The Internet and mobile devices have made prices and services much more transparent and, above all, more comparable. The competition is becoming more intense and the loyalty to a provider tends to decrease, the customer has become more volatile. Here this morning there.
The question why the customer buys your product is by far not explainable by the services of the classic 4 P`s (Product, Place, Promotion, Price) alone. If you want to escape the disastrous price spiral, you have to persuade with convincing arguments.
According to the study Bonus Program Monitor, Germans are passionate point collectors. For 80% of all respondents, bonus points in everyday purchases are a motivation to use a bonus program. With attractive and exceptional loyalty rewards you can motivate your customers. With a bonus program individually adapted to your marketing and advertising objectives, you create incentives for loyalty and increased purchasing power.
In addition, your customers voluntarily reveal their habits, interests and opt-ins, and you can advertise even better and more efficiently. This and much more can be achieved by modern customer loyalty systems and customer loyalty programs in the form of bonus programs.