{"id":32381,"date":"2026-11-03T15:56:38","date_gmt":"2026-11-03T14:56:38","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32381"},"modified":"2026-11-03T15:56:38","modified_gmt":"2026-11-03T14:56:38","slug":"baumit","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-projects\/baumit\/","title":{"rendered":"Baumit \u2013 Sales & Channel Portal"},"content":{"rendered":"\t\t
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CUSTOMER PROJECT \u00b7 BAUMIT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Baumit:
Strengthening sales and trade.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA portal for sales and channel management and customer loyalty: PRODATA supported Baumit as a full-service partner from planning and design through implementation and operations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 Technology \u00b7 Full service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscuss a similar project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAll customer projects \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/span>Baumit<\/strong><\/div>
CONTEXT<\/span>Sales & channel portal<\/strong><\/div>
PRODATA'S CONTRIBUTION<\/span>From planning to operations<\/strong><\/div>
KEY CONNECTIONS<\/span>Management & customer loyalty<\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tBUILDING MATERIALS \u00b7 SALES & CHANNEL MANAGEMENT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Closeness to the market.
Through strongcollaboration.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Building\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Baumit describes PRODATA as a capable full-service partner for developing and operating a portal for sales and channel management and customer loyalty.<\/strong> Its testimonial identifies planning, design and implementation.<\/p>

The customer highlights proactive support and creative concepts. Combining sales management with customer loyalty makes this case particularly relevant for manufacturers with indirect channels.<\/p>

For your project, the central question is how manufacturers, trade partners and professional users can work together effectively. A portal can provide the shared digital framework.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE CHALLENGE BEHIND THE PROJECT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understand the industry.
Connect the right capabilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Connect channel participants<\/h3>

Manufacturers, trade partners and contractors have different responsibilities. Objectives and benefits should reflect these differences and support collaboration.<\/p><\/article>

02<\/span>

Make programme rules clear<\/h3>

A portal needs clear business logic. Participants should understand which activities count, which conditions apply and what benefits they receive.<\/p><\/article>

03<\/span>

Plan operations from the outset<\/h3>

Enquiries, evidence checks and adjustments are part of everyday work. Responsibilities and workflows should be defined as early as visible programme functions.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What makes customer loyalty in the distribution of building materials challenging<\/summary>

In indirect channels, purchasing decisions, procurement and product use do not always involve the same person. Manufacturers need a precise understanding of those involved. We distinguish relationships with trade businesses, activation of individual sales roles and benefits for contractors using the products.<\/p>

Shared objectives prevent conflicting incentives. We examine which activities support market development, how they can be evidenced and which recognition matters to each audience. A programme can support business relationships and individual motivation together. Roles and verification rules are tailored to your model.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPRODATA’S CONTRIBUTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designed around the business.
Connected through delivery.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Planning<\/h3>

Structure the portal's purpose and business requirements.<\/p><\/article>

02<\/span>

Programme design<\/h3>

Connect sales management with customer loyalty.<\/p><\/article>

03<\/span>

Implementation<\/h3>

Turn the portal concept into a working solution.<\/p><\/article>

04<\/span>

Operations<\/h3>

Connect the ongoing use with operational responsibility.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The services work together from business planning through practical implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTECHNOLOGY WITH BUSINESS VALUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A portal.
Several perspectives on the market.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The documented Baumit case combines sales and channel management with customer loyalty. These share a framework but require distinct business rules.<\/p>

We clarify participant groups, access rights, activities and operational ownership for your project, creating a portal that fits your sales channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Make indirect sales visible<\/summary>

Your programme may benefit from connecting activities or purchases across several channel levels. We assess existing data feeds, product registrations and evidence-based processes. Clear attribution, understandable rules and controlled handling of incomplete evidence are essential.<\/p>

PROLoyalty INVOICE\u2122 can be considered as an optional solution for AI-assisted invoice-data processing. Business validation, product matching and downstream processes are designed around your requirements. This is a current option for your project, not a claim about technology used in the Baumit project.<\/p><\/div><\/details>

Include wholesalers, sales teams and key accounts<\/summary>

A new programme can include wholesalers, their sales teams and manufacturer sales teams alongside contractors. A field salesperson may need a different view from a dealer contact or contractor owner. Permissions and incentives are therefore planned separately.<\/p>

Key accounts can receive dedicated access, agreed support or defined management options. Central rules and budgets remain transparent. We determine which decisions stay central and which groups need flexibility. These are potential design options for your enterprise programme.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ILLUSTRATIVE PRINCIPLE<\/span>
Manufacturer & trade partners<\/b>Objectives and cooperation<\/small><\/div>\u2193<\/span>
Partner portal<\/b>Roles, rules and activities<\/small><\/div>\u2193<\/span>
Customer loyalty<\/b>Benefits for professional users<\/small><\/div>

Illustrative classification for comparable projects.No representation of customer architecture.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE CUSTOMER’S PERSPECTIVE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Baumit describes PRODATA as a strong full-service partner for developing and operating the portal, highlighting support from planning and design through implementation.<\/p>

Sebastian Rettke \u00b7 Marketing Management, Baumit GmbH \u00b7 paraphrase of the customer testimonial<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOPTIONS FOR YOUR OWN ENTERPRISE PROGRAMME\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Developing the market.
With the right incentives.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"AI-generated\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to strengthen loyalty among professional users while activating trade partners and sales teams? We connect these perspectives in a clear programme concept.<\/p>

For your project, sales, qualification, product registration, consulting or service can be considered as measurable activities. Their contribution to your market development strategy and the understandable benefits for the parties involved are crucial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Choose the service scope that fits your business<\/summary>

PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.<\/p>

Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tDEVELOP THE APPROACH FOR YOUR BUSINESS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Regionally close.
Designed for international scale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An international building-materials programme can combine central rules with local requirements. Countries differ in channel structures, ranges, language and relevant benefits. We address these differences during design before they become operational workarounds.<\/p>

We plan a focused launch with clear responsibilities, traceable approvals and a manageable pilot group. Findings inform expansion. New roles, markets and activities are assessed against the same business framework so growth and operational control stay aligned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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