{"id":31820,"date":"2026-10-29T23:52:55","date_gmt":"2026-10-29T22:52:55","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31820"},"modified":"2026-10-31T15:44:40","modified_gmt":"2026-10-31T14:44:40","slug":"energy","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/energy\/","title":{"rendered":"Energy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31820\" class=\"elementor elementor-31820 elementor-31382\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 ENERGY &#038; UTILITIES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer loyalty for energy.<br \/>Added value in everyday life.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKeep your brand relevant between monthly payments and annual bills. Choose the right approach for customer benefits, regional offers or specialist partner activation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{overflow-wrap:anywhere;hyphens:auto;font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Your added value at a glance\" class=\"ba-orientation\" role=\"list\"><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6m2 4a5 5 0 0 1 3 5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Show customer added value<\/strong><small>Even between bills.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"M5 3h10l4 4v14H5zM14 3v5h5M8 12h8M8 16h5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Activate specialist partners<\/strong><small>Integrate installers and partners.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Strengthen service relationships<\/strong><small>Create relevant occasions.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3815 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"cfe3815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e42fbb e-con-full ba-split e-grid e-con e-child\" data-id=\"8e42fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1262a76 e-con-full e-flex e-con e-child\" data-id=\"1262a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WE UNDERSTAND YOUR MARKET<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infrequent contact.<br \/>More opportunities to connect.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA&#8217;s energy and utilities solution aligns customer clubs, service benefits and specialist partner programmes with your objectives. It combines strategy, ProLoyalty and ongoing operations around your audience and sales model.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1536cfb elementor-widget elementor-widget-html\" data-id=\"1536cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>What matters in your industry<\/summary><div class=\"ba-answer\"><p>A bill alone does not build a relationship. Relevant services, regional benefits and useful information create additional touchpoints for customers and installation partners.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae949 elementor-widget elementor-widget-html\" data-id=\"6dae949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Plan customer and specialist partner programmes separately<\/summary><div class=\"ba-answer\"><p>A customer club and an installer programme need different participation rules, data and communications. Define audiences and responsibilities first, then decide where to share technology and where to keep separate areas.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-html\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Choose the audience<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Define the benefits<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Create opportunities to engage<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Build ongoing usage<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-871f382 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"871f382\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b098cf0 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"b098cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe66622 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"fe66622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31879\" alt=\"Illustrative Beratungssituation energie; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fab69ab e-con-full e-flex e-con e-child\" data-id=\"fab69ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efa0c2 elementor-widget elementor-widget-html\" data-id=\"5efa0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FOR UTILITIES, ENERGY SUPPLIERS AND PARTNER MANAGERS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2340852 elementor-widget elementor-widget-heading\" data-id=\"2340852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make your brand part of everyday life.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b25f17 elementor-widget elementor-widget-text-editor\" data-id=\"8b25f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUse customer added value, regional proximity and specialist partner activation specifically for your business model.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7eef86 elementor-widget elementor-widget-html\" data-id=\"a7eef86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Design relevant customer benefits<\/summary><div class=\"ba-answer\"><p><article><p>Plan a customer club, selected benefits and relevant communications around your audiences and regions.<\/p><\/article><\/p><\/div><\/details><details><summary>Engage specialist partners<\/summary><div class=\"ba-answer\"><p><article><p>Give installers and sales partners their own roles, campaigns and evidence requirements, distinct from the customer programme.<\/p><\/article><\/p><\/div><\/details><details><summary>Connect the operational journey<\/summary><div class=\"ba-answer\"><p><article><p>Connect eligibility events, the portal, benefit fulfilment and participant support. Account for moves, supply start dates and status changes from the outset.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8fc7a3 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b8fc7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a245a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"93a245a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ansatz\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">APPROACHES THAT FIT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b27484 elementor-widget elementor-widget-heading\" data-id=\"9b27484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three approaches.<br \/>A clear customer benefit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-cases\"><article><span class=\"ba-card-index\">01<\/span><p class=\"ba-label\">Customer added value<\/p><h3>Make a difference in everyday life.<\/h3><details><summary>Discover the approach<\/summary><p>A programme can combine suitable services and benefits. Which offers fit the brand and region is derived from the needs of your target groups.<\/p><\/details><\/article><article><span class=\"ba-card-index\">02<\/span><p class=\"ba-label\">Specialist partner programme<\/p><h3>Connect installation and advice.<\/h3><details><summary>Discover the approach<\/summary><p>Specialist businesses are important contacts for energy-related products. Partner programmes can combine knowledge, campaigns and support, with roles and evidence suited to the sales model.<\/p><\/details><\/article><article><span class=\"ba-card-index\">03<\/span><p class=\"ba-label\">Referrals<\/p><h3>Turn recommendations into clear processes.<\/h3><details><summary>Discover the approach<\/summary><p>A referral scheme needs clear eligibility, qualifying events and agreed approvals. Assess it as a possible programme component rather than a universal default.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f21bc ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"76f21bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a5e1f e-con-full ba-split e-grid e-con e-child\" data-id=\"64a5e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 ba-photo elementor-widget elementor-widget-image\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029.webp\" class=\"attachment-full size-full wp-image-31854\" alt=\"Illustratives Branchenmotiv energie: Fachperson mit Tablet. KI-generiertes Symbolbild.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1524420 e-con-full e-flex e-con e-child\" data-id=\"1524420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">IN PRACTICE: PURCHASE EVIDENCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a544 elementor-widget elementor-widget-heading\" data-id=\"3c8a544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two target groups.<br \/>A clear concept.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA customer moves home but stays with the supplier. Define whether membership continues, which regional offers change and which system supplies eligibility status. A separate installer programme has its own roles and evidence requirements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabc320 elementor-widget elementor-widget-html\" data-id=\"dabc320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Eligibility and contract changes<\/summary><div class=\"ba-answer\"><p>Customer benefits need clear rules for when eligibility begins, changes and ends. Agree the required information with the authoritative systems and make these transitions understandable to service teams.<\/p><\/div><\/details><details><summary>Explore the strategy in more depth<\/summary><div class=\"ba-answer\"><p>This page helps you choose the right approach for customers or partners. The existing PRODATA energy-supplier guide explores strategy and integration in more depth. We bring both perspectives together in the initial discussion about your project.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64c8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIllustrative process concept. The implementation is tailored to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22265 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"5e22265\" data-element_type=\"container\" data-e-type=\"container\" id=\"praxischeck\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4767d13 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"4767d13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-751bc0c e-con-full e-flex e-con e-child\" data-id=\"751bc0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">THE KEY PROJECT QUESTIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0f60 elementor-widget elementor-widget-heading\" data-id=\"fad0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your tariff supplies energy.<br \/>Your programme builds relationships.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b667697 elementor-widget elementor-widget-html\" data-id=\"b667697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Customer club or partner programme<\/summary><div class=\"ba-answer\"><p><article><p>A suitable programme journey for each distinct audience.<\/p><p><strong>Required information<\/strong><br\/>End customers, installation companies or distribution partners<\/p><p><strong>Clarify during design<\/strong><br\/>Who should receive which benefits, and which behaviour is the objective?<\/p><\/article><\/p><\/div><\/details><details><summary>Account for contract events<\/summary><div class=\"ba-answer\"><p><article><p>Benefits that match the actual customer status.<\/p><p><strong>Required information<\/strong><br\/>Participants, eligibility status and effective date<\/p><p><strong>Clarify during design<\/strong><br\/>How do we handle a move, supply start date or contract end?<\/p><\/article><\/p><\/div><\/details><details><summary>Organising regional services<\/summary><div class=\"ba-answer\"><p><article><p>A regional promise with clear support.<\/p><p><strong>Required information<\/strong><br\/>Partner offer, availability and escalation route<\/p><p><strong>Clarify during design<\/strong><br\/>What applies to different regions or changing providers?<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d61a elementor-widget elementor-widget-html\" data-id=\"d86d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Measuring success: active benefit users<\/summary><div class=\"ba-answer\"><p>Eligible customers who use at least one defined benefit, divided by the reachable eligible customer base in the same period.<br\/><br\/><strong>Benefit by target group<\/strong><br\/>For customers, assess usage and support. For specialist partners, assess qualified activity and repeat participation. Their baselines differ, so avoid combining them into a single aggregate rate.<\/p><\/div><\/details><details><summary>Systems and data: the appropriate integration scope<\/summary><div class=\"ba-answer\"><p>Define contract and eligibility events from the authoritative systems for customer benefits. Specialist partner programmes need different master data and evidence. Choose integrations accordingly; the existing energy-supplier guide provides further strategic detail.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d18c3 elementor-widget elementor-widget-html\" data-id=\"21d18c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Three fundamentals of programming\" class=\"br-graphic\"><div><span>01<\/span><strong>Participants<small>Roles and needs<\/small><\/strong><\/div><div><span>02<\/span><strong>Activity<small>Evidence and clear rules<\/small><\/strong><\/div><div><span>03<\/span><strong>Customer value<small>Relevant benefits and dependable service<\/small><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8b2b7 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"ae8b2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-html\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FROM IDEA TO EVERYDAY OPERATIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-heading\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start clearly.<br \/>Develop with purpose.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-html\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-start\"><article><b>01<\/b><h3>Define the target outcome<\/h3><p>Connect audiences, customer value and available data.<\/p><\/article><article><b>02<\/b><h3>Test in a pilot<\/h3><p>Test participation, exceptions and service using realistic cases.<\/p><\/article><article><b>03<\/b><h3>Operate reliably<\/h3><p>Prepare teams, coordinate delivery and evaluate impact.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d5f38 e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"14d5f38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4824ce e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"a4824ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5512f3 e-con-full e-flex e-con e-child\" data-id=\"f5512f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513fad6 elementor-widget elementor-widget-html\" data-id=\"513fad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FURTHER OPPORTUNITIES FOR YOUR PROGRAMME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e919fba elementor-widget elementor-widget-heading\" data-id=\"e919fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build local connections.<br \/>Make contributions traceable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f4eba elementor-widget elementor-widget-text-editor\" data-id=\"00f4eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour customer club can combine regional partnership, helpful service and suitable energy offers.<p><strong>A loyalty or incentive programme can support market development: reach new customer segments, recruit specialist partners and establish new offers.<\/strong> Dedicated incentives for energy sales, specialist partners, installation teams and service teams can complement customer programmes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c265171 elementor-widget elementor-widget-html\" data-id=\"c265171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>Suppliers, manufacturers and product partners can include sales and service teams in joint programmes. Potential objectives include qualified advisory contacts, product training, verified installation milestones, approved sales and dependable service.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with a valid purpose, reliable evidence and clear rules. Examples include installer training, qualified project registrations, advisory appointments, customer portal activation, documented partner activities and useful service feedback.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details><summary>A regional partner network. A useful customer programme.<\/summary><div class=\"ba-answer\"><p>PRODATA connects local event organisers, leisure providers and partner vouchers through coalition and multi-tenant loyalty. Cross-tenant settlement supports reconciliation. Native mobile wallets, beacons and geofencing can enable local engagement with the necessary permissions. Manage validity, redemption, contacts and alternative fulfilment routes throughout.<\/p><\/div><\/details><details><summary>Add relevant energy-related services<\/summary><div class=\"ba-answer\"><p>Information about solar power, charging infrastructure and other services can create useful reasons to engage. Separate information, advice and any subsequent enquiry. Customers should not need to buy extra products to access basic service.<\/p><\/div><\/details><details><summary>Make engagement visible<\/summary><div class=\"ba-answer\"><p>Regional projects and approved information can enrich a programme. Define the purpose and evidence for any activity you recognise. A click is not proof of energy savings; environmental claims require their own robust evidence.<\/p><\/div><\/details><details><summary>Strengthen and reactivate customer relationships<\/summary><div class=\"ba-answer\"><p>PRODATA combines welcome benefits, ongoing value and referral campaigns with clear contract events. AI-supported churn forecasts help prioritise risks, while tailored incentive campaigns support activation and recognise long-standing customers. Data availability, eligibility and contact rules govern use; a forecast does not guarantee that a customer will switch.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9614a11 e-con-full e-flex e-con e-child\" data-id=\"9614a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3122f52 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"3122f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f7c27 elementor-widget elementor-widget-text-editor\" data-id=\"18f7c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37127d2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"37127d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE AND IMPLEMENTATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One partner.<br \/>From strategy to ongoing operations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-text-editor\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA combines consulting, proprietary software development and operational services for loyalty and incentives. Published references illustrate different areas of work. We discuss which experience and service scope are relevant to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbaeb elementor-widget elementor-widget-text-editor\" data-id=\"b7dbaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">View published PRODATA references \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730b6 elementor-widget elementor-widget-text-editor\" data-id=\"8e730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/loyalty-programme-energieversorger\/\">Explore the energy-supplier guide (German) \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d697bd elementor-widget elementor-widget-html\" data-id=\"8d697bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">Reward and benefit management <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee4d9d elementor-widget elementor-widget-html\" data-id=\"9ee4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Technical switching does not change contract termination rules<\/summary><div class=\"ba-answer\"><p>Germany's Federal Network Agency distinguishes faster technical electricity-supplier switching from the contractual termination conditions that still apply. Programme eligibility should therefore follow effective contract events, rather than assuming that faster switching shortens contractual commitments.<br\/><br\/><a href=\"https:\/\/www.bundesnetzagentur.de\/DE\/Vportal\/Energie\/KuendigungLieferantenwechsel\/Lieferantenwechsel\/artikel.html\">Federal Network Agency: switching suppliers<\/a> \u00b7 Source reviewed on 29 October 2026<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c526b1 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"8c526b1\" data-element_type=\"container\" data-e-type=\"container\" id=\"fragen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ddb1b elementor-widget elementor-widget-html\" data-id=\"e3ddb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ANSWERS FOR YOUR DECISION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743cbf elementor-widget elementor-widget-heading\" data-id=\"4743cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40e5ab elementor-widget elementor-widget-html\" data-id=\"c40e5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>How do customer and installer programmes differ?<\/h3><\/summary><div class=\"ba-answer\"><p>Customer programmes focus on tangible customer benefits. Installer programmes support specialist partners through knowledge, relevant campaigns and assistance. Plan their roles and rules separately.<\/p><\/div><\/details><details><summary><h3>Are regional advantages possible?<\/h3><\/summary><div class=\"ba-answer\"><p>Yes. Organise eligibility, availability, redemption and support reliably for each regional offer.<\/p><\/div><\/details><details><summary><h3>Can a customer keep using the club after moving home?<\/h3><\/summary><div class=\"ba-answer\"><p>Define this in the concept. Membership, eligibility and regional availability are separate questions. Explain what continues, what needs checking and what information the customer receives.<\/p><\/div><\/details><details><summary><h3>What data do we need to get started?<\/h3><\/summary><div class=\"ba-answer\"><p>Define contract and eligibility events from the authoritative systems for customer benefits. Specialist partner programmes need different master data and evidence. Choose integrations accordingly; the existing energy-supplier guide provides further strategic detail.<\/p><\/div><\/details><details><summary><h3>Which metrics should we track?<\/h3><\/summary><div class=\"ba-answer\"><p>Track eligible customers using a defined benefit as a share of the reachable eligible base in the same period. Assess usage and support for customers, and qualified activity and repeat participation for specialist partners. Keep their different baselines separate.<\/p><\/div><\/details><details><summary><h3>What determines the scope and cost?<\/h3><\/summary><div class=\"ba-answer\"><p>Key factors include audiences, roles, data sources, benefit rules and operational scope. We begin with a defined pilot using realistic cases, then calculate implementation, ongoing operations and the agreed services.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with reliable evidence and clear rules. Examples include installer training, qualified project registrations, advisory appointments, portal activation, partner activities and service feedback. We agree the selection with you to support new customer segments, specialist partners and offers.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. PRODATA develops dedicated incentives for energy sales, specialist partners, installers and service teams. Suppliers, manufacturers and product partners can run joint programmes with objectives such as training, qualified advisory contacts, verified installation milestones, approved sales and service quality.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4b0521 ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"b4b0521\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e60c2bb elementor-widget elementor-widget-menu-anchor\" data-id=\"e60c2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f14910 e-con-full e-flex e-con e-child\" data-id=\"1f14910\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c68f80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c68f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1a1843 e-grid e-con-boxed e-con e-child\" data-id=\"f1a1843\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac3f13f e-con-full e-flex e-con e-child\" data-id=\"ac3f13f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ab31fb3 e-con-full e-flex e-con e-child\" data-id=\"ab31fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e900c49 elementor-widget elementor-widget-text-editor\" data-id=\"e900c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ddadc6 e-grid e-con-full e-con e-child\" data-id=\"0ddadc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f4af74 e-con-full e-flex e-con e-child\" data-id=\"3f4af74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0852d40 e-con-full e-flex e-con e-child\" data-id=\"0852d40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4c4c8d e-con-full e-flex e-con e-child\" data-id=\"d4c4c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac9a76 elementor-widget elementor-widget-text-editor\" data-id=\"aac9a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20ec683 e-con-full e-flex e-con e-child\" data-id=\"20ec683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8e716 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3a8e716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3c0567 e-con-full e-flex e-con e-child\" data-id=\"a3c0567\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e58a0f elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"1e58a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc97cd8 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"bc97cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca3777c e-con-full e-flex e-con e-child\" data-id=\"ca3777c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab0462 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9ab0462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc89150 e-con-full e-flex e-con e-child\" data-id=\"dc89150\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f90dd elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"43f90dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745bddc elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"745bddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 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consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-247b901 e-con-full e-flex e-con e-child\" data-id=\"247b901\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee41c45 elementor-widget elementor-widget-heading\" data-id=\"ee41c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0832d4 elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c0832d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31820\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c0832d4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Energy &amp; Utility Customer Loyalty | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31820\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text 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class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tYour message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Your application case (optional)\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9221c74 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"9221c74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba351a elementor-widget elementor-widget-text-editor\" data-id=\"2ba351a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dd3ef elementor-widget elementor-widget-text-editor\" data-id=\"e3dd3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c096bf elementor-widget elementor-widget-html\" data-id=\"2c096bf\" data-element_type=\"widget\" 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