{"id":13899,"date":"2026-06-14T02:23:42","date_gmt":"2026-06-14T00:23:42","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/what-is-retention-marketing\/"},"modified":"2026-07-16T13:40:58","modified_gmt":"2026-07-16T11:40:58","slug":"what-is-retention-marketing","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-retention-marketing\/","title":{"rendered":"What is retention marketing?"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">What is retention marketing?<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">Definition, strategies, and measures for retaining customers over the long term.<\/p>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>Retention marketing refers to all marketing activities aimed at retaining existing customers and maximizing their lifetime value. In contrast to acquisition marketing, which is designed to attract new customers, retention marketing focuses on nurturing and strengthening existing customer relationships. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Retention Marketing: Definition<\/strong><\/li><li><strong>Why Retention Marketing Is Economically Attractive<\/strong> \u2013 The Cost-Effectiveness of Retention Marketing Is Often Underestimated<\/li><li><strong>Key Elements of Retention Marketing<\/strong> \u2013 Successful retention marketing is based on several pillars<\/li><li><strong>Retention Marketing vs. Customer Loyalty<\/strong> \u2013 Retention marketing and customer loyalty are related but distinct concepts<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Retention Marketing: Definition<\/h2>\n\n<p class=\"wp-block-paragraph\">Retention marketing refers to all marketing activities aimed at retaining existing customers and maximizing their lifetime value. In contrast to acquisition marketing, which is designed to attract new customers, retention marketing focuses on nurturing and strengthening existing customer relationships.  At a time when customer acquisition costs are rising, retention marketing is often the more effective strategy for profitable growth.<\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Customer Retention and Loyalty in Practice\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Customer Retention and Loyalty in Practice \u2013 PRODATA implements end-to-end programs of this kind.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Why Retention Marketing Is Economically Attractive<\/h2>\n\n<p class=\"wp-block-paragraph\">The cost-effectiveness of retention marketing is often underestimated. Depending on the industry, acquiring a new customer costs five to seven times more than retaining an existing one.  At the same time, existing customers shop more frequently, have higher average order values, and recommend the company more often. A five-percentage-point increase in the customer retention rate can boost total profit by 25 to 95 percent. This makes retention marketing one of the most profitable marketing disciplines.  <\/p>\n\n<h2 class=\"wp-block-heading\">Key Elements of Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Successful retention marketing is based on several pillars. First, personalization: communication tailored to the individual customer. Second, proactive support: reaching out before the customer has a problem or before they leave. Third, reward systems: loyalty programs that actively reward loyalty. Fourth, excellent service: the best retention channel is an outstanding customer experience. Fifth, regular communication: customers who aren\u2019t contacted will forget the brand.     <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing vs. Customer Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Retention marketing and customer loyalty are related but distinct concepts. Retention marketing describes the measures and activities. Customer loyalty describes the state of customer commitment. Retention marketing generates customer loyalty. A customer who keeps coming back thanks to retention measures develops genuine loyalty over time. Loyalty programs are the central tool of retention marketing.     <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Programs as a Customer Retention Tool<\/h2>\n\n<p class=\"wp-block-paragraph\">Loyalty programs are the most effective retention marketing tool. They create switching costs through accumulated points, provide incentives for customers to return regularly, generate data for personalized communication, and enable the proactive reactivation of inactive customers. Prodata customers consistently report that their loyalty programs are the most important drivers of their retention KPIs.  <\/p>\n\n<h2 class=\"wp-block-heading\">Churn Prevention as Part of Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Churn prevention is the proactive aspect of retention marketing. Instead of waiting until a customer has churned, signs of churn are identified early on and addressed with targeted measures. Inactivity, a decline in purchase frequency, or a lack of redemptions are typical early warning signs. Prodata automatically detects these patterns and can trigger automated reactivation flows.   <\/p>\n\n<h2 class=\"wp-block-heading\">Personalization in Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Personalization is the key driver of retention marketing. Generic mass emails hardly reach existing customers anymore. What works are relevant, personalized messages: birthday offers, reminders about points about to expire, recommendations based on purchase history, and reactivation offers for customers\u2019 favorite product categories. Prodata automatically generates this personalization based on stored purchase data.   <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing Metrics<\/h2>\n\n<p class=\"wp-block-paragraph\">Key KPIs: Retention rate shows the percentage of customers retained. Churn rate shows the percentage of customers lost. Repeat purchase rate shows how many customers make more than one purchase. Customer lifetime value shows the total value of a customer over the entire duration of the relationship. Net Promoter Score indicates the likelihood of recommendation. Prodata calculates all of these KPIs in the integrated dashboard.     <\/p>\n\n<h2 class=\"wp-block-heading\">An Overview of Retention Marketing Strategies<\/h2>\n\n<p class=\"wp-block-paragraph\">Specific measures: Email nurturing programs for existing customers. Loyalty program with points, rewards, and status tiers. Win-back campaigns for inactive customers. Personalized product recommendations. Exclusive offers for regular customers. Birthday bonuses and anniversary offers. Customer satisfaction surveys with follow-up communication. Prodata supports all of these measures through automation and personalization.       <\/p>\n\n<h2 class=\"wp-block-heading\">FAQ: Retention Marketing<\/h2>\n\n<h2 class=\"wp-block-heading\">Retention Marketing with prodata<\/h2>\n\n<p class=\"wp-block-paragraph\">Prodata provides the technological foundation for professional retention marketing: loyalty programs, churn prevention, personalization, and automated communication. Contact us to schedule an initial consultation. <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing Technology Stack<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern retention marketing requires a robust technological foundation. At its core is a CRM system that tracks all customer interactions. It is complemented by a marketing automation platform for automated communication. A loyalty system creates incentives for customers to return. And an analytics platform measures the effectiveness of all measures. Prodata provides a loyalty system and analytics that are natively integrated and connects via API to the leading CRM platforms.     <\/p>\n\n<h2 class=\"wp-block-heading\">Customer Retention Strategies by Customer Segment<\/h2>\n\n<p class=\"wp-block-paragraph\">Not all customers require the same retention strategy. High-value customers deserve personalized attention and exclusive offers. Occasional customers benefit from low-barrier incentives to increase their purchase frequency. Inactive customers need reactivation campaigns with attractive introductory offers. Prodata automatically segments your customer base and enables segment-specific retention measures without any manual effort.    <\/p>\n\n<h2 class=\"wp-block-heading\">Loyalty Programs as the Core of Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">The loyalty program is the most effective retention tool. It incentivizes customers to return through accumulated points and achievable rewards. It builds an emotional connection through membership and status. It generates valuable data for personalized communication. And it enables proactive intervention when a member becomes inactive. Prodata loyalty programs have been shown to achieve higher retention rates than generic customer retention measures.     <\/p>\n\n<h2 class=\"wp-block-heading\">Churn Prevention: Identifying Churn Early<\/h2>\n\n<p class=\"wp-block-paragraph\">The best retention strategy is targeted churn prevention. Prodata algorithms detect churn signals such as purchase lulls, declining redemption rates, and a lack of email interactions. As soon as a customer score falls below a defined threshold, a reactivation flow is automatically triggered. This flow may include a bonus, a personalized offer, or a direct customer service message. Prodata customers report a 20 to 35 percent reduction in churn rates thanks to this mechanism.    <\/p>\n\n<h2 class=\"wp-block-heading\">Content Marketing for Customer Retention<\/h2>\n\n<p class=\"wp-block-paragraph\">Content is an underrated retention tool. Customers who regularly receive valuable content from a company remain active for longer and view the brand positively. Newsletters that offer real added value, exclusive how-to guides for program members, or a loyalty blog are concrete examples of such measures. Prodata helps design a content calendar that strengthens both retention and engagement.   <\/p>\n\n<h2 class=\"wp-block-heading\">Omnichannel Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Customers move across channels. Retention marketing must therefore be approached from an omnichannel perspective. A customer who buys online but redeems offline needs a consistent experience. Prodata provides a unified view of the customer across all channels and enables seamless retention measures regardless of whether the customer interacts via app, website, email, or in-store.   <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing Budgeting<\/h2>\n\n<p class=\"wp-block-paragraph\">How much should a company spend on retention marketing? As a rule of thumb, experts recommend 20 to 30 percent of the total marketing budget. For companies with high customer acquisition costs, this ratio may shift even further toward retention. Prodata helps with budget planning and developing business cases for retention investments.   <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing with prodata: Your Next Steps<\/h2>\n\n<p class=\"wp-block-paragraph\">Step 1: Assess your current retention KPIs. Step 2: Identify the key drivers of churn. Step 3: Design a loyalty program that addresses these drivers. Step 4: Launch and continuously optimize. Prodata guides you through all four steps. Contact us for a no-obligation initial consultation.     <\/p>\n\n<h2 class=\"wp-block-heading\">The Psychology Behind Retention Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Retention marketing draws on fundamental psychological principles. The endowment effect makes accumulated points and status valuable because customers weigh losses more heavily than gains of the same magnitude. The commitment principle states that customers who have committed to a program are more likely to stay with it. Reciprocity comes into play when customers receive rewards and feel obligated to give something back. Prodata deliberately uses these psychological levers in its program design.    <\/p>\n\n<p class=\"wp-block-paragraph\">The expectations of loyal customers differ significantly from those of new customers. Loyal customers expect better service, earlier access to new products, and personalized communication. Retention marketing systematically meets and exceeds these expectations. This fosters loyalty that goes far beyond rational price comparisons.   <\/p>\n\n<h2 class=\"wp-block-heading\">Retention Marketing for B2B Companies<\/h2>\n\n<p class=\"wp-block-paragraph\">Retention marketing isn\u2019t just relevant for B2C. In the B2B sector, retention strategies are often even more important because individual customer relationships represent larger revenues, and contract terminations have more serious consequences. Prodata offers specialized B2B loyalty mechanisms such as account-based loyalty, partner programs, and dedicated customer success structures.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retention Marketing and Customer Experience<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer experience and retention marketing are inextricably linked. An outstanding customer experience is the most powerful retention strategy there is. But CX alone is not enough. Prodata combines the best CX with structured loyalty mechanisms that give customers a concrete financial incentive to return. The combination of emotional loyalty fostered by CX and rational loyalty driven by rewards is maximally effective.    <\/p>\n\n<p class=\"wp-block-paragraph\">Retention marketing in e-commerce presents specific challenges. The next provider is just a click away. Price comparisons are easy. Barriers to switching are low. In this environment, loyalty programs are particularly effective because they create switching costs and strengthen emotional attachment to a brand. Prodata offers extensive e-commerce integrations and supports all major shopping cart platforms.     <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Retention Marketing for Small and Medium-Sized Businesses<\/h2>\n\n<p class=\"wp-block-paragraph\">Small and medium-sized businesses benefit particularly from retention marketing because they often operate in markets with a manageable customer base. Every loyal customer acquired is proportionally more valuable in this context. At the same time, marketing budgets are limited, which makes retention even more cost-effective than acquiring new customers. Prodata offers scalable solutions that can be tailored to the size and budget of each company.   <\/p>\n\n<p class=\"wp-block-paragraph\">Retention marketing isn\u2019t a one-time project\u2014it\u2019s an ongoing process. The best companies build a culture of retention where every department understands how it contributes to customer loyalty. Prodata is your long-term partner on this journey. Contact us.   <\/p>\n\n<p class=\"wp-block-paragraph\">The biggest mistakes in retention marketing are taking a reactive rather than a proactive approach, a lack of personalization, and insufficient data analysis. Prodata helps companies avoid these mistakes. With a clear data strategy, a personalized loyalty program, and automated retention workflows, Prodata\u2019s customers ensure that retention marketing delivers maximum value.  <\/p>\n\n<p class=\"wp-block-paragraph\">Retention marketing with prodata is the direct path to loyal customers and sustainable growth.<\/p>\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Want to dive deeper into retention marketing? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Retention Marketing<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What is retention marketing?<\/p><div class=\"schema-faq-answer\"><p>Retention marketing refers to all marketing activities aimed at retaining existing customers and maximizing their lifetime value. In contrast to acquisition marketing, which is designed to attract new customers, retention marketing focuses on nurturing and strengthening existing customer relationships. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Retention Marketing \u2013 What Matters Most?<\/p><div class=\"schema-faq-answer\"><p>The cost-effectiveness of retention marketing is often underestimated. Depending on the industry, acquiring a new customer costs five to seven times more than retaining an existing one. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as Your Retention Marketing Partner?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of retention marketing, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your Full-Service Partner for Retention Marketing<\/h2><p>As a specialized full-service provider of retention marketing services, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/subscription-box-loyalty-and-retention\/\">Subscription Box Loyalty and Retention<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-marketing-vertriebsleiter-entscheider-guide\/\">Customer Loyalty for Marketing &#038; Sales Managers: The\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-permission-marketing\/\">What Is Permission Marketing?<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/salesforce-marketing-cloud-loyalty-integration\/\">Salesforce Marketing Cloud Loyalty Integration<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-im-energiemarkt\/\">Customer Loyalty in the Energy Market: Strengthening Contract Loyalty,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kundenbindung-in-der-telekommunikation-churn-gezielt-senken\/\">Customer Loyalty in Telecommunications: Targeted Churn Reduction\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/tourism-travel-agencies-loyalty-programs-for-the-travel-industry\/\">Tourism &#038; Travel Agencies: Loyalty Programs for\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/franchise-businesses-roll-out-loyalty-programs-across-the-entire-system\/\">Franchise Companies: Implementing Loyalty Programs Across the Entire Network\u2026<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist Retention Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Retention Marketing bezeichnet alle Marketingma\u00dfnahmen die darauf abzielen bestehende Kunden zu halten und deren Lifetime Value zu maximieren. 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Einen neuen Kunden zu gewinnen kostet je nach Branche fuenf bis sieben Mal mehr als einen bestehenden Kunden zu halten.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Retention Marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Retention Marketing seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Retention Marketing\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply Retention marketing refers to all marketing activities aimed at retaining existing customers and maximizing their lifetime value. In contrast to acquisition marketing, which is designed to attract new customers, retention marketing focuses on nurturing and strengthening existing customer relationships. At a Glance Retention Marketing: Definition Why Retention Marketing Is Economically Attractive \u2013 The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13899","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Retention Marketing? | PRODATA<\/title>\n<meta name=\"description\" content=\"Retention Marketing Explained: Definition, Goals, and Strategies for Retaining Existing Customers Over the Long Term.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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