LOYALTY SYSTEMS IN THE AGE OF DIGITAL SHOPPING
Conception, systems + full service
Conception, systems + full service
Digitalization, driven by social media and influencers, is changing the way we learn about, buy and consume products. Internet giants such as Amazon, price comparison portals and questionable online shops from China are exerting massive pressure on prices, thus raising new standards and expectations among customers. Thanks to Google and Co. there is now maximum transparency and the competitor is only the proverbial click away.
Don’t let yourself be dependent on the competition! To counteract this, it is useful to take a closer look at the different types of games and advantages of loyalty systems. Types of games are among others:
With a loyalty system individually adapted to your marketing and sales objectives, you can create incentives beyond price and generate additional sales.
Attractive and exceptional loyalty rewards reward the loyalty of your customers and present them with a significant advantage. In particular, the desire for exclusive treatment and highlighting is addressed.
In addition, your customers voluntarily reveal their habits, interests and optins. With the right data, you can address your customers in a more targeted manner and at the right time, thus stopping margins from expiring.
Possible goals for your loyalty program
Conclusion: If a loyalty system is successful, it can contribute massively to the economic goals of your company.
PRODATA begleitet Sie methodisch erfahren durch die Prozesse und übernimmt alle wesentlichen Aufgaben, sowie den Aufbau und Betrieb aller Systeme und Prozesse in Ihrem Sinne. Die Schritte zu einem erfolgreichen Kundenbindung sind wie folgt:
Step 1 - Strategy & Conception
At the beginning, we work together to develop a holistic strategy, taking this into account, a concept for a customer loyalty system is then created. It is determined which goals are to be achieved, e.g. customer loyalty, increase in sales, increase in frequency, exclusive product sales, increase in turnover or increase in customer satisfaction.
Based on this, the advantage elements and services of the customer loyalty system are determined. The same applies to the target groups or sub-target groups.
The aim of the conception is to successfully combine your and the customer’s wishes within a concept. Based on these goals and requirements, we plan your customer loyalty system professionally in every detail. The result is a finished concept template that contains all strategic, operational, communicative and technical as well as the essential economic facts.
Stage 2 - Implementation
Once the conceptual specifications for your customer loyalty system have been defined (either by you as your own contribution or by PRODATA), our experienced project managers and technicians will implement the contents for you. We take over the complete handling and setup of all systems, websites, processes and databases as well as the coordination with third parties.
For the administration of the necessary data and programs, we have access to the latest information and communication technologies as well as a high-performance server architecture with individually programmed applications, mobile apps and databases. This enables us to present all technical requirements as well as data and customer processes securely and technically flawlessly. Due to our modular development method, we can quickly and cost-effectively implement the desired IT processes according to your individual requirements.
Step 3 - Operation, reporting and further development
PRODATA takes over the complete operation including all technical and communicative services, which are necessary for a lively customer loyalty system.
We regularly compile detailed statistics on your customers and individual activities. Our controlling also records the efficiency and quality of the various activities in the club. So you can be sure to always be on course. Of course, we will also assist you in the optimisation and further development of your customer loyalty system.