{"id":13901,"date":"2026-06-14T02:26:44","date_gmt":"2026-06-14T00:26:44","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-a-loyalty-manager\/"},"modified":"2026-07-16T13:40:57","modified_gmt":"2026-07-16T11:40:57","slug":"what-is-a-loyalty-manager","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-a-loyalty-manager\/","title":{"rendered":"What is a loyalty manager?"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">What is a loyalty manager?<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Responsibilities, Skills, and Career Paths in Loyalty Management.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>A loyalty manager is the professional within a company who is responsible for the design, implementation, and management of customer loyalty programs. The role combines strategic thinking, analytical skills, and operational excellence. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Loyalty Manager: Definition and Role<\/strong><\/li><li><strong>Responsibilities of a Loyalty Manager<\/strong> \u2013 The responsibilities are diverse: developing a loyalty strategy based on market and customer data<\/li><li><strong>Skills and Qualifications<\/strong><\/li><li><strong>Loyalty Manager Career Path<\/strong> \u2013 People often start out as Junior Loyalty Managers or CRM Managers<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager: Definition and Role<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty manager is the professional within a company who is responsible for the design, implementation, and management of customer loyalty programs. The role combines strategic thinking, analytical skills, and operational excellence.  Loyalty managers operate at the intersection of marketing, sales, IT, and customer experience, and have a direct impact on the company&#8217;s success.<\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Customer Retention and Loyalty in Practice\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Customer Retention and Loyalty in Practice \u2013 PRODATA implements end-to-end programs of this kind.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Responsibilities of a Loyalty Manager<\/h2>\n\n<p class=\"wp-block-paragraph\">The responsibilities are diverse: Developing the loyalty strategy based on market and customer data. Designing and refining the rewards program. Managing the loyalty platform and its technical service providers. Analyzing program KPIs and identifying optimization measures. Collaborating with Marketing on loyalty-based campaigns. Taking responsibility for the budget and ROI of the entire program.     <\/p>\n\n<h2 class=\"wp-block-heading\">Skills and Qualifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Successful loyalty managers possess the following skills: analytical thinking and an understanding of data analysis. Experience with CRM systems and marketing automation. Strong communication skills for cross-departmental coordination. Understanding of customer psychology and motivation theory. Project management skills for managing complex programs. Business acumen for budget management and ROI calculation.     <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager in the Career Path<\/h2>\n\n<p class=\"wp-block-paragraph\">People often start out as junior loyalty managers or CRM managers. As they gain experience, they develop into specialized loyalty professionals who take on senior or lead roles. Large companies have dedicated loyalty departments with several employees. In small and medium-sized businesses (SMEs), the loyalty manager is often a single person who is responsible for the entire program.   <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager vs. CRM Manager<\/h2>\n\n<p class=\"wp-block-paragraph\">Although there is some overlap, the two roles are distinct. The CRM manager focuses on the technical management of the customer database and communication processes. The loyalty manager focuses on the strategic design of loyalty programs and incentive structures. In many companies, both roles are filled by a single person; in larger organizations, they are filled by different individuals.   <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager KPIs<\/h2>\n\n<p class=\"wp-block-paragraph\">Key metrics: Active program participants over time. Reward redemption rate. Retention rate of loyalty members vs. non-members. Average customer lifetime value. Repurchase rate and purchase frequency. ROI of the loyalty program relative to program costs. Prodata provides all of these KPIs in the integrated dashboard.      <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager and Technology Selection<\/h2>\n\n<p class=\"wp-block-paragraph\">An important aspect of the role is selecting and managing loyalty technology. RFP processes, platform comparisons, and implementation support are all part of the job responsibilities.  Prodata supports loyalty managers throughout this process and provides comprehensive documentation, onboarding, and ongoing support. This allows loyalty managers to focus on strategic work rather than troubleshooting technical issues. <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Loyalty Manager<\/h2>\n\n<h2 class=\"wp-block-heading\">Prodata Supports Loyalty Managers<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty managers who work with prodata benefit from an intuitive platform, comprehensive analytics tools, and an experienced support team. We\u2019ll turn your loyalty manager into an expert. Contact us now.  <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Managers in Practice: A Day in the Life<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty manager\u2019s daily work routine is varied. In the morning: Checking the dashboard for current program KPIs. Mid-morning: Meeting with Marketing to plan the next campaign. At noon: Analyzing a campaign evaluation from the previous week. In the afternoon: Coordinating with IT on platform development. In the late afternoon: Preparing the monthly loyalty report for senior management. Prodata customers report that the Prodata dashboard significantly simplifies these tasks.      <\/p>\n\n<h2 class=\"wp-block-heading\">Common Challenges in Loyalty Management<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty managers face specific challenges. Justifying the budget: The ROI of loyalty programs isn\u2019t always easy to communicate. Cross-departmental coordination: Loyalty involves marketing, IT, sales, and customer service all at the same time. Technology selection: Choosing the right platform is complex. Prodata supports loyalty managers in addressing all these challenges through clear ROI calculations, seamless integrations, and a dedicated Customer Success Manager.    <\/p>\n\n<h2 class=\"wp-block-heading\">Tools for Loyalty Managers<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern loyalty managers rely on specialized tools: a loyalty platform for program administration and member management; a CRM for a comprehensive view of customers. A marketing automation platform for automated communication. An analytics dashboard for KPI monitoring. And a reporting tool for communication with senior management. Prodata integrates the loyalty platform, analytics, and reporting into a single solution, thereby significantly reducing tool overhead.     <\/p>\n\n<h2 class=\"wp-block-heading\">Professional Development for Loyalty Managers<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty management is a relatively new discipline with a growing range of professional development opportunities. The Loyalty Academy offers international certification programs. The CRM Institute Germany offers in-person and online courses. Relevant professional literature, such as the Handbook of Loyalty Management, facilitates self-study. Prodata customers also benefit from regular webinars and best-practice workshops that Prodata offers to its customer community.    <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Managers as Sparring Partners for Executive Management<\/h2>\n\n<p class=\"wp-block-paragraph\">Outstanding loyalty managers are not only operational program managers but also strategic advisors to senior management on all matters related to customer loyalty. They provide data-driven perspectives when decisions regarding customer segmentation, pricing, or new products are on the table. Their insights from the loyalty program are often the best early warning signs of customer satisfaction issues. Prodata helps loyalty managers fulfill this strategic role by automatically generating business-relevant insights through its platform.   <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Loyalty Manager<\/h2>\n\n<p class=\"wp-block-paragraph\">What is the salary of a loyalty manager in Germany? Entry-level professionals typically earn between 38,000 and 48,000 euros gross. Experienced loyalty managers with program management responsibilities earn between 55,000 and 80,000 euros. Lead positions in large corporations may pay even more. Is there a professional association for loyalty managers? There is no dedicated association in Germany. Internationally, the Loyalty Academy is the primary point of contact.      <\/p>\n\n<h2 class=\"wp-block-heading\">Prodata: A Partner for Loyalty Managers<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty managers who work with prodata have a reliable partner that provides the technology and contributes strategic expertise. Prodata customers benefit from an intuitive platform, clear KPI dashboards, and an experienced support team specializing in loyalty programs. Join the prodata community of successful loyalty managers. Schedule a consultation now.   <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager and Data Protection<\/h2>\n\n<p class=\"wp-block-paragraph\">Data protection is a key issue for loyalty managers in Germany and Europe. GDPR-compliant consent management, transparent data storage, and the right to data erasure affect every aspect of a loyalty program. Prodata is fully GDPR-compliant and supports loyalty managers with ready-made data protection policies and a data protection manual specifically tailored to loyalty programs.  <\/p>\n\n<h2 class=\"wp-block-heading\">Reporting and Communication for Loyalty Managers<\/h2>\n\n<p class=\"wp-block-paragraph\">An important part of the loyalty manager\u2019s job is communicating the program\u2019s value internally. Regular reports to senior management and the executive board must clearly and comprehensibly demonstrate the ROI. Prodata offers pre-built management dashboards and export functions for presentations that support loyalty managers in this task. This enables them to speak the language of senior management and secure budgets for the program.   <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty managers and external service providers<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty managers often serve as the point of contact with external service providers. Loyalty platform providers, rewards fulfillment partners, marketing agencies, and analytics service providers all need to be coordinated. Prodata reduces the number of these interfaces with an all-in-one platform and provides a dedicated account manager as the central point of contact for all inquiries.  <\/p>\n\n<h2 class=\"wp-block-heading\">The Future of Loyalty Management<\/h2>\n\n<p class=\"wp-block-paragraph\">The role of the loyalty manager is evolving. AI and machine learning are increasingly automating operational tasks, allowing loyalty managers to focus on strategic issues. Data analysis and the ability to derive insights are becoming more important. At the same time, the demands for cross-channel management and international program management are growing. Prodata continuously invests in AI-powered features, keeping loyalty managers at the cutting edge of what\u2019s possible.    <\/p>\n\n<h2 class=\"wp-block-heading\">Get started as a loyalty manager with prodata today<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata makes loyalty management efficient and effective. With the right platform and the right partner, loyalty managers can achieve real strategic impact. Contact us to discuss how Prodata can help you.  <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Managers as Drivers of Innovation<\/h2>\n\n<p class=\"wp-block-paragraph\">The most innovative loyalty programs are created by loyalty managers who challenge the status quo. They introduce new ideas\u2014such as gamified mechanics, community elements, or co-branding partnerships\u2014and systematically test them. Prodata offers the technological flexibility to quickly prototype and test such innovations without the need for time-consuming development work.  <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Manager and Customer Co-Creation<\/h2>\n\n<p class=\"wp-block-paragraph\">Leading loyalty managers involve their top members in program development. Customer advisory boards, member surveys, and beta tester groups provide insights that no algorithm can replace. Prodata offers survey tools and community features that make this co-creation process easy. The result is programs that meet members\u2019 real needs and therefore achieve high activation rates.   <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Loyalty managers as a driver of growth<\/h2>\n\n<p class=\"wp-block-paragraph\">A professional loyalty manager can significantly impact a company\u2019s growth momentum. Higher retention rates, larger average order values, and more referrals are the direct results of a well-managed loyalty program. Prodata provides loyalty managers with the platform they need to achieve these results. Schedule a consultation now.   <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Managers and Competitive Differentiation<\/h2>\n\n<p class=\"wp-block-paragraph\">In saturated markets, an outstanding loyalty program is a key differentiator. Customers choosing between two similar offers will prefer the provider with the more attractive rewards program. Loyalty managers who incorporate this differentiating factor into their program design create real competitive advantages. Prodata helps loyalty managers develop programs that clearly stand out from the competition.   <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata makes loyalty management measurable, scalable, and strategically valuable. Join the Prodata community. Request a consultation now.  <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Managers and Their Contribution to Business Success<\/h2>\n\n<p class=\"wp-block-paragraph\">A loyalty manager\u2019s contribution to a company\u2019s success can be directly measured. Higher retention rates, greater lifetime value, more referrals, and lower acquisition costs through organic growth driven by existing customers are the direct results of effective loyalty efforts. Prodata makes these results visible and measurable. Schedule your initial consultation now and discover how Prodata can take your loyalty efforts to the next level.   <\/p>\n\n<p class=\"wp-block-paragraph\">Loyalty managers who work with clear data make better decisions. Prodata provides the data foundation that loyalty managers need to continuously optimize programs and demonstrate their contribution to the company\u2019s success. Contact us and discover how Prodata can strengthen your loyalty efforts in the long term.  <\/p>\n\n<p class=\"wp-block-paragraph\">Prodata gives loyalty managers the tools they need to manage programs, measure results, and win over senior management. Schedule your no-obligation initial consultation now and discover how Prodata can take your loyalty efforts to the next level. We look forward to speaking with you.  <\/p>\n\n<p class=\"wp-block-paragraph\">A strong loyalty manager needs a strong platform. Prodata delivers both: the technological foundation and the strategic expertise. Contact us to learn more. We\u2019ll help you maximize the value of your customer base.   <\/p>\n\n<p class=\"wp-block-paragraph\">Loyalty managers who rely on prodata achieve measurably better results. Contact us now for a no-obligation consultation. <\/p>\n\n<p class=\"wp-block-paragraph\">Loyalty management with prodata is the direct path to a loyal and profitable customer base. Get started now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prodata. Loyalty managers achieve the best results with us. Schedule an initial consultation now, and let\u2019s work together to take your loyalty strategy to the next level.  <\/p>\n\n\n\n\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Want to dive deeper into loyalty management? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Loyalty Management<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is a loyalty manager?<\/p><div class=\"schema-faq-answer\"><p>A loyalty manager is the professional within a company who is responsible for the design, implementation, and management of customer loyalty programs. The role combines strategic thinking, analytical skills, and operational excellence. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Loyalty Management \u2013 What Matters Most?<\/p><div class=\"schema-faq-answer\"><p>An important aspect of the role is selecting and managing loyalty technology. RFP processes, platform comparisons, and implementation support are all part of the job responsibilities. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as Your Loyalty Management Partner?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of loyalty management, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for Loyalty Management<\/h2><p>As a specialized full-service provider of loyalty management services, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-im-energiemarkt\/\">Customer Retention in the Energy Market: Strengthening Contract Loyalty,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-in-der-telekommunikation-churn-gezielt-senken\/\">Customer Loyalty in Telecommunications: Targeted Churn Reduction\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-incentives-for-the-automotive-industry\/\">Loyalty &#038; Incentives for the Automotive Industry<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-logistics-fulfillment-for-bonus-and-loyalty-programs\/\">Rewards Logistics &#038; Fulfillment for Bonus and\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/how-much-does-a-loyalty-program-cost-and-how-long-does-it-take-to-implement\/\">How much does a loyalty system cost\u2014and how long does it take\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-crm-integration-connecting-salesforce-sap-and-others-correctly\/\">Loyalty &#038; CRM Integration: Salesforce, SAP, and Others\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tourism-travel-agencies-loyalty-programs-for-the-travel-industry\/\">Tourism &#038; Travel Agencies: Loyalty Programs for the\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/franchise-businesses-roll-out-loyalty-programs-across-the-entire-system\/\">Franchise Companies: System-Wide Loyalty Programs\u2026<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist ein Loyalty-Manager?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein Loyalty-Manager ist die Fachkraft die innerhalb eines Unternehmens f\u00fcr die Konzeption, Implementierung und Steuerung von Kundenbindungsprogrammen verantwortlich ist. 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The role combines strategic thinking, analytical skills, and operational excellence. At a Glance Loyalty Manager: Definition and Role Responsibilities of a Loyalty Manager \u2013 The responsibilities are diverse: developing a loyalty [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13901","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Loyalty Manager? | PRODATA<\/title>\n<meta name=\"description\" content=\"What Is a Loyalty Manager? 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