{"id":32374,"date":"2026-11-03T15:47:41","date_gmt":"2026-11-03T14:47:41","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32374"},"modified":"2026-11-03T15:56:20","modified_gmt":"2026-11-03T14:56:20","slug":"marketing-activation","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/services\/marketing-activation\/","title":{"rendered":"Marketing & Activation"},"content":{"rendered":"\t\t
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LOYALTY MARKETING & ACTIVATION \u00b7 FULL SERVICE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attract participants.
Activate them personally.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPRODATA manages your complete marketing and communications operation, from recruitment, welcome boxes and first activity to ongoing customer development. With personalised website and app content, email, push notifications and telephone follow-up.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor customers \u00b7 Partners \u00b7 Sales \u00b7 Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEnd-to-end support. Personalised engagement. One coordinated team.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/span>

Attract & welcome<\/h3>

Invitations, landing pages, registration and welcome boxes make getting started easy.<\/p><\/article>

02<\/span>

Activate personally<\/h3>

Website, app and messages lead each participant to the appropriate next step.<\/p><\/article>

03<\/span>

Retain & develop<\/h3>

We follow up, create new reasons to participate and win back inactive members, including by phone.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tFULL-SERVICE MARKETING FOR YOUR LOYALTY PROGRAMME\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your programme.
Our daily marketing mission.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Illustrative\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PRODATA plans, creates and manages all participant communications for your loyalty programme.<\/strong> We attract participants, support registration, organise welcome boxes, encourage first use and develop the relationship over time.<\/p>

Our work covers campaign concepts, copy, images, personalised content, delivery, website and app updates, printing, fulfilment and personal follow-up. We configure processes, handle responses and improve activities based on their impact.<\/p>

You define objectives, brand and budget. We deliver the marketing plan.<\/strong> One accountable team coordinates creative work, technology, logistics and telephone outreach for consumers, business customers, partners, sales and service teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPARTICIPANT ACQUISITION & CREATIVE DELIVERY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Turn interest
into participation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We explain why your programme matters to each audience and guide people from first contact to registration. We develop messaging, design materials and deliver recruitment campaigns online, at the point of sale and through your sales and partner organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Invitations, landing pages and campaigns<\/summary>

We create audience-specific landing pages, registration journeys, invitation emails, social and advertising visuals, QR-code materials and postal mailings. Existing customers might receive an invitation focused on their specific benefits, while new customers arrive on a tailored landing page. Campaign source and registration data inform the next communication.<\/p><\/div><\/details>

Enable sales, trade and referral channels<\/summary>

Your field sales team receives conversation guides and personalised invitations. Retailers and wholesalers receive materials for counters, sales conversations and digital channels. Referral campaigns can involve existing participants. PRODATA coordinates copy, design, production and distribution, and identifies which channels generate active participants.<\/p><\/div><\/details>

Improve messaging and registration continuously<\/summary>

We examine where prospects abandon registration, which messages work and which questions recur. Findings lead to practical changes in copy, forms, images or the offer. Different audiences receive suitable entry journeys while your brand and agreed programme rules remain consistent.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Illustrative\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tWELCOME BOXES, ONBOARDING & FIRST ACTIVITY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome.
Support the first success.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Registration is followed by a personal welcome, clear guidance and a compelling first reason to participate. PRODATA also manages physical welcome boxes<\/strong> , from contents and design through sourcing, personalisation, packing, delivery and enquiries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Connect welcome boxes with digital onboarding<\/summary>

A new trade partner might receive a welcome pack containing a personalised letter, club information and selected items. A QR code leads directly to onboarding help in the portal or app. We tailor contents and presentation to the audience and handle sourcing, customisation, assembly, storage and delivery. Digital welcome messages and parcel information work together.<\/p><\/div><\/details>

Complete registration and trigger first activity<\/summary>

We support confirmation, first login, voluntary interest preferences and communication choices. A specific first action follows: submit proof of purchase, complete training, use a benefit or place an initial order. Website, app and messages link directly to the relevant function and explain the personal value.<\/p><\/div><\/details>

Follow up on incomplete steps<\/summary>

If the first activity does not happen, we respond to the actual barrier: missing login details, unclear instructions or an unanswered question. After an appropriate reminder, our team can call personally to explain the process and help. Once the step is complete, reminders stop and the next communication reflects the progress made.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tTHE COMPLETE PARTICIPANT JOURNEY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From the first contact
to the active relationship.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Acquire<\/h3>

Explain benefits, invite people and support registration.<\/p><\/article>

02<\/span>

Welcome<\/h3>

Provide a welcome box, personal message and clear guidance.<\/p><\/article>

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Start<\/h3>

Guide first use and provide personal help when needed.<\/p><\/article>

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Develop<\/h3>

Make suitable offers, knowledge, status and benefits visible.<\/p><\/article>

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Win back<\/h3>

Recognise inactivity, understand the cause and create a new reason to participate.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The next communication follows the participant’s behaviour. Active members receive a relevant next prompt. People needing assistance receive help. Completed tasks no longer trigger reminders. We combine automated processes with personal support.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tCOORDINATED COMMUNICATIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every channel.
A personal approach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Website & Portal<\/h3>

Personalised homepages, banners, campaign cards and recommendations highlight relevant benefits, available rewards and the next achievable status.<\/p><\/article>

02<\/span>

App & In-App<\/h3>

Personal content cards, prompts and short guides appear at relevant moments, such as after a first login or points credit.<\/p><\/article>

03<\/span>

Email & Push<\/h3>

Dynamic content and push notifications reflect interests, points balances and activity. Links open the relevant campaign, reward or task directly.<\/p><\/article>

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SMS & Messenger<\/h3>

Short reminders and service messages complement support through agreed, connected channels, respecting participant contact preferences.<\/p><\/article>

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Print & Welcome Box<\/h3>

Personalised letters, mailings and welcome packs create a tangible touchpoint. QR codes connect them to a personalised digital journey.<\/p><\/article>

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Phone & dialogue<\/h3>

We make targeted calls, explain how to get started, address objections and support participation. Conversation outcomes inform subsequent communications.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PRODATA creates the content and manages configuration, delivery and follow-up. Channels, systems, contact permissions, time windows and frequency are agreed for your programme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tPERSONALISATION ACROSS WEB, APP & MESSAGES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every participant.
A relevant next step.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Individual communications reflect each person’s situation: interests, role, language, previous activities, points and attainable benefits. We create relevant content for websites, apps and messages.<\/strong> New participants receive onboarding help; active members see their next opportunity to earn a relevant benefit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Personalised homepages, offers and progress<\/summary>

We design individual content areas showing relevant campaigns, benefits suited to activity, current points or progress towards the next status. Someone interested in learning may see relevant training, while an engaged contractor may receive information about additional services. Content and calls to action match the profile and permitted data scope.<\/p><\/div><\/details>

Coordinate the next action, channel and timing<\/summary>

We define which events trigger which responses: registration, first purchase, points credit, completed training, an attainable benefit or extended inactivity. Priorities determine which message comes first. Rules and, where appropriate, AI-assisted methods support content, offer and timing selection within the agreed systems. Data quality, business rules and traceable approvals provide the foundation.<\/p><\/div><\/details>

Respond to reactions and avoid duplicate messages<\/summary>

Website, app, message delivery and personal support share a coordinated communication status. We implement contact limits, quiet periods and exclusion rules. Redemption ends the corresponding reminder. An open service case can pause promotional messages. Telephone contacts are recorded so the next automated message remains appropriate.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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