{"id":13925,"date":"2026-06-14T02:02:01","date_gmt":"2026-06-14T00:02:01","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/create-a-request-for-proposal-rfp-for-a-loyalty-platform\/"},"modified":"2026-07-16T13:40:58","modified_gmt":"2026-07-16T11:40:58","slug":"create-a-request-for-proposal-rfp-for-a-loyalty-platform","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/create-a-request-for-proposal-rfp-for-a-loyalty-platform\/","title":{"rendered":"Create a Request for Proposal (RFP) for a Loyalty Platform"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">Create a Request for Proposal (RFP) for a Loyalty Platform<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">How to write a request for proposals that finds the right provider for your customer loyalty program.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>Choosing a loyalty platform is a strategic decision with long-term implications. Anyone who enters the market without clearly defining their requirements risks making costly investment mistakes. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Why an RFP Is Key to Choosing the Right Platform<\/strong> \u2013 Selecting a loyalty platform is a strategic decision with long-term implications<\/li><li><strong>Step 1: Define Internal Requirements<\/strong> \u2013 The RFP is preceded by a needs analysis<\/li><li><strong>Step 2: Involve all stakeholders<\/strong> \u2013 A loyalty RFP affects multiple departments<\/li><li><strong>Step 3: Organization and Structure of the RFP<\/strong> \u2013 A professional loyalty RFP is divided into several sections<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Why an RFP Is the Key to Choosing the Right Platform<\/h2>\n\n<p class=\"wp-block-paragraph\">Choosing a loyalty platform is a strategic decision with long-term implications. Anyone who enters the market without clearly defining their requirements risks making costly investment mistakes.  A structured Request for Proposal (RFP) helps make it easier to compare vendors, safeguard internal requirements, and conduct negotiations on an equal footing. Prodata actively supports companies throughout the RFP process and offers its own checklists and evaluation tools. <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg\" alt=\"Loyalty Platform and Technology in Use\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Loyalty Platform and Technology in Action \u2013 PRODATA implements programs of this kind from start to finish.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Step 1: Define internal requirements<\/h2>\n\n<p class=\"wp-block-paragraph\">Before the RFP comes the requirements analysis. What loyalty mechanisms should the platform support? Points programs, cashback, tier systems, challenges? Which channels need to be integrated? POS, e-commerce, app, newsletter? What data volumes can be expected? How many active members should the system be able to handle simultaneously? Which internal systems need to be connected? CRM, ERP, e-commerce platform, analytics tools? Only those who clarify these questions internally can write a meaningful RFP.         <\/p>\n\n<h2 class=\"wp-block-heading\">Step 2: Involve all stakeholders<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty RFP involves several departments. Marketing defines the program requirements. IT reviews security standards, interfaces, and hosting requirements. Legal assesses data protection compliance and contract terms. Finance evaluates licensing models and total cost of ownership. Management sets strategic guidelines. All of these perspectives must be reflected in the RFP so that the selected system truly meets the needs of all stakeholders.      <\/p>\n\n<h2 class=\"wp-block-heading\">Step 3: Format and Structure of the RFP<\/h2>\n\n<p class=\"wp-block-paragraph\">A professional loyalty RFP is divided into several sections. First, a company overview that includes the industry, company size, and program objectives. Second, a list of requirements divided into mandatory and preferred criteria. Third, a questionnaire for the provider covering technology, support, and references. Fourth, a request for a presentation or live demo. Fifth, a clear timeline with submission deadlines, presentation dates, and a decision date. This structure makes responses comparable and ensures transparency in the selection process.      <\/p>\n\n<h2 class=\"wp-block-heading\">Required criteria versus preferred criteria<\/h2>\n\n<p class=\"wp-block-paragraph\">The distinction between mandatory and optional requirements is central to the RFP process. Mandatory criteria are non-negotiable: GDPR compliance, a REST API for system integration, real-time transaction processing, multilingual support, and multi-currency capability for international programs.  Desired criteria include: AI-powered personalization, native app development, gamification modules, and predictive analytics features. Providers that meet all the required criteria will be shortlisted. Desired criteria will ultimately be the deciding factor.  <\/p>\n\n<h2 class=\"wp-block-heading\">Typical RFP Questions for Loyalty Providers<\/h2>\n\n<p class=\"wp-block-paragraph\">Every loyalty RFP should include the following questions: How many active members do you manage in your largest customer deployment? What uptime SLA do you guarantee? How is data migration from an existing system handled? What integration options are available with popular e-commerce platforms such as Shopify, Magento, and SAP? Which reference customers in my industry can you name? What is the implementation timeline? What is included in the licensing costs, and what is billed separately?       <\/p>\n\n<h2 class=\"wp-block-heading\">Evaluation Matrix for RFP Responses<\/h2>\n\n<p class=\"wp-block-paragraph\">As soon as the responses are received, a structured evaluation process is needed. An evaluation matrix assigns points for each criterion and weights categories according to their importance. Technical suitability could account for 40 percent, references and experience for 25 percent, costs for 20 percent, and support quality for 15 percent. This matrix makes the decision transparent and protects against the subjective preferences of individual stakeholders. The evaluation should be conducted by a small committee, not by a single person.    <\/p>\n\n<h2 class=\"wp-block-heading\">Common Mistakes in the Loyalty RFP Process<\/h2>\n\n<p class=\"wp-block-paragraph\">Common mistakes when creating a loyalty RFP: Requirements that are too vague, allowing any provider to interpret them as they see fit. No clear indication of the budget, which leads providers to either undercut the price or submit exorbitantly overpriced bids. Response deadlines that are too short, forcing providers to submit superficial responses. A lack of evaluation criteria, which makes it difficult to compare proposals later on. No requirement for a demo, meaning that promises on paper aren\u2019t tested in practice. If you\u2019re aware of these mistakes, you can avoid them from the start.     <\/p>\n\n<h2 class=\"wp-block-heading\">RFP vs. Direct Vendor Discussion<\/h2>\n\n<p class=\"wp-block-paragraph\">A formal RFP isn\u2019t always necessary. For smaller companies with a clearly defined scope, a structured discussion with two or three pre-selected vendors can be more efficient than a time-consuming RFP process. In such cases, Prodata offers a compact requirements workshop format in which all essential requirements are identified during a half-day workshop and directly compared with the Prodata product portfolio. This helps companies reach a decision more quickly.   <\/p>\n\n<h2 class=\"wp-block-heading\">After the RFP: Contract Negotiation and Go-Live<\/h2>\n\n<p class=\"wp-block-paragraph\">Once the RFP process has identified a preferred bidder, contract negotiations begin. Key points: SLA agreements and penalties for non-compliance, data ownership clauses that ensure all member data belongs to you, exit provisions for data migration upon termination, a detailed licensing model with clear scaling prices, implementation steps and acceptance criteria, as well as maintenance agreements for ongoing operations. A clearly structured RFP also facilitates this phase because the requirements outlined can serve directly as the basis for the contract.  <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Loyalty Platform RFP<\/h2>\n\n<h2 class=\"wp-block-heading\">Find the right system with prodata today<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata guides you through the entire selection process: from internal needs analysis and RFP preparation to vendor selection and implementation. Our experts know the market and will help you find the platform that truly meets your needs. Contact us today for a no-obligation initial consultation and get your selection process off to the right start.  <\/p>\n\n<h2 class=\"wp-block-heading\">Checklist: What a Good Loyalty RFP Must Include<\/h2>\n\n<p class=\"wp-block-paragraph\">To ensure your RFP is complete, here is a handy checklist. Company context: industry, size, existing systems, program objectives. Requirements: mechanics, channels, volume, integrations, languages, currencies. Technical Requirements: Hosting preference (cloud or on-premise), API standards, data protection certifications. Commercial: Preferred licensing model, budget range, contract term. Evaluation process: Timeline, demo requirements, reference requests, evaluation matrix. If you take all these points into account, you\u2019ll receive RFP responses that are truly comparable.      <\/p>\n\n<h2 class=\"wp-block-heading\">Market Overview: Which Providers Are Available?<\/h2>\n\n<p class=\"wp-block-paragraph\">The market for loyalty platforms is diverse. Global enterprise providers cater to large corporations with complex requirements and the corresponding budget. Mid-market providers like prodata serve medium-sized companies with scalable solutions that offer enterprise-level functionality at a reasonable cost. Niche providers focus on specific industries such as the food service or retail sectors. A well-crafted RFP helps ensure that only providers who truly fit your category respond.    <\/p>\n\n<h2 class=\"wp-block-heading\">Timeline for a Loyalty RFP Process<\/h2>\n\n<p class=\"wp-block-paragraph\">A realistic timeline for a complete RFP process looks like this: Weeks 1\u20132: Internal requirements gathering and stakeholder alignment. Week 3: Drafting the RFP document. Week 4: Sending the RFP to preselected vendors. Weeks 5\u20137: Response deadline for vendors. Week 8: Internal review and preselection. Weeks 9\u201310: Demos and in-depth discussions with shortlisted vendors. Week 11: Evaluation and decision. Week 12: Contract negotiations. A total of three months from the initial idea to contract signing.         <\/p>\n\n<h2 class=\"wp-block-heading\">Prodata in the RFP Process: References and Strengths<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata is an experienced provider of loyalty technology and consulting services for the German-speaking market. Our platform supports all standard loyalty mechanisms, is GDPR-compliant, and offers open REST APIs for flexible integration. We respond to RFPs in a structured and transparent manner and, if needed, provide reference contacts from comparable industries. At the same time, as a neutral consultant, we help you design your RFP so that you truly find the best provider.   <\/p>\n\n<h2 class=\"wp-block-heading\">Common Misconceptions About RFPs<\/h2>\n\n<p class=\"wp-block-paragraph\">Misconception 1: An RFP guarantees the best vendor. False. Only a well-crafted RFP with clear criteria leads to the best choice. Misconception 2: The lowest-priced vendor is always better. False. TCO and support quality are often more important than the list price. Misconception 3: Every vendor can meet every requirement. False. Honest vendors clearly state when they cannot fully meet requirements. Misconception 4: An RFP is only for large companies. False. Medium-sized companies also benefit from structured selection processes.           <\/p>\n\n<h2 class=\"wp-block-heading\">Contact Prodata now<\/h2>\n\n<p class=\"wp-block-paragraph\">Start your loyalty platform selection process with a clear set of requirements. Prodata is here to guide you as an experienced partner with expertise in both consulting and technology. Visit www.prodata.de or schedule an appointment directly with our loyalty experts.  <\/p>\n\n<p class=\"wp-block-paragraph\">Another key consideration in a loyalty RFP is the question of long-term support. Who will help if the system goes down or a new integration is needed? Ask potential providers specific questions about response times, dedicated contacts, and support channels. Prodata offers German-language support with defined SLAs and a dedicated Customer Success Manager for each client. This close relationship with the provider often makes a bigger difference in day-to-day operations than differences in technical features.    <\/p>\n\n<p class=\"wp-block-paragraph\">Security certifications are another important component of an RFP. Ask for ISO 27001 certification, penetration test reports, and data security policies. Especially when it comes to loyalty data, which contains sensitive consumer information, a high level of data security is non-negotiable. Prodata operates its platform in accordance with the highest security standards and provides the relevant documentation upon request.   <\/p>\n\n<p class=\"wp-block-paragraph\">Finally, a note on the number of vendors. Do not invite more than five vendors to respond to an RFP. Too many participants increase the effort required for evaluation without improving the quality of the decision. Pre-screen vendors based on size, industry focus, and references. Prodata recommends an initial shortlisting step involving three to five vendors before sending out a formal RFP.    <\/p>\n\n<p class=\"wp-block-paragraph\">Loyalty platforms are not commodity software. Choosing the right one is crucial to the long-term success of your customer loyalty program. A well-thought-out RFP is the first step in the right direction. It forces you to clarify your own requirements, makes it easier to compare vendors, and protects you from unexpected costs and poor investments. Companies that go through a structured RFP process consistently report better results and more satisfying vendor relationships than companies that select software after a brief demo session.    <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata recommends the following pragmatic approach for medium-sized companies: Start with a concise, four-hour internal workshop in which all stakeholders contribute their requirements. Use this to distill a prioritized list of requirements. Create a streamlined RFP of ten to fifteen pages and invite three to five preselected vendors. Evaluate the responses using a simple matrix. Request a live demo from each of the top two vendors. Then make your decision. This streamlined process takes six to eight weeks and still delivers reliable results.      <\/p>\n\n<p class=\"wp-block-paragraph\">Take advantage of this opportunity to implement a structured selection process. With prodata as your partner, you\u2019ll have an experienced loyalty expert by your side to guide you through every step of the process. <\/p>\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning a request for proposal (RFP) for a loyalty platform? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Creating a Loyalty Platform RFP<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What does \u201cCreate a Loyalty Platform RFP\u201d mean?<\/p><div class=\"schema-faq-answer\"><p>Choosing a loyalty platform is a strategic decision with long-term implications. Anyone who enters the market without clearly defining their requirements risks making costly investment mistakes. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What are the key considerations when drafting an RFP for a loyalty platform?<\/p><div class=\"schema-faq-answer\"><p>The distinction between mandatory and optional requirements is central to the RFP process. Mandatory criteria are non-negotiable: GDPR compliance, a REST API for system integration, real-time transaction processing, multilingual support, and multi-currency capability for international programs. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as a Partner for Your Loyalty Platform RFP?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of loyalty platform RFPs, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for the Loyalty Platform Request for Proposal (RFP)<\/h2><p>As a specialized full-service provider for loyalty platform requests for proposal (RFP), PRODATA has been developing and operating loyalty and customer retention programs since 1991 \u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">Loyalty &#038; CRM Integration: Salesforce, SAP, and Others\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/measuring-loyalty-success-the-most-important-kpis-for-b2b-programs\/\">Measuring Loyalty Success: The Most Important KPIs for\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/reseller-program-definition-how-it-works-and-choosing-a-provider\/\">Distribution Partner Program: Definition, How It Works\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/three-tier-loyalty-program-connecting-manufacturers-wholesalers-and-tradespeople\/\">Three-Tier Loyalty Program: Manufacturers, Wholesalers\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-customer-lifetime-value-clv-definition-calculation-and-significance\/\">What is Customer Lifetime Value (CLV)? Definition,\u2026 <\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-marketing-vertriebsleiter-entscheider-guide\/\">Customer Loyalty for Marketing &#038; Sales Managers: The\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-programs-in-grocery-retail-customer-retention-for-grocery-retailers-and-supermarkets\/\">Loyalty Programs in Food Retail:\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/b2b-loyalty-and-dealer-incentivization-customer-retention-for-business-clients\/\">B2B Loyalty and Retailer Incentives: Customer Loyalty\u2026<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was bedeutet \u201eLoyalty-Plattform RFP erstellen\u201c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Die Auswahl einer Loyalty-Plattform ist eine strategische Entscheidung mit langfristiger Wirkung. 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Muss-Kriterien sind nicht verhandelbar: DSGVO-Konformitaet, REST API f\u00fcr Systemintegration, Echtzeitverarbeitung von Transaktionen, Mehrsprachigkeit und Mehrwaehrungsfaehigkeit f\u00fcr internationale Programme.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Loyalty-Plattform RFP erstellen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Loyalty-Plattform RFP erstellen seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Loyalty-Plattform RFP erstellen\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply Choosing a loyalty platform is a strategic decision with long-term implications. Anyone who enters the market without clearly defining their requirements risks making costly investment mistakes. At a Glance Why an RFP Is Key to Choosing the Right Platform \u2013 Selecting a loyalty platform is a strategic decision with long-term implications Step 1: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13925","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a Loyalty Platform RFP | PRODATA<\/title>\n<meta name=\"description\" content=\"Creating a Loyalty Platform RFP: Structure, Requirements, and Checklist for a Successful Request for Proposal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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