{"id":13969,"date":"2026-06-13T02:14:25","date_gmt":"2026-06-13T00:14:25","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-customer-engagement-glossary-loyalty\/"},"modified":"2026-06-15T02:09:03","modified_gmt":"2026-06-15T00:09:03","slug":"what-is-customer-engagement-glossary-loyalty","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/","title":{"rendered":"What is customer engagement? Glossary: Loyalty"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">Customer Engagement in the Context of Loyalty<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">What customer engagement means, how to measure it, and why it is the key KPI for loyalty programs<\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Customer engagement describes the depth and quality of the interaction between a customer and a brand. In the context of loyalty, engagement goes beyond mere transactions: it encompasses app usage, redeeming points, participating in challenges, reviews, recommendations, and emotional attachment to the program. prodata measures and optimizes customer engagement as a key KPI for every loyalty program.  <\/p>\n\n<h2 class=\"wp-block-heading\">What Sets Customer Engagement Apart from Customer Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer loyalty means repeat purchases; customer engagement goes deeper: An engaged customer not only makes repeat purchases, but also actively recommends the brand, provides feedback, uses all program features, and identifies emotionally with the brand. Engagement scores and loyalty scores are strongly correlated but are not identical. prodata measures both dimensions separately and combines them to create a holistic view of the customer.  <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement Score: How to Quantify Engagement<\/h2>\n\n<p class=\"wp-block-paragraph\">A Customer Engagement Score (CES) aggregates various behavioral signals into a single value: purchase frequency (40% weighting), app open rate (20%), point redemption (15%), program interactions such as challenges (15%), and social sharing (10%). prodata implements individually calibrated engagement scores for each loyalty program and updates them daily. <\/p>\n\n<h2 class=\"wp-block-heading\">Measuring Customer Engagement: The Most Important Metrics<\/h2>\n\n<p class=\"wp-block-paragraph\">Specific engagement metrics in the loyalty program: Monthly Active Members (MAM), redemption rate (% of members who redeem rewards), app session length, challenge participation rate, referral rate, and time to second purchase. prodata implements comprehensive engagement tracking with real-time dashboards that clearly visualize all metrics. <\/p>\n\n<h2 class=\"wp-block-heading\">Drivers of Engagement: What Increases Customer Engagement?<\/h2>\n\n<p class=\"wp-block-paragraph\">The strongest drivers of engagement in loyalty programs: Personalized communication (+35% engagement), gamification elements (+47%), relevant rewards (+28%), seamless omnichannel experience (+22%), and excellent customer service (+19%). prodata systematically implements all of these engagement drivers and measures their individual impact in your program. <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Segmentation: Highly Active vs. Passive Members<\/h2>\n\n<p class=\"wp-block-paragraph\">Engagement segmentation divides loyalty members into groups: Highly Active (weekly interaction, uses all features), Active (monthly interaction), Passive (one-time registration, rarely active), and Dormant (no activity for 90+ days). prodata implements automatic engagement segmentation with segment-specific re-engagement campaigns for each segment. <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement and CLV: The Direct Connection<\/h2>\n\n<p class=\"wp-block-paragraph\">Highly engaged customers have a customer lifetime value (CLV) that is 3\u20135 times higher than that of passive members: They shop more frequently, spend more, stay longer, and bring in new customers through referrals. prodata quantifies the CLV difference between engagement segments and shows the financial value of every one-percentage-point increase in the engagement rate. <\/p>\n\n<h2 class=\"wp-block-heading\">Re-engagement: Reactivating Inactive Members<\/h2>\n\n<p class=\"wp-block-paragraph\">Dormant loyalty members represent lost potential\u2014but they aren\u2019t lost customers. Re-engagement campaigns reactivate up to 20\u201330% of inactive members: Win-back emails with exclusive bonuses, \u201cWe miss you\u201d offers, point expiration alerts, and personalized reactivation offers. prodata implements automated re-engagement workflows that systematically win back inactive members.  <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement and Content: Content as a Driver of Engagement<\/h2>\n\n<p class=\"wp-block-paragraph\">Content drives engagement even between purchases: blog posts, videos, product recommendations, and exclusive insights keep the brand relationship alive. prodata implements a content strategy as part of the loyalty platform: personalized content recommendations based on purchase history, engagement tracking for all content types, and A\/B testing for content optimization. <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement in B2B: Different Mechanics, Same Goals<\/h2>\n\n<p class=\"wp-block-paragraph\">B2B customer engagement works differently than B2C: longer sales cycles, multiple decision-makers, and formal buying processes require different engagement strategies. B2B engagement drivers: expert content (white papers, webinars), personal relationships, networking events, and educational content. prodata implements B2B engagement programs tailored to the specific dynamics of business relationships.  <\/p>\n\n<p class=\"wp-block-paragraph\">Customer engagement is the lifeblood of your loyalty program. prodata systematically measures, analyzes, and boosts engagement. Contact us for a free engagement analysis of your loyalty program.  <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement Lifecycle: From Registration to Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer engagement develops in phases: Phase 1 (Onboarding): the first 30 days after joining the program, critical for activation. Phase 2 (Early Engagement): the first 3 months, establishing purchasing habits. Phase 3 (Deep Engagement): Long-term integration of the program into purchasing behavior. Phase 4 (Brand Advocacy): Active recommendation and co-creation. prodata implements phase-specific engagement strategies for each of these four phases.    <\/p>\n\n<h2 class=\"wp-block-heading\">Onboarding Engagement: The First 30 Days Are Crucial<\/h2>\n\n<p class=\"wp-block-paragraph\">The first 30 days after loyalty program registration are the most critical phase: 74% of members who redeem at least once during the first 30 days remain active in the long term. Members who do not interact within 30 days become permanently inactive 60% of the time. prodata implements intensive onboarding journeys with a welcome bonus, a guided app tour, and early quick-win rewards.  <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Communication: The Right Channel at the Right Time<\/h2>\n\n<p class=\"wp-block-paragraph\">Engagement communications must be optimized for each specific channel: Email is suitable for detailed information and monthly summaries; push notifications for time-sensitive promotions and quick wins; SMS for high-priority messages; and in-app messages for context-relevant information at the point of purchase. prodata implements multi-channel engagement communication with AI-based channel selection. <\/p>\n\n<h2 class=\"wp-block-heading\">Commitment and Emotion: The Underestimated Dimension<\/h2>\n\n<p class=\"wp-block-paragraph\">Emotional engagement is more sustainable than rational engagement. Customers who feel an emotional connection to a brand have a 52% higher customer lifetime value than customers who are loyal purely on a rational basis. prodata implements emotional engagement mechanisms: birthday surprises, personalized year-in-reviews (&#8220;Your Year of Loyalty 2025&#8221;), and unexpected moments of recognition.  <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Automation: Trigger-Based Customer Journeys<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern engagement systems use trigger-based automation: A trigger (e.g., 90 days of inactivity) automatically triggers a defined action (re-engagement email with a bonus offer). prodata implements dozens of engagement triggers that together form a dense safety net against inactivity. <\/p>\n\n<h2 class=\"wp-block-heading\">Social Engagement: Community as a Dimension of Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Social engagement complements transactional engagement: Customers who actively participate in brand communities (writing reviews, sharing photos, answering questions) have retention rates that are 2\u20133 times higher. prodata integrates social engagement features into loyalty programs: review points, community badges, and ambassador programs for the most active community members. <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Through Surprise: The Power of Unexpected Delight<\/h2>\n\n<p class=\"wp-block-paragraph\">&#8220;Unexpected Delight&#8221;\u2014unexpected positive surprises\u2014is one of the strongest drivers of engagement. A spontaneous bonus reward for no reason, a handwritten thank-you card (for top customers), or an exclusive early-access offer creates an emotional connection that no standard loyalty mechanism can achieve. prodata implements structured surprise-and-delight programs as an integral part of the engagement strategy.  <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement Platform: Technology as an Enabler<\/h2>\n\n<p class=\"wp-block-paragraph\">A Customer Engagement Platform (CEP) orchestrates all engagement activities from a single central platform: customer data management, journey orchestration, multi-channel communication, gamification, analytics, and reporting. prodata delivers a fully integrated CEP that coordinates engagement activities in real time and continuously optimizes them based on data. <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Engagement KPIs on the Executive Dashboard<\/h2>\n\n<p class=\"wp-block-paragraph\">Engagement KPIs at the management level: Active user rate (MAU\/WAU), average engagement score, segment distribution (active\/passive\/dormant), onboarding completion rate, and engagement trend (rising\/falling). prodata implements executive engagement dashboards that support management decisions with clear data points. <\/p>\n\n<p class=\"wp-block-paragraph\">Customer engagement isn&#8217;t a matter of chance. It&#8217;s the result of a systematic strategy, the right technology, and consistent optimization. prodata provides everything you need from a single source. Get started now.   <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Budget: How Much Should You Spend on Engagement Initiatives?<\/h2>\n\n<p class=\"wp-block-paragraph\">Investments in engagement should be calculated as a percentage of the additional revenue generated by engagement. Typical benchmark: 10\u201315% of loyalty-driven incremental revenue for engagement communications and initiatives. For a loyalty program that generates \u20ac5 million in additional revenue, \u20ac500,000\u2013750,000 is justified for engagement measures. prodata creates detailed engagement ROI models before every investment decision.   <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement in the Post-COVID Era: Changing Expectations<\/h2>\n\n<p class=\"wp-block-paragraph\">COVID has permanently changed customer expectations: Customers expect more digital interaction, more personalization, and more genuine value rather than just a points system. Loyalty programs that were sufficient before 2020 now need to be upgraded. prodata modernizes existing loyalty programs for the post-COVID customer landscape: more digital-first, more personalization, and more genuine value.  <\/p>\n\n<h2 class=\"wp-block-heading\">Predictive Engagement: AI as a Driver of Engagement<\/h2>\n\n<p class=\"wp-block-paragraph\">Predictive engagement uses AI to predict when a customer will make their next purchase, what they will buy, and which offers will motivate them the most. These predictions enable proactive engagement measures rather than reactive communication. prodata implements AI-based predictive engagement models that keep communication and offers one step ahead.  <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Through Exclusive Experiences: Beyond Points<\/h2>\n\n<p class=\"wp-block-paragraph\">Points-based engagement has its limits. &#8220;Experience Loyalty&#8221; takes it a step further: exclusive events (product launch parties for top-tier customers), behind-the-scenes experiences, co-creation opportunities (co-curating a new product), and early access to limited-edition products. prodata implements Experience Loyalty modules as a supplement to traditional points programs.  <\/p>\n\n<h2 class=\"wp-block-heading\">Engagement Feedback Loop: Involving Customers in Program Design<\/h2>\n\n<p class=\"wp-block-paragraph\">Engaged customers want to have a say. A structured feedback loop strengthens engagement and provides valuable insights: Regular surveys on reward preferences, beta testing of new app features by top customers, and community votes on program decisions. prodata implements feedback loop mechanisms that turn customers into active contributors to the loyalty program.  <\/p>\n\n<h2 class=\"wp-block-heading\">Global Engagement: Taking Cultural Differences into Account<\/h2>\n\n<p class=\"wp-block-paragraph\">Engagement mechanisms that work in Germany may have a different effect in other cultures: Leaderboards are highly motivating in some Asian markets, but tend to be demotivating in others. Cashback is strongly preferred in the U.S. and the U.K., while reward catalogs are preferred in Germany. prodata implements culturally adapted engagement strategies for global loyalty programs.  <\/p>\n\n<p class=\"wp-block-paragraph\">Customer engagement is the cornerstone of a successful loyalty program. prodata implements engagement systems that keep customers actively engaged, build emotional connections, and turn them into a growth engine for your business. Book an engagement consultation today.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Customer engagement as a strategic priority<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer engagement is not just an optional add-on to a loyalty program\u2014it is at its core. Without active engagement management, even the most generous rewards programs become costly card offers with no real impact. With systematic engagement management, however, every loyalty investment achieves its full potential: higher purchase frequency, longer-lasting customer relationships, and stronger brand identification. prodata implements customer engagement as a strategic priority, not as an afterthought. From engagement strategy to the technical platform to ongoing optimization\u2014prodata is your comprehensive partner for sustainable customer engagement. Get started today and transform your loyalty program into a true engagement engine.     <\/p>\n\n<h2 class=\"wp-block-heading\">Year-over-Year Engagement Measurement: Trend Analysis<\/h2>\n\n<p class=\"wp-block-paragraph\">One-time engagement metrics provide snapshots, while trend analyses point the way forward. prodata implements annual engagement comparisons that reveal: Is the percentage of active members increasing? Is the average engagement score improving? Are re-engagement campaigns becoming more effective? These trend analyses are crucial for steering engagement investments and presenting program progress to management in a compelling way. With prodata, engagement data isn\u2019t just collected\u2014it\u2019s distilled into strategic insights that drive real program decisions. Contact us\u2014we\u2019ll show you how engagement analysis can permanently improve your loyalty program.      <\/p>\n\n<p class=\"wp-block-paragraph\">Customer engagement begins with the first interaction and never ends. prodata supports you every step of the way: from engagement strategy to the platform and day-to-day operations. Our goal is your success\u2014measured in engagement scores, purchase frequency, and CLV. Get started today. Every week without systematic engagement management is a wasted week for your customer retention potential. Contact prodata for an initial, free consultation.     <\/p>\n\n<p class=\"wp-block-paragraph\">prodata. Your partner for customer engagement. Measurable. Sustainable. Successful. Contact us today and experience the difference that systematic engagement management can make for your loyalty program.     <\/p>\n\n<p class=\"wp-block-paragraph\">Engagement is the difference between a loyalty program that costs money and one that generates revenue. Choose prodata. Now.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer engagement describes the depth and quality of the interaction between a customer and a brand. In the context of loyalty, engagement goes beyond mere transactions: it encompasses app usage, redeeming points, participating in challenges, reviews, recommendations, and emotional attachment to the program. prodata measures and optimizes customer engagement as a key KPI for every [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13969","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"og:description\" content=\"Customer engagement describes the depth and quality of the interaction between a customer and a brand. In the context of loyalty, engagement goes beyond mere transactions: it encompasses app usage, redeeming points, participating in challenges, reviews, recommendations, and emotional attachment to the program. prodata measures and optimizes customer engagement as a key KPI for every [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-13T00:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T00:09:03+00:00\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"What is customer engagement? Glossary: Loyalty\",\"datePublished\":\"2026-06-13T00:14:25+00:00\",\"dateModified\":\"2026-06-15T00:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/\"},\"wordCount\":1858,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/\",\"name\":\"What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"datePublished\":\"2026-06-13T00:14:25+00:00\",\"dateModified\":\"2026-06-15T00:09:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-customer-engagement-glossary-loyalty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is customer engagement? Glossary: Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","og_description":"Customer engagement describes the depth and quality of the interaction between a customer and a brand. In the context of loyalty, engagement goes beyond mere transactions: it encompasses app usage, redeeming points, participating in challenges, reviews, recommendations, and emotional attachment to the program. prodata measures and optimizes customer engagement as a key KPI for every [&hellip;]","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-06-13T00:14:25+00:00","article_modified_time":"2026-06-15T00:09:03+00:00","author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"What is customer engagement? Glossary: Loyalty","datePublished":"2026-06-13T00:14:25+00:00","dateModified":"2026-06-15T00:09:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/"},"wordCount":1858,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/","name":"What is customer engagement? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"datePublished":"2026-06-13T00:14:25+00:00","dateModified":"2026-06-15T00:09:03+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-engagement-glossary-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/home\/"},{"@type":"ListItem","position":2,"name":"What is customer engagement? Glossary: Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh"]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=13969"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13969\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=13969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=13969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=13969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}