1.0Loyalty und Kundenbindung-Systemehttps://www.prodata.de/kundenbindung/en/rich600338<blockquote class="wp-embedded-content" data-secret="NVEFw7r4Xn"><a href="https://www.prodata.de/kundenbindung/en/blockchain-and-loyalty-programs/">Blockchain and loyalty programs</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.prodata.de/kundenbindung/en/blockchain-and-loyalty-programs/embed/#?secret=NVEFw7r4Xn" width="600" height="338" title="“Blockchain and loyalty programs” — Loyalty und Kundenbindung-Systeme" data-secret="NVEFw7r4Xn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.prodata.de/kundenbindung/wp-includes/js/wp-embed.min.js </script> Blockchain technology has been discussed for years as a potential game-changer for loyalty programs. The promises are enticing: decentralized and immutable data storage, automated contract execution via smart contracts, and interoperable loyalty units that can be used across program boundaries. PRODATA has supported several blockchain loyalty projects and, in this article, provides a fact-based overview […]