1.0Loyalty und Kundenbindung-Systemehttps://www.prodata.de/kundenbindung/en/rich600338<blockquote class="wp-embedded-content" data-secret="4jRgHoBzKv"><a href="https://www.prodata.de/kundenbindung/en/data-protection-in-b2b-loyalty/">Data Protection in B2B Loyalty</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.prodata.de/kundenbindung/en/data-protection-in-b2b-loyalty/embed/#?secret=4jRgHoBzKv" width="600" height="338" title="“Data Protection in B2B Loyalty” — Loyalty und Kundenbindung-Systeme" data-secret="4jRgHoBzKv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.prodata.de/kundenbindung/wp-includes/js/wp-embed.min.js </script> Why Data Protection in B2B Loyalty Programs Is Subject to Special Rules B2B loyalty programs differ significantly from B2C programs in terms of data protection law. While consumer loyalty programs focus on the consent of natural persons under Article 6 of the GDPR, the situation in the B2B sector is more complex. This often involves […]