{"id":31812,"date":"2026-10-29T23:45:26","date_gmt":"2026-10-29T22:45:26","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31812"},"modified":"2026-10-31T16:18:41","modified_gmt":"2026-10-31T15:18:41","slug":"industry-wholesale","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/industry-wholesale\/","title":{"rendered":"Industry &#038; Wholesale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31812\" class=\"elementor elementor-31812 elementor-31378\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 INDUSTRY &#038; WHOLESALE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Engage partners.<br \/>Develop sell-out.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect manufacturers, wholesalers and trade customers in a clear partner programme. Make qualifying purchases visible and encourage the products and activities that matter to your sales strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{overflow-wrap:anywhere;hyphens:auto;font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Your added value at a glance\" class=\"ba-orientation\" role=\"list\"><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3\"><\/circle><path d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6m2 4a5 5 0 0 1 3 5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Developing partners<\/strong><small>Support partners with purpose.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"M5 3h10l4 4v14H5zM14 3v5h5M8 12h8M8 16h5\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Grow product adoption<\/strong><small>Strengthen relevant product groups.<\/small><\/span><\/div><div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.7\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>Connecting distribution channels<\/strong><small>Make contributions traceable.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfe3815 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"cfe3815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e42fbb e-con-full ba-split e-grid e-con e-child\" data-id=\"8e42fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1262a76 e-con-full e-flex e-con e-child\" data-id=\"1262a76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WE UNDERSTAND YOUR MARKET<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your product convinces.<br \/>Your partnership remains.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA B2B partner programme helps manufacturers and wholesalers engage dealers, trade customers and specialist partners. PRODATA connects programme rules, ProLoyalty and operational support across your distribution chain.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e3f38 elementor-widget elementor-widget-html\" data-id=\"f1e3f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>What matters in your industry<\/summary><div class=\"ba-answer\"><p>Orders tell only part of the story. Advice, product knowledge and everyday collaboration also shape which brand gets recommended.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae949 elementor-widget elementor-widget-html\" data-id=\"6dae949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Multiple levels, clear responsibilities<\/summary><div class=\"ba-answer\"><p>Manufacturers, wholesalers and specialist partners have different interests and information needs. We define participants, roles and communication deliberately, taking existing distribution agreements and field sales relationships into account.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-html\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Recruit partners<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Record activity<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Apply rules<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Create value<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-081d03a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"081d03a\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c13330 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"7c13330\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-809fcc3 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"809fcc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31858\" alt=\"Illustrative Beratungssituation industrie; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40299ab e-con-full e-flex e-con e-child\" data-id=\"40299ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abedb00 elementor-widget elementor-widget-html\" data-id=\"abedb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FOR MANUFACTURER SALES, CHANNEL MANAGEMENT &amp; WHOLESALE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7cb6c elementor-widget elementor-widget-heading\" data-id=\"9a7cb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your partner network. More activity at every level.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a5fb5 elementor-widget elementor-widget-text-editor\" data-id=\"b2a5fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRecruit partners, grow product adoption and support verified sell-out across multi-tier channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbe046 elementor-widget elementor-widget-html\" data-id=\"9cbe046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Design channel programmes<\/summary><div class=\"ba-answer\"><p><article><p>Connect companies, branches and partner roles with targeted actions, individual communication and relevant benefits.<\/p><\/article><\/p><\/div><\/details><details><summary>Capture sell-out data<\/summary><div class=\"ba-answer\"><p><article><p>Process purchase evidence with PROLoyalty INVOICE\u2122 and match it to the product catalogue. Programme rules account for products, bundles and credit notes.<\/p><\/article><\/p><\/div><\/details><details><summary>Support sales effectively<\/summary><div class=\"ba-answer\"><p><article><p>Partner portals, rewards, member support and reporting work together, from a focused pilot to the gradual expansion of your network.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d943e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"00d943e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a245a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"93a245a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ansatz\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">APPROACHES THAT FIT<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b27484 elementor-widget elementor-widget-heading\" data-id=\"9b27484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three approaches.<br \/>A clear customer benefit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-cases\"><article><span class=\"ba-card-index\">01<\/span><p class=\"ba-label\">Channel Program<\/p><h3>Develop partners with purpose.<\/h3><details><summary>Discover the approach<\/summary><p>Benefits and communication reflect partner roles, potential and responsibilities. Plan onboarding, qualification and long-term development as a connected journey.<\/p><\/details><\/article><article><span class=\"ba-card-index\">02<\/span><p class=\"ba-label\">Product-range campaigns<\/p><h3>Make new products easier to adopt.<\/h3><details><summary>Discover the approach<\/summary><p>A defined campaign scope helps sales teams focus on relevant products. Catalogues, evidence, time periods and exceptions determine the programme rules.<\/p><\/details><\/article><article><span class=\"ba-card-index\">03<\/span><p class=\"ba-label\">Knowledge &amp; Cooperation<\/p><h3>Build visible expertise.<\/h3><details><summary>Discover the approach<\/summary><p>Product information, training and helpful service create additional reasons to participate. The programme design specifies which activities qualify.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f21bc ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"76f21bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64a5e1f e-con-full ba-split e-grid e-con e-child\" data-id=\"64a5e1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 ba-photo elementor-widget elementor-widget-image\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029.webp\" class=\"attachment-full size-full wp-image-31850\" alt=\"Illustratives Branchenmotiv industrie: Fachperson mit Tablet. KI-generiertes Symbolbild.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1524420 e-con-full e-flex e-con e-child\" data-id=\"1524420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">IN PRACTICE: PURCHASE EVIDENCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8a544 elementor-widget elementor-widget-heading\" data-id=\"3c8a544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indirect distribution.<br \/>Direct relevance.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA wholesale customer orders the same product by the carton and as individual units. The campaign measures qualifying quantities in a common unit. Dealer references are mapped to the manufacturer&#8217;s catalogue; returns and credit notes remain linked to the original transaction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dabc320 elementor-widget elementor-widget-html\" data-id=\"dabc320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Proof of purchase in indirect distribution<\/summary><div class=\"ba-answer\"><p>Where no direct transaction interface exists, agreed purchase documents can provide an additional data source. PROLoyalty INVOICE\u2122 supports extraction and product matching. Programme rules still determine whether the transaction qualifies.<\/p><\/div><\/details><details><summary>From pilot to scalable support<\/summary><div class=\"ba-answer\"><p>A useful pilot includes different partners and typical exceptions. Assess data quality, service demand and acceptance together before deciding rollout scope and subsequent steps.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c8ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64c8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIllustrative process concept. The implementation is tailored to your project.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22265 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"5e22265\" data-element_type=\"container\" data-e-type=\"container\" id=\"praxischeck\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e32f81 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"1e32f81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b78084 e-con-full e-flex e-con e-child\" data-id=\"1b78084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">THE KEY PROJECT QUESTIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad0f60 elementor-widget elementor-widget-heading\" data-id=\"fad0f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand sell-in.<br \/>See sell-out more clearly.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0def9 elementor-widget elementor-widget-html\" data-id=\"fc0def9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>Distinguish channel stages<\/summary><div class=\"ba-answer\"><p><article><p>Mechanics that support the intended sales outcome.<\/p><p><strong>Required information<\/strong><br\/>Manufacturer shipment, dealer sale or trade customer's purchase<\/p><p><strong>Clarify during design<\/strong><br\/>Which level counts for the target? How do we avoid double recognition?<\/p><\/article><\/p><\/div><\/details><details><summary>Accurately assign products<\/summary><div class=\"ba-answer\"><p><article><p>Comparable quantities and comprehensible product rules.<\/p><p><strong>Required information<\/strong><br\/>Manufacturer item, dealer reference, GTIN and pack size<\/p><p><strong>Clarify during design<\/strong><br\/>What applies to sets, packaging units and product variants?<\/p><\/article><\/p><\/div><\/details><details><summary>Mapping partner structures<\/summary><div class=\"ba-answer\"><p><article><p>Clear responsibilities in multi-stage distribution networks.<\/p><p><strong>Required information<\/strong><br\/>Company, branch and supervising sales team<\/p><p><strong>Clarify during design<\/strong><br\/>Who is responsible for the account and which roles see which processes?<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86d61a elementor-widget elementor-widget-html\" data-id=\"d86d61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Measure success: qualifying sell-out<\/summary><div class=\"ba-answer\"><p>Recognised net quantities or net revenue for selected products at the agreed channel stage, adjusted for returns and credit notes.<br\/><br\/><strong>Activation in the partner network<\/strong><br\/>Assess active companies and branches separately. More registered users do not by themselves demonstrate incremental sales.<\/p><\/div><\/details><details><summary>Systems and data: the appropriate integration scope<\/summary><div class=\"ba-answer\"><p>ERP, PIM, product catalogues and CRM provide the business foundations. PROLoyalty INVOICE\u2122 processes purchase evidence using AI and can use structured ZUGFeRD data. It works within the ProLoyalty Enterprise Suite or as a standalone solution. Programme rules determine recognition.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6356b elementor-widget elementor-widget-html\" data-id=\"ed6356b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div aria-label=\"Three fundamentals of programming\" class=\"br-graphic\"><div><span>01<\/span><strong>Participants<small>Roles and needs<\/small><\/strong><\/div><div><span>02<\/span><strong>Activity<small>Evidence and clear rules<\/small><\/strong><\/div><div><span>03<\/span><strong>Customer value<small>Relevant benefits and dependable service<\/small><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cbb73 elementor-widget elementor-widget-html\" data-id=\"69cbb73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pd-knowledge-tip{box-sizing:border-box;width:100%;padding:44px 24px;font-family:\"Noto Sans\",Arial,sans-serif;color:#21313C}\n.pd-knowledge-tip *{box-sizing:border-box}.pd-knowledge-tip .pdkt-wrap{max-width:1140px;margin:0 auto;display:grid;grid-template-columns:180px minmax(0,1fr);gap:48px;align-items:center;padding:36px 44px;background:#EAF4FA;border-radius:24px}\n.pd-knowledge-tip .pdkt-cover{display:block;max-width:170px;margin:auto;transition:transform .2s}.pd-knowledge-tip .pdkt-cover:hover{transform:translateY(-3px)}\n.pd-knowledge-tip .pdkt-cover img{display:block;width:100%;height:auto;border-radius:3px 9px 9px 3px;box-shadow:0 12px 24px #103b571c}\n.pd-knowledge-tip .pdkt-eyebrow{display:block;font-size:12px;line-height:1.5;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#1966D0;margin:0 0 12px}\n.pd-knowledge-tip h2{font-family:inherit!important;font-size:clamp(26px,2.6vw,36px)!important;line-height:1.2!important;font-weight:600!important;letter-spacing:-.025em;color:#103B57!important;margin:0 0 16px!important}\n.pd-knowledge-tip p{font-size:16px;line-height:1.65;margin:0 0 14px;color:#21313C}.pd-knowledge-tip .pdkt-title{font-size:14px;font-weight:600;color:#103B57}\n.pd-knowledge-tip .pdkt-actions{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:22px}\n.pd-knowledge-tip a.pdkt-button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 24px;border-radius:28px;background:#F59C00;color:#fff!important;font-size:15px;font-weight:700;line-height:1.4;text-decoration:none!important;text-align:center}\n.pd-knowledge-tip a.pdkt-button:hover{background:#DB8900}.pd-knowledge-tip a.pdkt-all{font-size:14px;font-weight:600;color:#103B57;text-underline-offset:4px;text-decoration:underline}\n.pd-knowledge-tip a:focus-visible{outline:3px solid #1966D0;outline-offset:5px}.pd-knowledge-tip .pdkt-note{font-size:12px;line-height:1.5;color:#536875;margin:14px 0 0}\n@media(max-width:767px){.pd-knowledge-tip{padding:30px 20px}.pd-knowledge-tip .pdkt-wrap{grid-template-columns:1fr;gap:26px;padding:28px 24px}.pd-knowledge-tip .pdkt-cover{max-width:110px;margin:0}.pd-knowledge-tip h2{font-size:27px!important}.pd-knowledge-tip .pdkt-actions{align-items:flex-start;flex-direction:column;gap:16px}.pd-knowledge-tip a.pdkt-button{max-width:100%;white-space:normal}}\n<\/style><aside class=\"pd-knowledge-tip\" id=\"pdkt31812\" aria-labelledby=\"pdkt31812-title\"><div class=\"pdkt-wrap\"><a class=\"pdkt-cover\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/#thema-6\" aria-label=\"Channel Loyalty in Indirect Sales\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/PRODATA-Knowledge-06-EN.png\" alt=\"Channel Loyalty in Indirect Sales\" width=\"360\" height=\"510\" loading=\"lazy\"><\/a><div><span class=\"pdkt-eyebrow\">Knowledge Compendium \u00b7 Recommended reading<\/span><h2 id=\"pdkt31812-title\">Plan partner programmes with clear roles.<\/h2><p>How do manufacturers, wholesalers and sales partners work together? Explore programme rules, partner engagement and data flows in our Channel Loyalty guide.<\/p><p class=\"pdkt-title\">Channel Loyalty in Indirect Sales<\/p><div class=\"pdkt-actions\"><a class=\"pdkt-button\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/#thema-6\">Explore the guide<\/a><a class=\"pdkt-all\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/\">Explore all 16 guides<\/a><\/div><p class=\"pdkt-note\">Receive the PDF by email after providing your business contact details.<\/p><\/div><\/div><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae8b2b7 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"ae8b2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-html\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FROM IDEA TO EVERYDAY OPERATIONS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-heading\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start clearly.<br \/>Develop with purpose.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-html\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-start\"><article><b>01<\/b><h3>Define the target outcome<\/h3><p>Connect audiences, customer value and available data.<\/p><\/article><article><b>02<\/b><h3>Test in a pilot<\/h3><p>Test participation, exceptions and service using realistic cases.<\/p><\/article><article><b>03<\/b><h3>Operate reliably<\/h3><p>Prepare teams, coordinate delivery and evaluate impact.<\/p><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4729769 e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"4729769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6df2dff e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"6df2dff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3603b64 e-con-full e-flex e-con e-child\" data-id=\"3603b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926c2f6 elementor-widget elementor-widget-html\" data-id=\"926c2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FURTHER OPPORTUNITIES FOR YOUR PROGRAMME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7a9a6 elementor-widget elementor-widget-heading\" data-id=\"8e7a9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More products in use.<br \/>Closer to the user.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954c736 elementor-widget elementor-widget-text-editor\" data-id=\"954c736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTurn a broad catalogue into concrete opportunities for advice, trials and repeat purchases.<p><strong>A loyalty or incentive programme can support market development: attract customers and distribution partners, increase product adoption and strengthen your brand&#8217;s market presence.<\/strong> Alongside customer programmes, run dedicated incentives for field sales, distributor sales, inside sales and technical service teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeeb554 elementor-widget elementor-widget-html\" data-id=\"aeeb554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>Manufacturers and suppliers can involve partner sales teams, their own sales organisation and technical service units. Suitable objectives include product training, qualified project leads, verified sales, complete handovers and agreed service quality.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Reward measurable behaviour beyond sales with permissible objectives, reliable evidence and clear rules. Examples include technical training, qualified project leads, documented demonstrations, new active partners, approved product-range activations and fully handled enquiries.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details><summary>Develop product adoption beyond volume bonuses<\/summary><div class=\"ba-answer\"><p>Which product family is underused? Where could accessories complement an existing application? Build targeted campaigns around these opportunities. Agree qualifying items, quantities, promotion costs and the intended next purchase.<\/p><\/div><\/details><details><summary>Developing partners according to potential<\/summary><div class=\"ba-answer\"><p>A new trade customer needs a different starting point from a long-standing key account. Milestones can range from a first documented purchase to adoption of additional product groups. Objectives reflect the partner segment and starting position.<\/p><\/div><\/details><details><summary>Keep product information authoritative<\/summary><div class=\"ba-answer\"><p>For complex products, current application guidance and approved information belong in the partner journey. A promotion does not replace product approval. Define content ownership and how updates reach sales, partners and service teams.<\/p><\/div><\/details><details><summary>Use AI to support partner development<\/summary><div class=\"ba-answer\"><p>Qualifying purchases, participation and enquiries inform CRM and field sales. PRODATA adds AI-assisted churn predictions and personalised performance promotions, for example to support repeat purchases, wider product use or reactivation. Evidence quality determines what can be concluded. Submitted documents show documented purchases, not automatically a partner's total demand.<\/p><\/div><\/details><details><summary>Developing existing programmes<\/summary><div class=\"ba-answer\"><p>An existing club can be the starting point. Assess participation barriers, unused benefits, available data and unresolved service cases. Phase the relaunch with an agreed transition plan for balances, entitlements and communication.<\/p><\/div><\/details><details><summary>Connect manufacturer and partner budgets transparently<\/summary><div class=\"ba-answer\"><p>Multi-tenant and coalition loyalty support shared product campaigns. Budgets, qualifying transactions and responsibilities remain separately traceable; clearing supports settlement between participants. Manufacturers and distributors can see attributable costs and the data available for evaluation.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d136018 e-con-full e-flex e-con e-child\" data-id=\"d136018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c196c65 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"c196c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12770b7 elementor-widget elementor-widget-text-editor\" data-id=\"12770b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37127d2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"37127d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE AND IMPLEMENTATION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One partner.<br \/>From strategy to ongoing operations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-text-editor\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPublished PRODATA testimonials from ROTHENBERGER and Bosch Thermotechnik describe CRM integration, programme design, support and an international partner programme. We discuss the relevance of this experience to your specific scope.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dbaeb elementor-widget elementor-widget-text-editor\" data-id=\"b7dbaeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">View published PRODATA references \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730b6 elementor-widget elementor-widget-html\" data-id=\"8e730b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/proloyalty-invoice\/\">AI-assisted proof of purchase with PROLoyalty INVOICE\u2122 <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/sales-incentivization\/\">Sales and Partner Activation <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d697bd elementor-widget elementor-widget-html\" data-id=\"8d697bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>Product identification - technical background<\/summary><div class=\"ba-answer\"><p>GS1 describes the GTIN as a unique product identifier. For programme design, item references, variants and units must be correctly related. A GTIN does not replace a campaign eligibility rule.<br\/><br\/><a href=\"https:\/\/www.gs1-germany.de\/standards\/identifikation\/artikel-gtin-sgtin\/\">GS1 Germany: GTIN<\/a> \u00b7 Source reviewed on 29 October 2026<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40e5ab ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c40e5ab\" data-element_type=\"container\" data-e-type=\"container\" id=\"fragen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee4d9d elementor-widget elementor-widget-html\" data-id=\"9ee4d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ANSWERS FOR YOUR DECISION<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ddb1b elementor-widget elementor-widget-heading\" data-id=\"e3ddb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4743cbf elementor-widget elementor-widget-html\" data-id=\"4743cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>Does this also fit multi-stage distribution systems?<\/h3><\/summary><div class=\"ba-answer\"><p>Yes. Planning starts with participants and their roles. Purchase evidence, communication and access rights are aligned with that structure.<\/p><\/div><\/details><details><summary><h3>Can different partner groups get different rules?<\/h3><\/summary><div class=\"ba-answer\"><p>Yes. Different participant groups can have different mechanics. Clear rules and consistent information for partners and service teams are essential.<\/p><\/div><\/details><details><summary><h3>Does manufacturer revenue equal qualifying sell-out?<\/h3><\/summary><div class=\"ba-answer\"><p>No. Supply to a wholesaler and purchase by a downstream partner are separate transactions. The programme defines which stage qualifies and which data or evidence measures it.<\/p><\/div><\/details><details><summary><h3>What data do we need to get started?<\/h3><\/summary><div class=\"ba-answer\"><p>ERP, PIM, product catalogues and CRM provide the business foundations. PROLoyalty INVOICE\u2122 processes purchase evidence using AI and can use structured ZUGFeRD data. It works within the ProLoyalty Enterprise Suite or as a standalone solution. Programme rules determine recognition.<\/p><\/div><\/details><details><summary><h3>Which metrics should we track?<\/h3><\/summary><div class=\"ba-answer\"><p>Assess recognised net quantities or revenue at the agreed channel stage, accounting for returns and credit notes. Measure active companies and branches separately. Registrations alone do not prove incremental sales.<\/p><\/div><\/details><details><summary><h3>What determines the scope and cost?<\/h3><\/summary><div class=\"ba-answer\"><p>Audiences, roles, data sources, benefit rules and service scope determine cost. We start with a bounded industry or wholesale pilot using real scenarios, then estimate implementation, ongoing operations and agreed services.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Yes. Examples include technical training, qualified project leads, documented demonstrations, new active partners, approved product-range activations and fully handled enquiries. Agree suitable objectives, reliable evidence and recognition rules to support customer acquisition, partner development and product adoption.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. Dedicated incentives can cover field sales, distributor sales, inside sales and technical service teams. Suitable objectives include training, qualified project leads, verified sales, complete handovers and agreed service quality, with rules appropriate to each audience.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-886c10a ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"886c10a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc5b34 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcc5b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11aeb81 e-con-full e-flex e-con e-child\" data-id=\"11aeb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3bbac elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ce3bbac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c7890 e-grid e-con-boxed e-con e-child\" data-id=\"69c7890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-105f673 e-con-full e-flex e-con e-child\" data-id=\"105f673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b57b8a9 e-con-full e-flex e-con e-child\" data-id=\"b57b8a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14263fd elementor-widget elementor-widget-text-editor\" data-id=\"14263fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f7e80f e-grid e-con-full e-con e-child\" data-id=\"5f7e80f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41f5204 e-con-full e-flex e-con e-child\" data-id=\"41f5204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-10ea8e3 e-con-full e-flex e-con e-child\" data-id=\"10ea8e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93c26a7 e-con-full e-flex e-con e-child\" data-id=\"93c26a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ba7ce elementor-widget elementor-widget-text-editor\" data-id=\"21ba7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745a02b e-con-full e-flex e-con e-child\" data-id=\"745a02b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5903b91 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5903b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a0b1bd e-con-full e-flex e-con e-child\" data-id=\"7a0b1bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3717 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"d7b3717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11159ab elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"11159ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c154f2 e-con-full e-flex e-con e-child\" data-id=\"4c154f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50236cc elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"50236cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c793f37 e-con-full e-flex e-con e-child\" data-id=\"c793f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9434976 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" 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data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTermin\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e33bab2 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"e33bab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a 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consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-447bfb2 e-con-full e-flex e-con e-child\" data-id=\"447bfb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f2696 elementor-widget elementor-widget-heading\" data-id=\"a6f2696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c526b1 elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8c526b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31812\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8c526b1\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Industrial &amp; Wholesale Partner Loyalty | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31812\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tYour message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Your application case (optional)\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3dd3ef ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"e3dd3ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5bde1 elementor-widget elementor-widget-text-editor\" data-id=\"fa5bde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba351a elementor-widget elementor-widget-text-editor\" data-id=\"2ba351a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9221c74 elementor-widget elementor-widget-html\" data-id=\"9221c74\" data-element_type=\"widget\" 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