CUSTOMER CLUB & MORE
Conception, software & full service
Conception, software & full service
Anyone who is a member of a customer club remains loyal to the company longer. But the expectations of a customer club are high.
A customer club differs significantly from the mere issue of a customer card and thus also distinguishes itself from a pure dialogue program. Any standard scope of services or anything that has to be handed over free of charge as a customer loyalty program is a sure way to failure, as many studies and floppies on the market unfortunately show again and again.
Therefore it is essential for the successful establishment of a customer club to know as much as possible about the mechanisms of action.
Successful customer clubs offer their participants a high utility value. The club lives with numerous new forms of emotionalisation, the enthusiasm of the customers.
So found a customer club that does not rely on discounts, but on shared social experiences. Many a customer would like to exchange ideas with like-minded people. Give them the opportunity to do so.
Don’t stand on the sidelines yourself, but join in. In this way you will also learn about the wishes and needs of your customers, which you can then tailor your offer even better.
possible goals for your customer loyalty program
create arguments and incentives than the price itself
If you manage to motivate the customer and change his behaviour, his chain of purchase arguments in your desired direction, you have won him permanently. With regard to the development of customer loyalty programs, there is a wide range of options for action. The following options should be examined here first:
The marketing strategic goal is to achieve a win-win situation, in which the customer recognizes a clear bonus beyond the usual price/performance ratio – or more clearly – why it is worthwhile for him to be more and permanently connected with your company. We will guide you methodically and confidently to your goal by means of about 400 questions.
Increase the loyalty and satisfaction of your customers and your turnover.
Step 1 - Strategy & Conception
At the beginning, we work together to develop a holistic strategy, taking this into account, a concept for a customer loyalty system is then created. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the advantage elements and services of the customer loyalty system are determined. The same applies to the target groups or sub-target groups.
The aim of the conception is to successfully combine your and the customer’s wishes within a concept. Based on these goals and requirements, we plan your customer loyalty system professionally in every detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Step 2 - Implementation
Once the conceptual specifications for your customer loyalty system have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take over the complete handling and setup of all systems, websites, processes and databases as well as the coordination with third parties.
For the administration of the necessary data and programs, we have access to the latest information and communication technologies as well as a high-performance server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes securely and technically flawlessly. Due to our modular development method, we can quickly and cost-effectively implement the desired IT processes according to your individual requirements.
Step 3 - Operation, reporting and further development
PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system.
We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. So you can be sure to always be on course. Of course, we will also assist you in the optimisation and further development of your customer loyalty system.