{"id":31818,"date":"2026-10-29T23:51:38","date_gmt":"2026-10-29T22:51:38","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31818"},"modified":"2026-10-31T15:44:38","modified_gmt":"2026-10-31T14:44:38","slug":"telecommunications","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/telecommunications\/","title":{"rendered":"Telecommunications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31818\" class=\"elementor elementor-31818 elementor-31381\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 TELECOMMUNICATIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Loyalty for telecommunications.<br \/>Stay relevant throughout the contract.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect onboarding, ongoing usage and the next customer decision through clear loyalty benefits and partner programmes for mobile, fixed-line and digital services.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{overflow-wrap:anywhere;hyphens:auto;font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Your added value at a glance\" class=\"ba-orientation\" role=\"list\"><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6m2 4a5 5 0 0 1 3 5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Support onboarding<\/strong><small>With you from the start.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"M5 3h10l4 4v14H5zM14 3v5h5M8 12h8M8 16h5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Strengthen customer contact<\/strong><small>With relevant added value.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Integrate partners<\/strong><small>Stronger sales partnerships.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3815 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"cfe3815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e42fbb e-con-full ba-split e-grid e-con e-child\" data-id=\"8e42fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1262a76 e-con-full e-flex e-con e-child\" data-id=\"1262a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WE UNDERSTAND YOUR MARKET<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep in touch.<br \/>Beyond the contract.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTelecommunications loyalty connects relevant customer benefits with touchpoints throughout the contract. PRODATA plans customer and partner programmes with clear rules, suitable technology and ongoing support.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50a309 elementor-widget elementor-widget-html\" data-id=\"e50a309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>What matters in your industry<\/summary><div class=\"ba-answer\"><p>Tariffs are easy to compare. The customer experience is shaped every day: during onboarding, when questions arise and when needs change. Sales partners also need clear offers and reliable processes.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae949 elementor-widget elementor-widget-html\" data-id=\"6dae949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Align activation and eligibility<\/summary><div class=\"ba-answer\"><p>A contract, service activation and ongoing eligibility are different events. Together we define which signal the programme requires and how changes are processed, avoiding conflicting information for participants and service teams.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-html\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Get on board<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Discover the benefits<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Stay active<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Renew the relationship<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02a6381 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"02a6381\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e5ec093 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"e5ec093\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d789f1 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"9d789f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31876\" alt=\"Illustrative Beratungssituation telekommunikation; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44af02a e-con-full e-flex e-con e-child\" data-id=\"44af02a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dbfb8 elementor-widget elementor-widget-html\" data-id=\"d2dbfb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FOR CRM, RETENTION AND PARTNER MANAGEMENT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24df763 elementor-widget elementor-widget-heading\" data-id=\"24df763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond the sale. An active customer relationship.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2878119 elementor-widget elementor-widget-text-editor\" data-id=\"2878119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect welcome offers, ongoing loyalty benefits and dealer activation to a suitable loyalty strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e440913 elementor-widget elementor-widget-html\" data-id=\"e440913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Activate customers effectively<\/summary><div class=\"ba-answer\"><p><article><p>Design benefits around activation, usage and the continuing relationship, with clear eligibility rules for different products.<\/p><\/article><\/p><\/div><\/details><details><summary>Develop partner sales<\/summary><div class=\"ba-answer\"><p><article><p>Connect partner campaigns, qualified objectives, motivating communications and rewards. Plan cancellation and change handling from the outset.<\/p><\/article><\/p><\/div><\/details><details><summary>Linking service and systems<\/summary><div class=\"ba-answer\"><p><article><p>Bring ProLoyalty, the customer portal and authoritative contract events into one integration concept, supported by participant service and reporting.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87e266 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a87e266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a245a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"93a245a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ansatz\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">APPROACHES THAT FIT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b27484 elementor-widget elementor-widget-heading\" data-id=\"9b27484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three approaches.<br \/>A clear customer benefit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-cases\"><article><span class=\"ba-card-index\">01<\/span><p class=\"ba-label\">Welcome programme<\/p><h3>Make a positive first impression.<\/h3><details><summary>Discover the approach<\/summary><p>Clear benefits and helpful information support onboarding. Timing, eligibility and service routes follow the actual activation process.<\/p><\/details><\/article><article><span class=\"ba-card-index\">02<\/span><p class=\"ba-label\">Loyalty benefits<\/p><h3>Stay relevant throughout the contract.<\/h3><details><summary>Discover the approach<\/summary><p>A customer club brings together tangible benefits and relevant reasons to engage. Its mechanics account for different products and customer groups while keeping communications simple.<\/p><\/details><\/article><article><span class=\"ba-card-index\">03<\/span><p class=\"ba-label\">Partner programme<\/p><h3>Connect sales and product knowledge.<\/h3><details><summary>Discover the approach<\/summary><p>Support dealers and distributors through training, service and coordinated campaigns. Define evidence and recognition around the agreed objectives.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f21bc ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"76f21bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a5e1f e-con-full ba-split e-grid e-con e-child\" data-id=\"64a5e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 ba-photo elementor-widget elementor-widget-image\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029.webp\" class=\"attachment-full size-full wp-image-31853\" alt=\"Illustratives Branchenmotiv telekommunikation: Fachperson mit Tablet. KI-generiertes Symbolbild.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1524420 e-con-full e-flex e-con e-child\" data-id=\"1524420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">IN PRACTICE: PURCHASE EVIDENCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a544 elementor-widget elementor-widget-heading\" data-id=\"3c8a544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start the conversation before<br \/>the contract ends.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA connection is ordered but activated later. The welcome benefit becomes available after the event defined in the concept. If a cancellation or product change occurs, status and resolution remain clear to participants and service teams.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabc320 elementor-widget elementor-widget-html\" data-id=\"dabc320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Make multiple products easy to understand<\/summary><div class=\"ba-answer\"><p>Mobile, fixed-line and other services may need different rules. The concept defines useful common elements and where separate benefit rules are required. Participants see a clear choice rather than internal system complexity.<\/p><\/div><\/details><details><summary>Separate customer and partner perspectives<\/summary><div class=\"ba-answer\"><p>Customer and sales programmes serve different objectives. Plan roles, communications and reporting accordingly. They can share technical foundations without mixing participant groups.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64c8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIllustrative process concept. The implementation is tailored to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22265 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"5e22265\" data-element_type=\"container\" data-e-type=\"container\" id=\"praxischeck\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fe0c0a e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"1fe0c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0bae75 e-con-full e-flex e-con e-child\" data-id=\"e0bae75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">THE KEY PROJECT QUESTIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0f60 elementor-widget elementor-widget-heading\" data-id=\"fad0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activation is the beginning.<br \/>Ongoing value builds the relationship.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509aa72 elementor-widget elementor-widget-html\" data-id=\"509aa72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Select the right event<\/summary><div class=\"ba-answer\"><p><article><p>Apply clear recognition rules despite withdrawal, cancellation or delayed activation.<\/p><p><strong>Required information<\/strong><br\/>Order, activation and current eligibility<\/p><p><strong>Clarify during design<\/strong><br\/>Does the benefit apply when the contract is signed or only after activation?<\/p><\/article><\/p><\/div><\/details><details><summary>Bring products together<\/summary><div class=\"ba-answer\"><p><article><p>An understandable view of the benefits actually available.<\/p><p><strong>Required information<\/strong><br\/>Participant, contracted products and agreed customer group<\/p><p><strong>Clarify during design<\/strong><br\/>What happens with multiple contracts or a product change?<\/p><\/article><\/p><\/div><\/details><details><summary>Manage partners according to quality<\/summary><div class=\"ba-answer\"><p><article><p>Partner mechanics aligned with the business outcomes you want.<\/p><p><strong>Required information<\/strong><br\/>Sales location and verified qualifying activity<\/p><p><strong>Clarify during design<\/strong><br\/>How do we consider cancellations and subsequent changes?<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d61a elementor-widget elementor-widget-html\" data-id=\"d86d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Measuring success: activation rate<\/summary><div class=\"ba-answer\"><p>Divide participants who first use a qualifying benefit by eligible invitees. Where needed, use separate observation windows for mobile and fixed-line services.<br\/><br\/><strong>Compare retention fairly<\/strong><br\/>Assess cancellations and renewals across comparable contract cohorts and terms. Record tariff changes, price campaigns and service events separately as potential influences.<\/p><\/div><\/details><details><summary>Systems and data: the appropriate integration scope<\/summary><div class=\"ba-answer\"><p>CRM, contract and activation systems provide different events. The integration plan identifies the authoritative eligibility source, handles delayed notifications and specifies the information service teams need. Keep customer and dealer programme rules distinct.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a3308 elementor-widget elementor-widget-html\" data-id=\"61a3308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Three fundamentals of programming\" class=\"br-graphic\"><div><span>01<\/span><strong>Participants<small>Roles and needs<\/small><\/strong><\/div><div><span>02<\/span><strong>Activity<small>Evidence and clear rules<\/small><\/strong><\/div><div><span>03<\/span><strong>Customer value<small>Relevant benefits and dependable service<\/small><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8b2b7 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"ae8b2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-html\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FROM IDEA TO EVERYDAY OPERATIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-heading\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start clearly.<br \/>Develop with purpose.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-html\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-start\"><article><b>01<\/b><h3>Define the target outcome<\/h3><p>Connect audiences, customer value and available data.<\/p><\/article><article><b>02<\/b><h3>Test in a pilot<\/h3><p>Test participation, exceptions and service using realistic cases.<\/p><\/article><article><b>03<\/b><h3>Operate reliably<\/h3><p>Prepare teams, coordinate delivery and evaluate impact.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d872672 e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"d872672\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c70b64 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"7c70b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a02d5e e-con-full e-flex e-con e-child\" data-id=\"8a02d5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec2a2f elementor-widget elementor-widget-html\" data-id=\"5ec2a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FURTHER OPPORTUNITIES FOR YOUR PROGRAMME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1db12 elementor-widget elementor-widget-heading\" data-id=\"da1db12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go beyond renewals.<br \/>Deliver value throughout the contract.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993a1ca elementor-widget elementor-widget-text-editor\" data-id=\"993a1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeaningful loyalty engagement starts with customer value: clear benefits, a relevant occasion and a simple way to use the offer.<p><strong>A loyalty or incentive programme can support market development: attract new customer groups, develop sales partners and expand usage of your services.<\/strong> Dedicated incentives for shop teams, sales teams, channel partners and customer service can complement customer programmes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5371a elementor-widget elementor-widget-html\" data-id=\"9b5371a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>Network operators, device manufacturers and other product partners can work with the sales channel to design campaigns for shop staff, intermediaries and service teams. Set separate objectives for training, approved contracts, successful activation and service quality.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with a valid purpose, reliable evidence and clear rules. Examples include completed onboarding, activated digital services, partner training, qualified advisory appointments, documented service activities and useful customer feedback.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details><summary>Give referrals a clear qualifying event<\/summary><div class=\"ba-answer\"><p>An invitation, a signed contract and actual activation are different steps. Specify when each referral benefit becomes available. Handle withdrawal, duplicate attribution and delayed activation within the same process.<\/p><\/div><\/details><details><summary>Design partner objectives around quality<\/summary><div class=\"ba-answer\"><p>A dealer programme should encourage qualified outcomes. Plan cancellation handling, product knowledge and clear campaign terms together. Locations with different circumstances need appropriate targets rather than a single undifferentiated volume ranking.<\/p><\/div><\/details><details><summary>Products, brands and partners under one programme roof<\/summary><div class=\"ba-answer\"><p>Multi-tenant and coalition loyalty can connect mobile, fixed-line and complementary services. Keep shared benefits and product-specific campaigns clear. Cross-tenant settlement supports joint partner offers; existing portals and native mobile wallets provide access. Participants can see which entitlement belongs to which product.<\/p><\/div><\/details><details><summary>Identify churn risks and respond earlier<\/summary><div class=\"ba-answer\"><p>PRODATA offers AI-supported churn forecasts and tailored incentive campaigns. Available usage, contract and programme signals help identify relevant opportunities to engage. Voluntary feedback shows where benefits remain unclear. Define data scope and contact rules; forecasts prioritise risks and do not guarantee predictions of individual cancellations.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7d179c e-con-full e-flex e-con e-child\" data-id=\"b7d179c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a705b ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"d4a705b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c53f3 elementor-widget elementor-widget-text-editor\" data-id=\"00c53f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37127d2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"37127d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE AND IMPLEMENTATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One partner.<br \/>From strategy to ongoing operations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-text-editor\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA combines consulting, proprietary software development and operational services for loyalty and incentives. Published references illustrate different areas of work. We discuss which experience and service scope are relevant to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbaeb elementor-widget elementor-widget-text-editor\" data-id=\"b7dbaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">View published PRODATA references \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730b6 elementor-widget elementor-widget-html\" data-id=\"8e730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/sales-incentivization\/\">Sales and Partner Activation <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">Reward and benefit management <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d697bd elementor-widget elementor-widget-html\" data-id=\"8d697bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Contract terms and customer relationships: background<\/summary><div class=\"ba-answer\"><p>Germany's Federal Network Agency explains that the telecommunications contracts described in its guidance can be terminated with one month's notice after automatic renewal beyond the initial minimum term. Continuous value is therefore a useful programme focus. A loyalty programme does not replace contractual or cancellation rights.<br\/><br\/><a href=\"https:\/\/www.bundesnetzagentur.de\/DE\/Vportal\/TK\/InternetTelefon\/Vertrag\/start.html\">Federal Network Agency: contracts<\/a> \u00b7 Source reviewed on 29 October 2026<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40e5ab ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c40e5ab\" data-element_type=\"container\" data-e-type=\"container\" id=\"fragen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee4d9d elementor-widget elementor-widget-html\" data-id=\"9ee4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ANSWERS FOR YOUR DECISION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ddb1b elementor-widget elementor-widget-heading\" data-id=\"e3ddb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743cbf elementor-widget elementor-widget-html\" data-id=\"4743cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>Can the programme take into account different contract products?<\/h3><\/summary><div class=\"ba-answer\"><p>Yes. The concept can distinguish product and participant groups, with clear eligibility, validity and benefit rules.<\/p><\/div><\/details><details><summary><h3>Can an existing customer portal be used?<\/h3><\/summary><div class=\"ba-answer\"><p>We assess this during integration planning. Key factors are sign-in, available data and where participants should access their benefits.<\/p><\/div><\/details><details><summary><h3>Which event should trigger a welcome benefit?<\/h3><\/summary><div class=\"ba-answer\"><p>That depends on the objective. Ordering, contract confirmation and actual activation are distinct events. Test delayed activation, withdrawal, cancellation and product changes in the pilot before awarding benefits automatically.<\/p><\/div><\/details><details><summary><h3>What data do we need to get started?<\/h3><\/summary><div class=\"ba-answer\"><p>CRM, contract and activation systems provide different events. The integration plan identifies the authoritative eligibility source, handles delayed notifications and specifies the information service teams need. Keep customer and dealer programme rules distinct.<\/p><\/div><\/details><details><summary><h3>Which metrics should we track?<\/h3><\/summary><div class=\"ba-answer\"><p>Track participants who first use a qualifying benefit as a share of eligible invitees. Use separate windows for mobile and fixed-line services where appropriate. Compare retention across similar contract cohorts and terms, recording tariff changes, price campaigns and service events as potential influences.<\/p><\/div><\/details><details><summary><h3>What determines the scope and cost?<\/h3><\/summary><div class=\"ba-answer\"><p>Key factors include audiences, roles, data sources, benefit rules and operational scope. We begin with a defined pilot using realistic cases, then calculate implementation, ongoing operations and the agreed services.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with reliable evidence and clear rules. Examples include onboarding, digital-service activation, partner training, qualified advisory appointments, service activities and customer feedback. We agree the selection with you to support customer acquisition, partner development and greater service usage.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. PRODATA develops dedicated incentives for shop teams, sales teams, channel partners and customer service. Network operators, device manufacturers and other product partners can co-design campaigns with the sales channel, with separate objectives for training, approved contracts, activation and service quality.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783e0bd ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"783e0bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603a0ee elementor-widget elementor-widget-menu-anchor\" data-id=\"603a0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e0d05 e-con-full e-flex e-con e-child\" data-id=\"24e0d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254a6ac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"254a6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9c765c e-grid e-con-boxed e-con e-child\" data-id=\"c9c765c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a2d86e e-con-full e-flex e-con e-child\" data-id=\"2a2d86e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-98616f4 e-con-full e-flex e-con e-child\" data-id=\"98616f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe3da6 elementor-widget elementor-widget-text-editor\" data-id=\"bbe3da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4072795 e-grid e-con-full e-con e-child\" data-id=\"4072795\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2762824 e-con-full e-flex e-con e-child\" data-id=\"2762824\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-766db35 e-con-full e-flex e-con e-child\" data-id=\"766db35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f6ff6 e-con-full e-flex e-con e-child\" data-id=\"b0f6ff6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f572b27 elementor-widget elementor-widget-text-editor\" data-id=\"f572b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b83cf31 e-con-full e-flex e-con e-child\" data-id=\"b83cf31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-302dc0b elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"302dc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1116a6 e-con-full e-flex e-con e-child\" data-id=\"c1116a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0e8a8 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"7e0e8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1b002 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"0d1b002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16b8a6e e-con-full e-flex e-con e-child\" data-id=\"16b8a6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120b775 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"120b775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b109135 e-con-full e-flex e-con e-child\" data-id=\"b109135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8305c elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"ba8305c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b92233 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"7b92233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 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consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bfd77 e-con-full e-flex e-con e-child\" data-id=\"37bfd77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5327376 elementor-widget elementor-widget-heading\" data-id=\"5327376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c526b1 elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8c526b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31818\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8c526b1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Telecom Loyalty &amp; Partner Programmes | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31818\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text 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elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3dd3ef ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"e3dd3ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bde1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba351a elementor-widget elementor-widget-text-editor\" data-id=\"2ba351a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9221c74 elementor-widget elementor-widget-html\" data-id=\"9221c74\" data-element_type=\"widget\" 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