The treatment of employees by the company is partly comparable with the treatment of customers in many future-oriented companies. Because more and more companies see their employees as an important potential of the company and not just the simple labour force. This means that the appreciation of the employees increases.
If your sales figures stagnate, results are not right or the distribution of a certain product is slow, your dealers, salesmen and sales representatives can play a considerable role in this. One of the triggers for declining or unchanged sales figures can often be a lack of employee motivation or even the wrong motivation.
In order to reach sales targets faster and to increase your turnover in the long run, an incentive system for your sales staff is a good idea. This allows you to specifically address the strengths and weaknesses of individual employees and provide them with rewards, added value and thus traction. External partners such as salespeople or dealers can also be motivated by attractive incentives to give your company’s products or services preferential treatment during sales talks and to put them in the spotlight.
However, a successful bonus program should be developed on the basis of a well thought-out concept and adapted to your needs.
This means setting measurable sales targets and their implementation, providing transparency and encouraging all classes of salespeople to perform at their best within given opportunities.