{"id":32380,"date":"2026-11-03T15:56:36","date_gmt":"2026-11-03T14:56:36","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32380"},"modified":"2026-11-03T15:56:36","modified_gmt":"2026-11-03T14:56:36","slug":"derpart","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-projects\/derpart\/","title":{"rendered":"DERPART \u2013 Loyalty in Travel Distribution"},"content":{"rendered":"\t\t
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CUSTOMER PROJECT \u00b7 DERPART<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DERPART:
Building lasting traveller loyalty.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDERPART chose PRODATA for its new customer loyalty system because of innovative concepts and a tailored IT environment. The case connects loyalty strategy, programme design and technical implementation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 Technology \u00b7 Full service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscuss a similar project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAll customer projects \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/span>DERPART<\/strong><\/div>
CONTEXT<\/span>Customer loyalty in travel sales<\/strong><\/div>
PRODATA'S CONTRIBUTION<\/span>Strategy & programme design<\/strong><\/div>
KEY CONNECTIONS<\/span>Customized IT<\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tTRAVEL & TOURISM \u00b7 CUSTOMER LOYALTY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Turn strategy
into the right system.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Travel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DERPART identifies innovative concepts and a tailor-made IT environment as crucial reasons for choosing PRODATA.<\/strong> The task was to introduce a new customer loyalty system.<\/p>

Historical project documentation also describes the development of the customer loyalty strategy and concept. The reference shows how business direction and technical delivery work together.<\/p>

This matters in travel sales, where bookings may be far apart. A useful programme creates opportunities for connection, inspiration and relevant personal communication between trips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE CHALLENGE BEHIND THE PROJECT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understand the industry.
Connect the right capabilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Stay relevant between journeys<\/h3>

Customer loyalty needs to offer value beyond booking. Inspiration, advice and service create different touchpoints from frequent everyday purchases.<\/p><\/article>

02<\/span>

Supporting advice<\/h3>

Personal recommendations and trust are central to travel sales. A digital programme should support that strength and help advisers serve customers.<\/p><\/article>

03<\/span>

Translate strategy into technology<\/h3>

Audiences and desired touchpoints define IT requirements. The system should fit the concept and the travel organisation's workflows.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why tourism needs its own loyalty logic<\/summary>

Travel is often a significant emotional and financial decision. Inspiration, advice, booking, preparation, the trip and return each create different needs. We consider when contact is genuinely useful and which information supports the next step. More messages alone do not create stronger relationships.<\/p>

Households, travel companions and different travel occasions can also influence the concept. Confirmed preferences must be distinguished from assumptions. We plan relevant occasions and clear selection rules, enabling personal communications while travel advisers retain professional oversight.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPRODATA’S CONTRIBUTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designed around the business.
Connected through delivery.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Strategy<\/h3>

Define the strategic direction for customer loyalty.<\/p><\/article>

02<\/span>

Programme design<\/h3>

Develop innovative ideas into a coherent programme model.<\/p><\/article>

03<\/span>

IT concept<\/h3>

Align a tailored technical environment with the project.<\/p><\/article>

04<\/span>

Launch<\/h3>

Bring the concept and system together for launch.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The services work together from business planning through practical implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTECHNOLOGY WITH BUSINESS VALUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personal advice. Digital connection.
On the same basis.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DERPART highlights innovative concepts combined with tailored IT. For comparable projects, that connection is the starting point: the system should support the intended customer relationship.<\/p>

We connect your contact strategy with data, user roles and communication requirements. Technology follows the business purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Designing contact moments along the journey<\/summary>

Your travel programme can support the journey from initial inspiration to planning the next trip. Possible touchpoints include an advice request, preparation for a booked trip, post-travel feedback or a relevant new travel idea. We define useful contacts with your specialist team.<\/p>

A journey map records timing, ownership, required information and intended value. It shows when automation is appropriate and when personal advice is needed. These process ideas are options for your programme, not a list of campaigns used by DERPART.<\/p><\/div><\/details>

Connect bookings, changes and support<\/summary>

For a new enterprise system, we plan the relevant stages of customer relationships and bookings together. Changes, cancellations and duplicate contacts must not trigger inappropriate messages or unclear benefits. Business rules and data ownership are agreed before implementation.<\/p>

Travel agencies, headquarters and service teams can have different responsibilities and access rights. We assess integrations against your existing systems. Booking and CRM integration decisions follow your infrastructure and project requirements.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ILLUSTRATIVE PRINCIPLE<\/span>
Travel enquiry<\/b>Interests and advice<\/small><\/div>\u2193<\/span>
Customer relationship<\/b>Concept and appropriate system<\/small><\/div>\u2193<\/span>
Next contact<\/b>Relevant communication and service<\/small><\/div>

Illustrative classification for comparable projects.No representation of customer architecture.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE CUSTOMER’S PERSPECTIVE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DERPART attributes its choice of PRODATA particularly to innovative concepts and a tailored IT environment for the new customer loyalty system.<\/p>

A. Sch\u00f6mig \u00b7 Management, DERPART GmbH \u00b7 paraphrase of the customer testimonial<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOPTIONS FOR YOUR OWN ENTERPRISE PROGRAMME\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Know your customers.
Understand the next occasion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to encourage repeat bookings, connect advice with communications or develop a travel loyalty programme? We translate your objectives into a coherent concept and appropriate technical requirements.<\/p>

Your project can include travellers, travel agencies, advisers and service teams. Customer benefits and sales motivation remain distinct, coordinated workstreams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Choose the service scope that fits your business<\/summary>

PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.<\/p>

Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tDEVELOP THE APPROACH FOR YOUR BUSINESS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Building trust.
Support effective advice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A new travel programme can recognise more than completed bookings. Options include qualifying advisory activities, product knowledge, documented services and referrals clearly linked to business objectives. Selection follows your strategy and the value to participants.<\/p>

International travel organisations can combine central standards with local programme elements. A clear framework governs branding, communications and responsibilities. Markets and partner groups retain flexibility where travel habits and sales structures require a different approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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