{"id":12635,"date":"2026-06-12T22:42:31","date_gmt":"2026-06-12T20:42:31","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/shopify-loyalty-integration-for-d2c-brands\/"},"modified":"2026-07-16T13:41:12","modified_gmt":"2026-07-16T11:41:12","slug":"shopify-loyalty-integration-for-d2c-brands","status":"publish","type":"post","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/","title":{"rendered":"Shopify Loyalty Integration for D2C Brands"},"content":{"rendered":"\n<div class=\"wp-block-cover prodata-hero is-dark\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#1d2327\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><h1 class=\"wp-block-heading\">Shopify Loyalty for D2C Brands: Customer Loyalty in the Direct-to-Consumer Model<\/h1><p class=\"wp-block-paragraph\">How direct-to-consumer brands use an integrated loyalty system on Shopify to build sustainable growth and genuine brand loyalty.<\/p><\/div><\/div>\n\n<div class=\"pd-intro\"><div class=\"pd-intro-grid\"><div class=\"pd-intro-text\"><span class=\"pd-eyebrow\">Quick Reply<\/span><p>In the D2C model, the brand itself bears all customer acquisition costs. While there are no margins for intermediaries, the costs of paid advertising, SEO, and social media add up quickly. <\/p><\/div><div class=\"pd-intro-fig\"><div class=\"pd-ap\"><div class=\"pd-ap-head\">An Overview of the Process<\/div><ul><li><strong>Why Loyalty Is Especially Important for D2C on Shopify<\/strong> \u2013 In the D2C model, the brand itself bears all customer acquisition costs<\/li><li><strong>Key Elements of a Successful Shopify Loyalty Program<\/strong> \u2013 An effective D2C loyalty program on Shopify consists of several interrelated elements<\/li><li><strong>Technical Integration: Shopify Apps and PRODATA Expertise<\/strong> \u2013 There are several ways to technically implement a loyalty program on Shopify<\/li><li><strong>Personalization and Segmentation in D2C Loyalty<\/strong><\/li><\/ul><\/div><\/div><\/div><div class=\"pd-intro-stats\"><span class=\"pd-eyebrow pd-stats-label\">PRODATA \u2013 Loyalty Expertise at a Glance<\/span><div class=\"pd-stats\"><div class=\"pd-stat\"><span class=\"pd-num\">Since <em>1991<\/em><\/span><span class=\"pd-lab\">Over 35 years of expertise in loyalty and customer retention<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\"><em>Across<\/em> Europe<\/span><span class=\"pd-lab\">Programs rolled out across Europe and worldwide<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">SMEs \u2013 <em>DAX<\/em><\/span><span class=\"pd-lab\">Clients ranging from small and medium-sized businesses to large corporations<\/span><\/div><div class=\"pd-stat\"><span class=\"pd-num\">Full<em>Service<\/em><\/span><span class=\"pd-lab\">Strategy, Platform, Operations, and Rewards Logistics\u2014All Under One Roof<\/span><\/div><\/div><\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Direct-to-consumer brands face a unique challenge: Without the buffer provided by retailers, they must win over end customers, build loyalty, and increase repeat purchase rates directly. A Shopify loyalty system is not just an optional add-on, but a core strategic element that measurably increases customer lifetime value. PRODATA supports D2C brands in building customized loyalty solutions on Shopify. Over the long term, this transforms one-time buyers into true brand ambassadors.   <\/p>\n\n<p class=\"wp-block-paragraph\">While traditional retailers can rely on in-store visits and personal consultations, for D2C brands, all customer touchpoints are digital. Every interaction\u2014from the first visit to the website to the third order\u2014must be strategically leveraged to foster loyalty.  A well-designed points and rewards system creates the incentives that keep customers coming back.<\/p>\n\n<h2 class=\"wp-block-heading\">Why Loyalty Is Especially Important for D2C on Shopify<\/h2>\n\n<p class=\"wp-block-paragraph\">In the D2C model, the brand itself bears all customer acquisition costs. While there are no margins for intermediaries, the costs of paid advertising, SEO, and social media add up quickly.  Return on Ad Spend decreases when first-time customers do not become repeat customers. Loyalty programs solve exactly this problem: They significantly increase the likelihood of repeat purchases and thereby lower the effective CAC (Customer Acquisition Cost) over the entire customer lifecycle. <\/p>\n\n<figure class=\"pd-figure pd-photo\"><img decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg\" alt=\"Loyalty Platform and Technology in Use\" loading=\"lazy\"\/><figcaption class=\"pd-figcaption\">Loyalty Platform and Technology in Action \u2013 PRODATA implements programs of this kind from start to finish.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Studies show that loyal customers spend an average of 67 percent more than new customers. For a D2C brand on Shopify, this means: Every euro invested in a loyalty program pays off many times over through higher average order values, lower return rates, and organic referrals. PRODATA helps you carefully calculate this business case before the program goes live.  <\/p>\n\n<p class=\"wp-block-paragraph\">As a platform, Shopify offers ideal conditions for loyalty integration. Its open API, extensive app ecosystem, and native customer data features make it possible to deeply integrate points, rewards, and membership tiers into the checkout process. Customers can see their point balance directly in their shopping cart, which immediately motivates them to place their next order. In addition, Shopify\u2019s native segmentation features provide a solid data foundation upon which PRODATA builds a loyalty ecosystem that scales with the business.   <\/p>\n\n<h2 class=\"wp-block-heading\">Core Elements of a Successful Shopify Loyalty Program<\/h2>\n\n<p class=\"wp-block-paragraph\">An effective D2C loyalty program on Shopify consists of several interlocking elements. The central foundation is the points system: Customers earn points for purchases, registration, reviews, social shares, and birthdays. These points can be redeemed for discounts, free products, or exclusive benefits. It\u2019s important to have a clear, easy-to-understand mechanism that customers can grasp immediately without needing an explanation. Transparency is crucial here: Customers must know at all times how many points they have and exactly what benefits they\u2019re entitled to.    <\/p>\n\n<p class=\"wp-block-paragraph\">Loyalty programs significantly increase the incentive for customer retention. Anyone familiar with Bronze, Silver, and Gold tiers automatically strives to reach the next level. Each tier offers tangible benefits: free shipping, early access to new products, and exclusive special offers. These gamification elements not only increase purchase frequency but also foster emotional engagement with the brand.   <\/p>\n\n<p class=\"wp-block-paragraph\">Referral components are particularly valuable in a D2C context. When existing customers refer new customers and are rewarded for doing so, it creates a viral growth mechanism with low acquisition costs. PRODATA integrates referral tracking directly into the Shopify infrastructure and seamlessly connects it to the main program, so that points from referrals are automatically credited. Once customers have enjoyed exclusive benefits, they are reluctant to switch to the competition, which structurally strengthens brand loyalty.   <\/p>\n\n<h2 class=\"wp-block-heading\">Technical Integration: Shopify Apps and PRODATA Expertise<\/h2>\n\n<p class=\"wp-block-paragraph\">There are several ways to technically implement a loyalty program on Shopify. Native apps such as Smile.io, LoyaltyLion, or Yotpo offer out-of-the-box solutions that can be set up quickly. For brands with specific requirements, PRODATA develops custom integrations that bring all touchpoints\u2014online store, mobile app, and email marketing\u2014together into a cohesive system.  <\/p>\n\n<p class=\"wp-block-paragraph\">Shopify\u2019s API-first architecture allows loyalty data to be synchronized in real time with CRM systems, email platforms such as Klaviyo, and analytics tools. This enables every marketing channel to deliver personalized messages that communicate current point balances, available rewards, and the next achievable tier. This personalization significantly increases click-through rates and conversions. Automated triggers\u2014such as a post-purchase push notification highlighting earned points\u2014increase program awareness and maintain high engagement levels over the long term.   <\/p>\n\n<p class=\"wp-block-paragraph\">PRODATA supports the entire technical implementation process: from app selection and configuration to custom development and go-live testing. Special attention is paid to performance\u2014a poorly optimized loyalty widget can slow down loading times and negatively impact the Shopify checkout. PRODATA ensures that the system is high-performing, secure, and scalable. A monthly performance review with PRODATA ensures that the system is always running on the latest version of the Shopify platform.   <\/p>\n\n<h2 class=\"wp-block-heading\">Personalization and Segmentation in D2C Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">D2C brands have a decisive advantage over traditional retailers: they own all customer data and can use it directly. A loyalty program takes this advantage to a whole new level. Every action\u2014what products someone buys, how often they open the app, which emails they open\u2014feeds into a customer profile that enables hyper-personalized communication. This first-party data is particularly valuable in the era of cookie expiration and ensures the brand a lasting competitive advantage over retailers who rely on data from third-party platforms.   <\/p>\n\n<p class=\"wp-block-paragraph\">Segmented loyalty campaigns achieve measurably better results than one-size-fits-all communication. Customers who are close to reaching the next tier receive a targeted push notification with a small bonus offer. Customers who haven\u2019t made a purchase in a while are reactivated through a win-back campaign that includes double points. PRODATA implements these automations in a data-driven manner and continuously monitors their effectiveness.   <\/p>\n\n<p class=\"wp-block-paragraph\">Product-specific loyalty promotions are another effective tool. For new product lines, temporarily increased points can be offered to drive initial sales momentum. For slow-moving items in the product range, targeted bonus points can be used to accelerate sales. This tactical flexibility distinguishes a professionally managed PRODATA system from a simple points-collection program. Each campaign is A\/B-tested to generate insights and continuously improve program performance.    <\/p>\n\n<h2 class=\"wp-block-heading\">Metrics and Performance Measurement for D2C Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">Without clear KPIs, the value of a loyalty program cannot be demonstrated. PRODATA works with each client to define a customized set of metrics. Key metrics include: enrollment rate (the percentage of customers who make a purchase and join the program), redemption rate (the percentage of points redeemed), repeat purchase rate, and a comparison of CLV between loyalty members and non-members. In addition, PRODATA recommends incorporating qualitative indicators such as the Net Promoter Score and customer satisfaction ratings into program management to obtain a complete picture of loyalty.   <\/p>\n\n<p class=\"wp-block-paragraph\">A well-managed loyalty dashboard shows at a glance which program components are working and where there is room for improvement. PRODATA sets up such a dashboard in your preferred analytics tool\u2014whether it\u2019s Google Looker Studio, Metabase, or a native Shopify report. Weekly automated reports keep management informed at all times, without any manual effort. This allows budgets to be allocated specifically where they\u2019ll have the greatest impact.   <\/p>\n\n<p class=\"wp-block-paragraph\">In the long term, reducing the effective CAC is the most important metric. When loyalty members repurchase three times more often and generate 40 percent higher average order values, the average acquisition cost per euro of revenue decreases significantly. PRODATA helps you transparently quantify this leverage and present it to the executive board as clear proof of ROI.  <\/p>\n\n<h2 class=\"wp-block-heading\">PRODATA as a strategic partner for Shopify Loyalty<\/h2>\n\n<p class=\"wp-block-paragraph\">PRODATA brings years of experience in designing and implementing loyalty systems for e-commerce brands. Our specialists understand the challenges of the D2C business from hands-on experience and are equally fluent in the languages of marketing, technology, and financial management. This results in solutions that not only work technically but also deliver strategic value. Our project portfolio demonstrates measurable results: Brands that have launched a D2C loyalty program with PRODATA have seen an average 35 percent increase in repeat purchase rates within six months.   <\/p>\n\n<p class=\"wp-block-paragraph\">The PRODATA approach begins with a workshop in which goals, target audiences, and existing systems are analyzed. This results in a program blueprint that links all elements\u2014points, tiers, referrals, <a class=\"pd-il\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/what-is-gamification-in-customer-loyalty-programs\/\">gamification<\/a> \u2014to specific KPI targets. Only then does technical implementation begin, thereby avoiding missteps and the need for later modifications. The workshop results are directly incorporated into a prioritized roadmap that drives technical and marketing initiatives in parallel.   <\/p>\n\n<p class=\"wp-block-paragraph\">Ongoing support after launch ensures long-term success. Loyalty programs lose their appeal without regular updates. PRODATA supports you with quarterly program reviews, seasonal promotions, and data-driven optimization recommendations to ensure that your Shopify loyalty program remains a driver of growth over the long term.  <\/p>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n<h3 class=\"wp-block-heading\">Which Shopify apps does PRODATA recommend for loyalty programs?<\/h3>\n\n<p class=\"wp-block-paragraph\">The choice of app depends on your specific needs. Smile.io is ideal for quick setups, LoyaltyLion offers more advanced segmentation options, and Yotpo integrates reviews and loyalty into a single platform. PRODATA analyzes your use case and recommends the right solution or develops a custom integration if needed.  <\/p>\n\n<h3 class=\"wp-block-heading\">At what sales volume does a loyalty program become worthwhile for a D2C brand?<\/h3>\n\n<p class=\"wp-block-paragraph\">As a rule of thumb, a structured loyalty program pays off when you have around 500 active customers per month and an average order value of 40 euros or more. PRODATA will create a customized ROI projection for you based on your actual Shopify data. Small brands often benefit from simple points programs, while larger stores benefit particularly strongly from tiered systems and referral mechanisms.  <\/p>\n\n<h3 class=\"wp-block-heading\">How long does implementation of a Shopify loyalty system take?<\/h3>\n\n<p class=\"wp-block-paragraph\">A standard implementation using a market app typically takes 2\u20134 weeks. More complex custom solutions with their own backend logic require 6\u201310 weeks. PRODATA provides a binding project plan following the initial workshop.  <\/p>\n\n<h3 class=\"wp-block-heading\">Can loyalty points also be redeemed offline or at a brick-and-mortar store?<\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, with the right API integration, points and rewards can be redeemed both online and at the point of sale. PRODATA implements omnichannel loyalty solutions that connect all sales channels and provide customers with a consistent experience. <\/p>\n\n<h2 class=\"wp-block-heading\">Develop Your Shopify Loyalty Strategy with PRODATA Now<\/h2>\n\n<p class=\"wp-block-paragraph\">Would you like to take your D2C brand to the next level with a professional loyalty system on Shopify? PRODATA guides you every step of the way\u2014from strategy to technical implementation\u2014and ensures that your program delivers measurable results. Contact us for a no-obligation initial consultation.  <\/p>\n\n<p class=\"wp-block-paragraph\">Be sure to also visit our additional pages on rewards programs, tiered systems, and referral marketing to get a complete picture of the possibilities offered by modern customer loyalty programs. PRODATA is your expert for sustainable loyalty strategies in the German D2C market. <\/p>\n\n<div class=\"wp-block-group pd-leadmagnet is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"pd-lm-head\"><span class=\"pd-eyebrow\">Free Download<\/span><h2>PRODATA Loyalty Compendium \u2013 Free PDF<\/h2><p>Are you planning to integrate Shopify Loyalty? The 18-page PRODATA Loyalty Compendium provides a complete guide to setting up an effective loyalty program\u2014from strategy and metrics to technology and operations\u2014complete with checklists and practical playbooks. <\/p><\/div>\n\n\n<form class=\"pd-lead-form\" method=\"post\" action=\"https:\/\/www.prodata.de\/kundenbindung\/wp-admin\/admin-post.php\"><input type=\"hidden\" name=\"action\" value=\"prodata_kpi_lead\"><input type=\"hidden\" name=\"pd_nonce\" value=\"291f4929fa\"><input type=\"hidden\" name=\"pd_pdf\" value=\"\"><div class=\"pd-hp\" aria-hidden=\"true\"><input type=\"text\" name=\"pd_website\" tabindex=\"-1\" autocomplete=\"off\"><\/div><div class=\"pd-lead-row\"><input type=\"text\" name=\"pd_name\" placeholder=\"Vor- und Nachname\" required><input type=\"text\" name=\"pd_firma\" placeholder=\"Firma\" required><\/div><input type=\"email\" name=\"pd_email\" placeholder=\"E-Mail\" required><button type=\"submit\" class=\"pd-lm-btn\">Checkliste kostenlos anfordern<\/button><\/form>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About Shopify Loyalty Integration for D2C Brands<\/h2>\n\n<div class=\"schema-faq\"><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What does \u201cShopify Loyalty Integration for D2C Brands\u201d mean?<\/p><div class=\"schema-faq-answer\"><p>In the D2C model, the brand itself bears all customer acquisition costs. While there are no margins for intermediaries, the costs of paid advertising, SEO, and social media add up quickly. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">What&#8217;s important when it comes to Shopify Loyalty integration for D2C brands?<\/p><div class=\"schema-faq-answer\"><p>While traditional retailers can rely on in-store visits and personal consultations, for D2C brands, all customer touchpoints are digital. Every interaction\u2014from the first visit to the website to the third order\u2014must be strategically leveraged to foster loyalty. <\/p><\/div><\/div><div class=\"schema-faq-section\"><p class=\"schema-faq-question\">Why Choose PRODATA as a Partner for Shopify Loyalty Integration for D2C Brands?<\/p><div class=\"schema-faq-answer\"><p>As a specialized full-service provider in the field of Shopify loyalty integration for D2C brands, PRODATA has specialized in the development and operation of loyalty and customer retention programs since 1991 \u2013 Strategy, platform, operations, and rewards logistics all from a single source, across Europe and in compliance with the GDPR.<\/p><\/div><\/div><\/div>\n\n<div class=\"pd-provider\"><span class=\"pd-eyebrow\">Your Provider<\/span><h2>Your full-service partner for Shopify loyalty integration<\/h2><p>As a specialized full-service provider of Shopify loyalty integration services, PRODATA has been developing and operating loyalty and customer retention programs since 1991\u2014from strategy and platform development to rewards logistics\u2014across Europe and for companies ranging from small and medium-sized businesses to DAX-listed corporations.<\/p><ul><li>Strategy, Concept, and Program Design\u2014All Under One Roof<\/li><li>Platform, app, and rewards store, including operation<\/li><li>Premium Logistics &#038; KPI Reporting Across Europe<\/li><li>From global DAX-listed corporations to the world\u2019s most valuable brands: International industry leaders such as Mercedes-Benz, Bosch, Siemens, BMW, and Commerzbank rely on PRODATA\u2019s decades of expertise in innovative, high-end loyalty systems.<\/li><\/ul><a class=\"pd-cta\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/\">Discuss the project with PRODATA<\/a><\/div>\n\n<div class=\"pd-author\"><div class=\"pd-avatar\">TH<\/div><div class=\"pd-author-body\"><p class=\"pd-aname\">Thorsten Heftrich<\/p><p class=\"pd-arole\">Loyalty Consultant, Managing Director<\/p><p>We support marketing and sales managers in designing measurable B2B and B2C loyalty programs. PRODATA has been developing and operating customer loyalty programs since 1991\u2014for clients ranging from small and medium-sized businesses to DAX-listed corporations, across Europe and around the world. <\/p><a class=\"pd-author-li\" href=\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile<\/a><\/div><\/div>\n\n<h2 class=\"wp-block-heading pd-related-title\">Related Topics<\/h2>\n\n<div class=\"pd-pills\"><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/e-commerce-integration-loyalty-for-woocommerce-shopify-and-shopware\/\">E-commerce Integration: Loyalty for WooCommerce,\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/multi-brand-loyalty-programs\/\">Multi-Brand Loyalty Programs<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/pos-integration-for-loyalty-programs\/\">POS Integration for Loyalty Programs<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/api-integration-for-loyalty-systems-technical-fundamentals-and-best-practices\/\">API Integration for Loyalty Systems: Technical\u2026<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/salesforce-marketing-cloud-loyalty-integration\/\">Salesforce Marketing Cloud Loyalty Integration<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/oracle-retail-loyalty-integration\/\">Oracle Retail Loyalty Integration<\/a><a class=\"pd-pill\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/microsoft-dynamics-365-loyalty-integration\/\">Microsoft Dynamics 365 Loyalty Integration<\/a><\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was bedeutet \u201eShopify Loyalty-Integration f\u00fcr D2C-Marken\u201c?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Im D2C-Modell traegt die Marke selbst alle Akquisitionskosten. Ohne Zwischenhaendler entfallen zwar Margen, doch die Kosten f\u00fcr Paid Advertising, SEO und Social Media kumulieren sich schnell.\"}},{\"@type\":\"Question\",\"name\":\"Worauf kommt es bei Shopify Loyalty-Integration f\u00fcr D2C-Marken an?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Waehrend klassische Haendler auf Ladenbesuche und persoenliche Beratung setzen k\u00f6nnen, entstehen bei D2C-Brands alle Kundenkontaktpunkte digital. Jede Interaktion \u2013 vom ersten Websitebesuch bis zur dritten Bestellung \u2013 muss gezielt genutzt werden, um Loyalitaet zu foerdern.\"}},{\"@type\":\"Question\",\"name\":\"Warum PRODATA als Partner f\u00fcr Shopify Loyalty-Integration f\u00fcr D2C-Marken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PRODATA ist als spezialisierter Full-Service-Dienstleister im Bereich Shopify Loyalty-Integration f\u00fcr D2C-Marken seit 1991 auf Aufbau und Betrieb von Loyalty- und Kundenbindungs-Programmen spezialisiert \u2013 Strategie, Plattform, Betrieb und Pr\u00e4mienlogistik aus einer Hand, europaweit und DSGVO-konform.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"serviceType\":\"Shopify Loyalty-Integration f\u00fcr D2C-Marken\",\"provider\":{\"@type\":\"Organization\",\"name\":\"PRODATA GmbH\",\"url\":\"https:\/\/www.prodata.de\/kundenbindung\/\"},\"areaServed\":\"Europe\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"name\":\"Thorsten Heftrich\",\"jobTitle\":\"Loyalty Berater\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thorsten-heftrich-loyalty\/\"]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Quick Reply In the D2C model, the brand itself bears all customer acquisition costs. While there are no margins for intermediaries, the costs of paid advertising, SEO, and social media add up quickly. An Overview of the Process Why Loyalty Is Especially Important for D2C on Shopify \u2013 In the D2C model, the brand itself [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12635","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify Loyalty Integration for D2C Brands | PRODATA<\/title>\n<meta name=\"description\" content=\"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Loyalty Integration for D2C Brands | PRODATA\" \/>\n<meta property=\"og:description\" content=\"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T20:42:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T11:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg\" \/>\n<meta name=\"author\" content=\"heftrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"heftrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/\"},\"author\":{\"name\":\"heftrich\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\"},\"headline\":\"Shopify Loyalty Integration for D2C Brands\",\"datePublished\":\"2026-06-12T20:42:31+00:00\",\"dateModified\":\"2026-07-16T11:41:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/\"},\"wordCount\":2384,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/AdobeStock_600305914-bea03-1030x616.jpg\",\"articleSection\":[\"Nicht kategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/\",\"name\":\"Shopify Loyalty Integration for D2C Brands | PRODATA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/AdobeStock_600305914-bea03-1030x616.jpg\",\"datePublished\":\"2026-06-12T20:42:31+00:00\",\"dateModified\":\"2026-07-16T11:41:12+00:00\",\"description\":\"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/AdobeStock_600305914-bea03-1030x616.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/AdobeStock_600305914-bea03-1030x616.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/shopify-loyalty-integration-for-d2c-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify Loyalty Integration for D2C Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty und Kundenbindung-Systeme\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/prodata-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-565537\\\/\",\"https:\\\/\\\/omr.com\\\/en\\\/reviews\\\/product\\\/prodata-loyalty-solutions\",\"https:\\\/\\\/www.capterra.com.de\\\/software\\\/1010954\\\/proloyalty\",\"https:\\\/\\\/www.getapp.com\\\/customer-management-software\\\/a\\\/prodata\\\/\",\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\\\/\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentivierung\",\"Pr\u00e4mienprogramme\",\"Pr\u00e4mienlogistik\",\"Channel-Loyalty \\\/ H\u00e4ndlerbindung\",\"Mitarbeiterbindung (B2E)\",\"CRM-Integration\",\"First-Party-Daten\",\"Customer Lifetime Value\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"},{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Place\",\"name\":\"Europa\"},{\"@type\":\"Place\",\"name\":\"weltweit\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/person\\\/25e544759fd24b9da47cf61c6aa419d4\",\"name\":\"heftrich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g\",\"caption\":\"heftrich\"},\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/author\\\/heftrich\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify Loyalty Integration for D2C Brands | PRODATA","description":"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/","og_locale":"en_US","og_type":"article","og_title":"Shopify Loyalty Integration for D2C Brands | PRODATA","og_description":"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_published_time":"2026-06-12T20:42:31+00:00","article_modified_time":"2026-07-16T11:41:12+00:00","og_image":[{"url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg","type":"","width":"","height":""}],"author":"heftrich","twitter_card":"summary_large_image","twitter_misc":{"Written by":"heftrich","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#article","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/"},"author":{"name":"heftrich","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4"},"headline":"Shopify Loyalty Integration for D2C Brands","datePublished":"2026-06-12T20:42:31+00:00","dateModified":"2026-07-16T11:41:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/"},"wordCount":2384,"publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg","articleSection":["Nicht kategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/","name":"Shopify Loyalty Integration for D2C Brands | PRODATA","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg","datePublished":"2026-06-12T20:42:31+00:00","dateModified":"2026-07-16T11:41:12+00:00","description":"Shopify Loyalty Integration for D2C Brands: Technical Fundamentals, Possibilities, and Real-World Examples of Loyalty Systems \u2013 by PRODATA.","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#primaryimage","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/AdobeStock_600305914-bea03-1030x616.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/shopify-loyalty-integration-for-d2c-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/"},{"@type":"ListItem","position":2,"name":"Shopify Loyalty Integration for D2C Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty und Kundenbindung-Systeme","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/de.linkedin.com\/company\/prodata-gmbh","https:\/\/www.provenexpert.com\/de-de\/prodata-gmbh\/","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/","https:\/\/omr.com\/en\/reviews\/product\/prodata-loyalty-solutions","https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty","https:\/\/www.getapp.com\/customer-management-software\/a\/prodata\/","https:\/\/www.facebook.com\/prodatagmbh\/"],"knowsAbout":["Loyalty-Programme","Kundenbindung","Incentivierung","Pr\u00e4mienprogramme","Pr\u00e4mienlogistik","Channel-Loyalty \/ H\u00e4ndlerbindung","Mitarbeiterbindung (B2E)","CRM-Integration","First-Party-Daten","Customer Lifetime Value"],"areaServed":[{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"},{"@type":"Country","name":"Schweiz"},{"@type":"Place","name":"Europa"},{"@type":"Place","name":"weltweit"}]},{"@type":"Person","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/person\/25e544759fd24b9da47cf61c6aa419d4","name":"heftrich","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db5db171451457f20cbaa29e7b9f85800ab5860abcdcb350fb62c1de5dd27c9c?s=96&d=mm&r=g","caption":"heftrich"},"url":"https:\/\/www.prodata.de\/kundenbindung\/en\/author\/heftrich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/12635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=12635"}],"version-history":[{"count":0,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/posts\/12635\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=12635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/categories?post=12635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/tags?post=12635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}