{"id":31816,"date":"2026-10-29T23:50:23","date_gmt":"2026-10-29T22:50:23","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31816"},"modified":"2026-10-31T15:44:36","modified_gmt":"2026-10-31T14:44:36","slug":"finance-insurance","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/","title":{"rendered":"Finance &#038; Insurance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31816\" class=\"elementor elementor-31816 elementor-31380\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 FINANCE &#038; INSURANCE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Build customer loyalty.<br \/>Strengthen sales with purpose.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Loyalty programmes for bank customers and policyholders. Incentive and performance programmes for sales teams and partners. PRODATA brings both together through tailored concepts, ProLoyalty and full-service delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{overflow-wrap:anywhere;hyphens:auto;font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Your added value at a glance\" class=\"ba-orientation\" role=\"list\"><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6m2 4a5 5 0 0 1 3 5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Retain customers<\/strong><small>Bank customers and policyholders.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"M5 3h10l4 4v14H5zM14 3v5h5M8 12h8M8 16h5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Motivate sales teams<\/strong><small>Activate employees and partners.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Manage programmes<\/strong><small>Connect objectives, quality and impact.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3815 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"cfe3815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e42fbb e-con-full ba-split e-grid e-con e-child\" data-id=\"8e42fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1262a76 e-con-full e-flex e-con e-child\" data-id=\"1262a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WE UNDERSTAND YOUR MARKET<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two tasks.<br \/>An experienced implementation partner.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bank customers and policyholders expect helpful service and tangible value between advisory appointments, contract decisions and their next enquiry.<\/p><p>Sales employees and partners need clear objectives, relevant incentives and transparent performance management. PRODATA develops distinct programmes for each audience. <strong>Incentive programmes and sales performance management are core areas of PRODATA&#8217;s work.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9457473 elementor-widget elementor-widget-html\" data-id=\"9457473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>What matters in your industry<\/summary><div class=\"ba-answer\"><p>Many relationships become active again only when a new need arises. A compelling programme provides relevant benefits in between, without turning every interaction into a sales conversation.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae949 elementor-widget elementor-widget-html\" data-id=\"6dae949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Build approvals into the concept<\/summary><div class=\"ba-answer\"><p>The audience, product context and purpose determine the design. Business owners, compliance and data protection specialists participate in the relevant decisions. We plan approval workflows; we do not assume that an individual benefit is legally suitable in every context.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-html\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Confirm eligibility<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Choose a benefit<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Experience service<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Strengthen the relationship<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-475db55 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"475db55\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51e9df5 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"51e9df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f1a20 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"13f1a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31873\" alt=\"Illustrative Beratungssituation finance; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e449dc4 e-con-full e-flex e-con e-child\" data-id=\"e449dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8374b34 elementor-widget elementor-widget-html\" data-id=\"8374b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-kicker\">FOR BANKING AND INSURANCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9598d9 elementor-widget elementor-widget-heading\" data-id=\"e9598d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make added value tangible.<br \/>Keep customers connected to your brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7b17f elementor-widget elementor-widget-text-editor\" data-id=\"ea7b17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer clubs, benefit platforms and service programmes make your brand relevant in everyday life, with a distinct value proposition for each group of bank customers and policyholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dcbce elementor-widget elementor-widget-html\" data-id=\"b3dcbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Provide relevant added value<\/summary><div class=\"ba-answer\"><p><article><p>Design benefits and services around the customer group, its needs and the agreed programme objective.<\/p><\/article><\/p><\/div><\/details><details><summary>Make access straightforward<\/summary><div class=\"ba-answer\"><p><article><p>Connect the customer portal, eligibility checks and benefit redemption. Define the data required for the specific access and service journey.<\/p><\/article><\/p><\/div><\/details><details><summary>Deliver dependable support<\/summary><div class=\"ba-answer\"><p><article><p>Plan communications, partner coordination and participant support together. Responsibilities and business approvals are part of the operating model.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99953f1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"99953f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a245a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"93a245a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ansatz\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">APPROACHES THAT FIT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b27484 elementor-widget elementor-widget-heading\" data-id=\"9b27484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer loyalty and sales.<br \/>Distinct audiences. Clear objectives.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.fin-programs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.fin-programs article{padding:28px;border:1px solid #dae5f1;border-radius:22px;background:white;min-width:0}.fin-programs article:nth-child(n+2){border-top:4px solid #1966D0}.fin-programs .fin-label{color:#1966D0;font-size:13px;font-weight:700;letter-spacing:.04em}.fin-programs h3{font-size:25px;line-height:1.3;color:#103B57;margin:20px 0}.fin-programs p{font-size:17px;line-height:1.7;color:#526777}.fin-programs details{margin-top:24px}@media(max-width:1024px){.fin-programs{grid-template-columns:1fr}.fin-programs article{padding:28px}}<\/style><div class=\"fin-programs\"><article><p class=\"fin-label\">01 \u00b7 END CUSTOMERS<\/p><h3>Loyalty for bank customers and policyholders<\/h3><p>Value-added services and loyalty programmes create meaningful contact beyond contracts and advice.<\/p><details class=\"ba-details\"><summary>Building blocks for your customers<\/summary><p>Digital customer clubs, benefits, helpful services and targeted communications. Make eligibility, access and use clear, and tailor offers to each customer group and approved use case.<\/p><\/details><\/article><article><p class=\"fin-label\">02 \u00b7 SALES EMPLOYEES<\/p><h3>Recognise performance. Engage teams.<\/h3><p>Incentivization programmes for branch teams, sales representatives and sales staff combine goals, progress and appropriate rewards.<\/p><details class=\"ba-details\"><summary>Incentives for your sales organisation<\/summary><p>Combine individual and team objectives, time-limited campaigns, training and agreed quality criteria. Link recognition to defined, verified achievements. Assess sales, service quality and sustainable customer relationships separately.<\/p><\/details><\/article><article><p class=\"fin-label\">03 \u00b7 SALES PARTNERS<\/p><h3>Motivate partners. Guide performance.<\/h3><p>Dedicated programmes for agencies, intermediaries and other sales partners make cooperation and progress visible.<\/p><details class=\"ba-details\"><summary>Design a differentiated partner programme<\/summary><p>Potential objectives include partner activation, product training, qualified leads and approved sales. Define roles, partner groups and benchmarks separately. Include evidence, approvals, rewards, cancellation handling and quality rules in the concept.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f21bc ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"76f21bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a5e1f e-con-full ba-split e-grid e-con e-child\" data-id=\"64a5e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 ba-photo elementor-widget elementor-widget-image\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp\" class=\"attachment-full size-full wp-image-31852\" alt=\"Illustratives Branchenmotiv finance: Fachperson mit Tablet. KI-generiertes Symbolbild.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1524420 e-con-full e-flex e-con e-child\" data-id=\"1524420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-kicker\">EXAMPLE: VALUE ADDED<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a544 elementor-widget elementor-widget-heading\" data-id=\"3c8a544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Helpful in everyday life.<br \/>Aligned with your brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn eligible existing customer opens the benefits area in the customer portal. Depending on the concept, a participant ID and eligibility status may be sufficient for access. Services, validity and support are clearly explained; sensitive contract details are not automatically required.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabc320 elementor-widget elementor-widget-html\" data-id=\"dabc320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Consciously limit data requirements<\/summary><div class=\"ba-answer\"><p>A benefits programme does not automatically require contract details or sensitive financial information. We establish which eligibility and participant data the agreed processes require, then specify access rights, responsibilities and handovers.<\/p><\/div><\/details><details><summary>Make service quality visible<\/summary><div class=\"ba-answer\"><p>Participation and usage matter, but so does customers' understanding of their benefits and access to support. Enquiries, resolution workflows and repeat usage reveal opportunities to improve. Commercial evaluation follows the agreed objective.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64c8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIllustrative process concept. The implementation is tailored to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22265 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"5e22265\" data-element_type=\"container\" data-e-type=\"container\" id=\"praxischeck\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba25a3b e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"ba25a3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de3bdb7 e-con-full e-flex e-con e-child\" data-id=\"de3bdb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">THE KEY PROJECT QUESTIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0f60 elementor-widget elementor-widget-heading\" data-id=\"fad0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevance in everyday life.<br \/>Trust over years.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce2c24 elementor-widget elementor-widget-html\" data-id=\"0ce2c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Separate added value from advice<\/summary><div class=\"ba-answer\"><p><article><p>An understandable offer without mixing with product advice.<\/p><p><strong>Required information<\/strong><br\/>Approved customer group and service scope<\/p><p><strong>Clarify during design<\/strong><br\/>Who is eligible for the benefit, and which conditions apply?<\/p><\/article><\/p><\/div><\/details><details><summary>Keep eligibility checks proportionate<\/summary><div class=\"ba-answer\"><p><article><p>A clearly limited amount of data for the agreed purpose.<\/p><p><strong>Required information<\/strong><br\/>Participant ID and necessary eligibility status<\/p><p><strong>Clarify during design<\/strong><br\/>Which status information is sufficient without transferring unnecessary contract details?<\/p><\/article><\/p><\/div><\/details><details><summary>Ensure reliable partner delivery<\/summary><div class=\"ba-answer\"><p><article><p>A reliable experience even outside of your own portal.<\/p><p><strong>Required information<\/strong><br\/>Provider, escalation route and service owner<\/p><p><strong>Clarify during design<\/strong><br\/>Who helps when an offer is unavailable, a complaint arises or eligibility changes?<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d61a elementor-widget elementor-widget-html\" data-id=\"d86d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<details class=\"ba-details\"><summary>Measuring success: separately by programme objective<\/summary><p>Customer programmes can be assessed through active benefit usage, repeat participation and service quality. Sales programmes can track active employees and partners, training, verified target achievement and reward costs. Evaluate quality indicators and cancellations separately. Agree baselines, comparison groups and observation periods together.<\/p><\/details><details class=\"ba-details\"><summary>Systems and data: integrating according to needs<\/summary><p>Customer portals, CRM, partner portals and approved performance data can provide the foundation. Customer and sales programmes need distinct permissions and appropriate data flows. Use only the information agreed for each programme purpose; sensitive contract details are not a default requirement.<\/p><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf5bbb elementor-widget elementor-widget-html\" data-id=\"4cf5bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Three fundamentals of programming\" class=\"br-graphic\"><div><span>01<\/span><strong>Participants<small>Roles and needs<\/small><\/strong><\/div><div><span>02<\/span><strong>Activity<small>Evidence and clear rules<\/small><\/strong><\/div><div><span>03<\/span><strong>Customer value<small>Relevant benefits and dependable service<\/small><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8b2b7 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"ae8b2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-html\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FROM IDEA TO EVERYDAY OPERATIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-heading\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start clearly.<br \/>Develop with purpose.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-html\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-start\"><article><b>01<\/b><h3>Define the target outcome<\/h3><p>Connect audiences, customer value and available data.<\/p><\/article><article><b>02<\/b><h3>Test in a pilot<\/h3><p>Test participation, exceptions and service using realistic cases.<\/p><\/article><article><b>03<\/b><h3>Operate reliably<\/h3><p>Prepare teams, coordinate delivery and evaluate impact.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6541087 e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"6541087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4fc12e e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"f4fc12e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29cfaed e-con-full e-flex e-con e-child\" data-id=\"29cfaed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0623d3 elementor-widget elementor-widget-html\" data-id=\"e0623d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-kicker\">A PRODATA CORE CAPABILITY: INCENTIVES AND PERFORMANCE MANAGEMENT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd1c70 elementor-widget elementor-widget-heading\" data-id=\"ccd1c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clear targets.<br \/>Engaged people. Manageable programmes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecf59a elementor-widget elementor-widget-text-editor\" data-id=\"0ecf59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From individual sales representatives to partner networks, PRODATA designs and operates incentive and performance programmes for banks and insurers. Audience-specific mechanics, transparent progress and reporting support programme managers. Dedicated incentives can serve bank employees, intermediaries, external sales partners and service teams alongside customer programmes.<\/p><p><strong>A loyalty or incentive programme can support market development: reach new customer groups, activate sales partners and strengthen your market position.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce30b8 elementor-widget elementor-widget-html\" data-id=\"0ce30b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>External product partners, such as insurers or other financial providers, can design and fund programmes for bank employees and branch teams together with the bank. PRODATA combines product training, motivation and rewards for approved sales, completed training or agreed quality objectives. Before launch, the bank and product partners agree incentives, budgets, employer approvals and advisory requirements. Customer benefit and the management of conflicts of interest are part of the concept.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to other measurable behaviours, provided they have a valid purpose, reliable evidence and clear rules. Examples include completed training, qualified prospect conversations, attended advisory appointments, active partner participation, customer service usage and documented quality feedback.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details class=\"ba-details\"><summary>Align objectives and campaigns with each role<\/summary><p>Set objectives by role, team, region or partner group. Combine individual and shared goals, campaign periods, training and quality criteria. Comparisons should account for different responsibilities and starting points.<\/p><\/details><details class=\"ba-details\"><summary>Verify performance and organise recognition<\/summary><p>Recognise agreed activities using defined evidence and approvals. Keep rewards, budgets and participation conditions transparent. Handle cancellations, withdrawals and quality deviations according to the agreed rules.<\/p><\/details><details class=\"ba-details\"><summary>Support managers and partner teams<\/summary><p>Role-based access and reporting show activation, participation, progress and achievement. Sales managers, regional managers and partner teams receive views suited to their responsibilities, helping them plan targeted communications and support.<\/p><\/details><details class=\"ba-details\"><summary>Build quality and customer benefit into performance management<\/summary><p>A good programme does not reward sales volume alone. Training, advisory and service quality, and sustainable customer relationships can have their own objectives. Business owners and compliance teams agree the mechanics, product context and approvals before launch.<\/p><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f274e0 e-con-full e-flex e-con e-child\" data-id=\"8f274e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9c11c ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"fd9c11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945ab09 elementor-widget elementor-widget-text-editor\" data-id=\"945ab09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37127d2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"37127d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE AND IMPLEMENTATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One partner.<br \/>From strategy to ongoing operations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-text-editor\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA combines consulting, proprietary software development and operational services for loyalty and incentives. Published references illustrate different areas of work. We discuss which experience and service scope are relevant to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbaeb elementor-widget elementor-widget-text-editor\" data-id=\"b7dbaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">View published PRODATA references \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730b6 elementor-widget elementor-widget-html\" data-id=\"8e730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">Reward and benefit management <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4743cbf ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"4743cbf\" data-element_type=\"container\" data-e-type=\"container\" id=\"fragen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d697bd elementor-widget elementor-widget-html\" data-id=\"8d697bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ANSWERS FOR YOUR DECISION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee4d9d elementor-widget elementor-widget-heading\" data-id=\"9ee4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ddb1b elementor-widget elementor-widget-html\" data-id=\"e3ddb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>Is a bonus programme suitable for every financial product?<\/h3><\/summary><div class=\"ba-answer\"><p>No. The mechanics must fit the product context and applicable requirements. The responsible specialists provide business and legal approval.<\/p><\/div><\/details><details><summary><h3>Can existing customer portals be integrated?<\/h3><\/summary><div class=\"ba-answer\"><p>Integration is planned around existing systems and the required participant journey. We define eligibility, data scope and handover points together.<\/p><\/div><\/details><details><summary><h3>How do we avoid unnecessary contract data in the benefit programme?<\/h3><\/summary><div class=\"ba-answer\"><p>Define data requirements from the actual access and service journey. If a participant ID and eligibility status suffice, additional contract details are not required by default. Responsible teams agree data scope, purpose and access rights.<\/p><\/div><\/details><details><summary><h3>What data do we need to get started?<\/h3><\/summary><div class=\"ba-answer\"><p>Review the customer portal, CRM and eligibility source separately. The project plan defines identities, status changes, necessary data and handovers to benefit providers. Business owners, IT and the relevant approval teams agree the specific scope.<\/p><\/div><\/details><details><summary><h3>Which metrics should we track?<\/h3><\/summary><div class=\"ba-answer\"><\/div><p>Customer programmes can track active benefit usage, repeat participation and service quality. Sales programmes can track employee and partner activation, training, verified target achievement and reward costs. Evaluate quality indicators and cancellations separately.<\/p><\/details><details><summary><h3>What determines the scope and cost?<\/h3><\/summary><div class=\"ba-answer\"><p>Key factors include audiences and roles, data sources, benefit rules and operational scope. We start with a clearly defined pilot using realistic cases, then calculate implementation, ongoing operations and the agreed services.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Objectives can extend beyond sales to measurable behaviours with a valid purpose, reliable evidence and clear rules. Examples include completed training, qualified prospect conversations, attended advisory appointments, active partner participation, service usage and documented quality feedback. We agree the selection with you to support customer acquisition, partner activation and market development.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. PRODATA develops dedicated incentives for bank employees, intermediaries, external sales partners and service teams. External product partners can design and fund these programmes together with the bank. Product training, approved sales and quality objectives can be rewarded. Incentives, budgets, employer approvals, advisory requirements, customer benefit and conflicts of interest must be addressed before launch.<\/p><\/div><\/details><\/div><details class=\"ba-details\"><summary>Does PRODATA offer loyalty programmes for policyholders and bank customers?<\/summary><p>Yes. PRODATA develops customer clubs, benefits and service programmes for bank customers and policyholders, creating relevant value beyond contracts and advice. Audiences, eligibility, offers and communications are tailored to the approved use case.<\/p><\/details><details class=\"ba-details\"><summary>Does PRODATA develop incentive programmes for sales and distribution partners?<\/summary><p>Yes. Incentives and sales performance management are core PRODATA capabilities. We design and operate programmes for sales employees, branch teams, field representatives, agencies and other partners, with appropriate objectives, incentives, evidence and quality criteria.<\/p><\/details><details class=\"ba-details\"><summary>How can sales programmes be controlled?<\/summary><p>Role-based access, target groups and reporting help programme managers oversee activation, training, verified achievement and budgets. Approval, quality and cancellation rules are defined in the concept.<\/p><\/details>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eed9ea ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"2eed9ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9971e elementor-widget elementor-widget-menu-anchor\" data-id=\"8b9971e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac69428 e-con-full e-flex e-con e-child\" data-id=\"ac69428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaf66b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5aaf66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-874f4c6 e-grid e-con-boxed e-con e-child\" data-id=\"874f4c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9edff69 e-con-full e-flex e-con e-child\" data-id=\"9edff69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ac63b18 e-con-full e-flex e-con e-child\" data-id=\"ac63b18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4410c3a elementor-widget elementor-widget-text-editor\" data-id=\"4410c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ad3ba1 e-grid e-con-full e-con e-child\" data-id=\"0ad3ba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc4edd0 e-con-full e-flex e-con e-child\" data-id=\"bc4edd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ac6197 e-con-full e-flex e-con e-child\" data-id=\"3ac6197\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148a84d e-con-full e-flex e-con e-child\" data-id=\"148a84d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637be49 elementor-widget elementor-widget-text-editor\" data-id=\"637be49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7cff71 e-con-full e-flex e-con e-child\" data-id=\"c7cff71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adb20f8 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"adb20f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175fafe e-con-full e-flex e-con e-child\" data-id=\"175fafe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7321589 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"7321589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3212e7e elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"3212e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae00950 e-con-full e-flex e-con e-child\" data-id=\"ae00950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b0545 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e9b0545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b36a9e e-con-full e-flex e-con e-child\" data-id=\"6b36a9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974917b elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"974917b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9977447 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"9977447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"mailto:vertrieb@prodata.de\" >\n\t\t\t\t\t\t\tvertrieb@prodata.de\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-578d4de e-con-full e-flex e-con e-child\" data-id=\"578d4de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec33048 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec33048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 292v24c0 6.6-5.4 12-12 12h-76v76c0 6.6-5.4 12-12 12h-24c-6.6 0-12-5.4-12-12v-76h-76c-6.6 0-12-5.4-12-12v-24c0-6.6 5.4-12 12-12h76v-76c0-6.6 5.4-12 12-12h24c6.6 0 12 5.4 12 12v76h76c6.6 0 12 5.4 12 12zm112-180v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e1b0a0 e-con-full e-flex e-con e-child\" data-id=\"6e1b0a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed5f84 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"8ed5f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTermin\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d1597 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"15d1597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/calendly\/\" >\n\t\t\t\t\t\t\tBeratung buchen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af03f2 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"4af03f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/#erstgespraechkontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe2228b e-con-full e-flex e-con e-child\" data-id=\"fe2228b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e90a6 elementor-widget elementor-widget-heading\" data-id=\"b3e90a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40e5ab elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c40e5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31816\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c40e5ab\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Banking &amp; Insurance Loyalty Programmes | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31816\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tYour message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Your application case (optional)\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba351a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"2ba351a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a49620 elementor-widget elementor-widget-text-editor\" data-id=\"2a49620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bde1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3dd3ef elementor-widget elementor-widget-html\" data-id=\"e3dd3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-page{font-family:\"Noto Sans\",sans-serif;min-width:0}.ba-page .e-con{min-width:0}.ba-page .e-grid{grid-template-rows:none!important;grid-auto-rows:auto}.ba-page .elementor-widget{min-width:0;max-width:100%}.ba-page p{margin:0 0 1em}.ba-page p:last-child{margin-bottom:0}.ba-page .elementor-heading-title{overflow-wrap:break-word}.ba-page .ba-label{font-size:12px;line-height:1.5;letter-spacing:.08em;font-weight:600;color:#1966D0;margin:0}.ba-page .ba-split{align-items:center}.ba-photo img{width:100%;height:440px!important;object-fit:cover;object-position:70% center;border-radius:24px}.ba-page .elementor-button{white-space:normal;max-width:100%}.ba-page .ba-benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;font-size:17px;color:#103B57}.ba-benefits span{display:flex;gap:14px;align-items:center}.ba-benefits b{font-size:24px;color:#1966D0}.ba-process{background:#F3F7FD;padding:32px;border-radius:24px;color:#103B57}.ba-process-label{font-size:12px;letter-spacing:.06em;margin-bottom:24px}.ba-step{display:grid;grid-template-columns:36px 1fr 20px;gap:16px;align-items:center;padding:20px 0;border-top:1px solid #ccdfec}.ba-step span{color:#1966D0;font-size:14px}.ba-step strong{font-size:21px;font-weight:500}.ba-step i{font-size:20px;color:#1966D0;font-style:normal}.ba-process-foot{background:#103B57;color:white;border-radius:12px;padding:14px;font-size:14px;margin-top:12px}.ba-details details{border-top:1px solid #d6e3ed;color:#21313C}.ba-details details:last-child{border-bottom:1px solid #d6e3ed}.ba-details summary,.ba-cases summary{list-style:none;cursor:pointer;padding:20px 30px 20px 0;position:relative;font-size:17px;font-weight:500;color:#103B57}.ba-details summary::-webkit-details-marker,.ba-cases summary::-webkit-details-marker{display:none}.ba-details summary:after,.ba-cases summary:after{content:'+';position:absolute;right:0;top:19px;color:#1966D0;font-size:22px}.ba-details details[open]>summary:after,.ba-cases details[open]>summary:after{content:'\u2212'}.ba-answer{padding:0 24px 20px 0;font-size:16px;line-height:1.7}.ba-faq h3{font-size:19px!important;line-height:1.45!important;margin:0!important;font-weight:500!important;color:#103B57}.ba-cases,.ba-start{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.ba-cases article{background:#fff;padding:30px;border-radius:20px}.ba-card-index{font-size:28px;color:#1966D0;display:block;margin-bottom:24px}.ba-cases h3,.ba-start h3{font-size:24px;line-height:1.3;font-weight:500;color:#103B57;margin:15px 0}.ba-cases p,.ba-start p{font-size:16px;line-height:1.7}.ba-cases summary{font-size:15px}.ba-start article{border-top:2px solid #1966D0;padding-top:22px}.ba-start b{color:#1966D0;font-size:16px}.ba-contact .elementor-heading-title{hyphens:auto}.ba-contact .elementor-field{width:100%;min-width:0}.ba-contact .elementor-widget-text-editor{overflow-wrap:anywhere}.ba-contact .e-con{max-width:100%}.ba-contact .elementor-widget-icon-box{overflow-wrap:anywhere}.ba-sector-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.ba-sector{display:block;border-radius:20px;overflow:hidden;background:#F3F7FD;color:#103B57;text-decoration:none!important;transition:transform .18s ease}.ba-sector:hover{transform:translateY(-4px)}.ba-sector:focus-visible,summary:focus-visible{outline:3px solid #1966D0;outline-offset:3px}.ba-sector img{display:block;width:100%;height:200px;object-fit:cover;object-position:70% center}.ba-sector>div{padding:26px}.ba-sector h3{font-size:24px;line-height:1.25;color:#103B57;margin:0 0 14px}.ba-sector p{font-size:16px;line-height:1.6;color:#21313C}.ba-sector span{display:flex;justify-content:space-between;align-items:center;color:#1966D0;font-size:16px;font-weight:500}.ba-section{scroll-margin-top:120px}.ba-page .ba-hero-copy{gap:20px}.ba-page.ba-hero h1{font-size:54px;line-height:1.13;hyphens:none;overflow-wrap:normal}@media(min-width:768px){.ba-page.ba-hero{background-image:linear-gradient(to bottom,#8da9bc 0px,#8da9bc 100px,rgba(141,169,188,0) 170px),url(\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp\")!important;background-size:100% 100%,cover!important;background-position:center top,center 100px!important;background-repeat:no-repeat!important;background-color:#8da9bc!important}}@media(min-width:768px) and (max-width:900px){.ba-page.ba-hero{background-position:center top,67% 100px!important}}\n@media(max-width:1024px){.ba-page.ba-hero h1{font-size:44px}.ba-sector-grid{grid-template-columns:repeat(2,1fr)}.ba-page .ba-split{column-gap:30px}.ba-cases{gap:18px}.ba-cases article{padding:24px}.ba-cases h3{font-size:21px}.ba-photo img{height:380px!important}}\n@media(max-width:767px){.ba-page.ba-hero{background-image:none!important;background-color:#1966D0!important;min-height:0!important;margin-top:0!important}.ba-page.ba-hero:before{background:none!important}.ba-page.ba-hero h1{font-size:34px;line-height:1.15}.ba-page.ba-hero .elementor-widget-text-editor{font-size:18px}.ba-page .ba-split{grid-template-columns:1fr!important;gap:30px}.ba-photo img{height:300px!important}.ba-cases,.ba-start,.ba-sector-grid{grid-template-columns:1fr}.ba-page .ba-benefits{grid-template-columns:1fr;gap:18px}.ba-process{padding:24px}.ba-step strong{font-size:19px}.ba-cases article{padding:26px}.ba-sector img{height:210px}.ba-details summary{font-size:16px}.ba-faq h3{font-size:17px!important}.ba-contact .e-con{padding-left:0!important;padding-right:0!important}.ba-contact>.e-con-inner{padding:0!important}.ba-contact .e-con:has(>.elementor-widget-form){padding:22px!important}.ba-contact .elementor-widget-heading h2{font-size:28px!important;hyphens:auto;overflow-wrap:anywhere}.ba-contact .elementor-widget-form{max-width:100%}.ba-contact .elementor-widget-icon-box{width:100%!important}.ba-contact .elementor-widget-text-editor{width:100%!important}.ba-contact .e-con:has(>.elementor-widget-text-editor){max-width:100%}.ba-contact .elementor-button{font-size:15px}.ba-page .elementor-heading-title{hyphens:auto}.ba-page.ba-hero .ba-hero-copy{width:100%!important}}\n@media(max-width:360px){.ba-page.ba-hero h1{font-size:30px}.ba-page .elementor-heading-title{font-size:26px}.ba-step{gap:8px;grid-template-columns:28px 1fr 16px}.ba-process{padding:20px}.ba-cases h3,.ba-sector h3{font-size:22px}}\n.ba-advisor{text-align:left}.ba-advisor img{width:170px!important;height:190px!important;object-fit:cover;border-radius:20px}.ba-page .ba-contact-card{align-items:start}.ba-page .elementor-widget-text-editor a{font-size:inherit;line-height:inherit}@media(max-width:767px){.ba-section>.e-con-inner{width:100%!important;max-width:100%!important}.ba-contact .ba-contact-card{padding:20px!important}.ba-contact .ba-contact-card>.e-con{padding:0!important}.ba-contact .ba-contact-card .e-con{padding:0!important}.ba-contact .ba-advisor-info a{font-size:15px;white-space:nowrap}} .ba-page a.elementor-button,.ba-page button.elementor-button{color:#103B57!important}.ba-page a:focus-visible,.ba-page button:focus-visible{outline:3px solid #103B57;outline-offset:4px}.ba-page .ba-expert article{background:#FFFFFF;border-top:3px solid #1966D0;border-radius:0 0 20px 20px}.ba-links{display:flex;flex-wrap:wrap;gap:12px}.ba-links a{display:inline-flex;gap:12px;padding:12px 18px;background:#F3F7FD;border-radius:30px;color:#103B57;font-size:15px;line-height:1.5}.ba-page .ba-faq details{background:#FFFFFF;border:1px solid #d6e3ed;border-radius:14px;margin:10px 0;padding:0 22px}.ba-page .ba-faq details:last-child{border:1px solid #d6e3ed}.ba-page .ba-faq summary{padding-top:22px;padding-bottom:22px}.ba-page .ba-faq details[open]{border-color:#1966D0}.ba-page .ba-answer a{color:#125988;text-decoration:underline}.ba-page .ba-card-index{color:#1966D0}.ba-page .ba-contact-card .elementor-field{font-size:16px!important}@media(prefers-reduced-motion:reduce){.ba-sector{transition:none}.ba-sector:hover{transform:none}} @media(min-width:768px) and (max-width:900px){.ba-page .ba-split{grid-template-columns:1fr!important;gap:32px}.ba-cases{grid-template-columns:repeat(2,1fr)}.ba-cases article:last-child{grid-column:1 \/ -1}.ba-photo img{height:360px!important}}\n.ba-pills{display:flex;flex-wrap:wrap;gap:12px;align-items:center}.ba-pills a{display:inline-flex;align-items:center;min-height:44px;max-width:100%;padding:10px 20px;border:1px solid #1966D0;border-radius:999px;background:#fff;color:#1966D0!important;text-decoration:none!important;font-size:15px;line-height:1.5;font-weight:500}.ba-pills a:hover{background:#1966D0;color:#fff!important}.ba-pills a:focus-visible{outline:3px solid #FF9D00;outline-offset:3px}\n.ba-incentive-contact{scroll-margin-top:125px}.ba-incentive-contact #erstgespraech{scroll-margin-top:140px}.ba-incentive-contact .elementor-icon-box-title a{font-size:18px;white-space:nowrap}.ba-incentive-contact .e-con,.ba-incentive-contact .elementor-widget{min-width:0;max-width:100%}.ba-incentive-contact .e-grid{grid-template-rows:none!important;grid-auto-rows:auto}.ba-incentive-contact .elementor-field{min-width:0;width:100%}.ba-incentive-contact .elementor-button{white-space:normal;max-width:100%}.ba-incentive-contact .elementor-widget-icon-box{overflow-wrap:anywhere}\n@media(max-width:767px){.ba-pills{gap:10px}.ba-pills a{padding:10px 16px}.ba-incentive-contact{scroll-margin-top:90px}.ba-incentive-contact .elementor-button{min-height:54px}.ba-incentive-contact .elementor-form-fields-wrapper{margin-left:0!important;margin-right:0!important}}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fae69a elementor-widget elementor-widget-html\" data-id=\"2fae69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"branchen-invoice-design-20261030\">\n.elementor-31816 .ba-page{color:#080808}.elementor-31816 .ba-page .elementor-heading-title{color:#080808}.elementor-31816 .ba-page.ba-hero .elementor-heading-title{color:#fff}\n.elementor-31816 .ba-page .elementor-button{color:#FFFFFF!important}\n.elementor-31816 .ba-page .ba-label{color:#1966D0}.elementor-31816 .ba-page .ba-benefits{color:#080808}.elementor-31816 .ba-page .ba-benefits b{color:#1966D0}\n.elementor-31816 .ba-page .ba-process{background:#F3F7FD;color:#080808;padding:36px}.elementor-31816 .ba-page .ba-step span,.elementor-31816 .ba-page .ba-step i{color:#1966D0}.elementor-31816 .ba-page .ba-process-foot{background:#1966D0}\n.elementor-31816 .ba-page .ba-cases{gap:40px}.elementor-31816 .ba-page .ba-cases article{background:transparent;border-radius:0;padding:0 0 22px;border-bottom:1px solid #d8e5ec}.elementor-31816 .ba-page .ba-cases h3,.elementor-31816 .ba-page .ba-start h3,.elementor-31816 .ba-page .ba-sector h3{color:#080808}\n.elementor-31816 .ba-page .ba-card-index,.elementor-31816 .ba-page .ba-start b{color:#1966D0}.elementor-31816 .ba-page .ba-start article{border-color:#1966D0}\n.elementor-31816 .ba-page .br-photo img{height:auto!important;aspect-ratio:3\/2;object-fit:cover;object-position:center;border-radius:24px}\n.elementor-31816 .ba-page .ba-photo:not(.br-photo) img{height:auto!important;aspect-ratio:4\/3;object-fit:cover;object-position:70% center;border-radius:24px}\n.elementor-31816 .ba-page .br-details summary{font-size:17px;color:#103B57;padding:20px 36px 20px 0}.elementor-31816 .ba-page .br-details .ba-answer{font-size:16px;color:#21313C;line-height:1.75}.elementor-31816 .ba-page .br-details article{padding:0;background:transparent}\n.elementor-31816 .ba-page .ba-details summary:after,.elementor-31816 .ba-page .ba-cases summary:after{color:#1966D0}.elementor-31816 .ba-page .ba-details details{border-color:#d8e5ec}\n.elementor-31816 .ba-page .br-caption{font-size:12px;color:#617887;margin-top:10px}.elementor-31816 .ba-page .br-graphic{background:#F3F7FD;border-radius:24px;padding:40px;display:grid;gap:22px}\n.elementor-31816 .ba-page .br-graphic>div{display:flex;align-items:center;gap:20px;padding:0 0 22px;border-bottom:1px solid #d8e5ec}.elementor-31816 .ba-page .br-graphic>div:last-child{border:0;padding-bottom:0}.elementor-31816 .ba-page .br-graphic span{display:grid;place-items:center;flex:0 0 56px;height:56px;background:white;border-radius:50%;color:#1966D0;font-size:20px}.elementor-31816 .ba-page .br-graphic strong{font-size:22px;font-weight:500;line-height:1.3;color:#080808}.elementor-31816 .ba-page .br-graphic small{display:block;font-size:15px;font-weight:400;margin-top:8px;color:#21313C}\n.elementor-31816 .ba-page .ba-sector{background:#F3F7FD;color:#080808}.elementor-31816 .ba-page .ba-sector img{height:auto;aspect-ratio:16\/10;object-position:center}.elementor-31816 .ba-page .ba-sector>div{padding:24px}.elementor-31816 .ba-page .ba-sector-grid{gap:32px}.elementor-31816 .ba-page .ba-sector h3{font-size:23px}.elementor-31816 .ba-page .ba-links a{color:#1966D0}\n.elementor-31816 .ba-page.ba-contact .elementor-heading-title{color:#fff}.elementor-31816 .ba-page.ba-contact .ba-contact-card .elementor-heading-title{color:#080808}\n@media(min-width:1025px){.elementor-31816 .ba-page .br-split>.e-con{gap:22px}.elementor-31816 .ba-page .ba-section h2{max-width:22ch}.elementor-31816 .ba-page .ba-hero-copy{max-width:720px}}\n@media(max-width:1024px){.elementor-31816 .ba-page .br-split{column-gap:36px!important}.elementor-31816 .ba-page .br-graphic{padding:26px}.elementor-31816 .ba-page .ba-cases{gap:28px}}\n@media(max-width:767px){.elementor-31816 .ba-page .br-split{grid-template-columns:minmax(0,1fr)!important;gap:32px!important}.elementor-31816 .ba-page .ba-cases{grid-template-columns:minmax(0,1fr);gap:28px}.elementor-31816 .ba-page .ba-card-index{margin-bottom:8px}.elementor-31816 .ba-page .br-photo img,.elementor-31816 .ba-page .ba-photo:not(.br-photo) img{aspect-ratio:3\/2}.elementor-31816 .ba-page .br-graphic strong{font-size:20px}.elementor-31816 .ba-page .ba-sector-grid{gap:28px}.elementor-31816 .ba-page .ba-sector>div{padding:22px}.elementor-31816 .ba-page .ba-sector p{margin-bottom:12px}.elementor-31816 .ba-page .ba-answer{padding-right:0}}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-enschema elementor-widget elementor-widget-html\" data-id=\"enschema\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"WebPage\", \"@id\": \"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#webpage\", \"url\": \"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/\", \"name\": \"Finance & Insurance\", \"inLanguage\": \"en\", \"publisher\": {\"@type\": \"Organization\", \"name\": \"PRODATA Datenbanken und Informationssysteme GmbH\", \"url\": \"https:\/\/www.prodata.de\/kundenbindung\/en\/\"}}<\/script><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is a bonus programme suitable for every financial product?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. The mechanics must fit the product context and applicable requirements. The responsible specialists provide business and legal approval.\"}}, {\"@type\": \"Question\", \"name\": \"Can existing customer portals be integrated?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Integration is planned around existing systems and the required participant journey. We define eligibility, data scope and handover points together.\"}}, {\"@type\": \"Question\", \"name\": \"How do we avoid unnecessary contract data in the benefit programme?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Define data requirements from the actual access and service journey. If a participant ID and eligibility status suffice, additional contract details are not required by default. Responsible teams agree data scope, purpose and access rights.\"}}, {\"@type\": \"Question\", \"name\": \"What data do we need to get started?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Review the customer portal, CRM and eligibility source separately. The project plan defines identities, status changes, necessary data and handovers to benefit providers. Business owners, IT and the relevant approval teams agree the specific scope.\"}}, {\"@type\": \"Question\", \"name\": \"Which metrics should we track?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Customer programmes can track active benefit usage, repeat participation and service quality. Sales programmes can track employee and partner activation, training, verified target achievement and reward costs. Evaluate quality indicators and cancellations separately.\"}}, {\"@type\": \"Question\", \"name\": \"What determines the scope and cost?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Key factors include audiences and roles, data sources, benefit rules and operational scope. We start with a clearly defined pilot using realistic cases, then calculate implementation, ongoing operations and the agreed services.\"}}, {\"@type\": \"Question\", \"name\": \"Can we reward behaviour as well as sales?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Objectives can extend beyond sales to measurable behaviours with a valid purpose, reliable evidence and clear rules. Examples include completed training, qualified prospect conversations, attended advisory appointments, active partner participation, service usage and documented quality feedback. We agree the selection with you to support customer acquisition, partner activation and market development.\"}}, {\"@type\": \"Question\", \"name\": \"Can sales staff and service teams also be rewarded?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. PRODATA develops dedicated incentives for bank employees, intermediaries, external sales partners and service teams. External product partners can design and fund these programmes together with the bank. Product training, approved sales and quality objectives can be rewarded. Incentives, budgets, employer approvals, advisory requirements, customer benefit and conflicts of interest must be addressed before launch.\"}}, {\"@type\": \"Question\", \"name\": \"Does PRODATA offer loyalty programmes for policyholders and bank customers?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. PRODATA develops customer clubs, benefits and service programmes for bank customers and policyholders, creating relevant value beyond contracts and advice. Audiences, eligibility, offers and communications are tailored to the approved use case.\"}}, {\"@type\": \"Question\", \"name\": \"Does PRODATA develop incentive programmes for sales and distribution partners?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. Incentives and sales performance management are core PRODATA capabilities. We design and operate programmes for sales employees, branch teams, field representatives, agencies and other partners, with appropriate objectives, incentives, evidence and quality criteria.\"}}, {\"@type\": \"Question\", \"name\": \"How can sales programmes be controlled?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Role-based access, target groups and reporting help programme managers oversee activation, training, verified achievement and budgets. Approval, quality and cancellation rules are defined in the concept.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-entablet elementor-widget elementor-widget-html\" data-id=\"entablet\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>@media(min-width:768px) and (max-width:1024px){.elementor-31816 .ba-page.ba-hero h1.elementor-heading-title{font-size:clamp(32px,4.3vw,44px)!important;line-height:1.15!important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":31852,"parent":31806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-31816","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banking &amp; Insurance Loyalty Programmes | PRODATA<\/title>\n<meta name=\"description\" content=\"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banking &amp; Insurance Loyalty Programmes | PRODATA\" \/>\n<meta property=\"og:description\" content=\"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty und Kundenbindung-Systeme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodatagmbh\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-31T14:44:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/\",\"name\":\"Banking & Insurance Loyalty Programmes | PRODATA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/prodata-finance-hero-airy-20261029.webp\",\"datePublished\":\"2026-10-29T22:50:23+00:00\",\"dateModified\":\"2026-10-31T14:44:36+00:00\",\"description\":\"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/prodata-finance-hero-airy-20261029.webp\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/10\\\/prodata-finance-hero-airy-20261029.webp\",\"width\":1672,\"height\":941,\"caption\":\"KI-generiertes Symbolmotiv, keine Kundendarstellung.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/finance-insurance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/industries\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Finance &#038; Insurance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"name\":\"Loyalty & Kundenbindung Agentur | PRODATA\",\"description\":\"PRODATA Kundenbindung und Loyalty Systeme\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#organization\",\"name\":\"PRODATA Datenbanken und Informationssysteme GmbH\",\"alternateName\":\"PRODATA\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"contentUrl\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/01\\\/cropped-facion-PRODATA02.png\",\"width\":512,\"height\":512,\"caption\":\"PRODATA Datenbanken und Informationssysteme GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prodata.de\\\/kundenbindung\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q140167518\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/prodatagmbh\\\/\",\"https:\\\/\\\/www.northdata.com\\\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\\\/Amtsgericht Mannheim HRB 106652\",\"https:\\\/\\\/www.provenexpert.com\\\/prodata-gmbh\\\/\",\"https:\\\/\\\/www.sortlist.com\\\/agency\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-22394917\",\"https:\\\/\\\/clutch.co\\\/profile\\\/prodata-datenbanken-und-informationssysteme-gmbh\",\"https:\\\/\\\/de.linkedin.com\\\/company\\\/prodata-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/prodata-datenbanken-und-informationssysteme-gmbh\\\/\",\"https:\\\/\\\/www.wlw.de\\\/de\\\/firma\\\/prodata-datenbanken-und-informationssysteme-gmbh-565537\\\/\",\"https:\\\/\\\/omr.com\\\/de\\\/reviews\\\/product\\\/prodata-loyalty-solutions\",\"https:\\\/\\\/www.capterra.com\\\/p\\\/227731\\\/Proloyalty\\\/\",\"https:\\\/\\\/www.capterra.com.de\\\/software\\\/1010954\\\/proloyalty\",\"https:\\\/\\\/www.g2.com\\\/products\\\/proloyalty\\\/reviews\",\"https:\\\/\\\/www.getapp.com\\\/customer-management-software\\\/a\\\/proloyalty\\\/\",\"https:\\\/\\\/www.facebook.com\\\/prodatagmbh\\\/\"],\"knowsAbout\":[\"Loyalty-Programme\",\"Kundenbindung\",\"Incentivierung\",\"Pr\u00e4mienprogramme\",\"Pr\u00e4mienlogistik\",\"Channel-Loyalty \\\/ H\u00e4ndlerbindung\",\"Mitarbeiterbindung (B2E)\",\"CRM-Integration\",\"First-Party-Daten\",\"Customer Lifetime Value\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Deutschland\"},{\"@type\":\"Country\",\"name\":\"\u00d6sterreich\"},{\"@type\":\"Country\",\"name\":\"Schweiz\"},{\"@type\":\"Place\",\"name\":\"Europa\"},{\"@type\":\"Place\",\"name\":\"weltweit\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Banking & Insurance Loyalty Programmes | PRODATA","description":"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/","og_locale":"en_US","og_type":"article","og_title":"Banking & Insurance Loyalty Programmes | PRODATA","og_description":"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.","og_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/","og_site_name":"Loyalty und Kundenbindung-Systeme","article_publisher":"https:\/\/www.facebook.com\/prodatagmbh","article_modified_time":"2026-10-31T14:44:36+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/","name":"Banking & Insurance Loyalty Programmes | PRODATA","isPartOf":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#primaryimage"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp","datePublished":"2026-10-29T22:50:23+00:00","dateModified":"2026-10-31T14:44:36+00:00","description":"Build relevant customer benefits and distinct sales incentive programmes for banks and insurers, with clear approvals, quality criteria and PRODATA support.","breadcrumb":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#primaryimage","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp","width":1672,"height":941,"caption":"KI-generiertes Symbolmotiv, keine Kundendarstellung."},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/"},{"@type":"ListItem","position":3,"name":"Finance &#038; Insurance"}]},{"@type":"WebSite","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#website","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","name":"Loyalty & Kundenbindung Agentur | PRODATA","description":"PRODATA Kundenbindung und Loyalty Systeme","publisher":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodata.de\/kundenbindung\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#organization","name":"PRODATA Datenbanken und Informationssysteme GmbH","alternateName":"PRODATA","url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","contentUrl":"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/01\/cropped-facion-PRODATA02.png","width":512,"height":512,"caption":"PRODATA Datenbanken und Informationssysteme GmbH"},"image":{"@id":"https:\/\/www.prodata.de\/kundenbindung\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodatagmbh","https:\/\/www.wikidata.org\/wiki\/Q140167518","https:\/\/www.linkedin.com\/company\/prodata-gmbh\/","https:\/\/www.instagram.com\/prodatagmbh\/","https:\/\/www.northdata.com\/PRODATA Datenbanken und Informationssysteme GmbH, Karlsruhe\/Amtsgericht Mannheim HRB 106652","https:\/\/www.provenexpert.com\/prodata-gmbh\/","https:\/\/www.sortlist.com\/agency\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.crunchbase.com\/organization\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-22394917","https:\/\/clutch.co\/profile\/prodata-datenbanken-und-informationssysteme-gmbh","https:\/\/de.linkedin.com\/company\/prodata-gmbh","https:\/\/www.provenexpert.com\/de-de\/prodata-datenbanken-und-informationssysteme-gmbh\/","https:\/\/www.wlw.de\/de\/firma\/prodata-datenbanken-und-informationssysteme-gmbh-565537\/","https:\/\/omr.com\/de\/reviews\/product\/prodata-loyalty-solutions","https:\/\/www.capterra.com\/p\/227731\/Proloyalty\/","https:\/\/www.capterra.com.de\/software\/1010954\/proloyalty","https:\/\/www.g2.com\/products\/proloyalty\/reviews","https:\/\/www.getapp.com\/customer-management-software\/a\/proloyalty\/","https:\/\/www.facebook.com\/prodatagmbh\/"],"knowsAbout":["Loyalty-Programme","Kundenbindung","Incentivierung","Pr\u00e4mienprogramme","Pr\u00e4mienlogistik","Channel-Loyalty \/ H\u00e4ndlerbindung","Mitarbeiterbindung (B2E)","CRM-Integration","First-Party-Daten","Customer Lifetime Value"],"areaServed":[{"@type":"Country","name":"Deutschland"},{"@type":"Country","name":"\u00d6sterreich"},{"@type":"Country","name":"Schweiz"},{"@type":"Place","name":"Europa"},{"@type":"Place","name":"weltweit"}]}]}},"_links":{"self":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/pages\/31816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/comments?post=31816"}],"version-history":[{"count":6,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/pages\/31816\/revisions"}],"predecessor-version":[{"id":31912,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/pages\/31816\/revisions\/31912"}],"up":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/pages\/31806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media\/31852"}],"wp:attachment":[{"href":"https:\/\/www.prodata.de\/kundenbindung\/en\/wp-json\/wp\/v2\/media?parent=31816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}