{"id":32378,"date":"2026-11-03T15:44:44","date_gmt":"2026-11-03T14:44:44","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32378"},"modified":"2026-11-03T15:54:33","modified_gmt":"2026-11-03T14:54:33","slug":"mercedes-benz","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-projects\/mercedes-benz\/","title":{"rendered":"Mercedes-Benz \u2013 Digital Dealer Hub"},"content":{"rendered":"\t\t
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CUSTOMER PROJECT \u00b7 MERCEDES-BENZ<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mercedes-Benz:
Connecting sales digitally.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tA Digital Dealer Hub for automotive sales collaboration: in the Mercedes-Benz project, PRODATA combines consulting, portal delivery, CRM\/ERP integration, implementation and operations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 Technology \u00b7 Full service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscuss a similar project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAll customer projects \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CUSTOMER<\/span>Mercedes-Benz<\/strong><\/div>
CONTEXT<\/span>Digital Dealer Hub<\/strong><\/div>
PRODATA'S CONTRIBUTION<\/span>From consulting to operations<\/strong><\/div>
KEY CONNECTIONS<\/span>Portal \u00b7 CRM\/ERP<\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tAUTOMOTIVE \u00b7 DIGITAL DEALER HUB\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital cooperation.
Built around the sales organisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sales\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PRODATA has implemented a Digital Dealer Hub in the automotive environment for Mercedes-Benz.<\/strong> The scope of services includes consulting, app or portal, CRM\/ERP integration, implementation and operation.<\/p>

The reference connects business design and technical delivery within a complex sales organisation. The hub provides a shared digital starting point for collaboration.<\/p>

For your project, the practical question is how dealers and sales staff can quickly find the information, tasks and functions they need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE CHALLENGE BEHIND THE PROJECT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understand the industry.
Connect the right capabilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Distinguish roles<\/h3>

Dealers, sales advisers, service teams and central functions have different responsibilities. A useful hub provides the information and processes relevant to each.<\/p><\/article>

02<\/span>

Connect processes<\/h3>

A portal unfolds its benefits in conjunction with existing systems. Data responsibility and handovers must be as clear as the visible user interface.<\/p><\/article>

03<\/span>

Encourage adoption<\/h3>

Digital access must fit everyday sales work. Clear workflows, effective onboarding and ongoing support help people adopt the solution.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why a Dealer Hub is more than an information portal<\/summary>

Dealer organisations work across many touchpoints: advising prospects, following up offers, handing over vehicles, supporting service and developing customer relationships. For a new hub, we examine actual tasks and handovers. A large document library alone does not solve a process problem.<\/p>

We identify which information needs to be centrally available and which interactions should produce a specific outcome. A prioritised initial scope supports adoption, while the architecture allows additional roles, markets or business areas later. These considerations explain our approach to your project; they do not define the Mercedes-Benz system's feature list.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPRODATA’S CONTRIBUTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designed around the business.
Connected through delivery.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Consulting<\/h3>

Structure the business requirements for the Digital Dealer Hub.<\/p><\/article>

02<\/span>

Portal<\/h3>

Implement digital access for cooperation.<\/p><\/article>

03<\/span>

Integration<\/h3>

Include CRM and ERP processes in the project.<\/p><\/article>

04<\/span>

Operations<\/h3>

Connect implementation with ongoing operational support.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The services work together from business planning through practical implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTECHNOLOGY WITH BUSINESS VALUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One access point.
Connected workflows.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Portal delivery and CRM\/ERP integration are connected in the Mercedes-Benz project. For new projects, we therefore consider the interface and underlying data processes together.<\/p>

What may each role view, edit or approve? Which system supplies each piece of information? We translate these questions into a clear, manageable solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Model the organisation and access rights clearly<\/summary>

Your enterprise project can distinguish dealer groups, individual locations, employees and central functions. Roles, access rights and delegation rules establish what each person needs to see and may do. Organisational relationships remain intact when staff change.<\/p>

Business and IT teams develop the permission model together, including clear approvals, controlled account creation and deactivation, and appropriate logging. Central sign-in can be assessed against your infrastructure. These are options for your project, not confirmed features of the reference system.<\/p><\/div><\/details>

Connect sales, after-sales and incentives<\/summary>

Your automotive programme can include sales advisers, service teams and external channel partners with distinct objectives. Alongside completed sales, it can recognise qualifying advisory steps, training, documented service activities and agreed quality objectives. The role model separates personal recognition from business benefits.<\/p>

Sales promotion for finance and insurance products can form a separate programme area. Commercial vehicles and trucks may require different cycles, customer roles and performance metrics from passenger cars. These options are tailored to your business and are not presented as features of the Mercedes-Benz case.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ILLUSTRATIVE PRINCIPLE<\/span>
Dealers & Teams<\/b>Task-related access<\/small><\/div>\u2193<\/span>
Digital hub<\/b>Information and interactions<\/small><\/div>\u2193<\/span>
Connected systems<\/b>CRM, ERP and processes<\/small><\/div>

Illustrative classification for comparable projects.No representation of customer architecture.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPROJECT PERSPECTIVE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Mercedes-Benz case combines a Digital Dealer Hub with consulting, app\/portal, CRM\/ERP integration, implementation and operation.<\/p>

Project profile of PRODATA<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOPTIONS FOR YOUR OWN ENTERPRISE PROGRAMME\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From the portal project
to connected sales processes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to consolidate dealer access, simplify partner processes or support sales activity more effectively? The dealer hub approach offers a starting point for connecting organisation, technology and activation.<\/p>

We distinguish consumer loyalty, sales-team incentives and service-team motivation. Each audience receives suitable rules and benefits, while overall management supports your market objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Choose the service scope that fits your business<\/summary>

PRODATA can support consulting, software and integration, activation, rewards and benefits, operations and support. You can also add selected capabilities. Together, we define what your team handles and where PRODATA takes responsibility.<\/p>

Your programme connects participant value, sales objectives and operational feasibility. Alongside consumers and business customers, it can include external channel partners, salespeople and service teams. The combination follows your objectives, audiences and resources.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tDEVELOP THE APPROACH FOR YOUR BUSINESS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Right for the vehicle segment.
Fits the business model.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An enterprise programme can accommodate passenger cars, commercial vehicles, trucks, fleets and related financial services within a shared framework. Design follows the different decision-makers and purchasing cycles. Fleet relationships have different requirements from private vehicle purchases or service contracts.<\/p>

Your project can combine central rules with market-specific campaigns and roles. Clear ownership and relevant metrics for each audience keep customer loyalty and sales management distinct yet coordinated across business areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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