{"id":13929,"date":"2026-06-14T02:09:33","date_gmt":"2026-06-14T00:09:33","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-a-rewards-program\/"},"modified":"2026-07-16T13:41:15","modified_gmt":"2026-07-16T11:41:15","slug":"what-is-a-rewards-program","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-rewards-program\/","title":{"rendered":"What is a rewards program?"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">What is a rewards program?<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Definition, How They Work, and Benefits of Rewards Programs in Customer Loyalty Marketing.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A rewards program is a structured customer loyalty tool in which customers receive bonus points or other benefits for certain actions, particularly purchases. These bonuses can later be redeemed for rewards, discounts, or free products. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Rewards Program: Definition<\/strong><\/li><li><strong>History of Rewards Programs<\/strong> \u2013 The first precursors appeared as early as the 19th<\/li><li><strong>Technical Fundamentals of a Rewards Program<\/strong> \u2013 The technical foundation consists of several components<\/li><li><strong>Types of Bonus Programs<\/strong> \u2013 There Are Various Options<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Rewards Program: Definition<\/h2>\n\n<p class=\"wp-block-paragraph\">A rewards program is a structured customer loyalty tool in which customers receive bonus points or other benefits for certain actions, particularly purchases. These bonuses can later be redeemed for rewards, discounts, or free products.  The core principle is positive reinforcement: desired behavior is rewarded, which makes it more likely to be repeated. Bonus programs are among the most common tools in modern customer loyalty marketing. <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Customer Retention and Loyalty in Practice\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Customer Retention and Loyalty in Practice \u2013 PRODATA implements end-to-end programs of this kind.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">History of Loyalty Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">The first precursors appeared as early as the 19th century in the form of discount coupons. The modern rewards program emerged with the frequent flyer programs of the 1980s. American Airlines launched the first modern frequent flyer program in 1981. This concept was quickly adopted by the retail, hospitality, and other industries. Today, loyalty programs can be found in almost every industry and have evolved from simple stamp cards into highly complex, data-driven systems.    <\/p>\n\n<h2 class=\"wp-block-heading\">Technical Fundamentals of a Rewards Program<\/h2>\n\n<p class=\"wp-block-paragraph\">The technical foundation consists of several components. First, a membership management system that manages accounts, contact information, and point balances. Second, a rules engine that defines how many points are awarded for which actions. Third, a transaction interface that records and processes purchases in real time. Fourth, a redemption module through which members can exchange points for rewards. Fifth, an analytics dashboard that displays all relevant KPIs in real time. Prodata delivers all these components in a single integrated platform.      <\/p>\n\n<h2 class=\"wp-block-heading\">Types of Bonus Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">There are various types. The classic points program awards points for each purchase, which can be redeemed for rewards. The cashback program offers a percentage-based cash refund. The tiered program combines bonus rewards with status levels. The coalition program allows customers to earn points across multiple partner companies. The paid loyalty program charges a membership fee and offers premium benefits in return. Prodata supports all common variants and hybrid models.      <\/p>\n\n<h2 class=\"wp-block-heading\">Benefits for businesses<\/h2>\n\n<p class=\"wp-block-paragraph\">Rewards programs offer measurable benefits. They increase purchase frequency because members return regularly to earn points. They boost the average order value because customers often buy more to reach certain thresholds.   They generate valuable first-party data on purchasing behavior. They measurably improve customer loyalty. They enable personalized communication. Studies show that members of a rewards program spend, on average, 15 to 30 percent more than comparable non-members.   <\/p>\n\n<h2 class=\"wp-block-heading\">Benefits for customers<\/h2>\n\n<p class=\"wp-block-paragraph\">Customers benefit as well. The obvious advantage is the financial value added through rewards and discounts. Many programs also offer exclusive services such as early access to deals or priority customer support. The feeling of being recognized as a loyal customer has an emotional value that strengthens brand loyalty. Customers who belong to a program report higher satisfaction levels and recommend the brand more often.    <\/p>\n\n<h2 class=\"wp-block-heading\">Key metrics of a rewards program<\/h2>\n\n<p class=\"wp-block-paragraph\">Key performance indicators (KPIs) for program management include: The membership rate shows the percentage of all customers who are members. The active member rate shows how many members are actively making purchases. The redemption rate shows how many points are redeemed. Point breakage is the percentage of points that have expired. Incremental Purchase Frequency shows whether members shop more frequently than non-members. Customer Lifetime Value Delta compares the value of members versus non-members. Prodata displays all KPIs in the dashboard.      <\/p>\n\n<h2 class=\"wp-block-heading\">Industry Examples<\/h2>\n\n<p class=\"wp-block-paragraph\">In the food retail sector, customers earn points with every purchase and redeem them for gift cards. In the restaurant industry, coffee chains reward customers with a free tenth cup of coffee. In the aviation industry, airlines award miles for flights taken. In the hospitality industry, points are awarded for overnight stays. In e-commerce, bonus points are also awarded for reviews and referrals. Prodata serves clients from all of these industries and brings industry-specific expertise to the table.     <\/p>\n\n<h2 class=\"wp-block-heading\">Common Mistakes in Rewards Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Mistakes companies make when launching a rewards program: Setting the reward rate too low, so members don\u2019t perceive any real benefit. Designing a rewards catalog that\u2019s not appealing enough. Setting points to expire after too long, which doesn\u2019t create a sense of urgency. Failing to actively communicate the program\u2019s status to members. Lack of gamification elements to make participation exciting. Lack of personalization, so that all members see the same offers regardless of their behavior.     <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Rewards Program<\/h2>\n\n<h2 class=\"wp-block-heading\">Start a rewards program with prodata<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata makes getting started easy. With preconfigured templates, seamless integration into your existing POS or online store, and an experienced consulting team, you\u2019ll be up and running in no time. Contact us for a no-obligation initial consultation and learn how a professional rewards program can strengthen customer loyalty in the long term.  <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Program vs. Discount Promotion<\/h2>\n\n<p class=\"wp-block-paragraph\">A rewards program is not a discount system. Discount promotions offer an immediate price reduction with no obligation to make future purchases. Rewards programs, on the other hand, provide benefits over time, thereby creating a momentum for repeat business. Members return to redeem their points. This is strategically much more valuable than a one-time discount. Rewards programs are therefore significantly more effective at building customer loyalty, even if the communicated benefit appears numerically smaller than a direct discount.     <\/p>\n\n<h2 class=\"wp-block-heading\">Personalization in the rewards program<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern loyalty programs go far beyond generic point systems. Purchase data enables personalized offers: double points on categories a member buys particularly often. Birthday bonuses serve as an emotional touchpoint. Segment-specific challenges for high-value customers. Reactivation offers for inactive members. This personalization significantly increases the perceived value of the program. Prodata offers AI-powered segmentation directly within the platform without the need for time-consuming in-house development.      <\/p>\n\n<h2 class=\"wp-block-heading\">Communication of the score<\/h2>\n\n<p class=\"wp-block-paragraph\">Many loyalty programs fail not because of their concept, but because of poor communication. Members who don\u2019t know how many points they have won\u2019t actively use the program. Prodata supports multi-channel point balance communication: monthly account statements via email, point balances displayed in the online account, push notifications when points are about to expire, and personalized redemption recommendations based on the current point balance.  <\/p>\n\n<h2 class=\"wp-block-heading\">AI and the Future of Loyalty Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is fundamentally transforming loyalty programs. Algorithms analyze each member\u2019s purchasing behavior and calculate individually optimized rewards offers. Instead of a one-size-fits-all bonus rate, each member receives offers tailored specifically to them. This hyper-personalization significantly increases the program\u2019s ROI because the bonus budget is allocated with precision. Prodata develops AI features that make these capabilities accessible even to mid-sized businesses.    <\/p>\n\n<h2 class=\"wp-block-heading\">Common Mistakes in Rewards Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Common mistakes: Bonus rates are too low, so members don\u2019t perceive any real benefit. The rewards catalog is unattractive. Validity periods are too long, creating a lack of urgency. There is no active communication with members. Personalization is lacking. No gamification elements. Redemption processes that are too complicated. Those who are aware of these mistakes and avoid them from the start have a clear head start when setting up their rewards program.       <\/p>\n\n<h2 class=\"wp-block-heading\">International Loyalty Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">If your program operates in multiple countries, you must take into account currency differences, the tax treatment of rewards, and language localization. Prodata offers multi-currency and multi-language capabilities, as well as country-specific configuration options. This enables international expansion without the need for reimplementation, allowing your rewards program to grow alongside your business.  <\/p>\n\n<p class=\"wp-block-paragraph\">Today, a professional rewards program is not a luxury but a strategic necessity. In an environment where prices are transparent and easily comparable, a well-designed rewards program creates a real point of differentiation. Contact prodata today to learn how we can design and implement your rewards program.  <\/p>\n\n<p class=\"wp-block-paragraph\">A rewards program is one of the most effective tools for turning occasional customers into loyal regulars. The key lies not in the generosity of the rewards but in the relevance and consistency of the program. A rewards program that is regularly promoted, offers attractive redemption options, and responds to individual purchasing behavior fosters genuine loyalty that goes far beyond the rational calculation of collecting points.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata supports you every step of the way\u2014from program design and technical implementation to ongoing operations and continuous optimization. We bring years of experience with loyalty programs in the German-speaking market and have a thorough understanding of the most common pitfalls and success factors. Get started now and contact Prodata for a no-obligation initial consultation. We\u2019ll show you what a loyalty program could look like that truly fits your company, your customers, and your budget.   <\/p>\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget: The best time to launch a loyalty program was two years ago. The second-best time is today. With prodata as your partner, you\u2019ll be up and running faster than you think and will benefit right from the start from a professional infrastructure designed for sustainable growth.  <\/p>\n\n<p class=\"wp-block-paragraph\">The future of loyalty programs lies in the combination of technology, data, and human creativity. Those who invest today in a scalable platform that supports both traditional points programs and AI-driven personalization will be well-positioned for the coming years. Prodata continuously refines its platform, ensuring that customers benefit from new features without having to replace their system.  <\/p>\n\n<p class=\"wp-block-paragraph\">The economic logic behind a rewards program is strikingly simple: Customers who are part of a program shop more frequently, spend more, and recommend the company more often than customers who are not program members. This threefold growth makes the ROI of a well-managed rewards program one of the most attractive in the entire marketing mix. Prodata helps you achieve this ROI and continuously improve it.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata supports you from concept to launch and beyond. Contact us and take the first step toward a professional rewards program that delivers real results. <\/p>\n\n<p class=\"wp-block-paragraph\">Three recommendations for launching a rewards program. First: Start small but scalable. A simple points program that\u2019s well communicated is better than a complex system that no one understands. Second: Track performance from the start. Before launch, define which KPIs you will track and set up reporting accordingly. Third: Iterate. The best loyalty programs aren\u2019t perfect in a single version but are continuously improved based on data and customer feedback. Prodata provides you with all the tools you need to do this.       <\/p>\n\n<p class=\"wp-block-paragraph\">Get started with prodata today. Schedule your no-obligation initial consultation and discover how a professional rewards program can strengthen customer loyalty in the long term and deliver measurable results. <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata makes it easy and legally compliant. Contact us and launch your rewards program on a solid foundation, backed by proven technology and experienced support. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get started now.<\/p>\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Want to dive deeper into loyalty programs? The 18-page PRODATA Loyalty Compendium provides a complete guide to building an effective loyalty program\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Rewards Programs<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a rewards program?<\/p><div class=\"schema-faq-answer\"><p>A rewards program is a structured customer loyalty tool in which customers receive bonus points or other benefits for certain actions, particularly purchases. These bonuses can later be redeemed for rewards, discounts, or free products. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Rewards Programs \u2013 What Matters Most?<\/p><div class=\"schema-faq-answer\"><p>Rewards programs offer measurable benefits. They increase purchase frequency because members return regularly to earn points. They boost the average order value because customers often buy more to reach certain thresholds.  <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as a Partner for Rewards Programs?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of rewards programs, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for Rewards Programs<\/h2><p>As a specialized full-service provider of rewards programs, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tradespeoples-rewards-program-definition-how-it-works-and-choosing-a-provider\/\">Tradespeople Rewards Program: Definition, How It Works\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/setting-up-a-tradespeople-rewards-program-significance-scope-and-choosing-a-provider\/\">Setting Up a Tradespeople Bonus Program: Significance,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-pays-off-successful-b2c-bonus-program-in-retail\/\">Loyalty Pays Off: A Successful B2C Rewards Program in\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-logistics-fulfillment-for-bonus-and-loyalty-programs\/\">Rewards Logistics &#038; Fulfillment for Bonus and\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/how-much-does-a-loyalty-program-cost-and-how-long-does-it-take-to-implement\/\">How Much Does a Loyalty System Cost\u2014and How Long Does It Take\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">Loyalty &#038; CRM Integration: Salesforce, SAP, and Others\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-programs-for-fashion-retail\/\">Loyalty Programs for Fashion &#038; Retail<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/headless-loyalty-api-only-architecture-for-maximum-flexibility\/\">Headless Loyalty: API-only architecture for maximum\u2026<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist ein Bonusprogramm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Bonusprogramm ist ein strukturiertes Kundenbindungsinstrument bei dem Kunden f\u00fcr bestimmte Verhaltensweisen insbesondere Kaeufe Bonuspunkte oder andere Vorteile erhalten. Diese Boni k\u00f6nnen spaeter gegen Pr\u00e4mien, Rabatte oder kostenlose Produkte eingeloest werden.\"}},{\"@type\":\"Question\",\"name\":\"Bonusprogramme \u2013 worauf kommt es an?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bonusprogramme bieten messbare Vorteile. Sie erhoehen die Kaufhaeufigkeit weil Mitglieder regelm\u00e4\u00dfig zur\u00fcckkommen um Punkte zu sammeln. Sie steigern den Warenkorbwert weil Kunden oft mehr kaufen um Schwellenwerte zu erreichen.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Bonusprogramme?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Bonusprogramme seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Bonusprogramme\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply A rewards program is a structured customer loyalty tool in which customers receive bonus points or other benefits for certain actions, particularly purchases. These bonuses can later be redeemed for rewards, discounts, or free products. At a Glance Rewards Program: Definition History of Rewards Programs \u2013 The first precursors appeared as early as [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13929","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Rewards Program? | PRODATA<\/title>\n<meta name=\"description\" content=\"What Is a Rewards Program? 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