{"id":32376,"date":"2026-11-03T15:44:37","date_gmt":"2026-11-03T14:44:37","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32376"},"modified":"2026-11-03T15:51:57","modified_gmt":"2026-11-03T14:51:57","slug":"rothenberger","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-projects\/rothenberger\/","title":{"rendered":"ROTHENBERGER \u2013 International Loyalty Programme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32376\" class=\"elementor elementor-32376\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b706c4 elementor-hidden-desktop elementor-hidden-tablet cp-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"3b706c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00be178 cp-hero e-flex e-con-boxed e-con e-parent\" data-id=\"00be178\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6cd529 e-con-full e-flex e-con e-child\" data-id=\"b6cd529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99a989 elementor-widget elementor-widget-heading\" data-id=\"d99a989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CUSTOMER PROJECT \u00b7 ROTHENBERGER<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821efbe elementor-widget elementor-widget-heading\" data-id=\"821efbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ROTHENBERGER:<br \/>Connecting international partners.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168895e elementor-widget elementor-widget-text-editor\" data-id=\"168895e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy, design, implementation and ongoing fulfilment: PRODATA supports ROTHENBERGER&#8217;s international customer loyalty programme. A direct CRM connection links the programme with customer communications.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f0b2 elementor-widget elementor-widget-text-editor\" data-id=\"320f0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 Technology \u00b7 Full service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eafe5f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8eafe5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuss a similar project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831ea60 elementor-widget elementor-widget-text-editor\" data-id=\"831ea60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/customer-projects\/\">All customer projects \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-106c960 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"106c960\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59adbbf elementor-widget elementor-widget-html\" data-id=\"59adbbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cp-facts\"><div><span>CUSTOMER<\/span><strong>ROTHENBERGER Group<\/strong><\/div><div><span>CONTEXT<\/span><strong>International customer loyalty programme<\/strong><\/div><div><span>PRODATA'S CONTRIBUTION<\/span><strong>From consulting to fulfilment<\/strong><\/div><div><span>INTEGRATION<\/span><strong>Direct CRM connection<\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b63aa4e pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"b63aa4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ca119 elementor-widget elementor-widget-text-editor\" data-id=\"19ca119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE PROJECT AT A GLANCE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05b4526 elementor-widget elementor-widget-heading\" data-id=\"05b4526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A strong brand.<br \/>A connected programme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5bdca8 e-grid e-con-full pia-split e-con e-child\" data-id=\"f5bdca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b1a26 pia-photo elementor-widget elementor-widget-image\" data-id=\"b4b1a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-case-rothenberger-branchenszene-20261103.webp\" class=\"attachment-full size-full wp-image-32532\" alt=\"Two tradespeople working on a pipe installation \u2013 AI-generated illustrative industry image.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-case-rothenberger-branchenszene-20261103.webp 1536w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-case-rothenberger-branchenszene-20261103-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-case-rothenberger-branchenszene-20261103-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-case-rothenberger-branchenszene-20261103-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a7e4a e-con-full e-flex e-con e-child\" data-id=\"b8a7e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc888f elementor-widget elementor-widget-text-editor\" data-id=\"3fc888f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ROTHENBERGER describes working with PRODATA throughout the programme lifecycle:<\/strong> strategic consulting, concept development, implementation and ongoing fulfilment.<\/p><p>An important component is the direct connection to the CRM system. According to the customer, it opens up extended possibilities for a customer-centric approach.<\/p><p>The project demonstrates the value of connecting programme design, technology and operational support for international customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c203954 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"c203954\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fdb50 elementor-widget elementor-widget-text-editor\" data-id=\"18fdb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE CHALLENGE BEHIND THE PROGRAMME\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c553f1 elementor-widget elementor-widget-heading\" data-id=\"2c553f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build closer relationships.<br \/>Across markets and touchpoints.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60cf4c3 elementor-widget elementor-widget-html\" data-id=\"60cf4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cp-open-cards\"><article><span class=\"cp-number\">01<\/span><h3>Common direction<\/h3><p>An international programme needs a clear direction. Customer benefits, branding and business objectives must align so individual activities form a coherent whole.<\/p><\/article><article><span class=\"cp-number\">02<\/span><h3>Connecting data meaningfully<\/h3><p>CRM integration connects the programme with customer communications. Technical handovers need to support business objectives and make information available in the right context.<\/p><\/article><article><span class=\"cp-number\">03<\/span><h3>Deliver in everyday use<\/h3><p>Launch is the beginning of ongoing operations. Fulfilment, support and adaptation therefore belong in programme planning. Collaboration must remain effective beyond go-live.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d9589 elementor-widget elementor-widget-html\" data-id=\"e3d9589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"pia-detail\"><summary>What makes international customer loyalty demanding<\/summary><div><p>Business customers and partners judge a programme by whether its benefits fit their work and participation remains simple. Markets, organisations and sales channels differ. A coherent concept connects these perspectives without adding unnecessary complexity for participants.<\/p><p>For a comparable project, we consider audiences, touchpoints, benefits and operational tasks together. We identify central decisions and appropriate local adaptations early. Business planning establishes a foundation that remains useful as the programme expands.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3474a7 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"d3474a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84bf428 elementor-widget elementor-widget-text-editor\" data-id=\"84bf428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA&#8217;S CONTRIBUTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b5fd6 elementor-widget elementor-widget-heading\" data-id=\"36b5fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy and implementation.<br \/>Through continuous collaboration.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f25bd2 elementor-widget elementor-widget-html\" data-id=\"8f25bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cp-flow\"><article><span>01<\/span><h3>Consulting<\/h3><p>Working together on strategic issues and the orientation of the customer loyalty programme.<\/p><\/article><article><span>02<\/span><h3>Programme design<\/h3><p>Develop the idea into a coherent programme concept.<\/p><\/article><article><span>03<\/span><h3>Implementation<\/h3><p>Transfer the concept into practical and technical implementation.<\/p><\/article><article><span>04<\/span><h3>Fulfilment<\/h3><p>Support the live programme with ongoing operational services.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72bc2c elementor-widget elementor-widget-html\" data-id=\"a72bc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"pia-detail\"><summary>Connect consulting with programme design<\/summary><div><p>ROTHENBERGER identifies strategic consulting and concept development as parts of the collaboration. This connection matters in a full-service approach: the vision must be specific enough to define requirements for participant journeys, technical implementation and ongoing support.<\/p><p>For your project, we agree the deliverables together. These may include an audience model, programme mechanics, a communication concept and a prioritised implementation plan. The exact scope follows your needs and is agreed before delivery.<\/p><\/div><\/details><details class=\"pia-detail\"><summary>Implementation and ongoing fulfilment<\/summary><div><p>The published testimonial also covers implementation and ongoing fulfilment. The collaboration therefore extends beyond concept development, connecting technical and operational work on a shared business foundation.<\/p><p>For comparable programmes, we plan test cases, handovers and responsibilities alongside ongoing operations. Changes to rules, communications or benefits should be traceable. The specific tasks PRODATA manages are defined in the engagement.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f87763 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"1f87763\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5106c4f elementor-widget elementor-widget-text-editor\" data-id=\"5106c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTECHNOLOGY WITH BUSINESS VALUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54195cc elementor-widget elementor-widget-heading\" data-id=\"54195cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connect the programme.<br \/>Develop customer communications.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaf5587 e-grid e-con-full pia-split e-con e-child\" data-id=\"aaf5587\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63cc77a e-con-full e-flex e-con e-child\" data-id=\"63cc77a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1f148 elementor-widget elementor-widget-text-editor\" data-id=\"fb1f148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The direct CRM connection is explicitly highlighted by ROTHENBERGER.<\/strong> The customer sees this as an extended opportunity for a customer-centric approach.<\/p><p>For PRODATA, integration is therefore more than a technical interface: it should support the connection between programme, customer relationship and communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10515f1 elementor-widget elementor-widget-html\" data-id=\"10515f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"pia-detail\"><summary>What matters in a comparable CRM integration<\/summary><div><p>We first clarify which system provides each type of information and how the programme will use it. Identities, data quality, permissions and changes require clear rules. Handling errors and incomplete records is equally important.<\/p><p>This defines appropriate handovers and responsibilities. Existing systems and your IT team's requirements are considered from the start, giving business and IT teams a shared basis for decisions.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d9c2d elementor-widget elementor-widget-html\" data-id=\"19d9c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Illustrative principle: customer loyalty programme, CRM and customer-centric communications work together. This is not the customer project's technical architecture.\" class=\"cp-system\" role=\"img\"><span class=\"cp-system-label\">THE UNDERLYING PRINCIPLE<\/span><div><b>Customer loyalty<wbr\/>programme<\/b><small>Participation and relationship<\/small><\/div><span class=\"cp-connector\">\u2195<\/span><div><b>CRM connection<\/b><small>Information in the customer context<\/small><\/div><span class=\"cp-connector\">\u2193<\/span><div class=\"cp-system-outcome\"><b>Customer-centric communication<\/b><small>Enable relevant communication<\/small><\/div><p>Illustrative business model, not the customer project's system architecture.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c834f2 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"2c834f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44ea91 elementor-widget elementor-widget-text-editor\" data-id=\"d44ea91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE CUSTOMER&#8217;S PERSPECTIVE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046806b elementor-widget elementor-widget-html\" data-id=\"046806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"cp-quote\"><span aria-hidden=\"true\">\u201c<\/span><blockquote>Together, we were able to take our international customer loyalty programme to a new level.<\/blockquote><figcaption><strong>Thomas L\u00f6del<\/strong><br\/>Head of Marketing, ROTHENBERGER Group<\/figcaption><\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977b65e elementor-widget elementor-widget-text-editor\" data-id=\"977b65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In its published testimonial, ROTHENBERGER also highlights the direct CRM connection and professional collaboration from consulting and design through implementation and ongoing fulfilment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5e70b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"dd5e70b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the published customer testimonial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c623c7 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"7c623c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d737e05 elementor-widget elementor-widget-text-editor\" data-id=\"d737e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWHAT THIS PROJECT CAN MEAN FOR YOU\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f6f82 elementor-widget elementor-widget-heading\" data-id=\"d4f6f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A strong starting point.<br \/>For your own programme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b22cc5e e-grid e-con-full pia-split e-con e-child\" data-id=\"b22cc5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0cd11 pia-photo elementor-widget elementor-widget-image\" data-id=\"de0cd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-industrie-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-32543\" alt=\"AI-generated illustrative industry image; not a photograph of the customer project.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-industrie-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-industrie-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-industrie-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/11\/en-prodata-industrie-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64297ae e-con-full e-flex e-con e-child\" data-id=\"64297ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c4289 elementor-widget elementor-widget-text-editor\" data-id=\"e8c4289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to retain trade customers, activate a partner network or reach indirect sales channels more effectively? The ROTHENBERGER project offers a practical starting point for discussing an international programme with strategic, technical and operational support.<\/p><p>We develop your own concept from your business model. Participants, manufacturer sales, trade and service may need different roles and incentives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676fd3c elementor-widget elementor-widget-html\" data-id=\"676fd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"pia-detail\"><summary>Plan additional programme roles deliberately<\/summary><div><p>A new programme can include wholesalers, their salespeople, manufacturer sales teams and service units alongside trade customers. Each group needs appropriate objectives, access, evidence and benefits. Personal incentives and business services are deliberately distinguished.<\/p><p>Key accounts can also receive dedicated support, programme access or agreed management options. Together, we choose the features that support your sales organisation and provide clear value for the people involved.<\/p><\/div><\/details><details class=\"pia-detail\"><summary>Align measurable behaviour with market objectives<\/summary><div><p>A loyalty programme can promote more than just buying. Training, product registrations, qualified recommendations, consulting activities or services can be considered for your project. The starting point is a business goal and a reliable proof of the desired activity.<\/p><p>This connects customer loyalty, partner development and market expansion. Impact is assessed against suitable baselines and metrics, agreed before launch.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5876e4f pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"5876e4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0cf0f8 elementor-widget elementor-widget-text-editor\" data-id=\"d0cf0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWHAT EFFECTIVE COLLABORATION LOOKS LIKE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9575cff elementor-widget elementor-widget-heading\" data-id=\"9575cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clear in concept.<br \/>Reliable in implementation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db358fa elementor-widget elementor-widget-html\" data-id=\"db358fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cp-open-cards\"><article><span class=\"cp-number\">01<\/span><h3>Business clarity<\/h3><p>Objectives, benefits of participants and programme rules are clearly described. This allows marketing, sales, IT and operational teams to decide on the same basis.<\/p><\/article><article><span class=\"cp-number\">02<\/span><h3>Connected responsibilities<\/h3><p>Programme design, technology and ongoing support are planned together. Handovers and responsibilities are defined within the project, rather than left until after launch.<\/p><\/article><article><span class=\"cp-number\">03<\/span><h3>Development with a long-term view<\/h3><p>A programme remains changeable. New target groups, markets or benefits will be tested to see how they fit the existing model and your business goals.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427326a elementor-widget elementor-widget-html\" data-id=\"427326a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"pia-detail\"><summary>How we start a comparable project<\/summary><div><p>In the initial consultation, we review your objectives, key participant groups and existing systems. Information about sales channels, countries, current programmes and your team's responsibilities helps us identify a practical next step.<\/p><p>A workshop can resolve open design questions. A technical assessment can clarify data sources and integrations. A scoped pilot can test key assumptions before wider rollout. Scope, responsibilities and expected deliverables are agreed around your project.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d2f0a3 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"4d2f0a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e04e6ec elementor-widget elementor-widget-text-editor\" data-id=\"e04e6ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCOMMON STANDARDS. LOCAL RELEVANCE.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba697a5 elementor-widget elementor-widget-heading\" data-id=\"ba697a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thinking internationally.<br \/>Stay close to people.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1849efe elementor-widget elementor-widget-text-editor\" data-id=\"1849efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a comparable international programme, we plan shared standards and appropriate local adaptations together. This covers language and communications, audiences, relevant benefits and collaboration with country organisations.<\/p><p>A clearly defined starting scope generates practical learning for expansion. Clear responsibilities connect business requirements, technical development and operational support across teams, creating a foundation that fits both the business and its people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-583f765 pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"583f765\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929e0c6 elementor-widget elementor-widget-text-editor\" data-id=\"929e0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQUESTIONS ABOUT YOUR NEXT PROJECT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2590e elementor-widget elementor-widget-heading\" data-id=\"dd2590e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From proven examples<br \/>to your own programme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a005d elementor-widget elementor-widget-html\" data-id=\"e6a005d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pia-faq\"><details><summary><h3>Which PRODATA services does ROTHENBERGER describe?<\/h3><\/summary><div class=\"pia-answer\"><p>ROTHENBERGER describes strategic consulting, concept development, implementation and ongoing fulfilment for an international customer loyalty programme. Its published testimonial also highlights direct CRM integration and professional collaboration.<\/p><\/div><\/details><details><summary><h3>What role does CRM connection play?<\/h3><\/summary><div class=\"pia-answer\"><p>ROTHENBERGER highlights expanded opportunities for customer-centric communications. Its published testimonial does not specify the CRM software or detailed technical architecture. For your project, we assess the existing systems and required data processes.<\/p><\/div><\/details><details><summary><h3>Can this approach support indirect sales channels?<\/h3><\/summary><div class=\"pia-answer\"><p>Yes. A comparable approach can suit manufacturers working with specialist retailers, wholesalers or contractors. Roles and programme rules follow your sales model. Relevant participant groups and evidence requirements are defined during programme design.<\/p><\/div><\/details><details><summary><h3>Can sales and service also be incentivised?<\/h3><\/summary><div class=\"pia-answer\"><p>Yes. Salespeople, external channel partners and service teams can have their own roles and incentives. Objectives, evidence, approvals and budgets are agreed for each group, aligning the concept with different responsibilities in your sales organisation.<\/p><\/div><\/details><details><summary><h3>Can countries have different programme arrangements?<\/h3><\/summary><div class=\"pia-answer\"><p>A new international programme can combine a shared core with local options for communications, benefits, roles and operations. Country organisations' requirements are included early in planning.<\/p><\/div><\/details><details><summary><h3>How can experience be transferred to my company?<\/h3><\/summary><div class=\"pia-answer\"><p>In the initial consultation, we compare the key circumstances: audiences, sales channels, countries, systems and required services. This informs a distinct approach for your business, with a grounded assessment and a concrete next step.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca720a pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"4ca720a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-298c392 elementor-widget elementor-widget-text-editor\" data-id=\"298c392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"cp-small\"><strong>Project basis:<\/strong> the published testimonial by Thomas L\u00f6del, ROTHENBERGER Group, on the <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">PRODATA reference page<\/a>. The presentation describes documented project experience and no commitment to the current contract or programme status. Image motifs and process representation are illustrative classifications. Edited: 3. ==References==<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e56ed17 cp-contact e-flex e-con-boxed e-con e-parent\" data-id=\"e56ed17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6d635 elementor-widget elementor-widget-menu-anchor\" data-id=\"1d6d635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e49dbd e-con-full e-flex e-con e-child\" data-id=\"6e49dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8737606 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8737606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How will you connect<br \/>Your customers and partners?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c058a6e e-grid cp-contact-card e-con-boxed e-con e-child\" data-id=\"c058a6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee569e2 e-con-full animated-fast cp-contact-column e-flex elementor-invisible e-con e-child\" data-id=\"ee569e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;500&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-df76cd3 e-con-full e-flex e-con e-child\" data-id=\"df76cd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f170da elementor-widget elementor-widget-text-editor\" data-id=\"5f170da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Your next step towards the right loyalty programme<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362f21f e-grid e-con-full e-con e-child\" data-id=\"362f21f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7fa2f34 e-con-full e-flex e-con e-child\" data-id=\"7fa2f34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22680b4 e-con-full e-flex e-con e-child\" data-id=\"22680b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bd2ca0 e-con-full e-flex e-con e-child\" data-id=\"7bd2ca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f62cb77 elementor-widget elementor-widget-text-editor\" data-id=\"f62cb77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a76d6 e-con-full e-flex e-con e-child\" data-id=\"a5a76d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7162780 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7162780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57dc863 e-con-full e-flex e-con e-child\" data-id=\"57dc863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6dfbb2 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"a6dfbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPhone\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8940e elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"1f8940e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a419e2e e-con-full e-flex e-con e-child\" data-id=\"a419e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11098b8 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"11098b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c14f2b e-con-full e-flex e-con e-child\" data-id=\"3c14f2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0ca8e elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"ad0ca8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb031e elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"6bb031e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:vertrieb@prodata.de\" >\n\t\t\t\t\t\t\tsales@prodata.de\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-002333d e-con-full e-flex e-con e-child\" data-id=\"002333d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91a26fa elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"91a26fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 292v24c0 6.6-5.4 12-12 12h-76v76c0 6.6-5.4 12-12 12h-24c-6.6 0-12-5.4-12-12v-76h-76c-6.6 0-12-5.4-12-12v-24c0-6.6 5.4-12 12-12h76v-76c0-6.6 5.4-12 12-12h24c6.6 0 12 5.4 12 12v76h76c6.6 0 12 5.4 12 12zm112-180v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f105e51 e-con-full e-flex e-con e-child\" data-id=\"f105e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c49f52f elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"c49f52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAppointment\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948c112 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"948c112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/calendly\/\" >\n\t\t\t\t\t\t\tBook a consultation\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ada2e4 elementor-align-justify animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4ada2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/#erstgespraechkontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad0b06f e-con-full animated-fast cp-contact-column e-flex e-con e-child\" data-id=\"ad0b06f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:750}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7f5a5 elementor-widget elementor-widget-heading\" data-id=\"cd7f5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let's talk about your project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a9f56 elementor-widget elementor-widget-text-editor\" data-id=\"a0a9f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tell us whom you want to engage and what you want to change. In a free initial consultation, we discuss relevant project experience, possible approaches and a practical starting point. Your main audiences, existing systems and preferred timescale are helpful inputs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad510fc elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"ad510fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Customer Projects \u00b7 Initial Consultation\" aria-label=\"PRODATA Customer Projects \u00b7 Initial Consultation\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"32376\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"ad510fc\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Loyalty und Kundenbindung-Systeme\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tYour message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Your use case (optional)\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting this form, you agree to the processing of your data in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/privacy-policy\/\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> .\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This site is protected by reCAPTCHA and Google's\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Privacy Policy<\/a>\n  and\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of Service<\/a>\n  apply.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request an initial consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b553ed pi-airy cp-section e-flex e-con-boxed e-con e-parent\" data-id=\"4b553ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e057b3 elementor-widget elementor-widget-text-editor\" data-id=\"7e057b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA LOYALTY SOLUTIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3080c8d elementor-widget elementor-widget-heading\" data-id=\"3080c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience that moves<br \/>your project forward.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af552f elementor-widget elementor-widget-text-editor\" data-id=\"2af552f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRODATA Datenbanken und Informationssysteme GmbH, based in Karlsruhe, is your full-service provider for loyalty, customer retention and sales incentives in Germany, Austria and Switzerland.<\/strong> We combine consulting and programme design, loyalty software and integration, rewards and benefits, programme operations and support, and marketing and activation. International programmes can be managed centrally and tailored to each country.<\/p><p>Choose a complete programme or targeted support for your team. Your contact is Thorsten Heftrich. In a free initial consultation, we clarify objectives, audiences and the next practical step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2e086 elementor-widget elementor-widget-html\" data-id=\"8a2e086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Related topics\" class=\"cp-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/services\/\">All services<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">Industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">Customer testimonials<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-solutions\/\">Loyalty Solutions<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f1774 elementor-widget elementor-widget-html\" 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Strategy, design, implementation and ongoing fulfilment: PRODATA supports ROTHENBERGER&#8217;s international customer loyalty programme. A direct CRM connection links the programme with customer communications.Strategy \u00b7 Technology \u00b7 Full service Discuss a similar project All customer projects \u2192 CUSTOMERROTHENBERGER GroupCONTEXTInternational customer loyalty programmePRODATA&#8217;S CONTRIBUTIONFrom consulting to fulfilmentINTEGRATIONDirect CRM connection THE [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":32375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32376","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROTHENBERGER Loyalty Programme Case Study | PRODATA<\/title>\n<meta name=\"description\" content=\"Explore PRODATA\u2019s work on ROTHENBERGER\u2019s international loyalty programme: strategic consulting, programme design, CRM integration and ongoing 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