If your sales figures stagnate, results are not right or the distribution of a certain product is slow, the sales staff in the specialist shops or even your sales representatives can play a considerable role. One of the triggers for declining or unchanged sales figures can often be a lack of employee motivation or even the wrong motivation.

Your sales can be increased and the perception of your brand strengthened, if you use the right instruments of motivation. The decisive factor here is the recognition and targeted control and rewarding of your performance.

Significant sales increase with non-monetary incentive systems.

By paying out commissions, the specialist trade partner and employees get the feeling that they are being rewarded for successful work. Unfortunately, this lever usually only provides a short-term motivation boost. In order to reach sales targets faster and to increase your turnover in the long run, a non-monetary incentive system is a good idea for your sales staff or the salespersons in the dealerships.

However, a successful sales club should be developed on the basis of a well thought-out concept and adapted to your needs.
This means setting measurable sales targets and their implementation, providing transparency and encouraging all classes of salespeople to perform at their best within given opportunities. You can break down these defined goals into concrete measures and sub-goals for individual countries, sales territories or branches.

Dealer-Seller-Club

Every company has its top salespeople who consistently achieve good results. To “shower” them with bonuses should not be the goal. Employees are always at different levels and this should be taken into account.

Defined status classes, i.e. with intelligent and individual performance measurement, also the weaker employees or the large midfield are carried away and everyone is offered the chance to participate in the incentive program. Everyone who has achieved the set goals collects bonus points and thus has a chance of being rewarded. This is stimulating, contagious and triggers enthusiasm.

A personal incentive can bring about a change in behaviour

In order to properly motivate the sales staff and your employees and consequently increase their performance, attractive incentives are needed. So it should be well thought out what your employees want or which incentives offer them added value.

The most successful incentives are:

• Money can’t buy events…
• Awards in kind
• Vouchers
• Travel
• Company car

They are also highly recommended for sales competitions, with the prospect of gaining status and distinction.

However, if you create an additional individual incentive for your employee, which targets his needs, you will not only strengthen the bond to your company, but also motivate other employees.