{"id":13959,"date":"2026-06-13T02:11:16","date_gmt":"2026-06-13T00:11:16","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-a-bonus-point-glossary-loyalty\/"},"modified":"2026-06-15T02:09:02","modified_gmt":"2026-06-15T00:09:02","slug":"what-is-a-bonus-point-glossary-loyalty","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/","title":{"rendered":"What is a bonus point? Glossary: Loyalty"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">What is a bonus point? \u2013 Glossary: Loyalty Marketing<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Definition, Functioning, and Strategic Use of Bonus Points in Loyalty Programs<\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Reward points are the basic currency of most loyalty programs: for every purchase, interaction, or desired action, customers earn points that they can later redeem for rewards or discounts. Reward points are easy to understand, encourage repeat purchases, and create a direct link between customer behavior and rewards. prodata implements flexible reward point systems for all industries.  <\/p>\n\n<h2 class=\"wp-block-heading\">How do bonus points work, technically speaking?<\/h2>\n\n<p class=\"wp-block-paragraph\">Technically speaking, bonus points are numerical values stored in a customer database. Points are credited for each qualifying transaction and debited for each redemption. The points account forms the basis of the entire loyalty system. prodata implements high-performance points account systems capable of processing millions of transactions per day in real time.   <\/p>\n\n<h2 class=\"wp-block-heading\">Scoring Rules: Which actions earn points?<\/h2>\n\n<p class=\"wp-block-paragraph\">Points can be awarded for a wide range of actions: purchases (base points), initial registration (welcome bonus), birthday month (bonus points), app downloads, newsletter sign-ups, product reviews, referrals, and social media interactions. prodata implements flexible rule engines that allow for the configuration of any point triggers. <\/p>\n\n<h2 class=\"wp-block-heading\">Point Value: What is a bonus point worth?<\/h2>\n\n<p class=\"wp-block-paragraph\">The point value\u2014that is, how much a bonus point is worth when redeemed\u2014is a strategic decision. Typically: 1 point = \u20ac0.01 (i.e., 100 points = \u20ac1 discount). The point value influences the perceived attractiveness of the program. prodata advises on optimal point value calibration: high enough to motivate, low enough to ensure economic viability.   <\/p>\n\n<h2 class=\"wp-block-heading\">Bonus multipliers: Double and triple points<\/h2>\n\n<p class=\"wp-block-paragraph\">Promotional campaigns\u2014such as &#8220;Double points on all products today&#8221;\u2014are one of the most effective short-term drivers of engagement. They immediately increase purchase frequency and create a sense of urgency. prodata implements multiplier campaigns with time limits, product category filtering, and customer group targeting.  <\/p>\n\n<h2 class=\"wp-block-heading\">Point Expiration: Why Points Should Expire<\/h2>\n\n<p class=\"wp-block-paragraph\">Point expiration is an important mechanism: it encourages regular use of the program and keeps the points account &#8220;active.&#8221; At the same time, the expiration process must be communicated fairly and transparently. prodata implements configurable point expiration with automated expiration reminders via email and push notifications before points expire.  <\/p>\n\n<h2 class=\"wp-block-heading\">Bonus Points vs. Loyalty Points: Different Categories<\/h2>\n\n<p class=\"wp-block-paragraph\">Some programs distinguish between regular points and bonus points (e.g., from promotions). Bonus points may be treated differently: shorter expiration periods, limited redeemability, or no impact on tier qualification. prodata implements multi-category point systems with category-specific rules.  <\/p>\n\n<h2 class=\"wp-block-heading\">Point Transparency: Customers Need to Know Their Status<\/h2>\n\n<p class=\"wp-block-paragraph\">Customers who don\u2019t know how many points they have or when they expire are less engaged. prodata implements real-time point balance displays in the app, on the website, and in regular email updates. Transparency regarding point balances is one of the strongest drivers of engagement in loyalty marketing.  <\/p>\n\n<h2 class=\"wp-block-heading\">Bonus Points and Tax Law: What You Need to Know<\/h2>\n\n<p class=\"wp-block-paragraph\">Reward points have tax implications (see the separate article on tax treatment for details). The key point is that points redeemed for cash value reduce the purchase price. Points earned through promotions may be considered taxable income. prodata automatically provides all tax-related documentation.   <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points are the most proven loyalty tool\u2014and with prodata, they\u2019re also the most technically reliable. Contact us for a demo of our reward points engine. <\/p>\n\n<h2 class=\"wp-block-heading\">A Comparison of Bonus Point Systems: Simple vs. Complex<\/h2>\n\n<p class=\"wp-block-paragraph\">Simple point systems (1 point per euro) are easy for customers to understand\u2014but offer little differentiation. Complex systems with multipliers, categories, and special rules offer more possibilities but require more explanation. prodata recommends: simplicity for the customer on the surface, complexity for flexibility behind the scenes. The rules engine hides the complexity.   <\/p>\n\n<h2 class=\"wp-block-heading\">Point Credits: Real-Time vs. Batch<\/h2>\n\n<p class=\"wp-block-paragraph\">Are points credited immediately (in real time) or after a delay (e.g., after the return period has expired)? Real-time crediting is more motivating but technically more challenging. Batch crediting is simpler but less engaging. prodata implements real-time point crediting for maximum engagement, with an optional hold period for transactions at risk of being returned.   <\/p>\n\n<h2 class=\"wp-block-heading\">Points Transfer and Gifting: Giving Points as Gifts<\/h2>\n\n<p class=\"wp-block-paragraph\">Some programs allow customers to transfer or give away points to others. This strengthens emotional loyalty (when points are given as gifts) and can attract new members (the recipient becomes a member). prodata implements optional point transfer features with transaction limits and security controls.  <\/p>\n\n<h2 class=\"wp-block-heading\">Point allocation for returns<\/h2>\n\n<p class=\"wp-block-paragraph\">What happens to points when a purchase is returned? Best practice: Points are deducted in proportion to the return rate. prodata implements automatic return adjustments in the points account and transparently informs customers about point adjustments resulting from returns.  <\/p>\n\n<h2 class=\"wp-block-heading\">Bonus Points as a Marketing Tool: Campaign Points<\/h2>\n\n<p class=\"wp-block-paragraph\">In addition to regular purchase points, campaign points can be used for specific marketing goals: discovering a new product category, using a specific channel, or referring friends. prodata implements campaign-based point allocation with comprehensive tracking of campaign effectiveness. <\/p>\n\n<h2 class=\"wp-block-heading\">International Point Systems: Cross-Currency<\/h2>\n\n<p class=\"wp-block-paragraph\">For international programs, the point value may vary from country to country\u2014adjusted to reflect purchasing power and market conditions. prodata implements multi-currency point systems that provide a transparent representation of value for each market and fair conversion rates for international redemptions. <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points are the driving force behind loyalty marketing. prodata provides the most reliable and flexible points engine on the market. Contact us to see what high-quality loyalty technology can do.  <\/p>\n\n<h2 class=\"wp-block-heading\">Points Budgeting: What percentage of revenue goes toward points?<\/h2>\n\n<p class=\"wp-block-paragraph\">The cost of loyalty points\u2014that is, the percentage of revenue &#8220;returned&#8221; as points\u2014is a key calculation. Typically, this amounts to 0.5\u20132% of net revenue as a points liability. At 0.5% and \u20ac10 million in revenue, this results in point liabilities of \u20ac50,000 per year. prodata assists with the financial modeling of point costs, taking the breakage rate into account.   <\/p>\n\n<h2 class=\"wp-block-heading\">Breakage rate: Unredeemed points as revenue<\/h2>\n\n<p class=\"wp-block-paragraph\">Points that are never redeemed (breakage) are, from a financial perspective, revenue. The breakage rate varies between 20\u201340% for successful programs. prodata continuously tracks the breakage rate and assists with financial planning: a higher breakage rate improves program profitability, but should not be forced through artificial barriers.  <\/p>\n\n<h2 class=\"wp-block-heading\">Point inflation: When there are too many points in the system<\/h2>\n\n<p class=\"wp-block-paragraph\">When companies award points too generously, it leads to point inflation: the perceived value of the points declines. prodata recommends conducting regular reviews of the point economy and implementing mechanisms to regulate the number of points in the system\u2014for example, through expiration rules and targeted redemption incentives. <\/p>\n\n<h2 class=\"wp-block-heading\">Gamification Points vs. Purchase Points: Different Categories<\/h2>\n\n<p class=\"wp-block-paragraph\">Some programs distinguish between purchase points (for transactions) and engagement points (for app usage, reviews, and social media). These may have different redemption options and values. prodata implements multi-class point systems that manage different types of points in a transparent and fair manner.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points are the most proven loyalty tool\u2014and, with the right technology, the most effective one as well. prodata provides reward point systems that scale, perform well, and keep customers engaged over the long term. Contact us today and launch your optimized reward point program with prodata as your technology partner.  <\/p>\n\n<h2 class=\"wp-block-heading\">Point Security: Protection Against Fraud and Abuse<\/h2>\n\n<p class=\"wp-block-paragraph\">Rewards point systems are vulnerable to abuse: fraudulent transactions, multiple accounts, and point theft through phishing. prodata implements multi-layered security systems for rewards accounts: two-factor authentication for redemptions, anomaly detection for unusual point activity, and automatic account suspension in cases of suspected abuse. <\/p>\n\n<h2 class=\"wp-block-heading\">Points as a Loyalty Currency: Psychological Impact<\/h2>\n\n<p class=\"wp-block-paragraph\">Points have a unique psychological effect: customers perceive spending points as less of a loss than receiving direct price discounts. This &#8220;points illusion&#8221; effect increases their willingness to purchase larger shopping baskets. prodata strategically leverages this effect by displaying points in the app and on the website\u2014always visible, always motivating.  <\/p>\n\n<h2 class=\"wp-block-heading\">Virtual Rewards: Points for Digital Goods<\/h2>\n\n<p class=\"wp-block-paragraph\">Points don\u2019t have to be redeemable only for physical rewards. Digital rewards\u2014streaming subscriptions, gaming credits, digital content\u2014are particularly appealing to younger audiences and incur no shipping costs. prodata implements rewards catalogs featuring both physical and digital rewards, complete with redemption workflows for both types of rewards.  <\/p>\n\n<h2 class=\"wp-block-heading\">Omnichannel Points: Earn them anywhere, redeem them anywhere<\/h2>\n\n<p class=\"wp-block-paragraph\">Today&#8217;s customers shop across multiple channels: websites, apps, brick-and-mortar stores, phone, and social commerce. Their points balance must be the same across all channels. prodata implements true omnichannel points management: one account, all channels, real-time synchronization. Customers earn points in-store and redeem them online\u2014or vice versa.   <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points are at the heart of every successful loyalty program. prodata implements points systems that are technically sound, economically sustainable, and exciting for customers. From the first points credit to the final redemption of rewards\u2014prodata is with you every step of the way. Contact us and launch your successful loyalty program.   <\/p>\n\n<h2 class=\"wp-block-heading\">Bonus Points in the Future: AI and Personalized Point Assignment<\/h2>\n\n<p class=\"wp-block-paragraph\">The future of loyalty point systems lies in AI-driven personalization: Instead of a one-size-fits-all points system, each customer receives a personalized points allocation tailored to their individual triggers and motivators. Customer A receives more points for app usage (because that is their engagement channel), while Customer B receives more points for higher-value shopping carts. prodata is developing AI-based points personalization as the next stage of evolution.  <\/p>\n\n<h2 class=\"wp-block-heading\">Augmented Loyalty: Points in the Real World<\/h2>\n\n<p class=\"wp-block-paragraph\">Augmented reality and IoT open up new ways to earn bonus points: scan a QR code on a product to earn bonus points, check in via GPS in-store to earn location points, or integrate a fitness tracker to earn health points. prodata implements IoT and AR point integrations for innovative loyalty concepts that go beyond traditional purchase transactions. <\/p>\n\n<h2 class=\"wp-block-heading\">Summary: What Sets Good Rewards Programs Apart<\/h2>\n\n<p class=\"wp-block-paragraph\">Effective bonus point systems are easy to understand, transparent in their communication, fair in how points are awarded and redeemed, technically reliable, economically sustainable, and motivating thanks to the right combination of base rewards and bonus promotions. prodata delivers all of this as a turnkey loyalty platform. Contact us today for a demo and find out how bonus points can work for your business.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points have been the cornerstone of successful customer loyalty programs for decades\u2014and that\u2019s not going to change. What is changing is the sophistication of the systems behind them: real-time point accrual, AI-driven personalization, omnichannel integration, and predictive redemption recommendations. prodata brings this next stage of evolution in rewards technology to your business. Contact us and experience the difference between standard loyalty programs and prodata quality. With us, you\u2019ll build a rewards program that truly delights customers and measurably increases revenue.    <\/p>\n\n<p class=\"wp-block-paragraph\">With prodata as your technology partner, you can build a state-of-the-art rewards program\u2014one that\u2019s scalable, secure, and tailored to your customers. Contact us today for a free demo and see how our rewards engine can take your loyalty program to the next level.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points motivate, reward loyalty, and drive growth\u2014with prodata as your loyalty technology partner, you can turn this promise into reality. From design and implementation to ongoing operations and continuous optimization, we\u2019re here to support you every step of the way. Launch your next-generation bonus point program today.  <\/p>\n\n<p class=\"wp-block-paragraph\">Reward points are more than just numbers in a database\u2014they are promises to your customers. prodata delivers on these promises reliably, scalably, and in real time. That\u2019s loyalty technology at its best.  <\/p>\n\n<p class=\"wp-block-paragraph\">Get started now and redefine customer loyalty.<\/p>\n\n<p class=\"wp-block-paragraph\">Go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reward points are the basic currency of most loyalty programs: for every purchase, interaction, or desired action, customers earn points that they can later redeem for rewards or discounts. Reward points are easy to understand, encourage repeat purchases, and create a direct link between customer behavior and rewards. prodata implements flexible reward point systems for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13959","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"og:description\" content=\"Reward points are the basic currency of most loyalty programs: for every purchase, interaction, or desired action, customers earn points that they can later redeem for rewards or discounts. Reward points are easy to understand, encourage repeat purchases, and create a direct link between customer behavior and rewards. prodata implements flexible reward point systems for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-13T00:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T00:09:02+00:00\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"What is a bonus point? Glossary: Loyalty\",\"datePublished\":\"2026-06-13T00:11:16+00:00\",\"dateModified\":\"2026-06-15T00:09:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/\"},\"wordCount\":1865,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/\",\"name\":\"What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"datePublished\":\"2026-06-13T00:11:16+00:00\",\"dateModified\":\"2026-06-15T00:09:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-a-bonus-point-glossary-loyalty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a bonus point? Glossary: Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","og_description":"Reward points are the basic currency of most loyalty programs: for every purchase, interaction, or desired action, customers earn points that they can later redeem for rewards or discounts. Reward points are easy to understand, encourage repeat purchases, and create a direct link between customer behavior and rewards. prodata implements flexible reward point systems for [&hellip;]","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-06-13T00:11:16+00:00","article_modified_time":"2026-06-15T00:09:02+00:00","author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"What is a bonus point? Glossary: Loyalty","datePublished":"2026-06-13T00:11:16+00:00","dateModified":"2026-06-15T00:09:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/"},"wordCount":1865,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/","name":"What is a bonus point? Glossary: Loyalty - Loyalty und Kundenbindung-Systeme","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"datePublished":"2026-06-13T00:11:16+00:00","dateModified":"2026-06-15T00:09:02+00:00","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-bonus-point-glossary-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/home\/"},{"@type":"ListItem","position":2,"name":"What is a bonus point? Glossary: Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh"]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=13959"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13959\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=13959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=13959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=13959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}