{"id":31824,"date":"2026-10-29T23:55:35","date_gmt":"2026-10-29T22:55:35","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31824"},"modified":"2026-10-31T15:44:44","modified_gmt":"2026-10-31T14:44:44","slug":"travel-tourism","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/travel-tourism\/","title":{"rendered":"Travel &#038; Tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31824\" class=\"elementor elementor-31824 elementor-31384\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 TRAVEL &#038; TOURISM\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Build guest loyalty.<br \/>Grow direct bookings.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect booking, stay and return through a guest programme with tangible value. Give guests benefits they understand and your teams can deliver at every participating location.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{overflow-wrap:anywhere;hyphens:auto;font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Your added value at a glance\" class=\"ba-orientation\" role=\"list\"><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6m2 4a5 5 0 0 1 3 5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Promote return<\/strong><small>Beyond the first booking.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"M5 3h10l4 4v14H5zM14 3v5h5M8 12h8M8 16h5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Bring guest benefits together<\/strong><small>Create relevant experiences.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Support every location<\/strong><small>One programme. Many touchpoints.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3815 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"cfe3815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e42fbb e-con-full ba-split e-grid e-con e-child\" data-id=\"8e42fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1262a76 e-con-full e-flex e-con e-child\" data-id=\"1262a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WE UNDERSTAND YOUR MARKET<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The journey ends.<br \/>The relationship goes on.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTravel and tourism loyalty connects guest benefits with relevant communications throughout the journey. PRODATA supports strategy, platforms, integration and ongoing operations for a clear participant experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2444a4a elementor-widget elementor-widget-html\" data-id=\"2444a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>What matters in your industry<\/summary><div class=\"ba-answer\"><p>Booking channels, locations and reasons to travel may change. Guests still need to understand which benefits apply and how to use them.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae949 elementor-widget elementor-widget-html\" data-id=\"6dae949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Booking routes and participation<\/summary><div class=\"ba-answer\"><p>Different booking channels provide different data. Agree which transactions count and how eligibility is established. The initial scope follows reliable available data and the agreed rules.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-html\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Join<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Enjoy the experience<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Enjoy benefits<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Plan the next visit<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7bc729 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"a7bc729\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f9cbc5 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"0f9cbc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23077ae ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"23077ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31885\" alt=\"Illustrative Beratungssituation reise; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81fbc0f e-con-full e-flex e-con e-child\" data-id=\"81fbc0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d8619 elementor-widget elementor-widget-html\" data-id=\"94d8619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FOR HOTEL GROUPS, TOURISM AND GUEST EXPERIENCE TEAMS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e85a8e9 elementor-widget elementor-widget-heading\" data-id=\"e85a8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn a great stay into the next booking.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b3940 elementor-widget elementor-widget-text-editor\" data-id=\"33b3940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEncourage return visits, strengthen direct relationships and give guests a tangible reason to come back.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4977e elementor-widget elementor-widget-html\" data-id=\"6f4977e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Designing guest programmes<\/summary><div class=\"ba-answer\"><p><article><p>Combine status, points, selected services and partner offers around the travel occasion and guest group.<\/p><\/article><\/p><\/div><\/details><details><summary>Connect locations and channels<\/summary><div class=\"ba-answer\"><p><article><p>Connect booking channels, stays and guest identities in the integration concept. Make cancellation, rate and redemption rules clear across locations.<\/p><\/article><\/p><\/div><\/details><details><summary>Deliver a consistent guest experience<\/summary><div class=\"ba-answer\"><p><article><p>Connect communications, benefit fulfilment and participant support. Give teams clear processes, and evaluate return rates and direct-booking share consistently.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7897874 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7897874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a245a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"93a245a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ansatz\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">APPROACHES THAT FIT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b27484 elementor-widget elementor-widget-heading\" data-id=\"9b27484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three approaches.<br \/>A clear customer benefit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-cases\"><article><span class=\"ba-card-index\">01<\/span><p class=\"ba-label\">Guest club<\/p><h3>Make recognition tangible.<\/h3><details><summary>Discover the approach<\/summary><p>A clear programme connects relevant benefits with the brand relationship. Participation and usage should be easy to explain before, during and after the stay.<\/p><\/details><\/article><article><span class=\"ba-card-index\">02<\/span><p class=\"ba-label\">Status &amp; added value<\/p><h3>Benefits with clear rules.<\/h3><details><summary>Discover the approach<\/summary><p>Status mechanics work when criteria and benefits are understandable. Account for availability, validity and exceptions in the concept.<\/p><\/details><\/article><article><span class=\"ba-card-index\">03<\/span><p class=\"ba-label\">Partner offers<\/p><h3>Expand the experience meaningfully.<\/h3><details><summary>Discover the approach<\/summary><p>Relevant offers along the journey can create extra value. Define responsibilities, redemption and service clearly, including across organisational boundaries.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f21bc ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"76f21bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a5e1f e-con-full ba-split e-grid e-con e-child\" data-id=\"64a5e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 ba-photo elementor-widget elementor-widget-image\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029.webp\" class=\"attachment-full size-full wp-image-31856\" alt=\"Illustratives Branchenmotiv reise: Fachperson mit Tablet. KI-generiertes Symbolbild.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1524420 e-con-full e-flex e-con e-child\" data-id=\"1524420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">IN PRACTICE: PURCHASE EVIDENCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a544 elementor-widget elementor-widget-heading\" data-id=\"3c8a544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Many touchpoints.<br \/>One consistent experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA guest books several rooms and travels with another person. Define who receives stay credit, which rates qualify and how partial cancellations are handled. Communicate the actual scope of status benefits.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabc320 elementor-widget elementor-widget-html\" data-id=\"dabc320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Reliably integrate locations<\/summary><div class=\"ba-answer\"><p>Local delivery shapes the guest experience. Teams need clear information about validity, availability and service contacts. Explain variations transparently so the brand promise remains credible on site.<\/p><\/div><\/details><details><summary>Plan for cancellations and changes<\/summary><div class=\"ba-answer\"><p>Booking changes and cancellations can affect recognition. Define these cases before launch and test them in the pilot. Service teams and participants need clear status information and a route to resolve questions.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64c8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIllustrative process concept. The implementation is tailored to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22265 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"5e22265\" data-element_type=\"container\" data-e-type=\"container\" id=\"praxischeck\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e229a86 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"e229a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47ace06 e-con-full e-flex e-con e-child\" data-id=\"47ace06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">THE KEY PROJECT QUESTIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0f60 elementor-widget elementor-widget-heading\" data-id=\"fad0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A good stay.<br \/>A stronger direct relationship.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4faf995 elementor-widget elementor-widget-html\" data-id=\"4faf995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Separate booking and stay<\/summary><div class=\"ba-answer\"><p><article><p>Clear recognition despite rebooking, no-shows or cancellations.<\/p><p><strong>Required information<\/strong><br\/>Booking ID, guest and completed stay<\/p><p><strong>Clarify during design<\/strong><br\/>Does a reservation or the actual stay count?<\/p><\/article><\/p><\/div><\/details><details><summary>Define how each channel counts<\/summary><div class=\"ba-answer\"><p><article><p>Transparent rules for direct and third-party bookings.<\/p><p><strong>Required information<\/strong><br\/>Direct bookings, intermediary bookings and available guest data<\/p><p><strong>Clarify during design<\/strong><br\/>Which booking channels qualify, and how is the guest identified?<\/p><\/article><\/p><\/div><\/details><details><summary>Deliver benefits on site<\/summary><div class=\"ba-answer\"><p><article><p>A brand promise that remains clear at reception.<\/p><p><strong>Required information<\/strong><br\/>Location, status and specific availability<\/p><p><strong>Clarify during design<\/strong><br\/>What is guaranteed, what depends on availability and who clarifies queries?<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d61a elementor-widget elementor-widget-html\" data-id=\"d86d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Measuring success: return rate<\/summary><div class=\"ba-answer\"><p>Track guests in a defined initial cohort who complete another stay within the observation period. Account for seasonality and travel cycles.<br\/><br\/><strong>Direct-booking share<\/strong><br\/>Divide qualifying direct bookings by all qualifying bookings for the participants being assessed. Treat channel attribution, cancellations and incentive costs consistently. Membership alone does not demonstrate incremental revenue.<\/p><\/div><\/details><details><summary>Systems and data: the appropriate integration scope<\/summary><div class=\"ba-answer\"><p>The booking engine, PMS, CRM and any channel manager provide different data. Define guest identity, stay status, rate, location and cancellation relationships before integration. Identify missing intermediary-channel data in the pilot rather than assuming complete coverage.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a1672 elementor-widget elementor-widget-html\" data-id=\"17a1672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Three fundamentals of programming\" class=\"br-graphic\"><div><span>01<\/span><strong>Participants<small>Roles and needs<\/small><\/strong><\/div><div><span>02<\/span><strong>Activity<small>Evidence and clear rules<\/small><\/strong><\/div><div><span>03<\/span><strong>Customer value<small>Relevant benefits and dependable service<\/small><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8b2b7 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"ae8b2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-html\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FROM IDEA TO EVERYDAY OPERATIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-heading\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start clearly.<br \/>Develop with purpose.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-html\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-start\"><article><b>01<\/b><h3>Define the target outcome<\/h3><p>Connect audiences, customer value and available data.<\/p><\/article><article><b>02<\/b><h3>Test in a pilot<\/h3><p>Test participation, exceptions and service using realistic cases.<\/p><\/article><article><b>03<\/b><h3>Operate reliably<\/h3><p>Prepare teams, coordinate delivery and evaluate impact.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb9918a e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"eb9918a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b531c9 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"3b531c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7da0959 e-con-full e-flex e-con e-child\" data-id=\"7da0959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1966be0 elementor-widget elementor-widget-html\" data-id=\"1966be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FURTHER OPPORTUNITIES FOR YOUR PROGRAMME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b5512 elementor-widget elementor-widget-heading\" data-id=\"13b5512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than the next night.<br \/>An experience that connects.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69905b elementor-widget elementor-widget-text-editor\" data-id=\"b69905b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThink of guest benefits along the entire journey: with relevant on-site offers and a good occasion for the next direct contact.<p><strong>A loyalty or incentive programme can support market development: attract new guest groups, activate sales partners and strengthen your brand beyond the journey.<\/strong> Dedicated incentives for travel agents, booking teams, partners and guest service can complement guest programmes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08319b2 elementor-widget elementor-widget-html\" data-id=\"08319b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>Tour operators, hotel groups and service partners can work with their sales channels on campaigns for travel agents, reservations teams and guest service. Recognise product knowledge, qualified advice, confirmed bookings and agreed service quality separately.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with a valid purpose, reliable evidence and clear rules. Examples include travel-agent training, qualified enquiries, travel-information usage, documented event participation and useful guest feedback.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details><summary>Stay relevant after departure<\/summary><div class=\"ba-answer\"><p>Business travellers, families and occasional holiday guests expect different benefits. Tailor service offers and contact timing accordingly. Collect additional information only where it is needed for the defined purpose.<\/p><\/div><\/details><details><summary>Connect destinations and partners through shared benefits<\/summary><div class=\"ba-answer\"><p>PRODATA connects hotels, excursions, cultural attractions and other partners through coalition and multi-tenant loyalty. Cross-tenant settlement supports joint services. Native mobile wallets and approved geofencing triggers make benefits accessible on the move. Define redemption terms, availability and service responsibilities for each partner.<\/p><\/div><\/details><details><summary>Find the right moment for the next trip<\/summary><div class=\"ba-answer\"><p>PRODATA combines AI-supported churn forecasts with tailored incentive campaigns. Travel frequency, seasonality and existing contact preferences help shape relevant return offers. An invitation immediately after departure is not always the best booking opportunity. Forecasts depend on data and travel cycles; they do not guarantee a booking.<\/p><\/div><\/details><details><summary>Strengthening a direct relationship with real added value<\/summary><div class=\"ba-answer\"><p>A guest programme can combine helpful services, recognition and selected benefits. Compare actual terms and costs with third-party channels. Clearly distinguish guaranteed status benefits from those subject to availability.<\/p><\/div><\/details><details><summary>Respond consistently to feedback<\/summary><div class=\"ba-answer\"><p>Route guest feedback to the team that can act on it. Define ownership, response and any follow-up. Public reviews must remain independent; a positive review is not a prescribed reward condition.<\/p><\/div><\/details><details><summary>Make progress and off-peak opportunities visible<\/summary><div class=\"ba-answer\"><p>Another qualifying stay or an off-peak trip can be a clear programme objective. Assess which benefits are attractive and commercially sensible. Actual availability and transparent participation terms remain essential.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30bfb7a e-con-full e-flex e-con e-child\" data-id=\"30bfb7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c13b4 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"79c13b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f34201 elementor-widget elementor-widget-text-editor\" data-id=\"1f34201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37127d2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"37127d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE AND IMPLEMENTATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One partner.<br \/>From strategy to ongoing operations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-text-editor\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBest Western describes a long-standing collaboration on PRODATA&#8217;s public references page. This is a company reference; the specific functions and services of your guest programme are agreed for your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbaeb elementor-widget elementor-widget-text-editor\" data-id=\"b7dbaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">View published PRODATA references \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730b6 elementor-widget elementor-widget-html\" data-id=\"8e730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">Reward and benefit management <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4743cbf ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"4743cbf\" data-element_type=\"container\" data-e-type=\"container\" id=\"fragen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d697bd elementor-widget elementor-widget-html\" data-id=\"8d697bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ANSWERS FOR YOUR DECISION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee4d9d elementor-widget elementor-widget-heading\" data-id=\"9ee4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ddb1b elementor-widget elementor-widget-html\" data-id=\"e3ddb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>Can a programme connect multiple locations?<\/h3><\/summary><div class=\"ba-answer\"><p>Yes, if common rules and local responsibilities are defined. Validity, availability and service information must remain comprehensible for guests and teams.<\/p><\/div><\/details><details><summary><h3>How are different booking routes treated?<\/h3><\/summary><div class=\"ba-answer\"><p>The concept defines which transactions qualify and which evidence is available. Do not assume complete coverage across every booking channel.<\/p><\/div><\/details><details><summary><h3>Should benefits be awarded at booking?<\/h3><\/summary><div class=\"ba-answer\"><p>That depends on the benefit. For revenue- or stay-based recognition, a completed qualifying stay is often the more meaningful reference. Define reservations, no-shows, partial cancellations and later changes separately.<\/p><\/div><\/details><details><summary><h3>What data do we need to get started?<\/h3><\/summary><div class=\"ba-answer\"><p>The booking engine, PMS, CRM and any channel manager provide different data. Define guest identity, stay status, rate, location and cancellation relationships before integration. Identify missing intermediary-channel data in the pilot rather than assuming complete coverage.<\/p><\/div><\/details><details><summary><h3>Which metrics should we track?<\/h3><\/summary><div class=\"ba-answer\"><p>Track repeat completed stays within a defined cohort and period, accounting for seasonality and travel cycles. Measure qualifying direct bookings against all qualifying bookings, handling attribution, cancellations and incentive costs consistently. Membership alone does not prove incremental revenue.<\/p><\/div><\/details><details><summary><h3>What determines the scope and cost?<\/h3><\/summary><div class=\"ba-answer\"><p>Key factors include audiences, roles, data sources, benefit rules and operational scope. We begin with a defined pilot using realistic cases, then calculate implementation, ongoing operations and the agreed services.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with reliable evidence and clear rules. Examples include travel-agent training, qualified enquiries, travel-information usage, event participation and guest feedback. We agree the selection with you to support new guest groups, partner activation and lasting brand relationships.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. PRODATA develops dedicated incentives for travel agents, booking teams, partners and guest service. Tour operators, hotel groups and service partners can co-design campaigns with their sales channels, recognising product knowledge, qualified advice, confirmed bookings and agreed service quality separately.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca2e2d ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"6ca2e2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-976a5b1 elementor-widget elementor-widget-menu-anchor\" data-id=\"976a5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ef5b2 e-con-full e-flex e-con e-child\" data-id=\"09ef5b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00cfa3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a00cfa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa36369 e-grid e-con-boxed e-con e-child\" data-id=\"aa36369\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2d4af51 e-con-full e-flex e-con e-child\" data-id=\"2d4af51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a64f0fc e-con-full e-flex e-con e-child\" data-id=\"a64f0fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa2d2a elementor-widget elementor-widget-text-editor\" data-id=\"5fa2d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6112d8 e-grid e-con-full e-con e-child\" data-id=\"f6112d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1744cdf e-con-full e-flex e-con e-child\" data-id=\"1744cdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d79b782 e-con-full e-flex e-con e-child\" data-id=\"d79b782\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ca36a3 e-con-full e-flex e-con e-child\" data-id=\"7ca36a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0235d38 elementor-widget elementor-widget-text-editor\" data-id=\"0235d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e01316 e-con-full e-flex e-con e-child\" data-id=\"8e01316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ba104 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"88ba104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aba9c2 e-con-full e-flex e-con e-child\" data-id=\"1aba9c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecb25c elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"1ecb25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab45d0a elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"ab45d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf87c6 e-con-full e-flex e-con e-child\" data-id=\"7cf87c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff659ce elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ff659ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba0c31f e-con-full e-flex e-con e-child\" data-id=\"ba0c31f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f54074f elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"f54074f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cace5e6 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"cace5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:vertrieb@prodata.de\" >\n\t\t\t\t\t\t\tvertrieb@prodata.de\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-990bfd2 e-con-full e-flex e-con e-child\" data-id=\"990bfd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5603983 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5603983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-plus\" viewBox=\"0 0 448 512\" 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consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe0798b e-con-full e-flex e-con e-child\" data-id=\"fe0798b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a6014 elementor-widget elementor-widget-heading\" data-id=\"02a6014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40e5ab elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c40e5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31824\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c40e5ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Travel &amp; Hospitality Loyalty Programmes | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31824\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label 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elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba351a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"2ba351a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a49620 elementor-widget elementor-widget-text-editor\" data-id=\"2a49620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bde1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dd3ef elementor-widget elementor-widget-html\" data-id=\"e3dd3ef\" data-element_type=\"widget\" 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