{"id":13913,"date":"2026-06-14T02:33:17","date_gmt":"2026-06-14T00:33:17","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/full-service-vs-software-only-loyalty\/"},"modified":"2026-07-16T13:40:57","modified_gmt":"2026-07-16T11:40:57","slug":"full-service-vs-software-only-loyalty","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/full-service-vs-software-only-loyalty\/","title":{"rendered":"Full-Service vs. Software-Only Loyalty"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">Full-Service vs. Software-Only Loyalty<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Which model is right for your business? An objective comparison. <\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>When selecting a loyalty solution, companies face a fundamental question: full-service or software-only? Full-service means that the provider handles the platform, strategy, program design, and day-to-day operations. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">Key Points<\/div><ul><li><strong>An overview of the two models<\/strong><\/li><li><strong>Advantages of the full-service model<\/strong><\/li><li><strong>Advantages of the software-only model<\/strong> \u2013 Software-only models have lower operating costs because you don&#8217;t pay for consulting services<\/li><li><strong>When Full-Service Is the Right Choice<\/strong> \u2013 Full-Service is the right choice if the company does not have a dedicated loyalty team<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">An overview of the two models<\/h2>\n\n<p class=\"wp-block-paragraph\">When selecting a loyalty solution, companies face a fundamental question: full-service or software-only? Full-service means that the provider handles the platform, strategy, program design, and day-to-day operations.  &#8220;Software-only&#8221; means that you license <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-providers-in-germany-overview-selection\/\">loyalty software<\/a> and handle all other tasks yourself or with the help of other service providers. Both models have their merits. Prodata offers flexible models that can be tailored to your needs.  <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg\" alt=\"Loyalty Platform and Technology in Use\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Loyalty Platform and Technology in Action \u2013 PRODATA implements programs of this kind from start to finish.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Advantages of the full-service model<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service loyalty relieves the burden on internal teams and ensures that the program is professionally designed and operated from the start. Companies without dedicated loyalty resources benefit from this in particular.  The provider brings experience from numerous projects to the table and avoids typical beginner mistakes. As a full-service partner, Prodata offers everything from strategy to ongoing reporting\u2014all under one roof. <\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of the software-only model<\/h2>\n\n<p class=\"wp-block-paragraph\">Software-only models are more cost-effective in terms of ongoing expenses because you don\u2019t pay for consulting services. Companies with strong internal teams that have experience in loyalty programs can quickly configure and operate the platform on their own. There is greater flexibility because you are not tied to external processes. Prodata also offers software-only licenses for teams that want to operate the platform independently.   <\/p>\n\n<h2 class=\"wp-block-heading\">When Full Service Is the Right Choice<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service is the right choice if the company doesn\u2019t have a dedicated loyalty team, if marketing resources are already limited, or if the program needs to go live quickly without a lengthy internal onboarding period. And when management wants a single point of contact who takes overall responsibility. Prodata customers using the full-service model get started faster and achieve measurable results sooner.    <\/p>\n\n<h2 class=\"wp-block-heading\">When software-only is the right choice<\/h2>\n\n<p class=\"wp-block-paragraph\">A software-only solution is appropriate if the company has experienced in-house CRM and loyalty specialists; if there are internal processes that the service provider should not interfere with; if maximum cost efficiency is a priority; and if the requirements are very specific and can only be met through extensive internal configuration.   <\/p>\n\n<h2 class=\"wp-block-heading\">Hybrid models: The best of both worlds<\/h2>\n\n<p class=\"wp-block-paragraph\">Many companies opt for a hybrid approach: starting with full-service support during the setup and implementation phases, then transitioning to a supported software model once internal teams are in place. Prodata supports this phased development of internal loyalty expertise and ensures that the transition is seamless. <\/p>\n\n<h2 class=\"wp-block-heading\">Cost Comparison of the Models<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service solutions typically cost more than software-only solutions because they include consulting and management services. However, the total cost\u2014including internal resources\u2014can be higher with the software-only model if internal teams have to spend a lot of time on the project. Prodata provides transparent cost comparisons that take all cost factors into account.   <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Full-Service vs. Software-Only<\/h2>\n\n<h2 class=\"wp-block-heading\">Prodata: Flexible loyalty models for every need<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata offers both models and all hybrid variations. Whether you want comprehensive support or prefer to operate the platform on your own\u2014Prodata adapts to your needs. Contact us to discuss which model is the best fit for you.  <\/p>\n\n<h2 class=\"wp-block-heading\">Which teams are needed for which model?<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service loyalty primarily requires you to have a single point of contact who coordinates the collaboration. An internal team with loyalty experience isn\u2019t necessary because the provider takes on this role. Software-only loyalty requires at least one person internally who can operate the platform, plan campaigns, and evaluate KPIs. For large programs, several roles are needed: a loyalty manager, a CRM specialist, and, if necessary, a data analyst.   <\/p>\n\n<h2 class=\"wp-block-heading\">Quality Assurance: Full Service vs. Software-Only<\/h2>\n\n<p class=\"wp-block-paragraph\">With the full-service model, the service provider shares responsibility for the program\u2019s success. This creates an incentive for quality that is lacking in the software-only model. The provider wants to deliver good results because poor results lead to contract termination. With a software-only model, you bear full responsibility and must ensure yourself that the platform is used optimally. Prodata offers guaranteed service levels and regular performance reviews in its full-service model.    <\/p>\n\n<h2 class=\"wp-block-heading\">Entry-level scenarios for both models<\/h2>\n\n<p class=\"wp-block-paragraph\">Typical full-service entry-level scenario: A retailer with 20,000 customers and no dedicated CRM team commissions prodata to handle the entire loyalty program management. prodata designs, implements, and operates the program. The retailer receives monthly reports and strategic recommendations. Typical software-only scenario: An e-commerce company with a five-person CRM team licenses the prodata platform and configures all rules and campaigns independently.   <\/p>\n\n<h2 class=\"wp-block-heading\">The cost structure in detail<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service costs consist of a platform license, a one-time implementation fee, and a monthly service fee for ongoing management. Software-only costs consist of a platform license and a one-time setup fee. In addition, there are internal personnel costs for loyalty management. Prodata offers transparent pricing models for both options and, upon request, provides a total cost comparison that includes an estimate of internal costs.    <\/p>\n\n<h2 class=\"wp-block-heading\">Marketplace for full-service and software-only loyalty solutions<\/h2>\n\n<p class=\"wp-block-paragraph\">The full-service segment includes specialized loyalty agencies and platform providers offering managed services. The software-only segment features large international platform solutions and specialized providers such as prodata. The difference often lies in industry specialization and the depth of regional support. Prodata is the leading German-speaking provider for both models.   <\/p>\n\n<h2 class=\"wp-block-heading\">Decision Matrix<\/h2>\n\n<p class=\"wp-block-paragraph\">If you have limited internal resources and want to get started quickly: Full-service with prodata. If you have an experienced CRM team and want maximum cost control: Software-only with prodata. If you\u2019re unsure: prodata is happy to provide a no-obligation consultation and help you determine which model best fits your goals and resources. Contact us today.   <\/p>\n\n<h2 class=\"wp-block-heading\">Support and assistance for both models<\/h2>\n\n<p class=\"wp-block-paragraph\">In the full-service model, you have a dedicated account manager who proactively identifies opportunities for optimization and conducts regular business reviews. In the software-only model, technical support is available to assist with questions and issues. Prodata offers a service-level agreement in both models that guarantees clear response times and availability.  <\/p>\n\n<h2 class=\"wp-block-heading\">Innovation and Product Development<\/h2>\n\n<p class=\"wp-block-paragraph\">With the full-service model, you benefit from the provider\u2019s experience gained from numerous client projects. Prodata proactively contributes best practices and new ideas. With the software-only model, you take the lead in shaping the program yourself and can implement specific ideas more quickly. Prodata continuously develops the platform and releases new features simultaneously for both models.   <\/p>\n\n<h2 class=\"wp-block-heading\">Long-term partnership<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether full-service or software-only\u2014Prodata sees itself as a long-term partner. Loyalty programs aren\u2019t projects you set up once and then leave to run on their own. They require continuous optimization, adaptation to market changes, and strategic development. Prodata supports you on this journey, regardless of the service model you choose. Contact us for an initial consultation.    <\/p>\n\n<h2 class=\"wp-block-heading\">Measuring Success for Full-Service and Software-Only Solutions<\/h2>\n\n<p class=\"wp-block-paragraph\">How success is measured varies depending on the model. In the full-service model, prodata provides regular performance reports and ensures that agreed-upon KPIs are met. In the software-only model, you have direct access to all dashboards and can design your own reporting structure. In both cases, prodata offers comprehensive analytics tools that cover all relevant loyalty KPIs.   <\/p>\n\n<h2 class=\"wp-block-heading\">Getting Started and Onboarding<\/h2>\n\n<p class=\"wp-block-paragraph\">The onboarding process varies significantly between the two models. Full-service onboarding takes longer because strategy, program design, and communication concepts are developed collaboratively. Software-only onboarding is more efficient when internal teams are well-prepared. Prodata offers structured onboarding programs for both models and ensures that every customer becomes productive quickly.   <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: The Right Model for Your Success<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether you need full-service or software-only solutions, prodata is the right partner. We have the expertise for both models and the flexibility to switch between them as your needs change. What matters most isn&#8217;t the model, but the quality of the program and the strength of our customer relationships. Prodata delivers both. Contact us now.    <\/p>\n\n<h2 class=\"wp-block-heading\">Drafting Contracts for Full-Service and Software-Only Arrangements<\/h2>\n\n<p class=\"wp-block-paragraph\">Full-service contracts typically include service-level agreements, clear scope of work, and provisions regarding responsibilities. Software-only contracts focus on licensing terms, usage rights, and the scope of support. In both cases, Prodata drafts fair and transparent contracts that prioritize the customer\u2019s interests. All Prodata contracts are designed for the long term because loyalty programs are long-term in nature.   <\/p>\n\n<p class=\"wp-block-paragraph\">Full-service vs. software-only is a decision you don\u2019t have to make on your own. Prodata is happy to advise you and work with you to determine which model best fits your goals, your team, and your budget. Contact us for a no-obligation initial consultation. We\u2019ll help you make the right decision for long-term loyalty success.   <\/p>\n\n<h2 class=\"wp-block-heading\">Integration into existing systems<\/h2>\n\n<p class=\"wp-block-paragraph\">Both full-service and software-only loyalty solutions must be integrated into existing IT systems. POS systems, e-commerce platforms, CRM, and ERP are typical integration points. Prodata offers pre-built connectors for all common systems and a REST API for custom integrations. In the full-service model, Prodata handles the entire integration process. In the software-only model, your IT team is supported by comprehensive technical documentation. Contact us for an initial consultation.     <\/p>\n\n<h2 class=\"wp-block-heading\">Your Next Step<\/h2>\n\n<p class=\"wp-block-paragraph\">Whether you choose full-service or software-only, the first step is an open discussion about your goals, your existing IT landscape, and your internal resources. Prodata takes the time to thoroughly discuss these matters with you and provide a recommendation that truly suits your needs. It\u2019s not about selling you a model\u2014it\u2019s about working together to find the best path to your loyalty success. Contact us now and get your loyalty program off to the right start.   <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata offers the right loyalty model for every company size and every service need. Full-service for teams that want support. Software-only for experienced loyalty teams. Hybrid models for everyone else. Contact us and work with our experts to find out which model is the best fit for you. We look forward to speaking with you.     <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata. Full-service or software-only loyalty solutions tailored to your needs. Contact us now for a no-obligation initial consultation. Our experts will work with you to determine which model best fits your goals and resources and show you how Prodata can maximize your loyalty success.   <\/p>\n\n\n\n\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Get started now.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning a full-service or software-only loyalty program? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Full-Service vs. Software-Only Loyalty Programs<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What does \u201cFull-Service vs. Software-Only Loyalty\u201d mean?<\/p><div class=\"schema-faq-answer\"><p>When selecting a loyalty solution, companies face a fundamental question: full-service or software-only? Full-service means that the provider handles the platform, strategy, program design, and day-to-day operations. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What are the key differences between full-service and software-only loyalty programs?<\/p><div class=\"schema-faq-answer\"><p>Full-service loyalty relieves the burden on internal teams and ensures that the program is professionally designed and operated from the start. Companies without dedicated loyalty resources benefit from this in particular. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as a Partner for Full-Service Loyalty vs. Software-Only Loyalty?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider of full-service versus software-only loyalty solutions, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your full-service partner for full-service and software-only loyalty programs<\/h2><p>As a specialized full-service provider of full-service and software-only loyalty solutions, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/headless-loyalty-api-only-architecture-for-maximum-flexibility\/\">Headless Loyalty: API-only architecture for maximum\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-retention-loyalty-for-it-software-and-telecommunications-providers-programs\/\">Customer Retention &#038; Loyalty for IT, Software, and\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-providers-in-germany-overview-selection\/\">Loyalty Software Providers in Germany: Overview &#038;\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-provider-comparison-germany-2026\/\">Loyalty Software Provider Comparison in Germany 2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/in-house-development-vs-standard-software-for-loyalty\/\">In-House Development vs. Off-the-Shelf Software for Loyalty<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-saas-vs-on-premise-comparison\/\">Loyalty Software: SaaS vs. On-Premise Comparison<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-programs-for-grocery-retail-leh\/\">Loyalty Programs for the Food Retail Industry\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-programs-in-the-direct-to-consumer-d2c-business\/\">Loyalty Programs in Direct-to-Consumer (D2C) Business<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was bedeutet \u201eFull-Service vs. Software-only Loyalty\u201c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bei der Auswahl einer Loyalty-L\u00f6sung stehen Unternehmen vor der grundlegenden Frage: Full-Service oder Software-only? 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Besonders Unternehmen ohne dedizierte Loyalty-Ressourcen profitieren davon.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Full-Service vs. Software-only Loyalty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Full-Service vs. Software-only Loyalty seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Full-Service vs. Software-only Loyalty\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply When selecting a loyalty solution, companies face a fundamental question: full-service or software-only? Full-service means that the provider handles the platform, strategy, program design, and day-to-day operations. Key Points An overview of the two models Advantages of the full-service model Advantages of the software-only model \u2013 Software-only models have lower operating costs because [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13913","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Full-Service vs. Software-Only Loyalty | PRODATA<\/title>\n<meta name=\"description\" content=\"Full-Service vs. Software-Only Loyalty: A Comparison of the Pros and Cons, and Which Model Is Right for You.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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