Anyone who is a member of a customer club remains loyal to the company longer. But the expectations of a customer club are high.
A customer club differs significantly from the mere issue of a customer card and thus also distinguishes itself from a pure dialogue program. Any standard scope of services or anything that has to be handed over free of charge as a customer loyalty program is a sure way to failure, as many studies and floppies on the market unfortunately show again and again.
Therefore it is essential for the successful establishment of a customer club to know as much as possible about the mechanisms of action.
Successful customer clubs offer their participants a high utility value. The club lives with numerous new forms of emotionalisation, the enthusiasm of the customers.
So found a customer club that does not rely on discounts, but on shared social experiences. Many a customer would like to exchange ideas with like-minded people. Give them the opportunity to do so.
Don’t stand on the sidelines yourself, but join in. In this way you will also learn about the wishes and needs of your customers, which you can then tailor your offer even better.