{"id":13909,"date":"2026-06-14T02:27:33","date_gmt":"2026-06-14T00:27:33","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-programmatic-loyalty\/"},"modified":"2026-07-16T13:40:57","modified_gmt":"2026-07-16T11:40:57","slug":"what-is-programmatic-loyalty","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/","title":{"rendered":"What is Programmatic Loyalty?"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">What is Programmatic Loyalty?<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Definition, technology, and use cases of the data-driven loyalty approach.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>Programmatic Loyalty refers to the use of automation and algorithmic technologies to deliver loyalty initiatives in a way that is targeted to specific audiences, contextually relevant, and in real time. Just as programmatic advertising revolutionized media planning, programmatic loyalty is transforming customer retention. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Programmatic Loyalty: Definition<\/strong><\/li><li><strong>How does Programmatic Loyalty work?<\/strong><\/li><li><strong>Programmatic Loyalty vs. Traditional Loyalty<\/strong> \u2013 Traditional loyalty programs follow rigid rules: Spend X euros, earn Y points<\/li><li><strong>Data Foundation for Programmatic Loyalty<\/strong> \u2013 Programmatic Loyalty Requires a Broad and Deep Data Base<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty: Definition<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty refers to the use of automation and algorithmic technologies to deliver loyalty initiatives in a way that is targeted to specific audiences, contextually relevant, and in real time. Just as programmatic advertising revolutionized media planning, programmatic loyalty is transforming customer retention.  Instead of fixed point systems and manual campaigns, Programmatic Loyalty manages every customer interaction in a data-driven and personalized way.<\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Customer Retention and Loyalty in Practice\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Customer Retention and Loyalty in Practice \u2013 PRODATA implements end-to-end programs of this kind.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">How does Programmatic Loyalty work?<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic loyalty platforms use real-time customer data\u2014such as purchasing behavior, browsing history, and location data\u2014to present each customer with the optimal incentive at any given moment. Machine-learning algorithms identify patterns and dynamically adjust rewards.  A customer who rarely makes purchases receives a reactivation bonus. A loyal, frequent buyer receives an exclusive status reward. Prodata implements this logic without the need for time-consuming manual configuration.  <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty vs. Traditional Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Traditional loyalty programs follow rigid rules: Spend X euros, earn Y points. Programmatic loyalty is flexible. The reward amount, the timing of delivery, and the communication channel are calculated individually for each customer. This increases the relevance of every touchpoint and significantly boosts the redemption rate. Prodata combines the best of both worlds: a stable rule-based architecture as a foundation, with programmatic optimization layers on top.    <\/p>\n\n<h2 class=\"wp-block-heading\">Data Foundation of Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty requires a broad and deep data foundation. First-party data from the loyalty program itself is at the core. This is supplemented by transactional data from the POS system, browsing data from the online store, email interaction data, and, where applicable, external data sources. The more relevant data points are available, the more precisely the system can optimize. Prodata offers comprehensive data integration APIs for all common systems.    <\/p>\n\n<h2 class=\"wp-block-heading\">Use Cases for Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Typical use cases: Dynamic bonus point multipliers that are automatically triggered when a customer is at risk of churning. Personalized reward offers based on product preference history. Automatic status upgrade offers when a customer is about to reach the next tier. Real-time offers when a customer visits a specific product category. Birthday and anniversary bonuses sent exactly 3 days before the date.    <\/p>\n\n<h2 class=\"wp-block-heading\">AI and Machine Learning in Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern programmatic loyalty systems use machine learning to automate reward optimization. Predictive models calculate the probability of a next purchase, the probability of churn, and the expected lifetime value. These forecasts automatically determine which incentives are offered to a customer. Prodata continuously refines these AI components and makes them accessible to customers without data science resources.   <\/p>\n\n<h2 class=\"wp-block-heading\">Integration and Implementation<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty can be introduced in stages. Phase 1 involves data integration and the creation of a unified customer view. Phase 2 involves the implementation of basic rules and communication automation. Phase 3 involves the activation of the programmatic optimization layer. Prodata supports all three phases and ensures that each phase delivers measurable added value before the next one begins.    <\/p>\n\n<h2 class=\"wp-block-heading\">ROI of Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Studies show that programmatic loyalty approaches can increase redemption rates by 30 to 60 percent. At the same time, program costs decrease because incentives are targeted more precisely. Less wastage and higher engagement result in a significantly improved ROI compared to traditional loyalty programs. Prodata customers typically reach the break-even point after 9 to 15 months.   <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Programmatic Loyalty<\/h2>\n\n<h2 class=\"wp-block-heading\">Get started with Programmatic Loyalty today<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata is your partner for smart loyalty management. Programmatic precision. Maximum customer loyalty. Predictable ROI. Contact us for an initial consultation.    <\/p>\n\n<h2 class=\"wp-block-heading\">Requirements for Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty requires three basic prerequisites: First, a sufficient database of at least several thousand active loyalty members with transaction histories. Second, a technological platform that supports real-time signal processing and both rule-based and algorithmic control. Third, a clear strategic framework that defines which goals are to be optimized. Prodata provides the platform and strategic frameworks and assists in building the database.   <\/p>\n\n<h2 class=\"wp-block-heading\">Practical implementation in small steps<\/h2>\n\n<p class=\"wp-block-paragraph\">Getting started with programmatic loyalty doesn&#8217;t have to be complicated. A sensible first step is to automate three to five simple rules: a reactivation bonus after 90 days of inactivity, a birthday bonus three days before the birthday, and a status upgrade offer when a member has reached 80 percent of the next status level. These three automations alone can increase the activation rate by 15 to 25 percent. Prodata makes these entry-level automations configurable without any IT effort.   <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty in an Omnichannel Context<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty is most effective when implemented across all channels. A customer who abandons a shopping cart receives a bonus notification via push notification. A purchase at a store immediately triggers a personalized email. A visit to a product category online triggers an offer for related products. Prodata connects all channels in a unified loyalty database, enabling true omnichannel programmatic loyalty.    <\/p>\n\n<h2 class=\"wp-block-heading\">Data Protection and Compliance in Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty processes a large amount of customer data and must strictly comply with the GDPR. All data processing must be based on consent or legitimate interests. Personalization must not have a discriminatory effect. And customers must know at all times what data is being processed and for what purpose. Prodata is fully GDPR-compliant and offers a data protection framework specifically tailored to loyalty programs.    <\/p>\n\n<h2 class=\"wp-block-heading\">Measuring the Success of Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">The impact of programmatic loyalty must be carefully measured. Control group tests show the actual uplift compared to no intervention. A\/B tests optimize individual messages and incentive levels. Long-term KPIs such as customer lifetime value and retention rate demonstrate the strategic value. Prodata offers integrated testing functionality and reporting that covers all relevant success metrics.    <\/p>\n\n<h2 class=\"wp-block-heading\">Prodata and Programmatic Loyalty: The Benefits<\/h2>\n\n<p class=\"wp-block-paragraph\">With prodata, you get a ready-to-use programmatic loyalty infrastructure that you can start using right away. No data science resources required. No complex IT integration. No lengthy implementation project. Prodata gets your programmatic loyalty up and running and works with you to optimize it. Contact us for an initial consultation.     <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty and Personalization<\/h2>\n\n<p class=\"wp-block-paragraph\">Personalization is at the heart of Programmatic Loyalty. Every customer receives exactly the right message at the right time through their preferred channel. Prodata algorithms analyze individual communication behavior and automatically adjust the frequency, format, and content. Customers who prefer to open emails receive emails. Customers who prefer push notifications receive push notifications. This significantly increases open rates.     <\/p>\n\n<h2 class=\"wp-block-heading\">Gamification in Programmatic Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Gamification elements such as challenges, streaks, and badges can be implemented programmatically to encourage specific behaviors. A customer who hasn\u2019t made a purchase in three weeks receives a challenge for a bonus multiplier. A customer who is in danger of losing their streak receives a reminder. Prodata implements these gamified mechanics as configurable rules without any programming effort.   <\/p>\n\n<h2 class=\"wp-block-heading\">Scalability of the programmatic loyalty approach<\/h2>\n\n<p class=\"wp-block-paragraph\">A major advantage of Programmatic Loyalty is its scalability. The algorithms work just as well for 1,000 members as they do for 1,000,000. As the database grows, the models actually become even more precise. Prodata customers often start with small programs and, with Prodata\u2019s support, scale up to significantly larger member bases without having to switch platforms or undergo time-consuming reimplementations.   <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty: Summary<\/h2>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty is the future of customer retention. It\u2019s data-driven, personalized, automated, and scalable. Companies that invest in Programmatic Loyalty now are building a competitive advantage that\u2019s hard to replicate. Prodata makes it easy to get started and ensures the results are measurable. Contact us for a no-obligation initial consultation.    <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty and Omnichannel Integration<\/h2>\n\n<p class=\"wp-block-paragraph\">Integrating Programmatic Loyalty into an omnichannel strategy requires a unified view of the customer across all channels. Prodata connects online stores, brick-and-mortar retail, apps, and all other touchpoints in a central loyalty database. This ensures that every member receives consistent and relevant communications, regardless of the channel they use. This creates a seamless customer experience that fosters loyalty.   <\/p>\n\n<p class=\"wp-block-paragraph\">In a highly competitive market, companies that use Programmatic Loyalty have a clear advantage over their competitors. They can respond more proactively to the risk of customer churn, offer more targeted incentives, and thereby maximize their marketing ROI. Prodata is your partner for getting started with Programmatic Loyalty. Contact us.   <\/p>\n\n<h2 class=\"wp-block-heading\">Programmatic Loyalty and Customer Retention Costs<\/h2>\n\n<p class=\"wp-block-paragraph\">A common misconception is that programmatic loyalty is more expensive than traditional loyalty programs. In fact, the total costs are often lower because incentives are targeted more precisely and wastage is minimized. A blanket bonus offered to all members costs more than a targeted reactivation bonus offered only to customers who are actually at risk of churning. Prodata customers regularly report cost reductions in their rewards budget while simultaneously achieving greater effectiveness.   <\/p>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty is the next evolution of traditional customer loyalty. Companies that make the switch now will secure a competitive edge that grows over time. The data set is expanding. The algorithms are becoming more precise. And customer loyalty continues to strengthen. Prodata makes it easy to get started. Contact us now.      <\/p>\n\n<p class=\"wp-block-paragraph\">Implementing Programmatic Loyalty with prodata typically takes four to eight weeks. During this time, data interfaces are set up, rules are configured, and the first campaigns are planned. Afterward, the system runs largely automatically and continues to optimize itself with each data point enrichment. Prodata guides you through the entire implementation process and remains available as a long-term partner afterward. Contact us now to schedule your initial consultation.    <\/p>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty marks the shift from reactive to proactive loyalty management. Instead of waiting for customers to leave, the system takes action in advance. Instead of offering generic rewards, it provides targeted incentives. Prodata makes Programmatic Loyalty accessible and affordable. Contact us for an initial consultation and learn how Programmatic Loyalty can help your business grow.    <\/p>\n\n<p class=\"wp-block-paragraph\">With prodata, getting started with Programmatic Loyalty is easy and affordable. The platform handles the algorithmic work while you focus on strategy. Contact us for a no-obligation initial consultation. We\u2019ll show you exactly how Programmatic Loyalty works in your specific context.   <\/p>\n\n<p class=\"wp-block-paragraph\">Programmatic Loyalty with prodata. Precise. Automated. Profitable. Contact us today and start your transformation to intelligent loyalty management.    <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata makes Programmatic Loyalty the standard in your company. The investment pays for itself quickly. Schedule a consultation now and get started.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get started today with Programmatic Loyalty by prodata. Smarter than traditional programs. measurably more efficient. Contact us for a no-obligation initial consultation.   <\/p>\n\n\n\n\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Want to dive deeper into programmatic loyalty? The 18-page PRODATA Loyalty Compendium provides a complete guide to building an effective loyalty program\u2014from strategy and metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Programmatic Loyalty<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is Programmatic Loyalty?<\/p><div class=\"schema-faq-answer\"><p>Programmatic Loyalty refers to the use of automation and algorithmic technologies to deliver loyalty initiatives in a way that is targeted to specific audiences, contextually relevant, and in real time. Just as programmatic advertising revolutionized media planning, programmatic loyalty is transforming customer retention. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Programmatic Loyalty \u2013 What Matters Most?<\/p><div class=\"schema-faq-answer\"><p>Programmatic loyalty platforms use real-time customer data\u2014such as purchasing behavior, browsing history, and location data\u2014to present each customer with the optimal incentive at any given moment. Machine-learning algorithms identify patterns and dynamically adjust rewards. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as Your Partner for Programmatic Loyalty?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of programmatic loyalty, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for Programmatic Loyalty<\/h2><p>As a specialized full-service provider of programmatic loyalty solutions, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-im-energiemarkt\/\">Customer Retention in the Energy Market: Strengthening Contract Loyalty,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-in-der-telekommunikation-churn-gezielt-senken\/\">Customer Loyalty in Telecommunications: Targeted Churn Reduction\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-incentives-for-the-automotive-industry\/\">Loyalty &#038; Incentives for the Automotive Industry<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-logistics-fulfillment-for-bonus-and-loyalty-programs\/\">Rewards Logistics &#038; Fulfillment for Bonus and\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/how-much-does-a-loyalty-program-cost-and-how-long-does-it-take-to-implement\/\">How much does a loyalty system cost\u2014and how long does it take\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">Loyalty &#038; CRM Integration: Salesforce, SAP, and Others\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gastronomy-loyalty-customer-retention-in-system-catering\/\">Restaurant Loyalty: Customer Retention in the\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tourism-travel-agencies-loyalty-programs-for-the-travel-industry\/\">Tourism &#038; Travel Agencies: Loyalty Programs for the\u2026<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist Programmatic Loyalty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Programmatic Loyalty bezeichnet den Einsatz von Automatisierungs- und Algorithmus-Technologien um Loyalty-Ma\u00dfnahmen zielgruppengenau, kontextrelevant und in Echtzeit auszuspielen. Aehnlich wie Programmatic Advertising die Mediaplanung revolutioniert hat veraendert Programmatic Loyalty die Kundenbindung.\"}},{\"@type\":\"Question\",\"name\":\"Programmatic Loyalty \u2013 worauf kommt es an?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Programmatic-Loyalty-Plattformen nutzen Echtzeit-Kundendaten wie Kaufverhalten, Browsing-History und Standortdaten um jedem Kunden in jedem Moment den optimalen Anreiz zu praesentieren. Machine-Learning-Algorithmen erkennen Muster und passen Rewards dynamisch an.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Programmatic Loyalty?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Programmatic Loyalty seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Programmatic Loyalty\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply Programmatic Loyalty refers to the use of automation and algorithmic technologies to deliver loyalty initiatives in a way that is targeted to specific audiences, contextually relevant, and in real time. Just as programmatic advertising revolutionized media planning, programmatic loyalty is transforming customer retention. At a Glance Programmatic Loyalty: Definition How does Programmatic Loyalty [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13909","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Programmatic Loyalty? | PRODATA<\/title>\n<meta name=\"description\" content=\"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Programmatic Loyalty? | PRODATA\" \/>\n<meta property=\"og:description\" content=\"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-14T00:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T11:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"What is Programmatic Loyalty?\",\"datePublished\":\"2026-06-14T00:27:33+00:00\",\"dateModified\":\"2026-07-16T11:40:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/\"},\"wordCount\":2266,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/\",\"name\":\"What Is Programmatic Loyalty? | PRODATA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"datePublished\":\"2026-06-14T00:27:33+00:00\",\"dateModified\":\"2026-07-16T11:40:57+00:00\",\"description\":\"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/what-is-programmatic-loyalty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Programmatic Loyalty?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/prodata-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-565537\\\/\",\"https:\\\/\\\/omr.com\\\/en\\\/reviews\\\/product\\\/prodata-loyalty-solutions\",\"https:\\\/\\\/www.capterra.com.de\\\/software\\\/1010954\\\/proloyalty\",\"https:\\\/\\\/www.getapp.com\\\/customer-management-software\\\/a\\\/prodata\\\/\",\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\\\/\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentivierung\",\"Pr\u00e4mienprogramme\",\"Pr\u00e4mienlogistik\",\"Channel-Loyalty \\\/ H\u00e4ndlerbindung\",\"Mitarbeiterbindung (B2E)\",\"CRM-Integration\",\"First-Party-Daten\",\"Customer Lifetime Value\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"},{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Place\",\"name\":\"Europa\"},{\"@type\":\"Place\",\"name\":\"weltweit\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Programmatic Loyalty? | PRODATA","description":"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"What Is Programmatic Loyalty? | PRODATA","og_description":"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-06-14T00:27:33+00:00","article_modified_time":"2026-07-16T11:40:57+00:00","og_image":[{"url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","type":"","width":"","height":""}],"author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"What is Programmatic Loyalty?","datePublished":"2026-06-14T00:27:33+00:00","dateModified":"2026-07-16T11:40:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/"},"wordCount":2266,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/","name":"What Is Programmatic Loyalty? | PRODATA","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","datePublished":"2026-06-14T00:27:33+00:00","dateModified":"2026-07-16T11:40:57+00:00","description":"Programmatic Loyalty Explained: Data-Driven, Automated Customer Loyalty in Real Time. Definition, How It Works.","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#primaryimage","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-programmatic-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/"},{"@type":"ListItem","position":2,"name":"What is Programmatic Loyalty?"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/de.linkedin.com\/company\/prodata-gmbh","https:\/\/www.provenexpert.com\/de-de\/prodata-gmbh\/","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/","https:\/\/omr.com\/en\/reviews\/product\/prodata-loyalty-solutions","https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty","https:\/\/www.getapp.com\/customer-management-software\/a\/prodata\/","https:\/\/www.facebook.com\/prodatagmbh\/"],"knowsAbout":["Loyalty-Programme","Kundenbindung","Incentivierung","Pr\u00e4mienprogramme","Pr\u00e4mienlogistik","Channel-Loyalty \/ H\u00e4ndlerbindung","Mitarbeiterbindung (B2E)","CRM-Integration","First-Party-Daten","Customer Lifetime Value"],"areaServed":[{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"},{"@type":"Country","name":"Schweiz"},{"@type":"Place","name":"Europa"},{"@type":"Place","name":"weltweit"}]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=13909"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13909\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=13909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=13909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=13909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}