If you want to address the right customer with the right campaign, an exact selection of data is more than important.
PRODATA as your service provider for direct marketing, CRM and e-commerce offers you this type of “target group selection”.
We analyse your customer data and form target group clusters within the database, which have optimal profiles and reaction patterns.
A systematic segmentation of customer loyalty campaigns leads to a cost saving of 50%. Your wastage is minimized.
By addressing only 10% of potential customers, for example, 65% of potential customers are reached.
Experience the emotionalisation of customer communication with cross-media, multi-level and intelligent campaigns that respond individually to where the customer is, what interests him and how he has reacted.