{"id":14559,"date":"2026-06-20T06:05:10","date_gmt":"2026-06-20T04:05:10","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/setting-up-a-tradespeople-rewards-program-significance-scope-and-choosing-a-provider\/"},"modified":"2026-07-16T13:41:15","modified_gmt":"2026-07-16T11:41:15","slug":"setting-up-a-tradespeople-rewards-program-significance-scope-and-choosing-a-provider","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/setting-up-a-tradespeople-rewards-program-significance-scope-and-choosing-a-provider\/","title":{"rendered":"Setting Up a Tradespeople Rewards Program: Significance, Scope, and Choosing a Provider"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero\"><span aria-hidden=\"true\" class=\"wp-block-cover__background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<p class=\"eyebrow wp-block-paragraph\">Loyalty for Manufacturers, Wholesalers, and Specialized Trades<\/p>\n\n\n<h1 class=\"wp-block-heading\">Setting Up a Tradespeople Rewards Program: Significance, Scope, and Choosing a Provider<\/h1>\n\n\n<p class=\"wp-block-paragraph\">A tradespeople loyalty program builds an emotional connection between skilled tradespeople throughout the manufacturer\u2013wholesaler\u2013tradesman chain and your brand, rewards verifiable purchasing and installation behavior, and measurably increases loyalty, purchase frequency, and sales.<\/p>\n\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A tradesperson rewards program is a professionally managed customer retention and loyalty program that rewards skilled tradespeople\u2014such as those in the plumbing, heating, and air conditioning (SHK) sectors, electrical, roofing, drywall, or general construction\u2014for their loyalty to a brand, manufacturer, or wholesaler.<\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Procedure &#038; Building Blocks<\/div><ul><li><strong>What is a tradespeople rewards program?<\/strong><\/li><li><strong>Important distinction: The Bonus Program is not software for tradespeople<\/strong><\/li><li><strong>The triangular relationship: Manufacturer \u2013 Wholesaler \u2013 Tradesperson<\/strong> \u2013 What sets Tradesperson Loyalty apart is its three-tiered structure<\/li><li><strong>Why Craftsman Loyalty Works<\/strong> \u2013 Skilled tradespeople are discerning partners with limited time and a deep understanding of brands<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">What is a tradespeople rewards program?<\/h2>\n\n<p class=\"wp-block-paragraph\">A tradesperson rewards program is a professionally managed customer retention and loyalty program that rewards skilled tradespeople\u2014such as those in the plumbing, heating, and air conditioning (SHK) sectors, electrical, roofing, drywall, or general construction\u2014for their loyalty to a brand, manufacturer, or wholesaler. At its core, the program tracks relevant behavior by participating businesses\u2014such as purchasing certain product groups through a wholesaler, installing brand-name products, participating in training sessions, or registering installed equipment\u2014and converts this behavior into points, rewards, exclusive benefits, and emotional experiences. The goal is clear: to turn occasional buyers into committed regular partners who actively prefer your brand, recommend it to others, and remain loyal over the long term.  <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2024\/12\/Handwerker-768x513.jpg\" alt=\"Tradespeople Using Laptops in the Loyalty Program\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Tradespeople using laptops in the loyalty program\u2014PRODATA implements programs of this kind from start to finish.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Unlike a traditional B2C loyalty program at the checkout counter, a tradespeople\u2019s bonus program operates within a multi-tiered B2B value chain. The manufacturer wants its product to be installed and recommended in the market; the wholesaler wants to secure its product range and margins; the trade business wants reliable quality, quick availability, and tangible added value in return for its loyalty. A well-designed program reconciles these three interests and turns the skilled tradesperson into the true brand ambassador for the end customer.  <\/p>\n\n<h2 class=\"wp-block-heading\">Important distinction: The Bonus Program is not software for tradespeople<\/h2>\n\n<p class=\"wp-block-paragraph\">Anyone searching for \u201ctradespeople\u2019s software\u201d or \u201csoftware for tradespeople\u201d will usually come across office and job management software first: programs for creating quotes, invoicing, time tracking, inventory management, or bookkeeping in a trades business. These tools organize the internal operations of an individual trades business. A tradespeople\u2019s bonus program serves a fundamentally different purpose. It is not an internal administrative tool for the business, but rather a marketing and sales tool used by manufacturers or wholesalers to strengthen and manage their relationships with their tradespeople partners.   <\/p>\n\n<p class=\"wp-block-paragraph\">This distinction is crucial because the two terms are often confused. A tradesperson rewards program\u2014also known as a specialized tradesperson loyalty program, installer program, or tradesperson club program\u2014typically includes a loyalty platform with participant accounts and a points system, a <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-store-with-in-house-logistics-shipping-provider-of-b2b-bonus-programs\/\">rewards shop<\/a> offering attractive merchandise and experiences, well-designed rewards logistics all the way to the job site or office, targeted communication, and integration with manufacturers\u2019 and wholesalers\u2019 systems. It\u2019s not about selling software to the tradesperson, but about giving them a reason to choose your brand time and time again.  <\/p>\n\n<h2 class=\"wp-block-heading\">The Three-Way Relationship: Manufacturer \u2013 Wholesaler \u2013 Tradesperson<\/h2>\n\n<p class=\"wp-block-paragraph\">What sets the Craftsman Loyalty program apart is its three-tiered structure. Manufacturers rarely sell directly to tradespeople; instead, there is a three-tier distribution channel involving wholesalers. This is precisely where the strategic challenge arises: without a loyalty program, manufacturers lose their direct connection to skilled tradespeople, even though these professionals make the actual purchasing decisions on construction sites and provide recommendations to end customers.  <\/p>\n\n<p class=\"wp-block-paragraph\">An effective contractor rewards program bridges this gap. It creates a direct, data-protection-compliant communication channel between the brand and the contractor without bypassing the wholesaler\u2014on the contrary, the wholesaler is involved as a partner and benefits from greater brand loyalty and more stable sales. The contractor, in turn, receives tangible rewards for their demonstrable commitment. The result is a program in which all three levels win and the manufacturer\u2019s brand takes center stage.   <\/p>\n\n<h2 class=\"wp-block-heading\">Why Craftsman Loyalty Works<\/h2>\n\n<p class=\"wp-block-paragraph\">Specialized tradespeople are discerning partners with limited time and a high level of brand expertise. They make pragmatic decisions based on quality, availability, service, and reliability. This is exactly where a rewards program comes in: It highlights the benefits of brand loyalty, rewards it immediately, and creates positive, recurring brand experiences. Instead of competing on price, the manufacturer sets itself apart through relationships, recognition, and genuine added value.   <\/p>\n\n<p class=\"wp-block-paragraph\">Added to this is the emotional factor. A program that treats tradespeople as valuable partners, offers them relevant rewards, and recognizes their performance fosters a sense of loyalty that purely rational arguments cannot achieve. This emotional loyalty is the key lever for preventing customers from switching to competitors and for sustainably increasing the share of the business\u2019s total spending\u2014the so-called \u201cshare of wallet.\u201d  <\/p>\n\n<h2 class=\"wp-block-heading\">The Key Components of an Effective Program<\/h2>\n\n<h3 class=\"wp-block-heading\">Loyalty Platform and Points System<\/h3>\n\n<p class=\"wp-block-paragraph\">At its core is a secure, scalable platform featuring individual participant accounts, transparent point-earning logic, and a control system that allows for the flexible implementation of promotions, bonus tiers, and campaigns. It must reliably manage large numbers of participants and adapt to the processes of manufacturers and wholesalers. <\/p>\n\n<h3 class=\"wp-block-heading\">Attractive Rewards Store and Rewards Logistics<\/h3>\n\n<p class=\"wp-block-paragraph\">The rewards determine how valuable they are perceived to be. High-quality non-cash rewards, tools and equipment, experiences, and exclusive benefits tailored to the target audience are in demand. Equally important is reliable reward logistics that delivers directly to the office or construction site\u2014on time and without any hiccups.  <\/p>\n\n<h3 class=\"wp-block-heading\">Targeted Communication<\/h3>\n\n<p class=\"wp-block-paragraph\">A program thrives on engagement. Regular, relevant communication through the right channels keeps participants in the program, highlights promotions, and strengthens their emotional connection. The language and tone must reflect the realities of the trades.  <\/p>\n\n<h3 class=\"wp-block-heading\">Integration into existing systems<\/h3>\n\n<p class=\"wp-block-paragraph\">A rewards program only reaches its full potential when integrated with existing systems and data environments. Integration with CRM, ERP, and e-commerce systems\u2014such as Salesforce, SAP, Microsoft Dynamics, or Adobe Commerce\u2014ensures that data flows consistently and that the program is seamlessly embedded into sales management. <\/p>\n\n<h2 class=\"wp-block-heading\">Choosing a Provider: What Matters When Making a Decision<\/h2>\n\n<p class=\"wp-block-paragraph\">Choosing the right partner determines whether a tradespeople\u2019s rewards program will succeed or fail. The following objective criteria help marketing and sales managers compare providers objectively. <\/p>\n\n<h3 class=\"wp-block-heading\">Full-service or software only?<\/h3>\n\n<p class=\"wp-block-paragraph\">Pure software providers deliver a platform\u2014the design, rewards logistics, communication, and day-to-day operations remain your responsibility. A full-service partner takes comprehensive responsibility for the program\u2014from strategy and software to day-to-day operations, including rewards logistics and participant support. For complex, three-tiered tradespeople programs, the full-service approach is generally the safer option because responsibility and expertise are concentrated in a single entity.  <\/p>\n\n<h3 class=\"wp-block-heading\">Data Protection and Web Hosting in Germany<\/h3>\n\n<p class=\"wp-block-paragraph\">Tradespeople\u2019s loyalty programs process the personal data of participating businesses. GDPR compliance is a requirement, not an option. Make sure your hosting is based in Germany, that security standards are documented, and that you have verifiable certifications such as ISO 27001. These measures not only provide legal protection but also build trust with your trades partners.   <\/p>\n\n<h3 class=\"wp-block-heading\">Degree of Integration<\/h3>\n\n<p class=\"wp-block-paragraph\">Assess how deeply the provider can integrate into your system and data landscape. Experience with common CRM, ERP, and commerce systems, as well as with wholesale interfaces, is a clear indicator of quality and saves a significant amount of effort during implementation. <\/p>\n\n<h3 class=\"wp-block-heading\">Premium Logistics and Operations<\/h3>\n\n<p class=\"wp-block-paragraph\">A program is only as good as its reward fulfillment. Ask about the efficiency of the rewards logistics, delivery capabilities, procurement, and participant service. An experienced operator ensures that the reward reaches the tradesperson reliably and positively.  <\/p>\n\n<h3 class=\"wp-block-heading\">International Implementation and Experience with Large Corporations<\/h3>\n\n<p class=\"wp-block-paragraph\">If you want your program to expand beyond Germany, you need a partner with proven experience in implementing projects across Europe and around the world. Experience working with complex, large corporations\u2014including leading DAX-listed companies\u2014is a strong indicator of resilience, process maturity, and scalability. <\/p>\n\n<h2 class=\"wp-block-heading\">From Concept to Ongoing Program<\/h2>\n\n<p class=\"wp-block-paragraph\">A successful tradespeople rewards program isn\u2019t created overnight, but rather through clearly defined steps. It all starts with the strategy: Which target groups should be reached, what behavior should be rewarded, what brand and sales goals is the manufacturer pursuing, and how will the wholesale sector be involved? The points system, the rewards concept, and the communication strategy are derived from these answers. Only then do the technical implementation on the loyalty platform, the integration with existing systems, and the setup of the rewards logistics follow.   <\/p>\n\n<p class=\"wp-block-paragraph\">Ongoing operations are at least as important as the launch. A program must be continuously activated, monitored, and refined. Meaningful metrics\u2014such as participation rate, activation rate, points turnover, and reward redemption\u2014show how well the program is performing and where adjustments should be made. Seasonal promotions, new rewards, and targeted campaigns keep participants engaged over the long term. An experienced full-service partner manages this entire lifecycle, allowing marketing and sales teams to focus on their core tasks while the program runs professionally and delivers measurable results.    <\/p>\n\n<h2 class=\"wp-block-heading\">Why PRODATA Is the Right Partner for Handwerker-Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Since 1991, PRODATA has been developing and operating loyalty, incentive, and customer retention programs for B2B, B2C, and B2E\u2014providing strategy, software, a rewards store, rewards logistics, support, and operations\u2014all from a single source.  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/prodata-facts-profile-and-overview-of-the-loyalty-provider\/\">Learn more about PRODATA \u2192<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About the Tradespeople Bonus Program<\/h2>\n\n<div class=\"schema-faq\">\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a tradespeople rewards program?<\/p><div class=\"schema-faq-answer\">A tradesperson rewards program is a loyalty and customer retention program through which manufacturers or wholesalers reward skilled tradespeople for their brand loyalty. It tracks relevant purchasing and installation behavior and converts it into points, rewards, and exclusive benefits to increase loyalty, purchase frequency, and sales. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Is a contractor rewards program the same thing as contractor software?<\/p><div class=\"schema-faq-answer\">No. Tradespeople software organizes internal business processes such as quotes, invoices, and time tracking. A tradespeople rewards program is a marketing and sales tool used by manufacturers or wholesalers to strengthen relationships with their tradespeople partners and reward them with incentives.  <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">For which industries is Handwerker-Loyalty suitable?<\/p><div class=\"schema-faq-answer\">Tradespeople\u2019s loyalty programs are particularly well-suited for trades with a multi-tiered distribution channel through wholesalers, such as plumbing, heating, and air conditioning (SHK), electrical, roofing, drywall, and construction. They are most effective in situations where the specialized tradesperson makes the product and brand decisions. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">How does the three-way relationship between manufacturers, wholesalers, and tradespeople work?<\/p><div class=\"schema-faq-answer\">The manufacturer sells to the contractor through wholesalers. A rewards program creates a direct channel between the brand and the contractor that complies with data protection regulations, involves the wholesaler as a partner, and rewards the contractor for demonstrable engagement\u2014so all three parties benefit. <\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What should you look for when choosing a provider?<\/p><div class=\"schema-faq-answer\">Key criteria include a full-service approach rather than just software, GDPR compliance and hosting in Germany, deep integration with CRM, ERP, and e-commerce systems, robust rewards logistics, and experience with international implementations and working with large corporations, including leading DAX-listed companies.<\/div><\/div>\n<div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why is PRODATA a good fit for tradespeople&#8217;s rewards programs?<\/p><div class=\"schema-faq-answer\">PRODATA has been developing and operating loyalty and customer retention programs for over 35 years (since 1991) as a full-service agency and software developer. These programs are implemented across Europe and worldwide for clients ranging from small and medium-sized businesses to large corporations\u2014including many leading DAX-listed companies\u2014with hosting in Germany, GDPR compliance, and its own ISO 27001 certification. <\/div><\/div>\n<\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your full-service partner for tradespeople&#8217;s rewards programs<\/h2><p>As a specialized full-service provider of bonus programs for tradespeople, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-how-it-works-and-choosing-a-provider\/\">Tradespeople Bonus Program: Definition, How It Works\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/building-a-first-party-data-strategy-with-loyalty\/\">Building a First-Party Data Strategy with Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/reseller-program-definition-how-it-works-and-choosing-a-provider\/\">Distribution Partner Program: Definition, How It Works\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/three-tier-loyalty-program-connecting-manufacturers-wholesalers-and-tradespeople\/\">Three-Tier Loyalty Program: Manufacturers, Wholesalers\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-lifetime-value-clv-definition-calculation-and-significance\/\">What is Customer Lifetime Value (CLV)? Definition,\u2026 <\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-rewards-program\/\">What is a rewards program?<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/referral-programs-and-referral-marketing\/\">Referral Programs and Referral Marketing<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/multi-brand-loyalty-programs\/\">Multi-brand loyalty programs<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist ein Handwerker-Bonusprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Handwerker-Bonusprogramm ist ein Loyalty- und Kundenbindungsprogramm, mit dem Hersteller oder Gro\u00dfh\u00e4ndler Fachhandwerker f\u00fcr ihre Markentreue belohnen. Es erfasst relevantes Einkaufs- und Verarbeitungsverhalten und \u00fcbersetzt es in Punkte, Pr\u00e4mien und exklusive Vorteile, um Loyalit\u00e4t, Frequenz und Absatz zu steigern.\"}},{\"@type\":\"Question\",\"name\":\"Ist ein Handwerker-Bonusprogramm dasselbe wie eine Handwerker-Software?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nein. Eine Handwerker-Software organisiert interne Betriebsabl\u00e4ufe wie Angebote, Rechnungen oder Zeiterfassung. 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Ein Bonusprogramm schafft einen direkten, datenschutzkonformen Kanal zwischen Marke und Verarbeiter, bindet den Gro\u00dfhandel als Partner ein und belohnt den Handwerker f\u00fcr nachweisbares Engagement \u2013 so gewinnen alle drei Stufen.\"}},{\"@type\":\"Question\",\"name\":\"Worauf sollte man bei der Anbieterauswahl achten?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Wichtige Kriterien sind Full-Service statt reiner Software, DSGVO-Konformit\u00e4t und Hosting in Deutschland, Integrationstiefe in CRM-, ERP- und Shop-Systeme, eine leistungsf\u00e4hige Pr\u00e4mienlogistik sowie Erfahrung mit internationaler Umsetzung und mit Gro\u00dfkonzernen bis hin zu f\u00fchrenden DAX-Konzernen.\"}},{\"@type\":\"Question\",\"name\":\"Warum ist PRODATA f\u00fcr Handwerker-Bonusprogramme geeignet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA entwickelt und betreibt seit \u00fcber 35 Jahren (seit 1991) Loyalty- und Kundenbindungsprogramme als Full-Service-Agentur und Softwareentwickler. Programme werden europaweit und weltweit umgesetzt, f\u00fcr Kunden vom Mittelstand bis zum Gro\u00dfkonzern inklusive vieler f\u00fchrender DAX-Konzerne, mit Hosting in Deutschland, DSGVO-Konformit\u00e4t und eigener ISO 27001-Zertifizierung.\"}}]}<\/script>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Handwerker-Bonusprogramm aufbauen\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>What a tradespeople rewards program is, how it differs from tradespeople software, and what manufacturers and wholesalers should consider when choosing a provider.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14559","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Set Up a Tradespeople Rewards Program | PRODATA<\/title>\n<meta name=\"description\" content=\"Tradespeople Bonus Program vs. Tradespeople Software: Significance, the Manufacturer\u2013Wholesaler\u2013Tradespeople Triangle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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