{"id":31806,"date":"2026-10-29T23:56:55","date_gmt":"2026-10-29T22:56:55","guid":{"rendered":"https:\/\/www.prodata.de\/kundenbindung\/?page_id=31806"},"modified":"2026-10-31T16:18:18","modified_gmt":"2026-10-31T15:18:18","slug":"industries","status":"publish","type":"page","link":"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/","title":{"rendered":"Industries"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31806\" class=\"elementor elementor-31806 elementor-30923\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4330e5d elementor-hidden-desktop elementor-hidden-tablet ba-page ba-mobile-photo e-flex e-con-boxed e-con e-parent\" data-id=\"4330e5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ca37c2 ba-page ba-hero e-flex e-con-boxed e-con e-parent\" data-id=\"1ca37c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d2589c e-con-full ba-hero-copy e-flex e-con e-child\" data-id=\"1d2589c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4848471 elementor-widget elementor-widget-text-editor\" data-id=\"4848471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA \u00b7 INDUSTRIES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413cdfe elementor-widget elementor-widget-heading\" data-id=\"413cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your business.<br \/>Your customers.<br \/>Your loyalty programme.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb622f elementor-widget elementor-widget-text-editor\" data-id=\"dfb622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEffective customer loyalty starts with understanding your business. Explore solutions for customers, partners and multi-tier sales channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5fa5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d2f5fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c5842 elementor-widget elementor-widget-text-editor\" data-id=\"f9c5842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategy \u00b7 ProLoyalty \u00b7 Integration \u00b7 Full Service\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c78a77f ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"c78a77f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b62fd elementor-widget elementor-widget-html\" data-id=\"65b62fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ba-orientation{display:grid;grid-template-columns:1fr 1fr 1.15fr;background:#fff;border:1px solid #dae5f1;border-radius:22px;padding:28px 12px;color:#103B57;box-shadow:0 6px 22px rgba(16,59,87,.035)}\n.ba-orientation-item{display:flex;align-items:center;gap:18px;padding:0 24px;min-width:0}.ba-orientation-item+.ba-orientation-item{border-left:1px solid #dae5f1}\n.ba-orientation-mark{display:flex;align-items:center;justify-content:center;flex:0 0 58px;height:58px;border-radius:16px;background:#EAF4FA;color:#1966D0;font-size:28px;font-weight:600;line-height:1}\n.ba-orientation-copy{display:flex;flex-direction:column;gap:5px;min-width:0}.ba-orientation-copy strong{font-size:19px;line-height:1.3;font-weight:600}.ba-orientation-copy small{font-size:14px;line-height:1.5;color:#526777}.ba-orientation-mark--check{background:#1966D0;color:#fff}.ba-orientation-mark svg{width:26px;height:26px}\n@media(max-width:1100px){.ba-orientation{padding:24px 4px}.ba-orientation-item{padding:0 16px;gap:12px}.ba-orientation-mark{flex-basis:46px;height:46px;font-size:24px}.ba-orientation-copy strong{font-size:17px}}\n@media(max-width:900px){.ba-orientation{grid-template-columns:1fr;padding:8px 24px}.ba-orientation-item{padding:20px 0;gap:18px}.ba-orientation-item+.ba-orientation-item{border-left:0;border-top:1px solid #dae5f1}.ba-orientation-copy strong{font-size:18px}}\n@media(max-width:360px){.ba-orientation{padding:6px 16px}.ba-orientation-item{gap:12px}.ba-orientation-copy strong{font-size:16px}.ba-orientation-copy small{font-size:13px}}\n<\/style><div aria-label=\"Industry solutions at a glance\" class=\"ba-orientation\" role=\"list\">\n<div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\">09<\/span><span class=\"ba-orientation-copy\"><strong>Nine industry perspectives<\/strong><small>As individual as your market.<\/small><\/span><\/div>\n<div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark\">01<\/span><span class=\"ba-orientation-copy\"><strong>A common objective<\/strong><small>Connecting customers and partners.<\/small><\/span><\/div>\n<div class=\"ba-orientation-item\" role=\"listitem\"><span aria-hidden=\"true\" class=\"ba-orientation-mark ba-orientation-mark--check\"><svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\"><path d=\"m5 12 4 4L19 6\"><\/path><\/svg><\/span><span class=\"ba-orientation-copy\"><strong>A partner for implementation<\/strong><small>Strategy, Technology &amp; Service.<\/small><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dae949 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"6dae949\" data-element_type=\"container\" data-e-type=\"container\" id=\"branchen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be44f4 elementor-widget elementor-widget-html\" data-id=\"8be44f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FIND YOUR APPROACH<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e6e98 elementor-widget elementor-widget-heading\" data-id=\"d2e6e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nine industries.<br \/>Individual answers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5465b7c elementor-widget elementor-widget-text-editor\" data-id=\"5465b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChoose your industry. Each solution starts with your customers, decision-making paths and contact points.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9ebe9 elementor-widget elementor-widget-html\" data-id=\"4e9ebe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-sector-grid\"><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/construction-hvac-skilled-trades\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Construction, SHK &amp; Fachhandwerk - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-handwerk-hero-20261029.webp\" width=\"640\"\/><div><h3>Construction, HVAC &amp; Skilled Trades<\/h3><p>Engage trade businesses. Verify product purchases.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/automotive\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Automotive - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-automotive-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Automotive<\/h3><p>Build service loyalty. Engage dealers.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/industry-wholesale\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Industry &amp; Wholesale - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Industry &amp; Wholesale<\/h3><p>Develop partners. Grow product adoption.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/retail\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Trade &amp; Retail - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-handel-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Retail &amp; Commerce<\/h3><p>Encourage repeat purchases. Connect channels.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/finance-insurance\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Finance &amp; Insurance - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-finance-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Finance &amp; Insurance<\/h3><p>Strengthen relationships. Make service valuable.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/telecommunications\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Telecommunications - illustrative industry theme\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-telekommunikation-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Telecommunications<\/h3><p>Improve onboarding. Strengthen customer relationships.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/energy\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Energy &amp; Utilities - illustrative industry theme\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-energie-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Energy &amp; Utilities<\/h3><p>Demonstrate customer value. Engage trade partners.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/pharma-healthcare\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pharma &amp; Health - illustrative industry motif\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-gesundheit-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Pharma &amp; Healthcare<\/h3><p>Connect professional audiences. Make knowledge accessible.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><a class=\"ba-sector\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/travel-tourism\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Travel &amp; Tourism - illustrative industry theme\" height=\"360\" loading=\"lazy\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-reise-hero-airy-20261029.webp\" width=\"640\"\/><div><h3>Travel &amp; Tourism<\/h3><p>Encourage return visits. Connect guest benefits.<\/p><span>Discover the solution <b aria-hidden=\"true\">\u2197<\/b><\/span><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f717a95 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"f717a95\" data-element_type=\"container\" data-e-type=\"container\" id=\"moeglichkeiten\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0248ddc e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"0248ddc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaeb479 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"aaeb479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31857\" alt=\"Illustrative Beratungssituation branchen; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd442a4 e-con-full e-flex e-con e-child\" data-id=\"dd442a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dca575a elementor-widget elementor-widget-html\" data-id=\"dca575a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FOR MARKETING, SALES, CRM AND CUSTOMER EXPERIENCE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f24bd elementor-widget elementor-widget-heading\" data-id=\"55f24bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand your business. Expand your possibilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e504cc elementor-widget elementor-widget-text-editor\" data-id=\"1e504cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom the initial concept to everyday operations: PRODATA combines strategy, its own loyalty technology, integration and operational support.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9100a elementor-widget elementor-widget-html\" data-id=\"ee9100a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details><summary>The right programme<\/summary><div class=\"ba-answer\"><p><article><p>Customer clubs, partner programmes, sales promotions, status and reward models aligned with your audiences, purchasing decisions and business model.<\/p><\/article><\/p><\/div><\/details><details><summary>The technical basis<\/summary><div class=\"ba-answer\"><p><article><p>ProLoyalty, digital member access, system integration and, where purchase evidence is required, AI-assisted PROLoyalty INVOICE\u2122.<\/p><\/article><\/p><\/div><\/details><details><summary>People who keep it running<\/summary><div class=\"ba-answer\"><p><article><p>Communication, reward processes, member support and continuous improvement within the agreed service scope.<\/p><\/article><\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1124416 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1124416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#erstgespraech\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arrange a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b27484 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"9b27484\" data-element_type=\"container\" data-e-type=\"container\" id=\"auswahl\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1262a76 elementor-widget elementor-widget-html\" data-id=\"1262a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">WHICH APPROACH FITS YOUR BUSINESS?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9415c1 elementor-widget elementor-widget-heading\" data-id=\"b9415c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understand the purchase journey.<br \/>Select the programme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e42fbb elementor-widget elementor-widget-text-editor\" data-id=\"8e42fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn industry loyalty solution connects the audience, qualifying activity and relevant benefit with the necessary data and service processes. PRODATA brings together programme design, ProLoyalty and operational support.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe3815 elementor-widget elementor-widget-html\" data-id=\"cfe3815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-cases\"><article><span class=\"ba-card-index\">01<\/span><h3>You sell directly.<\/h3><p>Repeat purchases, product usage and customer value take centre stage.<\/p><details><summary>Decision in detail<\/summary><p>The point of sale, online shop or customer portal provides the touchpoints. Define customer identity, qualifying purchases, redemption and returns. Relevant examples include retail and direct travel bookings.<\/p><\/details><\/article><article><span class=\"ba-card-index\">02<\/span><h3>Partners sell for you.<\/h3><p>Partner engagement and verified sell-out matter.<\/p><details><summary>Decision in detail<\/summary><p>Distinguish a manufacturer's shipment from the end customer's purchase through a dealer. Define company roles, product matching and proof of purchase. Relevant examples include skilled trades, industry and dealer networks.<\/p><\/details><\/article><article><span class=\"ba-card-index\">03<\/span><h3>Your relationship is ongoing.<\/h3><p>Relevant service between contract events keeps you close to customers.<\/p><details><summary>Decision in detail<\/summary><p>Contract status, continuing eligibility and benefit use are distinct events. Plan transparent transitions and clear service ownership. Relevant examples include energy, telecommunications and financial services.<\/p><\/details><\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084b538 elementor-widget elementor-widget-html\" data-id=\"084b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>How to identify a viable programme<\/summary><div class=\"ba-answer\"><p>Answer five questions before launch: Who participates? Which activities qualify? What evidence is reliable? What benefit is earned? Who handles exceptions? A suitable solution connects these answers with a measurable business objective. Registrations alone do not demonstrate customer loyalty or incremental sales.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5969c elementor-widget elementor-widget-html\" data-id=\"bd5969c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pd-knowledge-tip{box-sizing:border-box;width:100%;padding:44px 24px;font-family:\"Noto Sans\",Arial,sans-serif;color:#21313C}\n.pd-knowledge-tip *{box-sizing:border-box}.pd-knowledge-tip .pdkt-wrap{max-width:1140px;margin:0 auto;display:grid;grid-template-columns:180px minmax(0,1fr);gap:48px;align-items:center;padding:36px 44px;background:#EAF4FA;border-radius:24px}\n.pd-knowledge-tip .pdkt-cover{display:block;max-width:170px;margin:auto;transition:transform .2s}.pd-knowledge-tip .pdkt-cover:hover{transform:translateY(-3px)}\n.pd-knowledge-tip .pdkt-cover img{display:block;width:100%;height:auto;border-radius:3px 9px 9px 3px;box-shadow:0 12px 24px #103b571c}\n.pd-knowledge-tip .pdkt-eyebrow{display:block;font-size:12px;line-height:1.5;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#1966D0;margin:0 0 12px}\n.pd-knowledge-tip h2{font-family:inherit!important;font-size:clamp(26px,2.6vw,36px)!important;line-height:1.2!important;font-weight:600!important;letter-spacing:-.025em;color:#103B57!important;margin:0 0 16px!important}\n.pd-knowledge-tip p{font-size:16px;line-height:1.65;margin:0 0 14px;color:#21313C}.pd-knowledge-tip .pdkt-title{font-size:14px;font-weight:600;color:#103B57}\n.pd-knowledge-tip .pdkt-actions{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:22px}\n.pd-knowledge-tip a.pdkt-button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 24px;border-radius:28px;background:#F59C00;color:#fff!important;font-size:15px;font-weight:700;line-height:1.4;text-decoration:none!important;text-align:center}\n.pd-knowledge-tip a.pdkt-button:hover{background:#DB8900}.pd-knowledge-tip a.pdkt-all{font-size:14px;font-weight:600;color:#103B57;text-underline-offset:4px;text-decoration:underline}\n.pd-knowledge-tip a:focus-visible{outline:3px solid #1966D0;outline-offset:5px}.pd-knowledge-tip .pdkt-note{font-size:12px;line-height:1.5;color:#536875;margin:14px 0 0}\n@media(max-width:767px){.pd-knowledge-tip{padding:30px 20px}.pd-knowledge-tip .pdkt-wrap{grid-template-columns:1fr;gap:26px;padding:28px 24px}.pd-knowledge-tip .pdkt-cover{max-width:110px;margin:0}.pd-knowledge-tip h2{font-size:27px!important}.pd-knowledge-tip .pdkt-actions{align-items:flex-start;flex-direction:column;gap:16px}.pd-knowledge-tip a.pdkt-button{max-width:100%;white-space:normal}}\n<\/style><aside class=\"pd-knowledge-tip\" id=\"pdkt31806\" aria-labelledby=\"pdkt31806-title\"><div class=\"pdkt-wrap\"><a class=\"pdkt-cover\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/#thema-1\" aria-label=\"The B2B Loyalty Compendium\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/PRODATA-Knowledge-01-EN.png\" alt=\"The B2B Loyalty Compendium\" width=\"360\" height=\"510\" loading=\"lazy\"><\/a><div><span class=\"pdkt-eyebrow\">Knowledge Compendium \u00b7 Recommended reading<\/span><h2 id=\"pdkt31806-title\">The right knowledge for your business model.<\/h2><p>Manufacturer, retailer or service provider: our B2B and B2C compendia help you consider audiences, programme mechanics and implementation together.<\/p><p class=\"pdkt-title\">The B2B Loyalty Compendium<\/p><div class=\"pdkt-actions\"><a class=\"pdkt-button\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/#thema-1\">Explore the guide<\/a><a class=\"pdkt-all\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/about-us\/knowledge-compendium\/\">Explore all 16 guides<\/a><\/div><p class=\"pdkt-note\">Receive the PDF by email after providing your business contact details.<\/p><\/div><\/div><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c8ee2 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"64c8ee2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dabc320 e-con-full ba-split e-grid e-con e-child\" data-id=\"dabc320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c8a544 e-con-full e-flex e-con e-child\" data-id=\"3c8a544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd41ea elementor-widget elementor-widget-html\" data-id=\"ecd41ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">INDUSTRY UNDERSTANDING MEETS DELIVERY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a245a elementor-widget elementor-widget-heading\" data-id=\"93a245a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The right solution<br \/>begins with understanding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ca679 elementor-widget elementor-widget-text-editor\" data-id=\"a8ca679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA trade business makes decisions differently from a hotel guest. A dealer network needs different processes from a customer club. PRODATA translates these differences into relevant benefits and clear workflows.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2dfdd elementor-widget elementor-widget-html\" data-id=\"8a2dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>What constitutes an industry solution<\/summary><div class=\"ba-answer\"><p>We consider audiences, purchase occasions, channels and service requirements together. These inform programme rules, data requirements and technical implementation. Industry knowledge provides useful starting points; the detailed design is tailored to your organisation.<\/p><\/div><\/details><details><summary>Several target groups are also possible<\/summary><div class=\"ba-answer\"><p>Customer, partner and employee programmes can support a shared objective. Roles, permissions and benefit rules remain clearly defined. Together, we decide which technical foundations should be shared.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e13d6 ba-photo elementor-widget elementor-widget-image\" data-id=\"41e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029.webp\" class=\"attachment-full size-full wp-image-31845\" alt=\"Beratungssituation f\u00fcr branchenbezogene Loyalty-Programme. KI-generiertes Symbolmotiv.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029.webp 1672w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029-300x169.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029-1030x580.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029-768x432.webp 768w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-branchen-hero-20261029-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d86d61a ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"d86d61a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b490e5 e-con-full ba-split e-grid e-con e-child\" data-id=\"8b490e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a412dac elementor-widget elementor-widget-html\" data-id=\"a412dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-process\"><div class=\"ba-process-label\">YOUR PROGRAMME \u00b7 A POSSIBLE WORKFLOW<\/div><div class=\"ba-step\"><span>01<\/span><strong>Define the objective<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>02<\/span><strong>Design the programme<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>03<\/span><strong>Connect systems<\/strong><i aria-hidden=\"true\">\u2193<\/i><\/div><div class=\"ba-step\"><span>04<\/span><strong>Support operations<\/strong><i aria-hidden=\"true\">\u2713<\/i><\/div><div class=\"ba-process-foot\">Clear rules. Traceable decisions.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fad0f60 e-con-full e-flex e-con e-child\" data-id=\"fad0f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1524420 elementor-widget elementor-widget-html\" data-id=\"1524420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">ONE INTEGRATED OFFER<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a5e1f elementor-widget elementor-widget-heading\" data-id=\"64a5e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy. Platform.<br \/>People who think ahead.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f21bc elementor-widget elementor-widget-text-editor\" data-id=\"76f21bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPRODATA combines consulting, ProLoyalty, system integration and operational support. You choose which tasks your team will perform and where we will accompany you.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3532d77 elementor-widget elementor-widget-html\" data-id=\"3532d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details\"><details><summary>So an idea becomes a programme<\/summary><div class=\"ba-answer\"><p>First, we clarify audiences, customer value and intended impact. A focused pilot covers real member and service scenarios. Acceptance is followed by launch, support and improvement. Metrics and feedback show where adjustments are needed.<\/p><\/div><\/details><details><summary>Connect your existing systems<\/summary><div class=\"ba-answer\"><p>We consider CRM, ERP, e-commerce and other data sources in the context of your project. Systems of record, responsibilities and handovers are agreed before implementation. The initial scope follows the information available and your priorities.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff5115 e-con-boxed ba-page ba-section e-flex e-con e-parent\" data-id=\"4ff5115\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6276b38 e-con-full ba-split br-split e-grid e-con e-child\" data-id=\"6276b38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43dd9a0 e-con-full e-flex e-con e-child\" data-id=\"43dd9a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e82f8 elementor-widget elementor-widget-html\" data-id=\"f2e82f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">FURTHER OPPORTUNITIES FOR YOUR PROGRAMME<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2319170 elementor-widget elementor-widget-heading\" data-id=\"2319170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than points.<br \/>A programme with perspective.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990047 elementor-widget elementor-widget-text-editor\" data-id=\"1990047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore approaches that fit your sales channels and create meaningful additional value for customers and partners.<p><strong>A loyalty or incentive programme can support your market development strategy: reach new audiences, engage partners and expand adoption of your brand.<\/strong> Alongside customer programmes, you can run dedicated incentives for sales staff, distribution partners and service teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5f923 elementor-widget elementor-widget-html\" data-id=\"da5f923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details br-details\"><details class=\"pd-channel-incentives\"><summary>Also reward sales and service<\/summary><div class=\"ba-answer\"><p>Manufacturers, product providers and other programme partners can develop campaigns for sales and service teams or co-fund them with the employer. End customers, B2B customers and employees have separate roles, objectives and reward rules.<\/p><p>Roles, access, eligibility, evidence, approvals and reward budgets are defined for each participating company. Individual and team objectives can be distinguished; the detailed arrangements are agreed with the responsible partners.<\/p><\/div><\/details><details><summary>Reward measurable behaviour beyond sales<\/summary><div class=\"ba-answer\"><p>Sales are not the only qualifying activity. In principle, any measurable behaviour can become a programme objective, supported by rewards and appropriate incentives. The prerequisites are a permissible objective, reliable evidence and clear rules. Examples include qualified leads, completed training, product registrations, consultation appointments, portal use, service activities and useful feedback.<\/p><\/div><\/details><details><summary>Turn market development goals into programme objectives<\/summary><div class=\"ba-answer\"><p>Together, we translate your market objectives into concrete activities for customers, employees and partners. For each activity, we define evidence, weighting, time period, recognition and any required approval. This connects strategy with everyday behaviour.<\/p><\/div><\/details><details><summary>Measure activity and market success separately<\/summary><div class=\"ba-answer\"><p>Activation, qualification and use show whether the programme encourages the intended behaviour. Customer acquisition, partner development and incremental business outcomes are assessed against agreed baselines and comparison periods. A rewarded activity alone does not prove additional sales or market-share gains.<\/p><\/div><\/details><details><summary>More touchpoints. One connected programme.<\/summary><div class=\"ba-answer\"><p>PRODATA combines purchase incentives with knowledge, service and voluntary feedback. Mobile wallets, beacon and geofencing triggers, and card linking extend access options. AI-assisted churn predictions and personalised performance promotions support targeted engagement. Audience, data, consent and the intended outcome determine which components we use.<\/p><\/div><\/details><details><summary>Developing new and existing programmes<\/summary><div class=\"ba-answer\"><p>Start a new programme or develop an existing one. We assess barriers, benefits, data and operations together. When switching programmes, we explicitly plan for existing entitlements, balances and communication.<\/p><\/div><\/details><details><summary>Control multiple brands and partners together<\/summary><div class=\"ba-answer\"><p>Multi-tenant and coalition loyalty support separate tenants and shared partner programmes, including clearing between tenants. Roles, budgets and entitlements remain attributable. Languages, catalogues, reward availability, support and local approvals are planned by market. Published international PRODATA partner projects provide a concrete starting point for discussion.<\/p><\/div><\/details><details><summary>Combining impact and efficiency<\/summary><div class=\"ba-answer\"><p>Participation is the beginning. Depending on the project, the relevant outcomes may be active use, qualified purchases, return visits or better partner support. Baselines, comparison groups and total costs are part of a meaningful assessment.<\/p><\/div><\/details><details><summary>Plan technology and operational responsibility together<\/summary><div class=\"ba-answer\"><p>A digital programme needs clear ownership of data, rewards, communication and enquiries. PRODATA combines programme design, its own software development and agreed operational services. We define the initial scope together.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4e19b5 e-con-full e-flex e-con e-child\" data-id=\"c4e19b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23da679 ba-photo br-photo elementor-widget elementor-widget-image\" data-id=\"23da679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030.webp\" class=\"attachment-full size-full wp-image-31858\" alt=\"Illustrative Beratungssituation industrie; KI-generiertes Symbolbild, keine Kundenreferenz.\" srcset=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030.webp 1200w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-300x200.webp 300w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-1030x687.webp 1030w, https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2026\/10\/prodata-industrie-praxis-20261030-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-038455e elementor-widget elementor-widget-text-editor\" data-id=\"038455e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAligned with your goals. Connected to your systems. Supported in operation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8141321 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"8141321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e22265 elementor-widget elementor-widget-html\" data-id=\"5e22265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">EXPERIENCE FROM DIFFERENT MARKETS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec455c elementor-widget elementor-widget-heading\" data-id=\"8ec455c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience across different markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f0d4 elementor-widget elementor-widget-text-editor\" data-id=\"148f0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur published customer testimonials describe different areas of work: Bosch Thermotechnik discusses an international partner programme, Hallhuber a customer card programme, and Best Western a long-standing collaboration.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989d291 elementor-widget elementor-widget-text-editor\" data-id=\"989d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">Read the original customer testimonials \u2192<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8b2b7 elementor-widget elementor-widget-html\" data-id=\"ae8b2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-links\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-software-apps-technology\/\">ProLoyalty: software, apps and integration <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/proloyalty-invoice\/\">AI-assisted proof of purchase with PROLoyalty INVOICE\u2122 <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/sales-incentivization\/\">Sales and Partner Activation <span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/rewards-shop\/\">Reward and benefit management <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7dbaeb ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"b7dbaeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5abd elementor-widget elementor-widget-html\" data-id=\"57a5abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ba-label\">GOOD TO KNOW<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bcdb3 elementor-widget elementor-widget-heading\" data-id=\"08bcdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your questions.<br \/>Clear answers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6234166 elementor-widget elementor-widget-html\" data-id=\"6234166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ba-details ba-faq\"><details><summary><h3>For which industries does PRODATA develop solutions?<\/h3><\/summary><div class=\"ba-answer\"><p>We cover construction and skilled trades, automotive, industry and wholesale, retail, finance and insurance, telecommunications, energy, healthcare, and travel and tourism. Your audience, sales channels and intended outcomes determine the programme design.<\/p><\/div><\/details><details><summary><h3>What distinguishes an industry solution from a standard programme?<\/h3><\/summary><div class=\"ba-answer\"><p>An industry solution reflects typical purchase decisions, stakeholders and processes in your market. The detailed configuration remains individual: a dealer programme needs different evidence and service workflows from an end-customer programme.<\/p><\/div><\/details><details><summary><h3>Do existing CRM or ERP systems need to be replaced?<\/h3><\/summary><div class=\"ba-answer\"><p>We plan around your existing systems. Together, we clarify systems of record, required information and data handovers. Scope and technical design follow your requirements.<\/p><\/div><\/details><details><summary><h3>Which tasks does PRODATA take on?<\/h3><\/summary><div class=\"ba-answer\"><p>The agreed scope can include programme design, software, integration, communication, rewards, member support and improvement. Responsibilities and approvals are defined together.<\/p><\/div><\/details><details><summary><h3>How do we assess success?<\/h3><\/summary><div class=\"ba-answer\"><p>Measurement starts with a concrete objective and a baseline. We assess active participation, repeat purchases, redemption and partner activity using suitable comparison periods. Individual metrics do not replace an overall economic assessment.<\/p><\/div><\/details><details><summary><h3>How do we start?<\/h3><\/summary><div class=\"ba-answer\"><p>An initial consultation covers your audience, channels and plans. We then define the next steps for programme design, data assessment and initial scope, giving you a clear basis for decisions.<\/p><\/div><\/details><details><summary>Can we reward behaviour as well as sales?<\/summary><div class=\"ba-answer\"><p>Yes. Measurable behaviour can be defined as a programme objective and supported by incentives. A permissible objective, reliable evidence and clear rules are essential. Examples include qualified leads, training, product registrations, consultation appointments, portal use, service activities and useful feedback. We agree the appropriate selection with you.<\/p><\/div><\/details><details><summary>Can sales staff and service teams also be rewarded?<\/summary><div class=\"ba-answer\"><p>Yes. PRODATA also develops dedicated incentives for sales staff, distribution partners and service teams. Manufacturers, product providers and programme partners can design campaigns or co-fund them with employers. End customers, B2B customers and employees have separate roles, objectives and reward rules.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7b2a7d ba-incentive-contact e-flex e-con-boxed e-con e-parent\" data-id=\"c7b2a7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b98f4 elementor-widget elementor-widget-menu-anchor\" data-id=\"78b98f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"erstgespraech\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ecebe8 e-con-full e-flex e-con e-child\" data-id=\"8ecebe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c83b0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d4c83b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s discuss your project.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd241ba e-grid e-con-boxed e-con e-child\" data-id=\"dd241ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-91154e1 e-con-full e-flex e-con e-child\" data-id=\"91154e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22e4343 e-con-full e-flex e-con e-child\" data-id=\"22e4343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279b794 elementor-widget elementor-widget-text-editor\" data-id=\"279b794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A direct, no-obligation conversation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0bf546 e-grid e-con-full e-con e-child\" data-id=\"d0bf546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bed1f26 e-con-full e-flex e-con e-child\" data-id=\"bed1f26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-af80db7 e-con-full e-flex e-con e-child\" data-id=\"af80db7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2693b3 e-con-full e-flex e-con e-child\" data-id=\"b2693b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16954e3 elementor-widget elementor-widget-text-editor\" data-id=\"16954e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\"><strong>Thorsten Heftrich,<\/strong><br\/><\/span><span style=\"text-align: var(--text-align);color: var( --e-global-color-2faeede )\">Loyalty Consultant and Managing Director<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67f5b57 e-con-full e-flex e-con e-child\" data-id=\"67f5b57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80effa0 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"80effa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M13,1a1,1,0,0,1,1-1A10.011,10.011,0,0,1,24,10a1,1,0,0,1-2,0,8.009,8.009,0,0,0-8-8A1,1,0,0,1,13,1Zm1,5a4,4,0,0,1,4,4,1,1,0,0,0,2,0,6.006,6.006,0,0,0-6-6,1,1,0,0,0,0,2Zm9.093,10.739a3.1,3.1,0,0,1,0,4.378l-.91,1.049c-8.19,7.841-28.12-12.084-20.4-20.3l1.15-1A3.081,3.081,0,0,1,7.26.906c.031.031,1.884,2.438,1.884,2.438a3.1,3.1,0,0,1-.007,4.282L7.979,9.082a12.781,12.781,0,0,0,6.931,6.945l1.465-1.165a3.1,3.1,0,0,1,4.281-.006S23.062,16.708,23.093,16.739Zm-1.376,1.454s-2.393-1.841-2.424-1.872a1.1,1.1,0,0,0-1.549,0c-.027.028-2.044,1.635-2.044,1.635a1,1,0,0,1-.979.152A15.009,15.009,0,0,1,5.9,9.3a1,1,0,0,1,.145-1S7.652,6.282,7.679,6.256a1.1,1.1,0,0,0,0-1.549c-.031-.03-1.872-2.425-1.872-2.425a1.1,1.1,0,0,0-1.51.039l-1.15,1C-2.495,10.105,14.776,26.418,20.721,20.8l.911-1.05A1.121,1.121,0,0,0,21.717,18.193Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d11b953 e-con-full e-flex e-con e-child\" data-id=\"d11b953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e27a8a elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"3e27a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5873a13 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"5873a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"tel:+4972198171111\" >\n\t\t\t\t\t\t\t+49 721 98171\u2013111\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9cc656 e-con-full e-flex e-con e-child\" data-id=\"a9cc656\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e6d4b elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"08e6d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 24 24\" width=\"512\" height=\"512\"><path d=\"M12,0A12.013,12.013,0,0,0,0,12c-.126,9.573,11.159,15.429,18.9,9.817a1,1,0,1,0-1.152-1.634C11.3,24.856,1.9,19.978,2,12,2.549-1.266,21.453-1.263,22,12v2a2,2,0,0,1-4,0V12C17.748,4.071,6.251,4.072,6,12a6.017,6.017,0,0,0,10.52,3.933A4,4,0,0,0,24,14V12A12.013,12.013,0,0,0,12,0Zm0,16a4,4,0,0,1,0-8A4,4,0,0,1,12,16Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb8a44b e-con-full e-flex e-con e-child\" data-id=\"cb8a44b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-604897f elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"604897f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEmail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb2443 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"4fb2443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 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data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTermin\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b7458 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"b3b7458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/calendly\/\" >\n\t\t\t\t\t\t\tBeratung buchen\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d778d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a6d778d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/contact\/#erstgespraechkontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33adc6c e-con-full e-flex e-con e-child\" data-id=\"33adc6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b9f87 elementor-widget elementor-widget-heading\" data-id=\"20b9f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We will be happy to help you! <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37127d2 elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"37127d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"PRODATA Industry Consulting\" aria-label=\"PRODATA Industry Consulting\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"31806\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"37127d2\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Loyalty Solutions by Industry | PRODATA\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"31806\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Telephone (optional)\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tYour message\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-lg\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"6\" placeholder=\"Your application case (optional)\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_8763994 elementor-col-100\">\n\t\t\t\t\t<p style=\"font-size: 16px;\">\n  By submitting the form, you agree that your data is in accordance with our \n  <a href=\"https:\/\/www.prodata.de\/kundenbindung\/wp-content\/uploads\/sites\/6\/2025\/04\/Datenschutzerklaerung.pdf\" style=\"font-size: 16px;\" target=\"_blank\">Privacy policy<\/a> are processed.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_14f831e elementor-col-100\">\n\t\t\t\t\t<div style=\"font-size: 16px; line-height: 1.4;\">\n  This website is protected by reCAPTCHA. The following shall apply:\n  <a href=\"https:\/\/policies.google.com\/privacy\" style=\"font-size: inherit;  line-height: 1.4;\">Data protection provisions<\/a>\n  und\n  <a href=\"https:\/\/policies.google.com\/terms\" style=\"font-size: inherit;  line-height: 1.4;\">Terms of use<\/a>\n  by Google.\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-honeypot elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-honeypot\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfYi0IrAAAAAFif1c52eDjDekEAaLAxGd35CH-v\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d14a923 ba-page ba-section e-flex e-con-boxed e-con e-parent\" data-id=\"d14a923\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2473908 elementor-widget elementor-widget-text-editor\" data-id=\"2473908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PRODATA \u00b7 Your loyalty partner<\/strong><br\/>Consulting, proprietary software development and operational support from Karlsruhe. Your contact: Thorsten Heftrich, Managing Director and Loyalty Consultant.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f98775 elementor-widget elementor-widget-text-editor\" data-id=\"6f98775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<nav aria-label=\"Further solutions\" class=\"ba-pills\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/industries\/\">All industry solutions<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/loyalty-program\/\">Loyalty programmes<\/a><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/references\/\">References<\/a><\/nav>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7db18 elementor-widget elementor-widget-html\" data-id=\"ac7db18\" data-element_type=\"widget\" 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