If you would like to speak to the right customers with the right campaign, an accurate selection of the data is more than important. PRODATA as your service provider for direct marketing, CRM and e-commerce offers such a “target group selection”.

We analyze your customer data and constitute within the data base a target cluster which possesses the optimal profiles and response patterns.

A systematic segmentation of customer loyalty campaigns results in cost savings of 50%. Their wastage is minimized.

By addressing for example only 10 % of the interested persons, 65% of potential customers are reached.

Experience the emotionalisation of the customer communication with cross-media, multi-layered and intelligent campaigns that deal specifically with the customer interests and how he has reacted.

We play it safe: to ensure that your data is perfectly prepared before use and is not e.g. incorrect or out-dated, the customer data is even before the selection validated and updated. By request it can also be enhanced.

Achieve together with PRODATA, a promising and viable result in direct sales and marketing! We’re your reliable and competent partner.