{"id":13872,"date":"2026-06-13T02:03:34","date_gmt":"2026-06-13T00:03:34","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/push-notifications-in-loyalty-programs\/"},"modified":"2026-07-16T13:41:07","modified_gmt":"2026-07-16T11:41:07","slug":"push-notifications-in-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/","title":{"rendered":"Push Notifications in Loyalty Programs"},"content":{"rendered":"\n<div class=\"wp-block-cover is-dark prodata-hero\" style=\"min-height:280px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-color\" style=\"color:#ffffff\">Push Notifications in Loyalty Marketing: Using Them Effectively<\/h1>\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e0e0e0\">How to Use Push Notifications to Engage Loyalty Program Members\u2014Without Annoying Them<\/p>\n\n<a href=\"\/kundenbindung\/kontakt\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Jetzt kostenfrei Beratung buchen \u2192<\/a>\n<\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>Push notifications are the most direct channel of communication between companies and loyalty program members. A push notification appears directly on the smartphone\u2019s lock screen\u2014without the customer having to open an app or check their email. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">At a Glance<\/div><ul><li><strong>Why Push Notifications Are Essential for Loyalty Programs<\/strong><\/li><li><strong>Push Notifications vs. Email vs. SMS: Which Channel Should You Use When?<\/strong>  \u2013 Every communication channel has its strengths<\/li><li><strong>Opt-in Management: The First Step<\/strong> \u2013 Push notifications require the user&#8217;s explicit consent (opt-in)<\/li><li><strong>Segmentation: Relevant Messages Instead of Spam<\/strong> \u2013 The Biggest Mistake in Push Marketing: Sending the Same Message to All Members<\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Why Push Notifications Are Essential for Loyalty Programs<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications are the most direct channel of communication between companies and loyalty program members. A push notification appears directly on the smartphone\u2019s lock screen\u2014without the customer having to open an app or check their email.  This immediacy makes Push a powerful loyalty tool: for time-sensitive promotions, reminders about expiring points, or exclusive offers for premium members.<\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" alt=\"Customer Retention and Loyalty in Practice\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Customer Retention and Loyalty in Practice \u2013 PRODATA implements end-to-end programs of this kind.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Push Notifications vs. Email vs. SMS: Which Channel Should You Use When?<\/h2>\n\n<p class=\"wp-block-paragraph\">Every communication channel has its strengths. Email is ideal for detailed content and long-term communication. SMS is best for time-sensitive transactions. Push notifications are ideal for short, actionable messages: \u201cYour points expire in 7 days,\u201d \u201cExclusive offer just for you,\u201d \u201cNew rewards available.\u201d prodata helps develop the right channel mix strategy and implement automated multi-channel communication.    <\/p>\n\n<h2 class=\"wp-block-heading\">Opt-in Management: The First Step<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications require the user\u2019s explicit consent (opt-in). The opt-in rate is crucial to the reach of the push channel. prodata optimizes the opt-in request: the right timing (not immediately upon app launch), clear communication of the added value (\u201cReceive exclusive bonus offers\u201d), and elegant wording that encourages consent. Typical opt-in rates after prodata optimization: 40\u201360%.   <\/p>\n\n<h2 class=\"wp-block-heading\">Segmentation: Relevant news instead of spam<\/h2>\n\n<p class=\"wp-block-paragraph\">The biggest mistake in push marketing: sending identical messages to all members. prodata implements granular segmentation logic for push notifications: messages based on loyalty status (Bronze\/Silver\/Gold), purchase history, duration of inactivity, geolocation, and product preferences. A Gold member receives different push notifications than a new member\u2014more relevant messages, higher open rates.  <\/p>\n\n<h2 class=\"wp-block-heading\">Automated push triggers in the context of loyalty programs<\/h2>\n\n<p class=\"wp-block-paragraph\">The most effective push notifications are triggered\u2014they respond to specific events in the loyalty lifecycle. prodata implements automated push triggers: Welcome message upon program registration, points confirmation after purchase, milestone notification upon reaching a status level, expiration reminder 30, 7, or 1 day(s) before points expire, and reactivation push after 30 days of inactivity. <\/p>\n\n<h2 class=\"wp-block-heading\">Personalized push notifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Personalization significantly increases the effectiveness of push notifications. Instead of \u201cRedeem your rewards,\u201d try \u201cHi Maria, you have 340 points left\u2014here are some rewards that are perfect for you.\u201d prodata generates dynamic push content featuring personalized point balances, individual reward suggestions, and personalized greetings using the recipient\u2019s first name. This personalization increases the click-through rate by an average of 3\u20134 times.<\/p>\n\n<h2 class=\"wp-block-heading\">Rich Push: Images, Buttons, and Deep Links<\/h2>\n\n<p class=\"wp-block-paragraph\">Modern push notifications can do much more than just display text. Rich Push enables: product images within the notification, action buttons (&#8220;Redeem Now&#8221; \/ &#8220;Remind Me Later&#8221;), and deep links that take users directly to the relevant section of the loyalty app. prodata implements Rich Push for iOS and Android, optimized for the respective operating system specifications and display formats.  <\/p>\n\n<h2 class=\"wp-block-heading\">Frequency and Timing: Finding the Right Balance<\/h2>\n\n<p class=\"wp-block-paragraph\">Too many push notifications lead to opt-outs. prodata recommends and implements smart frequency rules: a maximum number per week, quiet hours (no push notifications after 10 p.m. or before 8 a.m.), and cooling-off periods following certain actions. A\/B tests for optimal send times (Tuesday at 10 a.m. vs. Friday at 2 p.m.) help maximize the engagement rate.  <\/p>\n\n<h2 class=\"wp-block-heading\">Analytics for Push Notifications<\/h2>\n\n<p class=\"wp-block-paragraph\">No measurement, no optimization. prodata provides detailed push analytics: Open rates by segment and message type, click-through rates on action buttons, conversion rates (push \u2192 purchase), opt-out rates as an early warning system, and A\/B test results. This data is directly incorporated into the optimization of the push strategy.  <\/p>\n\n<h2 class=\"wp-block-heading\">GDPR and Push Notifications: Compliance with the Law<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications and data protection don\u2019t have to be at odds with each other. prodata implements GDPR-compliant push infrastructure: clear documentation of consent, a simple opt-out option within the app, and no processing of push data for purposes other than loyalty communications. A comprehensive data protection strategy for push notifications is part of every prodata implementation.  <\/p>\n\n<p class=\"wp-block-paragraph\">prodata implements push notification strategies that boost engagement without annoying customers. Contact us for a demo of our push loyalty integration. <\/p>\n\n<h2 class=\"wp-block-heading\">Geo-targeting: Location-based push notifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Geo-targeted push notifications are particularly effective: When a loyalty program member is near a store, they automatically receive a push notification featuring current bonus promotions or reward reminders. prodata implements geofencing-based push triggers for brick-and-mortar retailers\u2014with precise radius settings, time limits, and frequency capping to ensure that no customer receives the same message multiple times a day. <\/p>\n\n<h2 class=\"wp-block-heading\">A\/B Testing for Push Notifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Which subject line generates more opens? Which image boosts the click-through rate? A\/B tests provide data-driven answers. prodata implements systematic A\/B testing for push notifications: test variants with defined control groups, automatic determination of the winning variant based on statistical significance, and rollout of the better variant. Continuous A\/B testing improves push performance month after month.    <\/p>\n\n<h2 class=\"wp-block-heading\">Push Lifecycle Campaigns in Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications are most effective when they follow the customer lifecycle. prodata implements lifecycle-based push sequences: an onboarding push sequence for new members (days 1, 3, 7), engagement nurturing for active members, milestone congratulations for status upgrades, a retention sequence for at-risk members (after 30, 60, 90 days of inactivity), and a win-back campaign for members who have already left. Each phase is delivered via the appropriate channel with the right message.  <\/p>\n\n<a href=\"https:\/\/www.prodata.de\/kundenbindung\/kontakt\/\" style=\"display:inline-block;background:#F39200;color:#ffffff;font-weight:700;font-size:1.05rem;padding:15px 32px;border-radius:40px;text-decoration:none;margin:14px 0 4px;box-shadow:0 6px 18px rgba(0,0,0,.18);\">Jetzt kostenfrei Beratung buchen \u2192<\/a>\n\n<h2 class=\"wp-block-heading\">iOS vs. Android: Key Differences in Push Notifications<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications work differently on iOS and Android. iOS requires explicit opt-in and has stricter display rules. Android allows more flexibility with rich push notifications and display sizes.   prodata optimizes push notifications separately for both platforms\u2014and ensures that they are displayed professionally and correctly on every device. Split reports by operating system highlight differences in performance and opt-out rates. <\/p>\n\n<h2 class=\"wp-block-heading\">Silent Push: Background Data Synchronization<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications aren\u2019t just visible alerts\u2014they also enable background data synchronization (Silent Push). prodata uses Silent Push to keep loyalty data up to date in the background: point balances, reward availability, and status information are always up to date in the app without the customer having to actively open it. This significantly improves app performance and the user experience.  <\/p>\n\n<h2 class=\"wp-block-heading\">Integrating Push Notifications into the Loyalty CRM Strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications are most effective when seamlessly integrated into the overall CRM strategy. prodata combines push notifications with email, SMS, and in-app messages to create consistent multi-channel loyalty communications. Customers aren\u2019t bombarded with the same message across multiple channels at once\u2014intelligent channel prioritization and delivery orchestration ensure a consistent experience.  <\/p>\n\n<h2 class=\"wp-block-heading\">Data Protection and Push Notifications: GDPR Requirements in Detail<\/h2>\n\n<p class=\"wp-block-paragraph\">Specific GDPR requirements apply to push notifications. Opt-in must be documented, customers must be able to revoke consent at any time, and push data may not be used for other purposes. prodata implements fully GDPR-compliant push infrastructures: consent logs, easy in-app opt-out, and secure data deletion upon revocation. Legal compliance and effective push marketing are not mutually exclusive.   <\/p>\n\n<h2 class=\"wp-block-heading\">Real-world examples: Push notifications that work<\/h2>\n\n<p class=\"wp-block-paragraph\">Successful push notification strategies from prodata\u2019s real-world experience: A grocery retailer increased its loyalty redemption rate by 28% through automated expiration reminders. A fashion chain achieved a 34% increase in app opens through personalized reward suggestions via push notifications. A gym operator reactivated 22% of inactive members through a three-part win-back push sequence. These results demonstrate the potential of well-executed push strategies.   <\/p>\n\n<p class=\"wp-block-paragraph\">prodata develops push notification strategies that boost engagement and loyalty without overwhelming customers. Contact us today to develop your push loyalty strategy. <\/p>\n\n<h2 class=\"wp-block-heading\">Push notifications in brick-and-mortar retail<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications are particularly valuable for brick-and-mortar retailers, as they can actively invite customers to visit the store. prodata develops push campaigns for brick-and-mortar retailers: &#8220;Today in your store \u2013 double points on all private-label brands,&#8221; &#8220;Your Gold status expires in 14 days \u2013 visit us and collect points,&#8221; and &#8220;Exclusively for you: Pick up your reward by Saturday.&#8221; These messages measurably drive store visits.  <\/p>\n\n<h2 class=\"wp-block-heading\">Leverage loyalty push notifications during seasonal peaks<\/h2>\n\n<p class=\"wp-block-paragraph\">Peak seasons offer ideal opportunities for push notifications. prodata plans and automates seasonal push campaigns: Black Friday countdown (\u201c3 days left\u2014then double points\u201d), pre-Christmas bonus (\u201cSpread joy\u2014and earn points\u201d), and post-season sale (\u201cRedeem now before your points expire\u201d). Well-timed seasonal push campaigns achieve the highest engagement rates of the year.  <\/p>\n\n<h2 class=\"wp-block-heading\">Cross-selling through smart push strategies<\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications can effectively drive cross-selling opportunities. If a customer regularly buys athletic shoes, a smart push notification can recommend athletic apparel or accessories that come with bonus points. prodata develops product-based push recommendation engines that analyze purchasing patterns and send relevant recommendations at the right time. Cross-selling via push notifications boosts revenue and shows customers that the company understands their preferences.   <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Push notifications as a strategic loyalty channel<\/h2>\n\n<p class=\"wp-block-paragraph\">When used correctly, push notifications are one of the most effective channels in loyalty marketing. They are direct, measurable, and customizable. The keys to success are clear: relevant content, the right timing, consistent personalization, and a smart frequency strategy. prodata implements push loyalty solutions that meet all these requirements and deliver demonstrably measurable improvements in customer retention.   <\/p>\n\n<p class=\"wp-block-paragraph\">Contact prodata and develop your push notification strategy to maximize loyalty engagement. We\u2019ll show you how push notifications can engage your members and boost your loyalty ROI. <\/p>\n\n<h2 class=\"wp-block-heading\">The Future of Push Marketing: AI-Powered Personalization<\/h2>\n\n<p class=\"wp-block-paragraph\">The next stage in the evolution of push notifications is AI-powered personalization: algorithms that calculate the optimal send time for each individual user, automatically tailor content to individual preferences, and predict the likelihood of an opt-out. prodata is actively monitoring these developments and preparing its platform for AI-based push optimization. <\/p>\n\n<h2 class=\"wp-block-heading\">Push Notifications in <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/datenschutz-b2b-loyalty-besonderheiten\/\">B2B Loyalty<\/a><\/h2>\n\n<p class=\"wp-block-paragraph\">Push notifications are also a valuable loyalty channel in the B2B context. Corporate buyers who use a loyalty app appreciate push notifications about new products, bonus promotions for bulk orders, and reminders about expiring annual volume bonuses. prodata implements B2B push strategies that are professional and relevant\u2014tailored to the business context of the B2B buyer.  <\/p>\n\n<p class=\"wp-block-paragraph\">Push notifications are a powerful tool in your loyalty arsenal\u2014when used professionally and with the customer in mind. prodata will build the push notification infrastructure and strategy that will delight and retain your loyalty program members. Contact us today.  <\/p>\n\n<h2 class=\"wp-block-heading\">Push notification metrics for management reporting<\/h2>\n\n<p class=\"wp-block-paragraph\">Marketing managers need clear KPIs for push notifications. prodata provides management-ready dashboards: overall opt-in rate for the loyalty app, monthly trends in push engagement rates, ROI calculations for push-triggered purchases, and a comparison of customer retention KPIs between push recipients and non-opt-ins. This data helps justify push notifications as a loyalty investment and continuously optimize them.  <\/p>\n\n<h2 class=\"wp-block-heading\">Push Notification Strategies for Various Industries<\/h2>\n\n<p class=\"wp-block-paragraph\">Optimal push strategies vary significantly depending on the industry. Food retail: weekly bonus promotions, short validity periods, high frequency. Fashion and lifestyle: seasonal collection previews, exclusive early-access offers. Foodservice: daily specials, location-based promotions. Gas stations and convenience stores: price alerts, bundle deals. prodata knows the industry-specific best practices and implements them directly.     <\/p>\n\n<p class=\"wp-block-paragraph\">prodata is your loyalty technology partner for successful push marketing. Contact us for a customized push strategy tailored to your industry and target audience. <\/p>\n\n<p class=\"wp-block-paragraph\">Choose prodata as your trusted push notification partner and sustainably increase the engagement rate of your loyalty program members through data-driven, personalized communication.<\/p>\n\n<p class=\"wp-block-paragraph\">Push notifications are constantly evolving. prodata stays at the forefront of these developments to ensure we always provide you with the most effective loyalty communication tools. <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning to use push notifications in loyalty programs? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and key metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"f263b49450\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Push Notifications in Loyalty Programs<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What does \u201cpush notifications in loyalty programs\u201d mean?<\/p><div class=\"schema-faq-answer\"><p>Push notifications are the most direct channel of communication between companies and loyalty program members. A push notification appears directly on the smartphone\u2019s lock screen\u2014without the customer having to open an app or check their email. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What&#8217;s important when it comes to push notifications in loyalty programs?<\/p><div class=\"schema-faq-answer\"><p>Push notifications work differently on iOS and Android. iOS requires explicit opt-in and has stricter display rules. Android allows more flexibility with rich push notifications and display sizes.  <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as a Partner for Push Notifications in Loyalty Programs?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of push notifications for loyalty programs, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991\u2014offering strategy, platform, operations, and rewards logistics all under one roof, throughout Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your full-service partner for push notifications in loyalty programs<\/h2><p>As a specialized full-service provider of push notifications for loyalty programs, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/kontakt\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/punkteverfall-expiry-loyalty\/\">Point Expiration &#038; Expiration Mechanisms in Loyalty Programs<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/vertragsrecht-loyalty-programme\/\">Contract Law in Loyalty Programs<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/steuerliche-behandlung-loyalty-praemien\/\">Tax Treatment of Rewards in\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/einwilligungsmanagement-loyalty\/\">Consent Management in Loyalty Programs<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/datenspeicherung-loeschfristen-loyalty\/\">Data Retention and Deletion Deadlines in\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/qr-code-nfc-loyalty\/\">QR Codes and NFC in Loyalty Programs<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was bedeutet \u201ePush-Notifications in Loyalty-Programmen\u201c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Push-Benachrichtigungen sind der direkteste Kommunikationskanal zwischen Unternehmen und Loyalty-Mitgliedern. Eine Push-Notification erscheint direkt auf dem Sperrbildschirm des Smartphones \u2013 ohne dass der Kunde eine App \u00f6ffnen oder E-Mails checken muss.\"}},{\"@type\":\"Question\",\"name\":\"Worauf kommt es bei Push-Notifications in Loyalty-Programmen an?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Push-Notifications funktionieren auf iOS und Android unterschiedlich. iOS erfordert explizites Opt-in und hat strengere Darstellungsregeln. Android erlaubt mehr Freiheiten bei Rich Push und Darstellungsgr\u00f6\u00dfen.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Push-Notifications in Loyalty-Programmen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Push-Notifications in Loyalty-Programmen seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Push-Notifications in Loyalty-Programmen\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply Push notifications are the most direct channel of communication between companies and loyalty program members. A push notification appears directly on the smartphone\u2019s lock screen\u2014without the customer having to open an app or check their email. At a Glance Why Push Notifications Are Essential for Loyalty Programs Push Notifications vs. Email vs. SMS: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13872","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Push Notifications in Loyalty Programs | PRODATA<\/title>\n<meta name=\"description\" content=\"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push Notifications in Loyalty Programs | PRODATA\" \/>\n<meta property=\"og:description\" content=\"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-13T00:03:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T11:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"Push Notifications in Loyalty Programs\",\"datePublished\":\"2026-06-13T00:03:34+00:00\",\"dateModified\":\"2026-07-16T11:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/\"},\"wordCount\":2447,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/\",\"name\":\"Push Notifications in Loyalty Programs | PRODATA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"datePublished\":\"2026-06-13T00:03:34+00:00\",\"dateModified\":\"2026-07-16T11:41:07+00:00\",\"description\":\"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/04\\\/loyalty-kl-1030x582.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/push-notifications-in-loyalty-programs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Push Notifications in Loyalty Programs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/prodata-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-565537\\\/\",\"https:\\\/\\\/omr.com\\\/en\\\/reviews\\\/product\\\/prodata-loyalty-solutions\",\"https:\\\/\\\/www.capterra.com.de\\\/software\\\/1010954\\\/proloyalty\",\"https:\\\/\\\/www.getapp.com\\\/customer-management-software\\\/a\\\/prodata\\\/\",\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\\\/\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentivierung\",\"Pr\u00e4mienprogramme\",\"Pr\u00e4mienlogistik\",\"Channel-Loyalty \\\/ H\u00e4ndlerbindung\",\"Mitarbeiterbindung (B2E)\",\"CRM-Integration\",\"First-Party-Daten\",\"Customer Lifetime Value\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"},{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Place\",\"name\":\"Europa\"},{\"@type\":\"Place\",\"name\":\"weltweit\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Push Notifications in Loyalty Programs | PRODATA","description":"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/","og_locale":"en_US","og_type":"article","og_title":"Push Notifications in Loyalty Programs | PRODATA","og_description":"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-06-13T00:03:34+00:00","article_modified_time":"2026-07-16T11:41:07+00:00","og_image":[{"url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","type":"","width":"","height":""}],"author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"Push Notifications in Loyalty Programs","datePublished":"2026-06-13T00:03:34+00:00","dateModified":"2026-07-16T11:41:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/"},"wordCount":2447,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/","name":"Push Notifications in Loyalty Programs | PRODATA","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#primaryimage"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","datePublished":"2026-06-13T00:03:34+00:00","dateModified":"2026-07-16T11:41:07+00:00","description":"Push Notifications in Loyalty Programs \u2013 Expert insights from PRODATA on loyalty programs and customer retention for B2B and B2C. Full-service since 1991. J...","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#primaryimage","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/loyalty-kl-1030x582.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/push-notifications-in-loyalty-programs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/"},{"@type":"ListItem","position":2,"name":"Push Notifications in Loyalty Programs"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/de.linkedin.com\/company\/prodata-gmbh","https:\/\/www.provenexpert.com\/de-de\/prodata-gmbh\/","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/","https:\/\/omr.com\/en\/reviews\/product\/prodata-loyalty-solutions","https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty","https:\/\/www.getapp.com\/customer-management-software\/a\/prodata\/","https:\/\/www.facebook.com\/prodatagmbh\/"],"knowsAbout":["Loyalty-Programme","Kundenbindung","Incentivierung","Pr\u00e4mienprogramme","Pr\u00e4mienlogistik","Channel-Loyalty \/ H\u00e4ndlerbindung","Mitarbeiterbindung (B2E)","CRM-Integration","First-Party-Daten","Customer Lifetime Value"],"areaServed":[{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"},{"@type":"Country","name":"Schweiz"},{"@type":"Place","name":"Europa"},{"@type":"Place","name":"weltweit"}]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=13872"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/13872\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=13872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=13872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=13872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}