{"id":32372,"date":"2026-11-03T15:47:35","date_gmt":"2026-11-03T14:47:35","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=32372"},"modified":"2026-11-03T15:56:17","modified_gmt":"2026-11-03T14:56:17","slug":"rewards-benefits-management","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/services\/rewards-benefits-management\/","title":{"rendered":"Rewards & Benefits Management"},"content":{"rendered":"\t\t
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REWARDS & BENEFITS MANAGEMENT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rewards that fit.
Benefits that work.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFrom merchandise and travel to benefits that make working life easier: we bring together compelling ranges, your reward marketplace and complete fulfilment to create benefits that motivate people.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor customers \u00b7 Partners \u00b7 Sales \u00b7 Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFits your programme. Modular or full service.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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50,000+<\/strong>

Merchandise rewards<\/h3>

available through our network<\/p><\/article>

Approx. 300<\/strong>

Partners & suppliers<\/h3>

including wholesale trade<\/p><\/article>

400+<\/strong>

Digital vouchers<\/h3>

across Europe<\/p><\/article>

10,000+<\/strong>

Travel<\/h3>

for special rewards<\/p><\/article><\/div>

Range: As of November 2026. The specific selection, availability and country coverage depend on your programme.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tREWARDS & BENEFITS MANAGEMENT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A world of benefits.
Everything it needs to succeed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PRODATA manages rewards and benefits from range strategy through to redemption:<\/strong> with around 300 benefit partners, suppliers and wholesalers, a Shopware 6 reward marketplace and end-to-end fulfilment.<\/p>

Combine merchandise, vouchers, travel, cashback and your own services into an offer that appeals to your audiences: consumers, business customers and partners, as well as sales and service teams.<\/p>

Any measurable behaviour that supports your objectives can be rewarded, from purchases and training to referrals and service activities. Your benefits programme also supports your market development strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tMORE THAN A CATALOGUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Great selection.
Selected for your participants.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Access to over 50,000 merchandise rewards, with selected items priced up to 80% below the recommended retail price.<\/strong> Add more than 400 digital vouchers across Europe, magazines and digital subscriptions. We curate a relevant range with appropriate reward levels and clear navigation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Merchandise rewards with compelling value<\/summary>

We select appropriate categories and price points for your programme from our wider network. Selected items can be available at up to 80% below the recommended retail price. Terms, availability and replenishment are specified for each range at the time of sourcing.<\/p><\/div><\/details>

Digital vouchers, magazines and subscriptions<\/summary>

More than 400 digital vouchers provide redemption options across Europe. We can also integrate digital magazines and other subscriptions. Brands, countries, validity periods and redemption conditions are selected for your audience and explained clearly in the shop.<\/p><\/div><\/details>

A dedicated sustainable product range<\/summary>

We offer a dedicated sustainable product range for environmentally conscious participants. Together, we define which product attributes and available evidence matter for your programme, making the selection transparent and consistent with your brand's sustainability approach.<\/p><\/div><\/details>

Personal reward requests beyond the catalogue<\/summary>

An optional personal reward service lets participants request an individual reward. PRODATA researches suppliers, checks sourcing feasibility and arranges procurement. Budgets, approvals and fulfilment follow a clearly agreed process.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tBENEFITS WITH A SOUND BUSINESS CASE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attractive to participants.
Predictable for your business.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Competitive purchasing terms create room in your benefits budget. We combine achievable reward levels with transparent sourcing, shipping and service costs. You can plan the full cost and direct spending where it best supports programme objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Value levels that motivate participation<\/summary>

Accessible benefits encourage initial participation, while special rewards and experiences create longer-term goals. We align points, status and redemption levels with your audiences, distinguishing customers, partner companies, salespeople and service teams where needed.<\/p><\/div><\/details>

Keep budgets, approvals and costs in view<\/summary>

We plan product costs, sourcing, customisation, storage, shipping, digital delivery and support together. Budgets, approval routes and substitution rules establish clear responsibilities, including during demand peaks or changes in availability.<\/p><\/div><\/details>

The right process for each recipient<\/summary>

Rewarding a company, a consumer or an employee of a channel partner can require different processes. We consider recipient groups, permissions and approvals, incorporating requirements from your responsible tax, legal and compliance teams.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clear procedure.
Concrete results.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Understanding<\/h3>

Clarify audiences, objectives and preferences.<\/p><\/article>

02<\/span>

Curate<\/h3>

Select rewards, benefits and value levels.<\/p><\/article>

03<\/span>

Connect<\/h3>

Align the shop, participant account and redemption process.<\/p><\/article>

04<\/span>

Fulfill<\/h3>

Organise provision, logistics and service.<\/p><\/article>

05<\/span>

Improve<\/h3>

Use participation data and feedback to refine the range.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You receive coordinated range and budget planning, defined integrations and clear delivery and service responsibilities. We start with the appropriate scope and develop your benefits offering using demand, redemption and participant feedback.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tMULTI-REWARD ADAPTER & SHOPWARE 6\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many sources.
One reward marketplace.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our multi-reward adapter connects suppliers, external shops and your own inventory management system.<\/strong> Shopware 6 provides the foundation for a powerful reward marketplace, combining external ranges with your own products and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Connect existing shops, suppliers and inventory systems<\/summary>

The multi-reward adapter brings different supply sources into your marketplace. We define range selection, data exchange, availability, order handover and status updates around the systems involved. Your existing suppliers and inventory management system can also be integrated.<\/p><\/div><\/details>

Shopware 6: modern e-commerce for your programme<\/summary>

PRODATA uses Shopware 6 as the shop platform. Categories, search, filters, product information, mobile access and ordering support an intuitive selection process. We connect these e-commerce functions with your loyalty rules: participant accounts, points, permissions and audience- or country-specific ranges.<\/p><\/div><\/details>

Your products, services and marketing materials in one shop<\/summary>

Your own products and services can be offered as rewards. Complimentary goods, promotional products and marketing materials can also be managed in the shop. We define recipients, access rights, quantities, budgets and approvals around your programme.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YOUR SOURCES. ONE ACCESS POINT.<\/p>

Suppliers &Wholesale trade<\/span>ExternalShops<\/span>Your inventorysystem<\/span><\/div>
\u2193<\/div>
Multi-reward adapter<\/strong>Connecting assortments and processes<\/span><\/div>
\u2193<\/div>
Your reward marketplace<\/strong>Shopware 6 \u00b7 Your brand \u00b7 Your rules<\/span><\/div>
rewards<\/span>Own goods<\/span>Services<\/span>Marketing material<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tFULFILMENT & SERVICE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customize.
Reliably deliver.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From bespoke branded products to regular shipping, we handle sourcing, customisation, printing, storage and complete fulfilment<\/strong>. We can also store your existing custom-printed stock and make it available through your shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source and customise special items<\/summary>

For bespoke products, we research suitable suppliers and manage sourcing, customisation and printing. We agree design, specification, quantities, approvals and timing together so each item fits your brand.<\/p><\/div><\/details>

Store your stock and manage complete fulfilment<\/summary>

We store your own and custom-printed products and organise complete fulfilment. Agreed processes cover inventory management, replenishment, picking, packing, shipping, enquiries and follow-up handling. Complimentary goods, promotional products and marketing materials can also be supplied.<\/p><\/div><\/details>

Connect physical and digital delivery<\/summary>

Merchandise rewards need reliable delivery and service, while digital benefits need correct allocation and clear validity information. We coordinate order statuses, voucher delivery, complaints and account corrections, providing a clear process across reward types.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tSERVICES FOR TRADE & INDUSTRIAL CUSTOMER CLUBS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A club that
makes partners' work easier.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A club for skilled trades or industrial customers can make your partners’ daily work easier.<\/strong> Complement traditional rewards with practical services: workwear, business equipment, marketing services, vehicle branding and signage for business premises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Support the business. Recognise the team.<\/summary>

Service modules can benefit the partner company, while additional rewards recognise eligible salespeople or service teams. We separate recipients, access rights and budgets within the programme, combining practical business support with appropriate individual incentives.<\/p><\/div><\/details>

From club advantage to measurable development<\/summary>

Alongside sales, programmes can reward training, product registrations, referrals, joint marketing activities and agreed services. You decide which measurable behaviours support your market and growth objectives. We connect those rules with relevant benefits, ordering processes and approvals.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Workwear<\/h3>

Workwear and individually printed articles for a uniform appearance.<\/p><\/article>

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Marketing & Services<\/h3>

Marketing material, marketing services and advertising support for your partners.<\/p><\/article>

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Business equipment<\/h3>

Practical equipment and materials for operation, office and customer contact.<\/p><\/article>

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Local visibility<\/h3>

Vehicle branding, premises signage and relevant promotional materials for each location.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tMORE WAYS TO INSPIRE PEOPLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Special moments.
Benefits people value.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Travel & Experiences<\/h3>

Over 10,000 travel options, travel and hotel vouchers, experience rewards, events and tickets. Bespoke group and VIP trips are also available for special occasions.<\/p><\/article>

02<\/span>

Cashback & payouts<\/h3>

PRODATA manages cashback and payouts, including payment, from agreed entitlement to traceable settlement.<\/p><\/article>

03<\/span>

Benefits & reward currencies<\/h3>

Discount and benefit vouchers, such as two-for-one offers. Conversion into other reward currencies, including Miles & More or PAYBACK, is also available on request.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Plan travel, event and VIP rewards around your programme<\/summary>

We align travel and hotel vouchers, bookable trips and experiences with programme objectives. Bespoke group or VIP travel can recognise exceptional contributions. Dates, allocations, booking processes, participant support and scope are agreed for each offer.<\/p><\/div><\/details>

Payouts, points conversion and benefit portals<\/summary>

For cashback, we jointly define entitlement, verification, approval and payment. Conversion into other reward currencies follows agreed routes, allocation and conversion rules for each programme. Benefit portals add selected discounts and vouchers with clear redemption conditions.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tINTERNATIONAL AND CONTINUOUSLY IMPROVING\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Globally coordinated.
Locally attractive.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We design international and global benefit programmes with a common strategy and individual country offerings. Local brands, languages, currencies, delivery routes and preferences determine the right selection. Your programme remains recognizable as a brand and feels relevant on site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Countries and local features<\/summary>

We coordinate country coverage, languages, currencies, delivery territories and local partner services. Cross-border deliveries and required specialist reviews are planned early. Local teams have clear decision-making responsibilities. Shared quality criteria and a consistent brand hold the programme together while allowing relevant local differences.<\/p><\/div><\/details>

Improve the range using real participation data<\/summary>

We review demand, redemption journeys, abandonment, enquiries and availability together. A benefit that is frequently viewed but rarely redeemed may have a different problem from an offer that is difficult to find. Participant feedback complements usage data, guiding improvements to presentation, selection and process rather than simply adding more items.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your project.
Our next step together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/span>

Clarify the starting point<\/h3>

Which audiences, systems and processes already exist? Which tasks should the solution support?<\/p><\/article>

02<\/span>

Define the scope<\/h3>

Which services are essential for launch, and which options should follow later?<\/p><\/article>

03<\/span>

Define success<\/h3>

What quality standards, timelines and deliverables will we agree?<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How we prepare a well-founded proposal<\/summary>

In the initial consultation, we discuss your starting point and the decisions you need to make. Existing programme documentation, audience descriptions and an overview of the systems or partners involved are helpful. You do not need every answer in advance. We structure open questions, identify required contributions and agree next steps. The proposal defines scope, responsibilities and prerequisites. Additional options are clearly separated so you can choose the right combination.<\/p><\/div><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tYOUR QUESTIONS ABOUT WORKING WITH US\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clarity before you start.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which rewards and benefits does PRODATA offer?<\/h3><\/summary>

PRODATA provides access to over 50,000 merchandise rewards, more than 400 digital vouchers across Europe and over 10,000 travel options. These are complemented by magazines, digital subscriptions, experiences, events, tickets, cashback, discounts and your own products and services. The specific selection and availability are defined for each programme.<\/p><\/div><\/details>

What does up to 80% below RRP mean?<\/h3><\/summary>

This refers to selected merchandise rewards compared with the recommended retail price. It does not apply to the entire range. Items, terms, quantities and availability are confirmed at the time of sourcing.<\/p><\/div><\/details>

How does the multi-reward adapter work?<\/h3><\/summary>

The multi-reward adapter connects external shops, suppliers and your inventory system to a central reward marketplace. PRODATA uses Shopware 6 as the shop platform and aligns product data, orders, status updates and loyalty rules.<\/p><\/div><\/details>

Can your own articles, services and marketing material be integrated?<\/h3><\/summary>

Yes. Your own products and services can be rewards. Complimentary goods, promotional products and marketing materials can also be managed in the shop. PRODATA can store custom-printed products and manage complete fulfilment, sourcing, customisation and printing.<\/p><\/div><\/details>

Which services suit trade and industrial customer clubs?<\/h3><\/summary>

Options include workwear, marketing materials, marketing services, business equipment, vehicle branding and premises signage. These can support partner businesses alongside separate incentives for eligible sales and service teams.<\/p><\/div><\/details>

Can you offer personal reward requests and sustainable products?<\/h3><\/summary>

Yes. PRODATA offers a dedicated sustainable product range and an optional personal reward service. For an individual request, we research suppliers and arrange sourcing within agreed budgets and approvals.<\/p><\/div><\/details>

Does PRODATA handle cashback and the conversion of reward currencies?<\/h3><\/summary>

Yes. PRODATA takes over cashback and payout management including payout. Additional reward currencies such as Miles & More or PAYBACK can be included on request. Available conversion routes, assignment and conversion rules are agreed for the specific programme.<\/p><\/div><\/details>

Can PRODATA also complement an existing or international programme?<\/h3><\/summary>

Yes. Rewards and benefits management can be a standalone service or part of a complete PRODATA programme. Data handovers and service responsibilities are integrated accordingly. International programmes combine shared standards with local ranges, languages, currencies and delivery arrangements.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Which benefits will
move your programme forward?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Your next step: Rewards & Benefits Management<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Thorsten Heftrich,<\/strong><\/span>Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let\u2019s discuss your project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reward shop, partner club or a complete benefits programme? In a free initial consultation, we clarify your audiences, suitable rewards and services, and the support you need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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