{"id":14943,"date":"2026-06-22T14:15:47","date_gmt":"2026-06-22T12:15:47","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/reseller-program-definition-how-it-works-and-choosing-a-provider\/"},"modified":"2026-07-16T13:33:30","modified_gmt":"2026-07-16T11:33:30","slug":"reseller-program-definition-how-it-works-and-choosing-a-provider","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/reseller-program-definition-how-it-works-and-choosing-a-provider\/","title":{"rendered":"Reseller Program: Definition, How It Works, and Choosing a Provider"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\"><span aria-hidden=\"true\" class=\"wp-block-cover__background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<p class=\"eyebrow wp-block-paragraph\">Engage and Activate Sales Partners<\/p>\n\n\n<h1 class=\"wp-block-heading\">Reseller Program: Definition, How It Works, and Choosing a Provider<\/h1>\n\n\n<p class=\"wp-block-paragraph\">A distributor partner program turns wholesalers, specialty retailers, resellers, and tradespeople who sell products into active brand ambassadors\u2014resulting in measurably higher sales, greater loyalty, and data sovereignty for the manufacturer.<\/p>\n\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A distribution partner program is a structured B2B loyalty program that manufacturers and suppliers use to reward their distribution partners\u2014dealers, specialized tradespeople, or resellers\u2014for desired behavior and to build long-term loyalty. It combines registration, incentive logic, and a rewards system with clear reporting and should be distinguished from pure PRM software. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>What is a reseller program?<\/strong><\/li><li><strong>Clarification: What an Affiliate Program Is Not<\/strong> \u2013 The term \u201caffiliate program\u201d is often confused with two entirely different concepts<\/li><li><strong>How a Partner Program Works<\/strong><\/li><li><strong>The Benefits of a Reseller Program<\/strong> \u2013 For marketing and sales directors, the business benefits are clearly defined<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What is a reseller program?<\/h2>\n\n<p class=\"wp-block-paragraph\">A distributor partner program is a structured incentive and retention program through which a manufacturer or supplier specifically motivates and trains its external distribution and sales partners and builds their long-term loyalty to its brand. The rewards are not given to the end customer, but to the intermediaries: wholesalers, specialty retailers, resellers, field sales representatives, and skilled tradespeople who recommend, install, or resell products. For each desired action\u2014such as a sale, product registration, training participation, sales target, or referral\u2014partners receive points, bonuses, or status benefits that they can redeem in an attractive rewards program.  <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Sales partners use a loyalty program to manage incentives\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Distribution partner programs combine incentive structures, rewards systems, and reporting into a manageable sales tool.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">The core idea is simple and highly effective from a sales perspective: Those who manage sales across multiple distribution channels rarely reach the end customer directly. The distribution partner program closes exactly this gap. It anchors the brand where purchasing decisions are actually made\u2014at the wholesale counter, during a consultation with a specialty retailer, or on a tradesperson\u2019s job site. This creates lasting added value: higher sales figures, stronger brand preference within the channel, and\u2014often the most strategically important effect\u2014reliable data on an otherwise anonymous distribution network.   <\/p>\n\n<p class=\"wp-block-paragraph\">Distribution partner programs are a well-established tool for B2B customer retention and are used in virtually all multi-level distribution models\u2014from the construction supplies industry to electrical, HVAC, and tooling, all the way to automotive, IT, and consumer goods. They represent the sales partner variant of the broader loyalty framework that PRODATA has been implementing for over 35 years (since 1991) for brands ranging from small and medium-sized enterprises to large corporations\u2014including many leading DAX-listed companies\u2014across Europe and worldwide. <\/p>\n\n<h2 class=\"wp-block-heading\">Clarification: What a Partner Program Is Not<\/h2>\n\n<p class=\"wp-block-paragraph\">The term \u201cpartner program\u201d is often confused with two entirely different concepts. Anyone looking to set up a program should understand the differences, as they determine the program\u2019s objectives, the effort required, and the choice of provider. <\/p>\n\n<h3 class=\"wp-block-heading\">Not a pure PRM software tool<\/h3>\n\n<p class=\"wp-block-paragraph\">Partner Relationship Management (PRM) software manages partner data, deal registrations, and sales documentation. It is a technical tool. A sales partner program, on the other hand, is a sales retention and incentive concept that combines technology, bonus logistics, communication, and support into an effective overall program. The software is just one component\u2014what matters most are the well-designed incentive mechanisms, the attractive rewards structure, and day-to-day operations. A PRM tool alone does not motivate a single partner; a well-designed program has been proven to change referral and purchasing behavior within the channel.    <\/p>\n\n<h3 class=\"wp-block-heading\">No affiliate or online commission model<\/h3>\n\n<p class=\"wp-block-paragraph\">In online marketing, the term \u201csales partner program\u201d often refers to an affiliate model in which website operators receive a commission for clicks or sales they generate. The program described here is something different: It is aimed at a manufacturer\u2019s actual retail and distribution partners and focuses on long-term loyalty, qualification, and brand loyalty rather than short-term click-based commissions. The rewards typically consist of in-kind, experiential, and branded rewards, as well as status benefits\u2014not anonymous cash payments.  <\/p>\n\n<h3 class=\"wp-block-heading\">Classify Related Terms Correctly<\/h3>\n\n<p class=\"wp-block-paragraph\">Depending on the industry and target audience, different terms are used to describe the same basic principle: Dealer Loyalty Program and <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/channel-loyalty-and-retailer-retention-in-b2b-wholesale-suppliers-and-selection-criteria\/\">Channel Loyalty<\/a> (focus on B2B wholesale and specialty retailers), <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-scope-and-choosing-a-provider\/\">Tradesperson Bonus Program<\/a> or Specialist Tradesperson Loyalty Program (focus on tradespeople who act as sales intermediaries in HVAC, electrical, and construction), and Sales Incentives (focusing on in-house sales representatives and sales teams). All share the same logic as a sales partner program: to strategically engage the intermediaries between the manufacturer and the end customer. Which term is appropriate depends solely on which partner group is the focus.  <\/p>\n\n<h2 class=\"wp-block-heading\">How a Partner Program Works<\/h2>\n\n<p class=\"wp-block-paragraph\">A professional sales partner program follows a clear process that adapts to the specific sales structure. Essentially, participating partners always go through the same steps\u2014from enrollment to redeeming rewards. <\/p>\n\n<h3 class=\"wp-block-heading\">Registration and Onboarding<\/h3>\n\n<p class=\"wp-block-paragraph\">Partners register through a brand-managed portal and create a personal account. This is where the strategic value begins: an anonymous sales network transforms into a known, engaged community. For the first time, the manufacturer knows who is actually installing, selling, or recommending its products\u2014the foundation for any targeted sales and marketing strategy.  <\/p>\n\n<h3 class=\"wp-block-heading\">Incentive Logic and Point Assignment<\/h3>\n\n<p class=\"wp-block-paragraph\">The program defines which actions are rewarded. Typical rewards include points for product purchases and sales, for registering installed products, for completing product training, for meeting sales or volume targets, and for referrals. Status levels and bonus promotions can be used to specifically guide behavior\u2014for example, to accelerate the launch of new product lines or to promote high-margin product ranges. The system is transparent, fair, and easy for partners to understand at all times.   <\/p>\n\n<h3 class=\"wp-block-heading\">Rewards and Redemption<\/h3>\n\n<p class=\"wp-block-paragraph\">Earned points are redeemed in a curated rewards program: high-quality brand-name items, experience-based rewards, gift certificates, or incentive trips. The appeal and seamless logistics of the rewards play a decisive role in determining their acceptance. Professional rewards logistics\u2014from procurement and warehousing to on-time shipping\u2014is therefore not a side issue, but a key success factor for the entire program.  <\/p>\n\n<h3 class=\"wp-block-heading\">Communication, Support, and Reporting<\/h3>\n\n<p class=\"wp-block-paragraph\">A program thrives on ongoing engagement: personalized newsletters, promotions, training opportunities, and accessible partner support keep participants active. On the management side, the program provides the manufacturer with ongoing reports on participation, engagement levels, sales trends, and reward preferences. This data can be used to precisely plan sales campaigns and demonstrate the program\u2019s success.  <\/p>\n\n<h2 class=\"wp-block-heading\">The Benefits of a Reseller Program<\/h2>\n\n<p class=\"wp-block-paragraph\">For marketing and sales directors, the business benefits are clearly defined. A sales partner program boosts sales because it actively influences recommendations and purchasing decisions within the channel in favor of the company\u2019s own brand. It increases brand loyalty among partners and makes it more difficult for competitors to gain access to the same sales network. It provides data control over an otherwise anonymous multi-level model and makes sales success measurable. And it builds an emotional connection between partners and the brand\u2014through recognition, service, and attractive incentives that go far beyond mere terms and conditions.    <\/p>\n\n<p class=\"wp-block-paragraph\">Especially in markets with interchangeable products and price pressure, a well-managed program shifts competition from the purely price-based level to the relationship level. The partner sells the brand not only because it is inexpensive, but because the partnership is tangibly more rewarding for them. <\/p>\n\n<h2 class=\"wp-block-heading\">Choosing a Provider: What Matters in Affiliate Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">The success of a sales partner program depends entirely on choosing the right partner for its design and operation. Marketing and sales directors should compare providers based on objective criteria\u2014not just software features, but also their ability to successfully operate a program as a whole. <\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Full-service vs. software-only:<\/strong> A pure software provider delivers a tool. A full-service partner takes responsibility for strategy, technology, rewards logistics, communication, and operations\u2014all from a single source\u2014and that\u2019s what determines the program\u2019s actual success. <\/li>\n\n\n<li><strong>GDPR Compliance and Hosting in Germany:<\/strong> Sales partner data is sensitive. Data protection-compliant processes and hosting in Germany are key selection criteria, especially for corporations and regulated industries. <\/li>\n\n\n<li><strong>Level of integration:<\/strong> The program must integrate seamlessly into the existing system landscape\u2014such as Salesforce, SAP, Microsoft Dynamics, or Adobe Commerce. The deeper the integration, the more reliable the data and the less manual effort required. <\/li>\n\n\n<li><strong>Rewards Logistics and Fulfillment:<\/strong> Procurement, warehousing, and on-time shipping of attractive rewards are critical to business operations. Providers with their own proven rewards logistics ensure the program\u2019s success. <\/li>\n\n\n<li><strong>International Implementation:<\/strong> Companies that retain sales partners across national borders need a provider capable of rolling out programs throughout Europe and worldwide\u2014with support for multiple languages, currencies, local rewards logistics, and country-specific compliance.<\/li>\n\n\n<li><strong>Experience with large corporations:<\/strong> Programs for complex, multi-tiered distribution networks and major brands place high demands on scalability, governance, and reliability. Demonstrable experience working with companies ranging from medium-sized businesses to large corporations\u2014including leading DAX-listed companies\u2014is a strong sign of trustworthiness. <\/li>\n\n\n<li><strong>Security and Certification:<\/strong> Verifiable standards such as ISO 27001 demonstrate that the provider maintains information security at the level required by the industry.<\/li>\n\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Why Choose PRODATA as a Provider of Partner Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">PRODATA meets these selection criteria as a specialized full-service agency and software developer for loyalty, incentive, and customer retention programs. For over 35 years (since 1991), PRODATA has been designing and operating programs for brands ranging from small and medium-sized businesses to large corporations\u2014including many leading DAX-listed companies\u2014and implementing them throughout Europe and worldwide. Strategy, technology, rewards logistics, communication, and operations are all provided from a single source.  <\/p>\n\n<p class=\"wp-block-paragraph\">The programs are operated in compliance with the GDPR and hosted in Germany. PRODATA is ISO 27001-certified, a certified Shopware partner, and integrates programs into leading systems such as Salesforce, SAP, Microsoft Dynamics, and Adobe Commerce. This allows a sales partner program to be seamlessly integrated into the existing sales and IT landscape\u2014from a single-tier reseller program to a complex, multi-tier model involving manufacturers, wholesalers, and tradespeople.  <\/p>\n\n<h2 class=\"wp-block-heading\">From Concept to Ongoing Program<\/h2>\n\n<p class=\"wp-block-paragraph\">The path to an effective sales partner program begins with an analysis of the sales structure and target audiences: Which partner tiers should be activated, which behaviors are critical to success, and what data is currently missing? This is followed by the design of the incentive mechanisms and rewards structure, then the technical implementation of the partner portal and its integration with existing systems. After launch, ongoing communication, rewards logistics, and reporting ensure a dynamic, measurable operation. It is crucial that all these components work together seamlessly\u2014this is precisely what distinguishes a tool from a successful program.   <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning a sales partner program for your dealers or specialist partners? The 18-page Loyalty Compendium provides a complete guide to setting up the program\u2014from incentive logic and rewards offerings to KPI management and an implementation roadmap. Available for free as a PDF.  <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"03252b4e69\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About the Reseller Program<\/h2>\n\n<div class=\"schema-faq\">\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a reseller program?<\/p><div class=\"schema-faq-answer\">A distributor partner program is an incentive and loyalty program that manufacturers use to motivate, train, and build long-term brand loyalty among their external distribution and sales partners\u2014wholesalers, specialty retailers, resellers, and tradespeople who sell their products. Desired actions\u2014such as sales, product registration, training, or referrals\u2014are rewarded with points, bonuses, and attractive incentives. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How does a partner program differ from PRM software?<\/p><div class=\"schema-faq-answer\">PRM software manages partner data and deal registrations and is a technical tool. A sales partner program is a comprehensive sales strategy comprising incentive mechanisms, a rewards system, communication, logistics, and operations. The software is just one component\u2014the impact comes from the well-thought-out interaction of all components.  <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">For which industries is a reseller program suitable?<\/p><div class=\"schema-faq-answer\">Distribution partner programs are suitable for all multi-level distribution models\u2014such as construction and building materials, HVAC, electrical, tools, automotive, IT, and consumer goods. Wherever the end customer is reached through wholesalers, specialty retailers, or tradespeople, these programs bridge the gap between the manufacturer and the purchasing decision. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What selection criteria are key when choosing a provider?<\/p><div class=\"schema-faq-answer\">Key factors include full-service expertise rather than just software, GDPR compliance and hosting in Germany, deep integration with existing systems, our own proven rewards logistics, the ability to implement solutions internationally, and demonstrable experience with brands ranging from small and medium-sized businesses to large corporations.<\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Can a partner program be rolled out internationally?<\/p><div class=\"schema-faq-answer\">Yes. Providers with international experience implement programs across Europe and around the world\u2014handling multiple languages, currencies, local rewards logistics, and country-specific compliance. PRODATA has been implementing programs across Europe and around the world for over 35 years for brands ranging from small and medium-sized businesses to large corporations.  <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What are the business benefits of a reseller program?<\/p><div class=\"schema-faq-answer\">It boosts sales within the channel, increases partner brand loyalty, provides data control over an otherwise anonymous sales network, and makes sales success measurable. As a result, competition shifts from a purely price-based level to a relationship-based level. <\/div><\/div>\n<\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your full-service partner for reseller programs<\/h2><p>As a specialized full-service provider of sales partner programs, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Incentive Logic, and Program Design\u2014All Under One Roof<\/li><li>Partner Portal, App, and Rewards Store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the reseller program with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"Was ist ein Vertriebspartnerprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Vertriebspartnerprogramm ist ein Anreiz- und Bindungsprogramm, mit dem ein Hersteller seine externen Vertriebs- und Absatzpartner - Grosshaendler, Fachhaendler, Reseller und absatzmittelnde Handwerker - motiviert, schult und langfristig an die Marke bindet. Belohnt werden gewuenschte Aktionen wie Abverkauf, Produktregistrierung, Schulung oder Empfehlung ueber Punkte, Boni und attraktive Praemien.\"}},\n{\"@type\":\"Question\",\"name\":\"Worin unterscheidet sich ein Vertriebspartnerprogramm von einer PRM-Software?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Eine PRM-Software verwaltet Partnerdaten und Deal-Registrierungen und ist ein technisches Werkzeug. Ein Vertriebspartnerprogramm ist ein vertriebliches Gesamtkonzept aus Anreizmechanik, Praemienwelt, Kommunikation, Logistik und Betrieb. Die Software ist dabei nur ein Baustein - die Wirkung entsteht durch das durchdachte Zusammenspiel aller Komponenten.\"}},\n{\"@type\":\"Question\",\"name\":\"Fuer welche Branchen eignet sich ein Vertriebspartnerprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vertriebspartnerprogramme eignen sich fuer alle mehrstufigen Vertriebsmodelle - etwa Bau und Baustoffe, SHK, Elektro, Werkzeug, Automotive, IT und Konsumgueter. Ueberall dort, wo der Endkunde ueber Grosshandel, Fachhandel oder Handwerk erreicht wird, schliessen sie die Luecke zwischen Hersteller und Kaufentscheidung.\"}},\n{\"@type\":\"Question\",\"name\":\"Welche Auswahlkriterien sind bei der Anbieterwahl entscheidend?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Wichtig sind Full-Service-Kompetenz statt reiner Software, DSGVO-Konformitaet und Hosting in Deutschland, Integrationstiefe in bestehende Systeme, eigene erprobte Praemienlogistik, die Faehigkeit zur internationalen Umsetzung sowie belegbare Erfahrung mit Marken vom Mittelstand bis zum Grosskonzern.\"}},\n{\"@type\":\"Question\",\"name\":\"Laesst sich ein Vertriebspartnerprogramm international ausrollen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ja. Anbieter mit internationaler Erfahrung setzen Programme europaweit und weltweit um - mit mehreren Sprachen, Waehrungen, lokaler Praemienlogistik und laenderspezifischer Compliance. PRODATA setzt Programme seit ueber 35 Jahren europaweit und weltweit fuer Marken vom Mittelstand bis zum Grosskonzern um.\"}},\n{\"@type\":\"Question\",\"name\":\"Welchen geschaeftlichen Nutzen bringt ein Vertriebspartnerprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Es steigert den Abverkauf im Channel, erhoeht die Markenloyalitaet der Partner, schafft Datenhoheit ueber ein sonst anonymes Vertriebsnetz und macht den Vertriebserfolg messbar. So verschiebt sich der Wettbewerb von der reinen Preis- auf die Beziehungsebene.\"}}\n]}\n<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Vertriebspartnerprogramm: Definition, Funktionsweise und Anbieterauswahl\",\"about\":\"Vertriebspartnerprogramm\",\"inLanguage\":\"de\",\"author\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"mainEntityOfPage\":\"https:\/\/www.prodata.de\/kundenbindung\/vertriebspartnerprogramm-definition-anbieterauswahl\/\"}\n<\/script>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-how-it-works-and-choosing-a-provider\/\">Tradespeople Rewards Program: Definition, How It Works\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/setting-up-a-tradespeople-rewards-program-significance-scope-and-choosing-a-provider\/\">Setting Up a Tradespeople Bonus Program: Importance,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-lifetime-value-clv-definition-calculation-and-significance\/\">What is Customer Lifetime Value (CLV)? 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Definition, Structure, and\u2026 <\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-im-energiemarkt\/\">Customer Loyalty in the Energy Market: Strengthening Contract Loyalty,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-rewards-program-2\/\">What is a rewards program?<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindungsrate-definition-berechnung\/\">What is the customer retention rate?<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Vertriebspartnerprogramm\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>What Is a Reseller Partner Program? Definition, Differences from PRM Software and Affiliate Programs, How It Works, and Selection Criteria for Providers in the B2B Sector. <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14943","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reseller Program | PRODATA<\/title>\n<meta name=\"description\" content=\"The Partner Program Explained: Definition, How It Works, and Objective Criteria for Selecting a Provider. 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