{"version":"1.0","provider_name":"Loyalty und Kundenbindung-Systeme","provider_url":"https:\/\/www.prodata.de\/kundenbindung\/en\/","title":"GDPR and Loyalty: Data Protection Requirements - Loyalty und Kundenbindung-Systeme","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rmuUJgpHxZ\"><a href=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-and-loyalty-data-protection-requirements\/\">GDPR and Loyalty: Data Protection Requirements<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.prodata.de\/kundenbindung\/en\/gdpr-and-loyalty-data-protection-requirements\/embed\/#?secret=rmuUJgpHxZ\" width=\"600\" height=\"338\" title=\"&#8220;GDPR and Loyalty: Data Protection Requirements&#8221; &#8212; Loyalty und Kundenbindung-Systeme\" data-secret=\"rmuUJgpHxZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.prodata.de\/kundenbindung\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Why the GDPR Is Particularly Relevant in the Loyalty Sector Loyalty programs are sensitive from a data protection perspective: They systematically collect personal data, process purchasing behavior, and use this information for personalized communication. The GDPR sets clear requirements for the lawfulness of this processing. Companies that ignore GDPR requirements in the loyalty sector risk [&hellip;]"}