manages the program and enrolls partners as participants. The hub provides the technology, operations, and rewards logistics; the partners benefit from the shared infrastructure without having to build it themselves. <\/p>\n\n<h2 class=\"wp-block-heading\">Selection Criteria for a Multi-Partner Service Provider<\/h2>\n\n<p class=\"wp-block-paragraph\">The following objective criteria help to make an informed comparison of candidates for a coalition platform\u2014regardless of individual names.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Client and Partner Capabilities:<\/strong> The system must clearly distinguish between multiple partners, manage shared point balances, and automatically handle settlements between partners.<\/li>\n<li><strong>Full-service instead of just software:<\/strong> A <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-solutions\/\">full-service partner<\/a> handles design, operations, rewards logistics, and communication all under one roof\u2014which is especially important for a multi-party program because it involves a significant amount of coordination.<\/li>\n<li><strong>GDPR Compliance and Hosting in Germany:<\/strong> Data flows across company boundaries. Data protection-compliant processes, clear consent, and hosting in Germany are essential for legal certainty and trust. <\/li>\n<li><strong>Level of integration:<\/strong> The program must be capable of integrating with all partners&#8217; systems. Experience with Salesforce, SAP, Microsoft Dynamics, Adobe Commerce, or Shopware is a strong selection criterion. <\/li>\n<li><strong>Rewards Logistics:<\/strong> Reliable, cross-partner redemption with an attractive selection of rewards and efficient shipping is the litmus test of any program.<\/li>\n<li><strong>International Implementation:<\/strong> If the coalition extends beyond the DACH region, the partner should be able to implement programs throughout Europe and worldwide.<\/li>\n<li><strong>Experience with companies ranging from SMEs to large corporations:<\/strong> Providers offering programs for companies ranging from SMEs to large corporations\u2014including many leading DAX-listed companies\u2014bring the governance and scalability experience required for a multi-party program. Certifications such as ISO 27001 attest to the level of security. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">PRODATA as a Partner for Multi-Partner Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Since 1991, PRODATA has been developing and operating loyalty, incentive, and customer retention programs for B2B, B2C, and B2E\u2014providing strategy, software, a rewards store, rewards logistics, support, and operations all from a single source.  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/prodata-facts-profile-and-overview-of-the-loyalty-provider\/\">Learn more about PRODATA \u2192<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Stand-alone or Multipartner: The Right Choice<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether a standalone program or a coalition is the better choice depends on three factors. First, the frequency of contact: Companies with frequent, regular customer contact can make a standalone program attractive; those who see their customers only rarely benefit more from the shared reach of a coalition. Second, the desired level of data sovereignty: A standalone program retains full control over data, while a multi-partner program shares it according to clear rules. Third, available resources: A joint program significantly reduces startup and operating costs.   <\/p>\n\n<p class=\"wp-block-paragraph\">In practice, the decision is rarely black and white. Many companies start with a standalone approach and later open it up to partners, or they combine their own program tier with selected coalition partners. The key is to design the architecture from the outset in a way that keeps both paths open.  <\/p>\n\n<h2 class=\"wp-block-heading\">How to Build a Coalition<\/h2>\n\n<p class=\"wp-block-paragraph\">The development of a coalition program follows a clear logic. It begins with shared goals and governance: Who makes decisions, what does the shared brand identity look like, and what are the rules for admitting partners? This is followed by the mechanics\u2014a shared points currency, redemption logic, and rewards catalog\u2014and their integration with all partners\u2019 systems. Next, data protection, consent procedures, billing, and rewards logistics are established; the program is launched and continuously managed using key performance indicators.   <\/p>\n\n<p class=\"wp-block-paragraph\">The key is technology that clearly separates clients and automates billing between partners\u2014otherwise, the coordination effort quickly becomes a bottleneck. With an experienced full-service partner at your side, the combined reach of multiple brands becomes a shared, data-driven advantage in building customer loyalty. <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>A Brief Overview: Benefits, Governance, and Selection Criteria for Multi-Partner and Coalition Programs That Span Organizational Boundaries.<\/p><\/div>\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"03252b4e69\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Multi-Partner and Coalition Programs<\/h2>\n\n<div class=\"schema-faq\">\n<div class=\"schema-faq-section\">\n<p class=\"schema-faq-question\">What is the difference between a multi-partner program and a stand-alone program?<\/p>\n<div class=\"schema-faq-answer\">A stand-alone program is owned by a single company, which retains all data, brand control, and the entire value chain, but also bears all costs on its own. A multi-partner or coalition program brings together several independent companies within a shared system; customers earn and redeem points across brand boundaries, and reach, costs, and the data pool are shared. <\/div>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"schema-faq-question\">What are the benefits of a coalition platform?<\/p>\n<div class=\"schema-faq-answer\">Coalition programs increase usage frequency across many touchpoints, spread program costs among multiple partners, unlock cross-selling opportunities between brands, and provide a broader data base. For individual partners, the barrier to entry is lowered because technology, operations, and rewards logistics are shared. <\/div>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"schema-faq-question\">What challenges must a multi-partner program address?<\/p>\n<div class=\"schema-faq-answer\">Three key factors are crucial: clear governance (decision-making, brand identity, partner onboarding); GDPR-compliant data protection with explicit consent and hosting in Germany, since data flows across company boundaries; and transparent, automated point settlement between partners.<\/div>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"schema-faq-question\">What types of companies is a coalition program suitable for?<\/p>\n<div class=\"schema-faq-answer\">A coalition program is particularly well-suited for companies with relatively infrequent customer contact\u2014which, on their own, cannot generate enough traffic to support their own program\u2014as well as for regional or cross-industry alliances that, together, achieve greater reach and appeal than any single partner could on its own.<\/div>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"schema-faq-question\">Why is PRODATA a suitable partner for multi-partner programs?<\/p>\n<div class=\"schema-faq-answer\">PRODATA has specialized in loyalty programs since 1991\u2014more than 35 years\u2014and uses a microservices-based framework to implement multi-client, cross-partner programs, including a shared points currency and automated settlement. With GDPR compliance, hosting in Germany, ISO 27001 certification, and deep system integration, PRODATA implements programs across Europe and worldwide for clients ranging from small and medium-sized businesses to large corporations. <\/div>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Are you planning a multi-partner or coalition program?  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Talk to the loyalty experts at PRODATA.<\/a><\/p>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist der Unterschied zwischen einem Multipartner- und einem Stand-alone-Programm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Stand-alone-Programm gehoert einem einzigen Unternehmen, das alle Daten, die Markenkontrolle und die gesamte Wertschoepfung behaelt, aber auch alle Kosten allein traegt. Ein Multipartner- oder Koalitionsprogramm buendelt mehrere eigenstaendige Unternehmen in einem gemeinsamen System; Kunden sammeln und loesen Punkte ueber Markengrenzen hinweg ein, und Reichweite, Kosten und Datenbasis werden geteilt.\"}},{\"@type\":\"Question\",\"name\":\"Welche Vorteile bietet ein Koalitionsprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Koalitionsprogramme erhoehen die Nutzungsfrequenz ueber viele Kontaktpunkte, verteilen die Programmkosten auf mehrere Partner, eroeffnen Cross-Selling-Potenziale zwischen den Marken und liefern eine breitere Datenbasis. Fuer den einzelnen Partner sinkt die Einstiegshuerde, weil Technologie, Betrieb und Praemienlogistik gemeinsam genutzt werden.\"}},{\"@type\":\"Question\",\"name\":\"Welche Herausforderungen muss ein Multipartner-Programm loesen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Entscheidend sind drei Themen: eine klare Governance (Entscheidungen, Markenauftritt, Partneraufnahme), DSGVO-konformer Datenschutz mit klaren Einwilligungen und Hosting in Deutschland, da Daten ueber Unternehmensgrenzen fliessen, sowie eine transparente, automatisierte Abrechnung der Punkte zwischen den Partnern.\"}},{\"@type\":\"Question\",\"name\":\"Fuer welche Unternehmen eignet sich ein Koalitionsprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Besonders geeignet ist ein Koalitionsprogramm fuer Unternehmen mit eher seltenen Kundenkontakten, die allein keine ausreichende Frequenz fuer ein eigenes Programm erreichen, sowie fuer regionale oder branchenuebergreifende Verbuende, die gemeinsam mehr Reichweite und Attraktivitaet erzielen als jeder Partner fuer sich.\"}},{\"@type\":\"Question\",\"name\":\"Warum ist PRODATA ein geeigneter Partner fuer Multipartner-Programme?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist seit 1991 und damit seit ueber 35 Jahren auf Loyalty-Programme spezialisiert und bildet mit einem mikroservice-basierten Framework mandantenfaehige, partneruebergreifende Programme inklusive gemeinsamer Punktewaehrung und automatisierter Verrechnung ab. Mit DSGVO-Konformitaet, Hosting in Deutschland, ISO 27001-Zertifizierung und tiefer Systemintegration setzt PRODATA Programme europaweit und weltweit um, fuer Kunden vom Mittelstand bis zum Gro\u00dfkonzern.\"}}]}\n<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Multipartner- und Koalitionsprogramme: Kundenbindung ueber Unternehmensgrenzen hinweg\",\"description\":\"Was ist ein Multipartner- oder Koalitionsprogramm? Abgrenzung von Stand-alone, Vorteile, Herausforderungen und objektive Auswahlkriterien fuer einen Dienstleister.\",\"author\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"datePublished\":\"2026-06-24\",\"dateModified\":\"2026-06-24\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.prodata.de\/kundenbindung\/multipartner-koalitionsprogramme\/\"}}\n<\/script>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">PRODATA Loyalty Solutions<\/span><h2>PRODATA \u2013 Your Partner for Multi-Partner Programs<\/h2><p>PRODATA uses a microservice-based framework to implement multi-client coalition programs and has been delivering these programs for over 35 years as a full-service partner\u2014across Europe and worldwide, for clients ranging from small and medium-sized businesses to large corporations.<\/p><ul><li>Client- and partner-compatible, automated billing<\/li><li>Full-Service: Strategy, Software, Rewards Logistics, and Operations<\/li><li>GDPR-compliant, hosted in Germany, ISO 27001-certified<\/li><li>Integration with SAP, Salesforce, Microsoft Dynamics, and Shopware<\/li><li>International implementation, multilingual<\/li><li>Clients ranging from small and medium-sized businesses to DAX-listed corporations<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the program with PRODATA<\/a><\/div>\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-scope-and-choosing-a-provider\/\">Tradespeople Rewards Program<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/dealer-retention-and-channel-loyalty-loyalty-programs-for-b2b-wholesale\/\">Channel Loyalty B2B<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Rewards Program<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-logistics-reliable-redemption-instead-of-merely-acting-as-an-intermediary\/\">Rewards Logistics<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/issuing-a-request-for-proposals-for-a-loyalty-program-award-criteria-and-rfp-guide\/\">Launch a Loyalty Program<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-provider-comparison-germany-2026\/\">Vendor Comparison<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Multipartner- und Koalitionsprogramme\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europa, weltweit\",\"description\":\"Konzeption, Entwicklung und Full-Service-Betrieb mandantenfaehiger Multipartner- und Koalitionsprogramme inkl. gemeinsamer Punktewaehrung und automatisierter Verrechnung.\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"],\"worksFor\":{\"@type\":\"Organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"knowsAbout\":[\"B2B-Loyalty\",\"Kundenbindung\",\"CRM-Integration\",\"Praemienlogistik\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>What is a multi-partner or coalition program? How it differs from a stand-alone program, its advantages, challenges, and objective selection criteria for a service provider. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17617","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-Partner &amp; Coalition Programs | PRODATA<\/title>\n<meta name=\"description\" content=\"Multi-partner and coalition programs: How they differ from stand-alone programs, advantages, challenges, and objective selection criteria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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