Digitalization, driven by social media and influencers, is changing the way we learn about, buy and consume products. Internet giants such as Amazon, price comparison portals and questionable online shops from China are exerting massive pressure on prices, thus raising new standards and expectations among customers. Thanks to Google and Co. there is now maximum transparency and the competitor is only the proverbial click away.
Don’t let yourself be dependent on the competition! To counteract this, it is useful to take a closer look at the different types of games and advantages of loyalty systems. Types of games are among others:
- Customer card systems
- Discount card systems
- Bonus program
- Reward programs
- Customer Club
- Membership Reward System
With a loyalty system individually adapted to your marketing and sales objectives, you can create incentives beyond price and generate additional sales.
Attractive and exceptional loyalty rewards reward the loyalty of your customers and present them with a significant advantage. In particular, the desire for exclusive treatment and highlighting is addressed.
In addition, your customers voluntarily reveal their habits, interests and optins. With the right data, you can address your customers in a more targeted manner and at the right time, thus stopping margins from expiring.